Business Brain Food

Happy 200th birthday to us! And what a treat we have for you this week: a free coaching session from one of our top dogs, David Carlin. It was David who first persuaded Ben to form the partnership that eventually became MaxMyProfit, so it was great to hear them have a chinwag about the fundamentals of business.

 

See some of David’s top tips below:

**  Be careful not to eat your house. If you can’t pay yourself in your business for an extended period, then you should think about getting out.

**  Make sure you live to your plan. Don’t become a hamster in the wheel.

**  Communication is key. If you’re in a partnership, be truthful in the bad times.

**  Playing to your strengths is understandable, but be careful to not ignore the aspects of your business that you aren’t naturally good at.

**  Don’t fall into the trap of trying to save money by devaluing your own time. Not investing can sometimes cost you “more” in real terms.

**  Remember to stop and look at what you’re doing from an outsiders’ perspective.

 

In this episode of Business Brain Food you will learn:

**  David’s ups and downs in business

**  How to exit business gracefully

**  How to approach CRMs and systems

**  The definition of success

**  SOCMO explained

**  The difference between people who succeed and people who don't

 

Resources mentioned in this episode:

**  Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au

**  The classic book that inspired David: Think & Grow Rich! (Napoleon Hill)

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Take note of what Dave says in this episode: “if you’re down in the mud pit, you’ll only make mud pies”. Remember to look at yourself from outside of the “pit” and be prepared to make bold decisions.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF200_Building_the_business_you_imagined_with_David_Carlin_01.mp3
Category:general -- posted at: 12:00pm AEDT

We’ve got a full-on BBF love-in this week as we welcome one of our own to the BBF chair. Jess Colusso is our excellent new Digital Excelerator, so we thought we’d pick her brains and tap into her immense knowledge of digital marketing. What you’re getting in this episode is free advice that she would normally charge for, so listen up and take note!

 

See some of Jess’ top tips below:

**  Social media is good for more than just sales. See it as communication with your public.

**  Remember that no social media is designed for sales. They are designed for connectivity.

**  Don’t assume that investing heavily in social media will always be the answer. It must be part of a wider marketing strategy.

**  Define how much you want to invest per customer at the beginning of your strategy. Without this, your social media strategy will have no focus.

**  Be careful to not be too ‘salesy’ with your organic social media output. The algorithms are sophisticated enough to mark you down.

**  Social media advertising can be useful for all businesses, not just e-commerce stores.

**  You don’t need to be on every social media platform. Be on the platform your target market is on and make sure you engage properly with them.

 

In this episode of Business Brain Food you will learn:

**  How to use social media to sell

**  Why businesses struggle to sell on social media

**  How to understand analytics

**  Brand awareness

**  How to target your audience

**  Facebook Store Visits explained

**  Retargeting explained

**  Likes V engagement

 

Resources mentioned in this episode:

**  Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au

**  Find Jess’ Digital Exceleration program on our site here: https://maxmyprofit.com.au/digital-exceleration-program

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

If you want more of this no-nonsense advice to get your business up to speed in the digital space, get in touch!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF199_Turn_your_Social_Media_into_Sales_with_Jess_Colusso.mp3
Category:general -- posted at: 12:00pm AEDT

We have a truly inspiring guest on the show this week. Angela Henderson started her first business from scratch whilst working full-time and raising children. She is an author, entrepreneur and business consultant, while her previous career as a mental health clinician has enabled her to be insightful about the human meaning of the business journey.

 

See some of Angela’s top tips below:

**  Strive not be the smartest person in the room. You can learn so much from others.

**  Websites don’t need to be pretty, they need to WORK. An e-commerce specialist is more valuable than a designer.

**  Selling is just like picking someone up in a bar. You don’t immediately jump in bed with them! You have to nurture that relationship.

**  When it comes to content, think quality not quantity. Two good articles per month is better than four rushed articles.

**  If you can’t take care of yourself then you can’t take care of your business, your kids etc. Look after number one!

**  It’s okay to fail, but fail fast. Don’t waste too much time on products that don’t work.

 

In this episode of Business Brain Food you will learn:

**  The power of networking

**  How to refine your sales process

**  The importance of blogging

**  The power of chatbots

**  How Angela balanced motherhood with business

**  How to spot mental health problems in yourself

**  Angela’s three top business tips

 

Resources mentioned in this episode:

**  Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au

** Angela’s website: http://www.angelahenderson.com

**  Join Angela’s Facebook group, The Australian Business Collaborative. Link here

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Angela is living proof that you can be successful at business without it affecting your home life. Take note!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF198_Baby_means_Business_with_Andela_Henderson_01.mp3
Category:general -- posted at: 12:00pm AEDT

In this week’s episode we speak to one of the world’s leading lifestyle entrepreneurs. Having run a chain of gyms in Australia, Craig decided it would be better for his wellbeing to create a global business that meant he didn’t have to leave his front room. Now he makes a profit of over a million dollars per year. His business: network marketing. Read on for how he did it…

 

See some of Craig’s top tips below:

**  Find something to do in your daily commute. See this as learning/development time.

**  80% of people fail on their journeys because of their mindset.

**  Everyone is their own business. 90% of people who join network marketing actually want to buy the product for themselves.

**  If you hate your job, do something about it! Modern technology can empower you to build a global business.

**  Have a different approach for ‘online’ and ‘offline’ marketing.

In this episode of Business Brain Food you will learn:

**  How to get your mind right for business

**  How Craig has managed to get away with not setting his alarm for years

**  How to crack network marketing

**  The benefits of an email database

 

Resources mentioned in this episode:

**  Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au

**  Craig’s website: http://www.wealthynetworkmarketer.com

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Never has a guest delivered an immortal line like this one: “If you listen to podcasts like this, you will always win!”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF197_building_a_lifestyle_business_with_Craig_Schulze_01.mp3
Category:general -- posted at: 12:00pm AEDT

Is your sub-conscious holding you back? Few people will admit it, but sub-conscious insecurity is often the reason why businesses fail. This week we speak to a man who can help you find that winning habit.

Johnnie Cass is an international keynote speaker and transformational coach with 20 years of experience in human behaviour. He is quite simply obsessed with the minds of people!

 

See some of Johnnie’s top tips below:

**  See a mid-life crisis as a mid-life awakening. A sharp focus on where you’re going can make you more effective.

**  Most people wake up in the morning and remember who they are. But you can do more than that - you can create who you want to be.

**  Beware of negative intimacy. If you’re around unsuccessful people they may hold you back.

**  Are you having solution-focused conversations? Or are you just reinforcing your own negativity?

**  Look for reasons why you can overcome your challenges rather than the reasons to keep you stuck where you are.

**  “Being busy” is over-rated. Work smart!

 

In this episode of Business Brain Food you will learn:

**  Why businesses fail

**  How to deal with negative family members

**  The benefits of meditation

**  How to plan your day

**  How many hours should you work?

**  Procrastination = fear

 

Resources mentioned in this episode:

**  Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au

**  Go to http://www.johnniecass.com and sign up for his “7 ways in 7 days to be my more confident you” program

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

We’ll leave you this week with a quote from Charlie ‘Tremendous’ Jones: “The only difference now between you now and you in five years will be the books you read and the people you meet”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF196_Why_being_busy_is_holding_you_back_with_Johnnie_Cass.mp3
Category:general -- posted at: 12:00pm AEDT

This week we speak to James Polidoros, founder of a novel marketing concept called ‘The Compilator’. They specialise in digital transformation for their clients. Rather than focusing on individual media channels, they see all parts of the marketing mix as an entire eco system. James 360-degree approach has delivered some great results for his clients.

 

See some of James’s top tips below:

**  Don’t focus on a marketing channel until you’ve cracked your overall strategy. Strategy first, messaging second.

**  Don’t underestimate Bing. Bing can be good for B2B marketing because a lot of businesses have Microsoft/Bing preinstalled on their systems.

**  Video is more engaging than any other piece of content you can produce.

**  Post content regularly. Anything less than twice a week on Facebook will get you nowhere.

**  A common mistake clients make is to spread themselves too thinly across the different social media channels. Make sure you master one channel before you move onto others.

**  Understand the nuances of each social channel. Your copy should be more formal on Linkedin than Facebook, for example.

**  Beware of a marketing agency that pitches you on one single channel.

 

In this episode of Business Brain Food you will learn:

**  Affordable social media ad options

**  The pitfalls of Adwords

**  Bid adjustments explained

**  Bing V Adwords

**  UTMs explained

**  How to convert good content into sales

**  Is Twitter still useful for business?

 

Resources mentioned in this episode:

**  Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au

**  James’ company site: http://www.thecompilator.com

**  James’ email address: enquiry@thecompilator.com

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Remember to see all of your possible marketing outlets as an ecosystem. Don’t lose sight of the big picture.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF195_Generating_leads_online_with_a_tight_budget_with_James_Polidoras.mp3
Category:general -- posted at: 12:00pm AEDT

This week we have some straight-talking advice on how to play the game of social media. Corinna Essa has really been there and done it, having used social media to save her skin after she was made redundant FIVE consecutive times! She miraculously managed to replace her income by marketing products on twitter, and now she runs a business helping people around the world use social media to boost their sales.

 

See some of Corinna’s top tips below:

**  People think social media is an ATM machine, but it really isn’t. Think of it as a long-term opportunity to add value to people.

**  Forget about asking things in return from people. Your social following will improve if you are not so blatant.

**  Be careful not to spread yourself too thinly. You don’t have to be on all social networks. It’s better to do one social network well than a wide range poorly.

**  Beware of automating your social media posts. The algorithms will mark down your reach.

**  Don’t try and sell products on social media. Entertain them and educate them, and then drive them elsewhere to make a purchase.

 

In this episode of Business Brain Food you will learn:

**  How long it should take for a campaign to become effective

**  Corinna’s incredible success story

**  Organic reach V pay-per-click

**  Which social media platform should I use?

**  The lifespan of a tweet

**  How to turn likes into sales

**  The sales funnel explained

**  The do’s and don’ts of Youtube

 

Resources mentioned in this episode:

**  Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au

**  Subscribe to Corinna’s Youtube channel: http://www.youtube.com/socialmediaworldwide 

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

There is so much you can learn for Corinna, but if there’s just one thing you act on, you should remember to not try too hard to be all over social media. Your priority should be to smash it out of the park on one social channel, and then take it from there.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF194_How_to_profit_on_Social_Media_with_Corinna_Essa.mp3
Category:general -- posted at: 12:00pm AEDT

This week we talk financial planning with a man who has a great take on life. As an obsessive marathon runner himself, David Hazlewood specialises in empowering athletes and adventurers live life to the full but still retain their financial security. He is the founder of Knightswood House, an author and a speaker on all-things financial, but he is also a fun-loving guy who doesn’t believe you should sacrifice your day-to-day fun in order to save for a rainy day.

 

See some of David’s top tips below:

**  Financial planning doesn’t have to mean you sacrifice what you enjoy in life.

**  Make the time to plan properly. It’s easy to put off long-term financial planning until tomorrow, but if you don’t get around to it, you could put yourself in trouble.

**  It’s hard to make rational decisions when you’re emotionally involved. An impartial 3rd party can be a great help to your financial future.

**  Be patient. A series of small, low-risk investments in a portfolio is normally better than putting all your eggs in one basket.

**  There’s almost no such thing as an overnight success. Nearly all of the richest people in the world took a very long time to get there.

**  Remember that a financial strategy for protecting cash is going to be totally different to a strategy for building it up. “A good investment” will always depend on your individual circumstances.

 

In this episode of Business Brain Food you will learn:

**  How good financial advice can change your life

**  How to find the right expert

**  Are shares a safe investment?

**  What to do with a chunk of cash

**  When to find the right time to invest

 

Resources mentioned in this episode:

**  Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au

**  David’s company site: http://www.knightswood.com.au

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Remember David’s philosophy: plan well, but don’t forget to celebrate your wins on the way!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF193_Building_wealth_is_a_marathon_with_David_Hazlewood.mp3
Category:general -- posted at: 12:00pm AEDT

On the show this week we have one of the leading copywriters in Australia on the show. Alexi Neocleous has generated hundreds of millions in sales and has tutored a whole host of rockstar writers down the years. It was great to hear from someone with such a no-nonsense approach – anyone in business can take something from what Alexi said to Ben.

 

See some of Alexi’s top tips below:

**  Every business needs more ‘copy thinkers’, i.e. thinking about the audience, thinking about the market, thinking about the clients.

**  Consider the individual. You will only convert if your copy can relate to the pain points/aspirations of the individual.

**  Find an individual that you know really well that falls into your market and then imagine you are crafting your message to that individual.

**  Start with the AIDA formula. Attention, Interest, Desire, Action.

**  When writing headlines, relevance to the reader is more important than length and wit.

 

In this episode of Business Brain Food you will learn:

**  When do you need copywriting?

**  Avatars explained

**  Long form V short form copy

**  Is direct mail still relevant?

**  The right length of headlines in 2018

**  The worth of headline generators

 

Resources mentioned in this episode:

**  Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au

**  Alexi’s content agency: http://www.fubbi.co 

**  Alexi’s copywriting bible, Breakthrough Advertising by Eugene M. Schwartz

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

70% of Alexi’s campaigns in his agency involve storytelling. Do not underestimate the power of good copy that can tell your story!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 


How do you make email marketing a relevant part of your marketing mix? We find out from Aweber’s head of overall strategy, Erik Harbison. With 20 years of experience in marketing and advertising behind him, Erik really knows his way around. Although we hear horror stories of open rates down below 10%, Erik shows us what you can do to engage your email lists and achieve open rates of up to 80%.

 

See some of Erik’s top tips below:

**  Don’t be scared of email marketing. It’s a lot more simple than people think.

**  If you are sending the right email to a targeted segment of your database, you can achieve up to 80% open rates. Segmentation is key!

**  The deliverability of your emails is driven by many different factors. A key factor is the history of engagement on your email lists. Always make sure EVERY email is relevant, or you’ll be marked down.

**  Always think about the end action you want your readers to take once they read your email. Don’t just stop at open rates.

**  Set the expectations of your users from the beginning, i.e. “you’re signing up to a monthly email”

 

In this episode of Business Brain Food you will learn:

**  Where is email marketing right now?

**  The fear factor of email marketing

**  Open rates

**  Good ‘signals’ and bad

**  When to use a CRM

**  How best to place images in emails

**  How to monetise your subscribers

 

Resources mentioned in this episode:

**  Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au

** Go to http://www.aweber.com for a fully functional 30-day free trial

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

As Erik says, “begin with the end in mind”. Each email and each campaign behind it will only work if you focus hard on the end goal.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF191_How_to_increase_Email_Deliverability_with_Erik_Harbison_01.mp3
Category:general -- posted at: 12:00pm AEDT

We were very lucky to be able to pick the brains of a leading inbound-marketing guru in this week’s episode. James Gilbert is the Marketing Director of Hubspot in the Asia/Pacific region, so he certainly knows a thing or two about inbound marketing. He spoke to us about some of the great success stories he’s seen in his time at Hubspot and the tricks of the trade you can use to your advantage.

 

See some of James’ top tips below:

**  You don’t want to advertise to people who don’t want to see your product. Allocate your resources properly!

**  For any marketing effort, make sure your reporting is accurate. If you can’t measure what works and what doesn’t then you will waste time and money.

**  Don’t be scared to give away your insight with good content. It’s so important to give your audience value with your content in order to build a strong relationship.

**  Tracking your marketing doesn’t have to break the bank. There are plenty of free tools out there.

**  Do not underestimate the power of Facebook messenger. There are many active users but very little competition because most businesses simply aren’t onto it.

 

In this episode of Business Brain Food you will learn:

**  The inner workings of Hubspot

**  The meaning of inbound marketing

**  How to track phone calls

**  Which types of content work

**  Content clusters explained

**  The power of marketing automation

**  Chatbots and messenger marketing

 

Resources mentioned in this episode:

**  Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au

**  Marcus Sheridan’s incredible content success story: https://blog.hubspot.com/opinion/uattr/marcus-sheridan-hubspot-inbound-conference-2013-bold-talk

**  Connect with James on Linkedin: https://www.linkedin.com/in/jatgilbert/

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Give as much value as you can with your content… look what it did for Marcus Sheridan!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF190_what_is_inbound_mareketing_with_James_Gilbert_01.mp3
Category:general -- posted at: 12:00pm AEDT

 


In this episode we talk about the all-important concept of looking after number one. Rik Schnabel has been coaching people for 15 years, empowering them to throw away their baggage and achieve their ambitions. Rik has authored four books and is a certified life coach, so he certainly knows what he’s talking about.

 

See some of Rik’s top tips below:

**  We all need to be better sales people because all of us are basically selling something.

**  Beliefs are your on and your off switch. They can totally define your future.

**  It takes a lot of courage to believe in something that is difficult to prove. But you must keep believing!

**  Reasons get results. When you have a good reason you will do what you can to succeed.

**  Books and videos can help, but coaching is the ultimate for turning yourself around. Even Rik is coached by somebody else.

**  Time and money are basically used as the biggest excuses for not getting more time and more money.

 

In this episode of Business Brain Food you will learn:

**  Rik’s amazing story

**  How to avoid negative believers

**  How to invest in your why

**  Is it possible to change your mindset on your own?

**  The seven beliefs that hold people back

**  Imposter syndrome

Resources mentioned in this episode:

**  Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au

**  Rik’s website: http://www.lifebeyondlimits.com.au

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

As Rik says, “the best ROi in life will come from training with a coach”. Don’t forget the importance of your own mindset!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF188_Why_you_need_to_untrain_your_brain_with_Rik_Schnabel_01.mp3
Category:general -- posted at: 12:00pm AEDT

We had a really insightful conversation with Lee Martin Seymour about how to define yourself in a crowded marketplace, and how his company X Ref is revolutionising employee references. Martin’s company began as an idea scribbled on the back of a napkin, but now he has a global business that recently raised AUD 20m from a flotation.

See some of Lee’s top tips below:

**  Successful entrepreneurs love risk and have the ability to make a decision. If you’ve got a good idea, make that decision and run with it!

**  People normally complain about a product/process if they know there is an alternative, but often they won’t complain if there is no obvious alternative way of doing things. Just because you can’t see a public demand for something doesn’t mean you shouldn’t take your idea forwards.

**  When recruiting, make data-driven decisions, not gut-driven decisions.

**  When hiring new employees, ALWAYS do a reference check!

**  When making big business decisions, i.e. listing as a PLC, try and get unbiased advice from people who don’t stand to gain from the ultimate decision.

 

In this episode of Business Brain Food you will learn:

**  The importance of culture over KPI

**  What questions to ask when taking a reference

**  How to focus on one problem

**  How long a reference should be

**  Listing companies explained

**  The benefits of hands-on company ownership

 

Resources mentioned in this episode:

**  Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au

**  Lee’s company site: http://www.xref.com

**  Lee’s email address: lee@xref.com

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Lee keeps going back to the point of “Culture over KPI”. Creating a happy team is absolutely fundamental to the success of any business.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 


We have a viral internet legend on the show today, and who knows, maybe he can help you become one too! Max Lanman shot to fame when a humourous advert he created to help sell his girlfriend’s second-hand car went viral (the original Youtube clip is at 6.7m viewers and counting!). Max also has a business that creates video content for clients around the world, so he’s a very good man to speak to about how to maximise the impact of your video campaigns.

 

See some of Max’s top tips below:

**  Find an emotional background for everything that you do. Understand what you want your audience to feel.

**  Be careful to not place too much of an emphasis of AB testing. If you’re too systematic, your output will lack humanity.

**  Think of your video output as a multi-pronged attack. These days, the best campaigns are normally spread over multiple short videos rather than one long one.

**  If you genuinely connect with the video you’re shooting, there’s a good chance the audience will too.

**  Don’t get too hung up on expensive equipment. How you use it is so much more important.

 

In this episode of Business Brain Food you will learn:

**  Max’s incredible story

**  What Max has learnt about video from his journey

**  The value of TV commercials in 2018

**  “The emotional north star"

**  Entertaining V educating in adverts

**  Explainer videos

**  Setting the right budget

 

Resources mentioned in this episode:

**  Learn more about our Business Excelerator program: http://www.maxmyprofit.com.au

**  Watch Max’s legendary viral advert here

**  Max’s personal website: http://www.maxlanman.com

**  Max’s creative agency: http://www.leao.tv

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

You can never guarantee that a video will “go viral”, but if you follow Max’s lead and concentrate on every last detail, you will give yourself every chance.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000


This week you will learn from a LinkedIn superstar about how to win on LinkedIn without needing to spend a cent on advertising. Adam Houlahan is a world-renowned social media guru, having authored two Amazon bestselling books on the matter. He is also in great demand as a keynote speaker. At the latest count, Adam has helped 13,500 people fulfil their potential on LinkedIn.

 

See some of Adam’s top tips below:

**  Don’t be afraid to reach out to gurus. You might be surprised at how generous people can be with their time.

**  The preparation for your campaign is everything. Get your content right!

**  Be prepared to invest an hour per day on LinkedIn.

**  85% of videos are watched without sound.

**  Mix up your content on LinkedIn, otherwise you will be marked down by the algorithm.

**  Be careful about over-selling yourself. Only two articles per month should be directly promotional content.

**  Don’t accept connection requests from anybody. Make sure your connections are genuinely useful to you.

 

In this episode of Business Brain Food you will learn:

**  How LinkedIn can work for you

**  Should you be on LinkedIn?

**  LinkedIn searching

**  The amount of content you need each month

**  LinkedIn videos

**  How to capitalise on leads on LinkedIn

**  Where Linkedin fits into the sales funnel

**  How to approach connecting with people

 

Resources mentioned in this episode:

**  Learn more about our Business Excelerator program: http://www.maxmyprofit.com.au

**  Adam’s free LinkedIn profile optimisation course: http://www.adamhoulahan.com

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

There is no magic bullet towards becoming a marketable prospect on LinkedIn, but if you follow some of Adam’s simple rules, you won’t go far wrong.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Direct download: bbf185_how_to_use_linked_in_to_grow_your_business_with_adam_houlahan_01.mp3
Category:general -- posted at: 12:00pm AEDT

This week we will gain an amazing insight into the new world of disruption, with the founder of an app that completely redefines the way people apply for jobs. Andrew Joyce is the co-founder of Found Careers: the only job platofrm where prospects can instantly apply for multiple jobs from one tap on their phone. Starting in 2015, Andrew is now presiding over a multi-million dollar business, and has raised AUD 4.5m in funding along the way.

 

See some of Andrew’s top tips below:

**  Take action when you can. Don’t agonise too much on your plan and stop yourself innovating.

**  Once you make a short-term plan (i.e. 6 months), don’t be afraid to review it and change your stance early on.

**  Over half of website traffic comes from mobiles. There is no sign of this upward curve stopping.

**  Do what you can to prove some early traction for your project before going to investors.

**  Always remember that anything you are developing needs to solve a problem.

**  Marketing is king. If you’re starting an app and you put it on the app store with no marketing, you’ll get no downloads whatsoever.

 

In this episode of Business Brain Food you will learn:

**  The story of Found Careers

**  The future of job advertising

**  How best to court investors

**  How to build a big business in the long term

 

Resources mentioned in this episode:

**  Download our free business-planning template: http://www.maxmyprofit.com.au

**  Andrew’s job site: http://www.found.careers

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Listen to Andrew: everything is going mobile. If you aren’t ready for this, you will lose!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 


Alex Baro really is not your average CEO. He’s only 28 and he’s never even had a full-time job! The trials and tribulations of his online fashion retailer Black Swallow serve as a great lesson for all of us. He built up his company from zero to 10m AUD annual turnover in year two, so how did he do it?

 

See some of Alex’s top tips below:

**  Price is the biggest differentiator in online retailing.

**  Suppliers need to genuinely like you. If there is no rapport you won’t get a good deal.

**  Do not underestimate the power of video. If you’re selling a product that you believe in, create a video that demonstrates how good it is.

**  Get your online advertising right. Alex spends 10% of his annual turnover on Facebook advertising (over a million dollars!).

**  Be persistent. One of Alex’s biggest-selling product came after multiple refusals from the supplier.

In this episode of Business Brain Food you will learn:

**  The fast-fashion marketplace explained

**  The pitfalls of an importation business

**  How Alex recovered from being hacked

**  The potential cost of outdoor advertising

**  How Alex risked everything and made his own luck

 

Resources mentioned in this episode:

**  Would you like to join MaxMyProfit as a Business Excellerator? Visit us here for more information: http://www.maxmyprofit.com.au/about

**  Alex’s company website: http://www.blackswallow.com.au

**  Black Swallow’s facebook page: https://www.facebook.com/blackswallowboutique/

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Alex’s story is a lesson in persistence. To build that multi-million dollar business you always dreamed of, you need to take some big risks and be prepared to ride out some rough times.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 


If you listen to our guest Isaac Tolpin, you will totally change the way you train your staff! Isaac is an EdTech disruptor and an expert in the relationship between human behaviour, technology and business. He knows exactly how to tap into millennials to get the best out of them in the workplace.

 

See some of Isaac’s top tips below:

**  Micro learning has been proven as the most effective form of learning in business. Bitesized content is the way to go.

**  If you’re doing anything digital, don’t break learner trust. They need to learn something, feedback, complete it and get recognised for it within 5 minutes.

**  Be careful when training your team. Long, extensive courses can become outdated quickly. If your audience sees something irrelevant they will not engage with the rest of the content.

**  Learning should never be an event. Only if it’s constant can it actually change a culture.

**  You can create courses yourself for a tiny percentage of the cost of conventional training courses.

**  48% of millennials will not use a PC for any digital media. Take note of this! You can’t assume you can teach people using long and detailed resources that require a computer.

**  To be a successful entrepreneur, you need to be selective with whose opinion you listen to. Make sure they don’t have a vested interest!

 

In this episode of Business Brain Food you will learn:

**  The definition of an EdTech disruptor

**  The inner workings of conveyour.com

**  The benefits of micro learning

**  How a leaderboard can encourage learning and achievement

**  Decision-tree mechanisms explained

**  Training via SMS

 

Resources mentioned in this episode:

**  Would you like to join MaxMyProfit as a Business Excellerator? Visit us here for more information: http://www.maxmyprofit.com.au/about

**  Isaac’s training business: http://www.conveyour.com

**  Isaac's Microlearning Webinar and 19 Page E-Book: https://events.genndi.com/register/818182175026316034/f813fa2f1f

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Listen to Isaac and modernise your training! Don’t assume millennials will have the patience for long, formal courses.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF182_How_to_create_online_training_that_is_fun_with_Isaac_Tolpin_01.mp3
Category:general -- posted at: 12:00pm AEDT

A common tale among business owners is how difficult it is to find the right people. Thankfully our guest this week knows all of the tricks of the trade to help you make the right hiring choices.

Natasha Hawker is an old hand in the recruitment game. Her company, Emloyee Matters, works with clients across Australia, the UK, US and Asia to find the best candidates. She’s also written the highly acclaimed book, “From Hire to fire”.

 

See some of Natasha’s top tips below:

**  Your employees are your greatest assets, but they’re also your greatest liability.

**  Do what you can to avoid using agencies. If you’ve focused your role and offering well enough, you should find the right candidates.

**  Get your job advert right. No spelling mistakes!

**  Don’t get stuck on the idea of just one interview. You should do a phone screen first, then an interview specific to the role, and then an interview to understand the values of the candidate.

**  Don’t go over the top when selling your own organisation. If you give too much away to your candidate then you won’t get a true understanding of their preparation.

**  Even if you’re a small business, think long and hard about your extra offerings for a job, i.e. working from home, healthcare etc.

**  Don’t assume your future employees will come by simply replying to your adverts. Natasha finds 50% of her candidates by approaching them cold.

 

In this episode of Business Brain Food you will learn:

**  What makes people nervous about recruitment

**  The pros and cons of recruitment agencies

**  The different sourcing channels available

**  The active V passive market

**  What makes a great job description

**  The flexibility needed to attract good employees

**  Talent banking explained

**  How to structure your interviews

 

Resources mentioned in this episode:

**  Would you like to join MaxMyProfit as a Business Excellerator? Visit us here for more information: http://www.maxmyprofit.com.au/about

**  Simon Sinek’s “Start With Why” methodology can be found here

**  Natasha’s website with a load of free recruitment resources, including a free employee metrics tool, can be found here

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

When you’re recruiting, don’t forget you’re in 2018. BE FLEXIBLE!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: bbf181_how_to_hire_in_a_tight_applicant_market_with_natasha_hawker_01.mp3
Category:general -- posted at: 12:00pm AEDT

Today we hear the amazing story of Dean Taylor; a man who started selling wine as a side hustle but who ultimately cashed in his business for 8m AUD! Since then he has etablished seven other successful businesses. Dean’s story really is an inspiration to all of us.

 

See some of Dean’s top tips below:

**  Find good people to run your business. If you are a serial entrepreneur, you can’t get bogged down in the detail.

**  Hire long, fire fast. Don’t be shy about moving on if it isn’t working out with an employee.

**  Keep your head clear. Do exercise and spend time with your family.

**  Don’t get too hung up on the numbers. There’s more to life than money!

**  You must embrace technology if you are to be successful in business. Scott Farquhar of Atlessian says: “these days you’re either a tech company, or you’re being disrupted by a tech company”

**  Try and avoid purely competing on price. The mass buying power of the likes of Amazon makes it nigh-on impossible for a small business to compete on price.

 

In this episode of Business Brain Food you will learn:

**  Dean’s amazing story

**  How to provide a first-class service to your customers

**  How to stay on top of seven businesses

**  How Dean rode out the GFC

**  The changing dynamics of the online marketplace

**  The potential for Amazon Australia

 

Resources mentioned in this episode:

**  Would you like to join MaxMyProfit as a Business Excellerator? Visit us here for more information: http://www.maxmyprofit.com.au/about

**  Dean’s company website: http://www.crackawines.com.au

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Dean is an example of a man who made is fortune by taking his chance. If you find yourself in the right place at the right time, be ready!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 


This week we have some straightforward SEO advice from a man who calls himself “just a regular guy”. Like most of us entrepreneurs, Greg Jeffries has done his time trying to master SEO and has wasted a lot of money. But last year was Greg’s first year where he made a 6-figure sum, purely off the back of affiliate marketing using SEO.

 

See some of Greg’s top tips below:

**  Target the longer key-phrase suggestions using a tool like keywordtool.io. These tend to have lower competition than the shorter, more obvious phrases.

**  Location can be your friend. If you have a business that is based in a specific location, you can add this to the end of a long-tail phrase so you can have even less competition.

**  Don’t forget about Youtube. It’s easy to think of SEO in terms of written content in blog posts, but a Youtube video with the right title and description can be worth its weight in gold.

**  Keyword density isn’t everything. Search engine algorithms are a lot more intelligent than simply counting up the instances of keywords.

**  Create a content schedule and stick to it. Discipline and consistency are fundamental to SEO success.

 

In this episode of Business Brain Food you will learn:

**  Affiliate marketing explained

**  How Greg has achieved substantial passive income

**  How to generate leads with SEO marketing

**  When to outsource your blog writing

**  Backlinks explained

**  Is it worth buying social media shares?

**  The optimum length of a blog post

 

Resources mentioned in this episode:

**  Would you like to join MaxMyProfit as a Business Excellerator? Visit us here for more information: http://www.maxmyprofit.com.au/about

**  Greg’s no-nonsense SEO course can be found here: http://www.seoaffiliatedomination.com

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

The message that Greg keeps going back to is that there is no dark art to SEO anymore. Create good content, and do it regularly!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF179_Simple_Scalale_Sustainable_SEO_with_greg_jeffries.mp3
Category:general -- posted at: 12:00pm AEDT

We’re tackling some deep ideology this week with our very esteemed guest, Anne Bahr Thompson.

Anne has been named America’s top thought-leader for 2018, having published a hugely successful book called “Do Good” which explains how modern-day business can do good for the world and still make profit at the same time.

You will have to listen to the show to hear exactly what Anne’s five rules of contientious business are, but keep reading for some additional insight from the show.

 

See some of the conversation points below:

**  Nowadays people want businesses to solve problems with social issues and the environment; not just their own specific customer ‘problem’.

**  Think of how you build trust with your closest friends… this is the way you should shape the relationship with your customer base.

**  Make sure you build a good ethos in your company. If you obviously stand for something, you can relate to your audience.

**  Responsibility begins with how you treat your employees.

**  Business is a social organism - never forget this! It exists in the same society we spend our everyday lives in.

**  Foster a sense of community in your organisation. Shared values amongst employees can be very powerful indeed.

**  Don’t be scared of making mistakes when you run a company. If you are sincere enough in learning from the mistakes, your marketplace will trust you.

 

In this episode of Business Brain Food you will learn:

**  Examples of good corporate citizenship

**  How Apple built trust with its customers

**  How to be clear about your values and culture

**  Why the banks lost trust

**  The ‘stakeholder view’ versus the ‘shareholder view’

**  Social entrepreneurialism explained

**  Courage in business

 

Resources mentioned in this episode:

**  Work with one of our business Excellerators: http://www.maxmyprofit.com.au

**  Buy Anne’s book, “Do Good: Embarcing Brand Citizenship to Fuel Both Purpose and Profit” here

**  Anne’s website: http://www.brandcitizenship.com

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Remember what Anne said about creating virtuous circles. Now more than ever it is possible for businesses to connect with causes for the sake of the wider good.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot/ of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF178_The_5_new_rules_of_business.mp3
Category:general -- posted at: 12:00pm AEDT

This week our host Ben will share some absolute gold about facebook marketing.

This is the down-to-earth advice of a business owner who’s learnt the hard way, having wasted time and money on it for years.

Now, MaxMyProfit makes millions of dollars from Facebook advertising, but it wasn’t always the case. You’ll have to listen to the show for all 9 tips, but you can read on for a few highlights.

 

See some of the conversation points below:

**  Be wary of agencies. They won’t know your business like you do.

**  Understand the nature of the marketing you’re doing. Is it ‘solution marketing’ or ‘interruption marketing’? With solution marketing, you're dealing with people who know they have a problem and your job as a marketeer is to prove that you can solve their problem. With interruption marketing, the person you’re targeting is not looking for a solution, so your job is to shock them into action. Facebook advertising is interruption marketing.

**  If you’re searching for leads, make sure the information you gather is definitely useful to your sales process. You should be thinking things like, “will I need a phone number, or can I get by with just an email address?”

**  Do A/B testing! Facebook has a multitude of data to help you understand why something works and why something else doesn’t, so make sure you use it!

 

In this episode of Business Brain Food you will learn:

**  The two types of marketing campaigns

**  How your sales process links with your FB advertising

**  Facebook pixels explained

**  When to use lead ads

**  How best to use images for FB advertising

**  The 80/20 marketing

**  Advertising for different genders

**  What is an appropriate advertising spend?

 

Resources mentioned in this episode:

**  Work with one of our business Excellerators: http://www.maxmyprofit.com.au

**  80/20 Marketing by Perry Marshall can be bought here

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

As Ben says, “Facebook marketing is a way for most businesses to make money”. So don’t delay… get on top of it!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot/ of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF177_9_tips_for_generating_leads_with_facebook_ads.mp3
Category:general -- posted at: 12:00pm AEDT

We’ve got a real winner on the show this week, so listen up! Tom Kulzer shares with us some great insight on how to build, grow and maintain a large business. Tom is the founder and CEO of AWeber: one of the leading small-business email marketing packages. Originally founded in 1998, AWeber now has over 100,000 customers around the world and a team of 120 people. Another remarkable part of the story is that Tom built up the business entirely from his own funding. Not one dollar of investment has come from an external source.

Read on for Tom’s top tips for business longevity:

**  Really understand the problems your customers have. You may have many different types of customers, so take the time to understand as many different groups as you can.

**  If you’re going to raise funds, make absolutely sure you have a focus on how to spend it.

**  Take away the things that keep people up at night. Look after your team!

**  The majority of AWeber’s money is spent on R & D. It’s a constant battle to stay relevant with your products.

**  If your company is growing, don’t assume you can do it all yourself. Hiring people might seem difficult, but it won’t be as difficult as running an entire business day-to-day.

**  Hire people who are smarter than you. Put your ego aside… you need these people to grow!

In this episode of Business Brain Food you will learn:

**  Tom’s amazing story

**  How to build a business without external funding

**  The business growth stool

**  Hiring the perfect management team

**  How Tom kept his tech company relevant

**  What Tom likes about being an entrepreneur

Resources mentioned in this episode:

**  We’re looking for franchise partners. Do you have what it takes to become one of our Business Excelerators? Go to: http://www.maxmyprofit.com.au/about

**  Go to http://www.aweber.com for a free trial. This software comes highly recommended from us!

**  Go to http://www.aweber.com/connect for free email marketing bundles.

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

As Tom says, “if you’re not trying, you’re not growing!”. Don’t get complacent!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot/ of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000


This week we’re going to hear a masterclass from Matt Motil in how you can invest in property using hardly any of your own money. Matt will also share with us the mindset you need to take the plunge and make property investment a career choice.

Matt worked for 20 years in the construction industry, but it was only once he got into teaching that he realised he should leave the rat race behind and become his own boss as a property investor. In his words, he was merely “helping people become employees”, so he strived to find a better way.

Now Matt has a vast property portfolio and a highly successful company that has helped hundreds of property investors around the world. He is also a 3-times bestselling author and hosts the excellent Cashflow King and American Entrepreneur podcasts. He clearly knows his stuff!

 

Read on for Matt’s top tips:

**  When people try and persuade you to stay as an unhappy employee and say things like “keep at it, it’ll get better”, don’t assume this is true.

**  Don’t worry about letting people down. If you want to break out of the system, go for it.

**  Don’t wait for the perfect time to make a big move. Life will pass you by otherwise.

**  The same applies to property. Don’t be so afraid of making that first investment. If you wait for the ‘perfect' property, you won’t find it.

**  There is no secret formula for what makes a successful property entrepreneur. In Matt’s study of property entrepreneurs, the common theme among them is as simple as “getting out of their own way”, i.e. having an abundant mindset where they take assertive action.

**  It is possible to buy property with no money in the bank, i.e. for tax purposes, some owners don’t want the short-term revenue from the sale. They’ll retain a mortgage instead, and you can arrange a payment plan with them privately. As long as the revenue you generate from the property equals or exceeds the payments, you’ll be doing good business.

In this episode of Business Brain Food you will learn:

**  How you can enter the game with minimal cash

**  Matt’s story of how he left the rat race earned himself freedom

**  When is the right time?

**  The value of mistakes

**  How much money you really need to get started in real estate investment

**  The length of time it can take to do a deal

Resources mentioned in this episode:

**  Work with one of our business Excellerators: http://www.maxmyprofit.com.au

**  Go to Matt’s website and receive a free bestselling book + a load of other great resources to help get you started in property investment: http://www.mattmotil.com

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

As Matt says quite simply, if you’re thinking about investing in property, “take action”!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot/ of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF175_How_to_start_as_a_real_estate_investor_01.mp3
Category:general -- posted at: 12:00pm AEDT

It sounds like pure makebelieve, but this week we hear from a guy who has made his fortune by selling fresh air! Troy Paquette is the co-founder and COO of Vanity Air, a company born out of Troy’s desire for the world to breathe the same fresh air as he could in his native Banff in Canada.

From humble beginnings selling zip-lock bags full of air on eBay, Troy has built up Vanity Air to become a global phenomenon. Troy shared some interesting insight about what you need to take an unusual product to market, and how you should approach partnership in business.

 

Read on for Troy’s top tips:

** If you have a truly unique product, your presence can multiply quickly if the right media gets hold of it.

**  Be careful if your business grows organically. Without a business plan from the beginning, you may hit the wall.

** Do what you can to self fund. Doing so keeps a tight discipline on the finances when you’re starting out.

**  Don’t be afraid of working in partnership with a friend. If you both complement each other’s skills then it can work great.

**  Choose your investors wisely. Be careful of investors who will clip your wings.

**  Passion is the absolute key to being a great entrepreneur. Although luck is always a factor, without passion, you will not make your own luck.

**  Don’t worry about the haters and naysayers. If you have a groundbreaking product there will always be negativity. Keep the faith and ride it out!

**  The people who make it are the people who push hard when they’re at rock bottom.

In this episode of Business Brain Food you will learn:

**  How Troy took a leap of faith and started out

**  What motivates an entrepreneur

**  The secrets of a successful global business

**  How Troy courted international investors

**  The importance of intellectual property

Resources mentioned in this episode:

**  Work wih one of our business Excellerators: http://www.maxmyprofit.com.au

**  Troy’s website: http://www.vitalityair.com

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Let’s end this with some sage advice from Ben. If you’re struggling to keep the faith with a unique product, consider this: “…we wouldn’t have flight if it wasn’t for the Wright Brothers!”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot/ of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF174_How_to_build_a_business_selling_nothing_but_air_with_Troy_Paquette.mp3
Category:general -- posted at: 12:00pm AEDT

Tara Shelton has made it her business to empower people to tell the right story with their branding. Her company, Dream & Do has the motto “if you can dream it, you can become it” and down the years has helped hundreds of businesses sell themselves to their marketplace. Even if your business and your brand is well-established, you can still benefit greatly from the no-nonsense advice from Tara.

 

Read on for Tara’s top tips:

**  A logo isn’t a brand - there is so much more to it than that.

**  You don’t get a second chance at a first impression!

**  Don’t worry about offending people. Be different and go for it!

**  All successful brands define the USP.

**  Think deeply about every interaction you have with your customers and inject this into your branding.

**  Google yourself and manage your own personal brand. Make sure your headshot is always the same across all different social mediums.

**  Look at what everyone else in your market is doing… what if you did the opposite?

In this episode of Business Brain Food you will learn:

**  How branding is more than simply design

**  How branding can create an experience

**  Branding on a budget

**  When to rebrand

**  Branding success stories

**  Can you get away with cheap logo services?

Resources mentioned in this episode:

**  Book yourself in for a complimentary business assessment at http://www.maxmyprofit.com.au

**  Special offer for BBF listeners: Tara’s eBook “42 branding tips for startups”, normally 12 AUD, free giveaway if you email tara@dreamanddo.com.au and put BBF in the subject header.

**  Tara’s website: http://www.dreamanddo.com.au

**  Tara’s instagram: _dreamanddo_

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Let’s go back to Tara’s advice from before. If you want one thing that sums up her approach to branding, read this and take note: “Look at what everyone else is doing… what if you did the opposite?”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot/ of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: bbf173_branding_your_business_for_success.mp3
Category:general -- posted at: 12:00pm AEDT

What a pleasure it is to talk about a monumental Aussie success story. As the founder of Canva.com, Cameron Adams has flown the flag for Aussie entrepreneurs the world over by creating a collaborative online design platform that has literally changed the lives of millions.

The basic premise of Canva was to empower people who were not naturally gifted in the area of design to get creative. Canva succeeded in spades and is now worth over $1bn! As well as telling the story of their meteoric rise, Cameron gave us some brilliant insight that all entrerpreneurs could benefit from.

 

Read on for Cameron’s top tips:

**  Understand what your strength is in business. If you are an expert on product/invention then you need to make sure you have someone alongside you who is more focused on process and management.

**  Get your onboarding right. Don’t subject your employees to too many ‘sink or swim’ situations.

**  When trying to raise investment you should really focus on getting your first investor over the line. Then others will follow.

**  Get your content right. Do that and you won’t need to spend big money on conventional marketing.

**  Creating a great product is your best form of marketing.

**  When doing your marketing campaigns, always work to a KPI, i.e. "cost per new lead”

Think properly about the product you’re building. Stay faithful to your vision by not pandering to fads and investor agendas.

 

In this episode of Business Brain Food you will learn:

**  The sensational rise of Canva

**  The best uses of Canva as a design tool

**  How Cameron raised funding in the early days

**  Is there a formula for being a successful entrepreneur?

**  How Canva gathered intelligence from its customers

**  The best ‘kind’ of investor

 

Resources mentioned in this episode:

**  Book yourself in for a complimentary business assessment at http://www.maxmyprofit.com.au

**  Go to http://www.canva.com for design inspiration.

**  Cameron says that Canva is always looking to hire fresh new talent. Simply google “canva jobs” to see what’s out there at the moment.

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Cameron’s success is based on many positive factors, but the quote that really hit home is this one: “Create a culture in your company where your workers are encouraged to be a good human and to empower others."

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot/ of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF172_How_an_Aussie_built_a_US1b_company_in_6_years_with_Cameron_Adams.mp3
Category:general -- posted at: 12:00pm AEDT

This week we talk to someone who has used adversity in business to do things a different way. John Abbott lost six businesses during the GFC and went off to Bali with only a backpack to his name, but soon he found a winning formula in business by using giveaways.

John is an inspirational man who has worked with some truly inspirational people, such as Richard Branson, Roger Hamilton and Paul Dunn. As the founder of the Results Platform Foundation and Global Enterprise, John has truly practiced what he has preached and has the results to prove it.

 

Read on for John’s top tips on work/life balance and the power of giveaways:

**  Swift action is the best. It’s tempting to hold onto a failing business for the sake of your staff, but it might actually be better for them to make a change sooner rather than later.

**  Do not hide! Front up to people if you owe them money – then you stand a better chance of  successful negotiation.

**  In Bali, John saw “extraordinarily wealthy people” living with almost no money. Whatever you are doing in business, remember that it is possible to be happy without massive monetary wealth.

**  Giving is a good way of turning what would normally be a sales conversation into something easier.

**  If you offer real value for free and someone makes a commitment to receive it, they are more likely to commit to buying something further down the line.

**  You can offer a giveaway for a limited number of people. Think of all of the people who apply for the giveaway who don’t make it… you can then contact them and make them a special offer.

In this episode of Business Brain Food you will learn:

**  How John coped with losing everything

**  When to let go of a failing business

**  How to use giving to benefit your business and everyone

**  How to manage the demand for giveaways

**  The power of “human to human” marketing

 

Resources mentioned in this episode:

**  Book yourself in for a complimentary business assessment at http://www.maxmyprofit.com.au

**  John’s personal website: http://www.johnabbott.me

**  Further detail on John’s pioneering giving model can be found at: http://www.givingmodel.com

**  John’s book, Freedom By Design can be bought here

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

There is a lot you can learn from John. First, that it is possible to come back from a dire financial situation as both a person and a businessman, and second, that giving is an immensely powerful sales/marketing tool.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: bbf171_how_to_grow_your_business_by_giving_products_away_01.mp3
Category:general -- posted at: 12:00pm AEDT

Every business needs good systems. It might not seem like the most glamorous thing on the desk of an entrepreneur, but once you hear Scott Gellatly talk about systems, you’ll start to appreciate their magic!

Scott has an extensive background in large-scale IT and project management, having founded his hugely successful company, Scale My Empire. He’s built an easy-to-use framework that can help any business owner, and he’s been kind enough to share it with us on the show.

Read on for Scott’s top tips:

**  Developments in technology should be seen as an opportunity for leverage and empowerment. If you think back to olden times, a farmer who took the plunge and started to use a horse & cart would be more empowered than a farmer who stuck to what he knew and merely continued to use a hoe.

**  Technology helps you work on the business rather than work in it.

**  Think of the high divorce rate among business owners. Creating systems that take you away from the stress of the coalface can literally change your life.

**  You must give your employees a process, a platform and a way of measuring it. The right system will do this.

**  A system can allow a low-paid employee to do tasks that would previously have been done by a higher-paid employee. This directly increases your margin.

**  Business owners consistently struggle to delegate. Systems are a great opportunity to change this.

 

In this episode of Business Brain Food you will learn:

**  Why people avoid systems

**  The ‘triangle’ of systems

**  Futureproofing your business

**  Where you should start when systemising

**  How systems can help recruitment

**  What the newest technology will do for the human race

**  AI’s potential to assign work across a business

 

Resources mentioned in this episode:

**  Book yourself in for a complimentary business assessment at http://www.maxmyprofit.com.au

**  Scott’s Scale My Empire website is here

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

There is beauty and empowerment in systems! Just listen to Scott and think of what you can do to empower your business and your employees.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF170_How_to_easily_systemise_your_business_with_Scott_Gellatly.mp3
Category:general -- posted at: 12:00pm AEDT

Books can be a very powerful way for an entrepreneur to arrive in their marketplace, as well as a brilliant journey of self discovery. Every entrepreneur should consider writing a book, but how do you go about doing it?

On the show this week we have Joanne Fedler to walk us through the process. Joanne is an international bestelling auther of 10 books (selling over 650,000), one of which even outsold Harry Potter for a short time to top the Amazon bestseller chart. Joanne is now a specialist writing tutor, so it really was a privilege to get her practical advice for free.

Read on for Joanne’s top tips:

**  Don’t wait to be chosen by a publisher, choose yourself! Self publishing has never been more possible.

**  Don’t rush the writing of a book. For something that will have long-lasting value, you should expect to be spending 1 - 2 years from beginning to end.

**  Get the best editor you can afford. Most of the best creativity comes from teamwork.

**  Understand your why. If you don’t establish why you care so much about an issue to write a book about it, you will never focus properly.

**  Create a routine for writing. Break down your big idea into digestible chunks.

**  You don’t need to write your book in chronological order. Write what comes naturally and decide on the order right at the end.

**  Publishing a book is as simple as buying an ISBN number from Bowker and spending a couple of hundred dollars with Ingram Spark who will upload your book to Amazon and all of their distributors.

**  Books can be printed on demand. You will never have to gamble with a big initial outlay.

In this episode of Business Brain Food you will learn:

**  How long it takes to write a book that has substance

**  What stops people writing

**  The power of deadlines

**  How to use your defining moment in life to empower your writing

**  How to find a publisher

**  The optimum routine for writing a book

**  How to get an ISBN number

**  Affordable self-publishing options

 

Resources mentioned in this episode:

**  Maxmyprofit is looking for Business Excelerators. Could you step up to the plate to help business owners build the business they imagine? Find out more here.

**  Joanne’s personal website is here

**  Other sites mentioned in the episode: IngramSpark, Bowker, Createspace, 99designs, Upwork

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

As Joanne says, “everyone’s got a book in them”. Now you know how to write it and publish it, what’s stopping you?

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000


We all want our business to be featured in the media, right? But there inlies the problem. Because everybody wants the same thing, a journalist’s inbox is absolutely inundated every day, so how do you stand out from the crowd and get that coverage for your business?

We get the answers from Jason Feifer – a man who has spent most of his career being courted by people wanting him to write about them. Jason has previously been the editor of Men’s Health, Maxim and Boston, and is the current editor-in-chief of Entrepreneur magazine, so he knows better than anyone what it takes for an entrepreneur to be featured in the publications that matter to them.

See below for some of Jason’s top tips:

**  A lot of people think they should get press “just because”. This really isn’t the attitude. You must try and get press with a focus.

**  You are never doing a journalist a favour. Don’t adopt that attitude!

**  Understand the audience of each publication and tailor your pitch accordingly. You shouldn’t just copy and paste your pitch and click 'send'.

**  What makes your story unique? Starting a business is not unique and being successful at business is not unique; but maybe a stunt that you pulled is unique.

**  Don’t assume a PR person will be able to make your story fit for a publication. You still need to have that focus yourself.

**  Approach the people in an organisation who are empowered enough to make decisions, but not so powerful as to be too busy.

**  Think about following a journalist on twitter and reading their previous work. That way you can engage them from the beginning of your correspondence with your views on what they’ve done in the past.

In this episode of Business Brain Food you will learn:

**  How to get into the media for free

**  The value (or not) of PR

**  Does Linkedin work for getting coverage?

**  Who you should contact in a media organisation

**  Do we need press releases any more?

**  How to send the right emails

**  Elevator pitches for journalists

**  How much you should follow up

Resources mentioned in this episode:

**  Maxmyprofit is looking for Business Excelerators. Could you step up to the plate to help business owners build the business they imagine? Find out more here.

**  Find Jason’s excellent podcasts, “Problem Solvers” and “Pessimists Archive” here.

**  Check out Jason’s own website: http://www.jasonfeifer.com

**  Jason’s article: Pitching your business to a journalist

**  Jason’s article: 5 ways to stand out from the crowd

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Don’t forget Jason’s immortal words, “press releases suck”. If you want to get coverage, you must think laterally and do something different!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF168_Why_press_releases_dont_work_with_Jason_Feifer.mp3
Category:general -- posted at: 8:42am AEDT

This week on BBF we will share some great advice that EVERY business owner could benefit from. With us on the show is Bernadette Schwerdt, who offers us an excellent insight into the online sphere thanks in no small part to her experience writing her book “Secrets of Online Entrepreneurs”. For the book she interviewed 100 of the most disruptive online marketers in the world, so she certainly knows from the best how a business can stand out in a crowded marketplace.

A copywriter by trade, Bernadette has created campaigns for the likes of Apple, American Express and BHP and is the founder of the Australian School Of Copywriting. And what’s more, Bernadette has actually appeared on Neighbours a total of four times!

See below for some of Bernadette’s top online-marketing insight:

**  60% of small businesses in Australia don’t have a website. This seems incredible, but if your business is part of that 60% then it’s time to get with it!!

**  Retailers who already have an offline presence actually are in the best possible position to succeed online.

**  Think offline before you go online. Make that product, make that sale. Don’t try and reach out to a thousand customers if you don’t even have one customer.

**  Understand your metrics. You may not be an SEO expert but you may need to manage one, so you have to know enough to be able to measure the performance of marketing professionals effectively.

**  Make your content sharable. If you make your content good enough to share then you won’t need to pay silly money for advertising.

**  The best way to shape your content is to ‘answer' the questions your customers/clients ask most regularly.

In this episode of Business Brain Food you will learn:

**  Ways to create lead magnets

**  The concept of purchase cycles

**  The importance of content

**  SEO explained

**  How to stand out in a flooded online market

**  Income goals V global disruption

**  The power of A/B testing software

Resources mentioned in this episode:

**  Build the business you imagined with coaching from Maxmyprofit

**  Check out Bernadette’s website here

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Getting noticed in a flooded online marketplace might seem daunting, but if you follow Bernadette’s simple advice you cannot fail to make progress!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF167_How_to_build_an_online_business_with_Bernadette_Shwerdt.mp3
Category:general -- posted at: 12:00pm AEDT

Bob Burg has a refreshingly different take on giving. He draws the distinction between sacrifice and giving in a way that achieves mutual value for a business and its customers. Bob certainly knows what he’s talking about, having sold over 1.5 million books worldwide on the topic. His mantra is that the amount of money you make is directly proportional to the number of people you serve.

See below for more of Bob’s take on giving:

**  You can always give to others before you do business with them, i.e. information, introductions etc.

**  No one is doing business with you for your benefit – they’re doing it for their benefit.

**  Giving doesn’t necessarily mean being a martyr. You can be a good giver but also receive at the same time.

**  Always ask questions of your customers. Only then can you properly measure the value you are giving.

**  Remember: what we find valuable about our service might not be the same as what your customers think is valuable.

**  Think of the goals of your customers. How do they align with what you’re selling them?

 

In this episode of Business Brain Food you will learn:

**  More about Bob’s book, The Go-Giver

**  The law of value

**  The difference between price and value

**  The five elements of value

**  How to balance “self interest”

**  How to become influential in your space

**  Should you pay attention to your competitors?

 

Resources mentioned in this episode:

**  Become a business Excellerator at Maxmyprofit: http://www.maxmyprofit.com.au/about

**  Bob’s website: http://www.thegogiver.com

**  Bob’s most famous book, ‘The Go-Giver’ can be bought here

**  One of Bob’s go-to books mentioned in the episode, ‘The Power of Why’ by C. Richard Welyman can be bought here

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

If you are to take one message from this episode it is that value is a two-way thing. Think long and hard about what value you can give, and then what value you can receive in return.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF166_Why_giving_is_the_best_way_to_receive_with_Bob_Burg.mp3
Category:general -- posted at: 12:00pm AEDT

We’ve all heard horror stories of successful businesses who get completely taken down by legal action. If you take the advice of our guest this week, you can make sure your business isn’t one of them. Joanna Oakey will go through all of the main pitfalls your business may be exposed to, and we promise; there isn’t a hint of legal jargon! This is all to-the-point advice that any business owner can benefit from hearing.

Joanna is a commercial lawyer with a passion for business, having worked across a large portfolio of sales, mergers, acquisitions, commercial law and intellectual property. She has been a keynote speaker in events across Australia, and we like her even more because she hosts her own podcast!

See below for some great legal tips from Joanna:

**  If your business is growing quickly then you are probably the most exposed to a legal challenge.

**  Not having a registered trademark is very dangerous. You are exposed to attack from two different angles. Firstly, an organisation with a brand similar to yours could bring a case; and secondly you are open to other competitors sprouting up and copying your brand.

**  With intellectual property the only thing you can protect is the expression of the idea, not the idea itself.

**  Don’t forget your clients. Have a strong client engagement agreement to cover yourself.

**  You should only think of your terms and conditions as something to fall back on when your legal team fights another legal team. You should really do what you can to avoid this scenario, so make sure you are explicit with the most important parts of your Ts & Cs during the buyer journey.

**  Make sure you protect yourself against unfair dismissal claims. Are your employee agreements what they should be?

**  The key is to have all of these things in place BEFORE you need them.

 

In this episode of Business Brain Food you will learn:

**  How litigation really works

**  The definition of intellectual property

**  The definition of copyright

**  The definition of patents

**  How to apply for a trademark

**  Is clicking a box accepting terms & conditions legally binding?

**  What protection an employee probationary period actually offers

**  How to restrain ex-employees

 

Resources mentioned in this episode:

**  Free business advice and tools from Ben: http://www.maxmyprofit.com.au

**  If any listeners have a business and want to know more about their legal coverage, you can have a FREE 40-minute consultation with Joanna. Simply go to http://www.aspectlegal.com.au/contact and type in “I want my free 40-minute session, I’m a Business Brain Food listener" in the enquiry field.

**  Joanna’s Podcast is called Talking Law. If you type that into itunes or google you will easily be able to find it and subscribe.

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Remember what Joanne kept going back to: have your legal frameworks in place BEFORE you have a problem. You could save yourself a lot of time, money, and maybe even your entire business!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 


What a tremendous character we have on the show this week. It really is difficult to know where to start with Akbar Sheikh. From being homeless and taking refuge in a San Francisco utility cupboard, he’s gone on to conquer the world of business, and even better, he’s now giving something back.

His epiphany came on a day when his network marketing business brought in $25,000, but he realised he felt so much more enjoyment from the free consultancy he’d given a not-for-profit business on that same day. He now works with a charity in Africa that cures children from blindness, as well as a charity in San Francisco that provides mattresses for the homeless.

See below for some Akbar’s amazing tips on life and marketing:

**  Most people fail at the fundamentals. They’re always looking for the next big thing, but if you have a foundation you can scale to seven figures.

**  Stop what you’re doing if you hate it. Remember Einstein’s famous quote: “Insanity is doing the same thing over and over again and expecting different results.”

**  You won’t have a successful business unless you stop your bad life habits.

**  Think about scaling and growth every day. Don’t stand still or you will become bitter.

**  Do organic marketing before paid marketing - it helps prove the concept.

**  Make your content regular - keep feeding the machine.

**  It isn’t difficult to create content - it’s just documenting your everyday reality.

**  You are who you spend your time with. Hang with the right people and you will take the right path.

**  Find a ‘why’ in life that makes you cry. Motivation becomes completely automatic once you do.

 

In this episode of Business Brain Food you will learn:

**  The definition of a funnel

**  The ethical 7 principles of sales

**  The tools you need for a successful online business

**  The value of organic marketing

**  How to make producing content easy

**  How Akbar got 8 million in traffic without paying for any online advertising

 

Resources mentioned in this episode:

**  Free business advice and tools from Ben: http://www.maxmyprofit.com.au

**  Get Akbar’s international bestselling book (normally $47) for FREE here

**  Akbar’s Facebook group: The 2 comma club

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

This is an unarguably insightful quote from a man who’s lived one heck of a life: “As business people we are artists. We need a clean and clear canvas in our mind.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000


Every business needs referrals, but how do you go about getting them? Do you offer people incentives? Do you even ask for them at all? All will be revealed by our guest this week…

Stacey Brown is an absolute referrals guru. Having worked in sales & marketing and run two of her own businesses, she now has a full-time business coaching people in how to best achieve referrals, and guess what: she gets a good portion of her own business through referrals too!

See below for some great tips from Stacey:

**  Never ask for a referral. Your referrals-gathering system is more likely to be sustainable in the long term if it doesn’t rely on you having to continually raise yourself to ask for them.

**  However good your product/service might be, your business will never work unless you can attract new clients.

**  Think of every client as a potential referrer. You must connect with them at a human level while you are delivering their service.

**  Be memorable and meaningful. There are certain parts of the referral process you can automate but you must drive it with genuine meaning from the top.

**  Have 3 business development plans. A prospecting plan, a marketing plan, a referral plan.

**  Remember if you haven’t spoken to someone for a while you need to tread carefully with your opening language.

**  Make sure you write a hand-written thankyou note for every referral you receive.

 

In this episode of Business Brain Food you will learn:

**  How to attract referrals without selling your soul

**  How good companies fail to get referrals

**  How to deliver a truly personalised client-management experience

**  The 5-step referral generation plan

**  How to understand your referral sources

**  How to speak to a client who is giving you poor referrals

 

Resources mentioned in this episode:

**  Ben’s free business planning template: http://www.maxmyprofit.com.au

**  Stacey’s special freebie for BBF listeners, “The Seven Deadly Sins of Generating Referrals” can be downloaded here

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

According to Stacey, the average business can hope to attract 30% of their new business from referrals if they get their process right. Just think of how much money you could make here!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF163_How_to_get_more_referras_without_asking_with_Stacey_Brown_Randall.mp3
Category:general -- posted at: 12:00pm AEDT

Being an expert in your field doesn’t mean you’re an expert in conveying your message. Listen up folks – we’re talking to a bona fide expert on the matter who might well make you an expert by the end of it!

Carolyn Crawford has worked for over a decade helping people refine their presentation/communication skills. She’s dealt with everyone from high-level CEOs to small SMEs across any industry you could think of, so is a great person to listen to on the matter.

See below for some great tips from Carolyn:

**  Confidence is infectious. If you project confidence then your audience will feel confident in you.

**  Presenting isn’t just to a group. In everyday business, you’re probably 'presenting' one-on-one every day.

**  Don’t ever say “it’s just not me”. If you’re capable of being in the workplace then you’re capable of presenting. It’s just a question of finding your natural style.

**  Always be clear on your outcome: what do you want to achieve out of any conversation? Without this you’ll get lost in the detail of broad topics.

**  Don’t contrive your style. Just because someone else has certain mannerisms doesn’t mean you should copy them.

**  Never use grammatically correct bullet points. If it’s grammatically correct as a bullet point then it shouldn’t be a bullet point - it should either be spoken or properly written.

 

In this episode of Business Brain Food you will learn:

**  How to avoid death by Powerpoint

**  Why presenting is important

**  How to use visual aids

**  How to find your own style

**  The rules of simplicity

 

Resources mentioned in this episode:

**  Ben’s free business planning template: http://www.maxmyprofit.com.au

**  Carolyn’s site with Presenting To The Max graphical guide: http://www.f2fcommunications.com.au

**  Carolyn’s Facebook page: https://www.facebook.com/f2fcomms/

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Most of your life is communicating, but how much of your education has been about communication? Most of us will need to sharpen up!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF162_Presenting_to_the_max_with_Carolyn_Crawford.mp3
Category:general -- posted at: 12:00pm AEDT

If you’ve got prospective customers then we guarantee this interview will help you get more conversions. Doren Aldana has done a lot in the corporate world and has two hugely successful businesses behind him. We’re going to focus on his Testimonial Engine business: a tool to help companies gather and manage online client reviews.

Every business can benefit from this, so listen up!!

See below for some great stats and some great advice from Doren:

**  73% of consumers say that positive customer reviews make them trust a business more.

**  79% of customers trust online reviews as much as a personal recommendation from a friend or family member.

**  Consumer reviews are trusted 12 times more than a company’s own marketing material.

**  7/10 customers come back to your business if they have a problem and you resolve it quickly. Make sure you have a mechanism in place to enable you to quickly nip problems in the bud.

**  Reviews work for you 24/7. Unlike referrals, you don’t have to tend to them.

**  Have a system to make it easy for people to leave reviews, i.e. allow them to do it without needing to create an account with yelp, google etc.

 

In this episode of Business Brain Food you will learn:

**  The value of good reviews

**  How to find those good reviews

**  Review-capture pages

**  The inner workings of mytestimonialengine.com

**  The importance of video and audio reviews

**  How to turn a raving fan into a company evangelist

 

Resources mentioned in this episode:

**  Ben’s free business planning template: http://www.maxmyprofit.com.au

**  Doren’s special offer for BBF listeners: http://www.mytestimonialengine.com/brainfood

**  Doren’s mortgage coaching business: http://www.mortgagemarketingcoach.com

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Even if you don’t take up Doren’s great offer for his testimonial system, you should now stop and think about how you handle your feedback. Are you just sitting and hoping for the best? Or are you proactively turning feedback into a money-making machine?

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF161_with_Doren_Aldana.mp3
Category:general -- posted at: 12:00pm AEDT

We’ve gone way off-piste with this week’s episode, but we guarantee this conversation will make you think. Our guest Jeffrey Slayter is a lifelong entrepreneur, but only truly found himself when he went away to the jungles of Peru and took part in an ayahuasca ceremony.

Jeffrey’s profession is now to advise entrepreneurs on how to change their habits and open their minds. He’s spoken to over 3 million people and has shared a stage with the likes of Richard Branson, Brian Tracey, Dr John D. Martini, Tim Ferris and Tony Robbins. The chances are, Jeffrey has worked with someone you’ve looked up to.

See below for some of Jeffrey’s holistic advice:

**  When you think you’re on top of the world and doing well, you’re usually not.

**  You’re only in a race with yourself. Don’t be too concerned with the conventions of the world around you.

**  Get out of the habit of thinking you need to belong. If you’re surrounded by people who are unsuccessful and then you become successful and feel you don’t belong, this can be disempowering.

**  Go against the conventional advice, and DO take things personally. Shielding and resisting things can exacerbate problems.

**  Tim Ferris says he “does not know a billionaire that hasn’t done a psychedelic”.

**  We need to design our businesses beyond our personalities. It needs to come from the soul upwards.

**  CEOs who have psychedelic experiences often come back and completely revamp their company and revamp their lives. Jeffrey is aware of some of the very top CEOs in the world who have done this.

**  The biggest discovery Jeffrey made from his psychedelic experiences was that he didn’t always need to be somewhere else.

**  Trust the universe again because nature rewards courage. There is a direct correlation between willingness to be courageous and success.

**  The freedom of realising that most of your life has been a lie can be very empowering. The questions and the self doubts stop.

In this episode of Business Brain Food you will learn:

**  What makes an entrepreneur successful

**  The definition of success

**  How to pick your friends

**  The benefits of psychedelic experiences

**  How to use fear to your advantage

 

Resources mentioned in this episode:

**  Ben’s free business planning template: http://www.maxmyprofit.com.au

** Business Excelleration Conference VIP day – book your place now: http://maxmyprofit.com.au/events

**  Jeffrey’s book, ‘The Evolutionary Entrepreneur’ can be bought here

**  Jeffrey’s website: http://www.jeffreyslayter.com

**  Jeffrey’s project of awakening: http://www.thegrandinitiative.com

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

While you may not want to dabble with psychedelic substances yourself, the reasons why Jeffrey and many of the world’s leading CEOs do use them are indisputable. Let’s conclude matters with a quote from Jeffrey: “I’d rather be weird and pave my own path than to be normal. Normal would suck.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: bbf160_awakening_the_entreprenuer_within_with_jeffrey_slayter.mp3
Category:general -- posted at: 12:00pm AEDT

What a truly exceptional man we have on the show this week – you will never hear a more salient and inspiring business commentator. His story actually speaks for itself, but there’s a whole lot more on offer in this conversation.

Greg has set up his own business and successfully sold the franchise; he’s worked in residential lending and structured funding, and now he spends his time being the go-to man for CEOs who are looking to raise substantial investment to grow their business.

Greg is particularly revered for somehow raising $120m for an animated film, The Legends Of Oz: Dorothy’s Return. Not only was this the first time anyone in Hollywood had pulled this off, but Greg managed to do this despite telling each investor that they’d stand to lose money!

See below for some of Greg’s unbelievable insight:

**  Raising money is a good way of building teams. If you’re going to grow something you can’t do it alone.

**  If you’re going to grow, you have to be prepared to keep changing your mindset.

**  Embrace chaos. If you don’t, you won’t grow.

**  It isn’t all about the money. Most people invest for the primary reason that the investment would have a meaningful impact on their life.

**  Are you more interested in what you’re doing, or who you’re doing it with? If it’s the latter, then you’re set up to achieve the ‘impossible’ like Greg.

 

In this episode of Business Brain Food you will learn:

**  Bootstrapping V funding a business

**  Greg’s amazing story

**  How Greg was involved in the digital projection of Michael Jackson

**  What prevents businesses from scaling

**  How Greg raised an ‘impossible’ amount of money

**  The secret to good leadership

Resources mentioned in this episode:

**  Ben’s Business Advice: http://www.maxmyprofit.com.au

**  Find Greg on his website: http://www.gregcentineo.com

**  Greg’s must-read books with Amazon buy links: Howard Schultz - Pour your heart into it; Walter Isaacson - Einstein: His life and the universe; Walter Isaacson - Steve Jobs: The Exclusive Biography

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

It’s so difficult to pick one bit of wisdom above all the others to end with, but we’ll go with this from Greg: “You can do good things by yourself, but you’ll never accomplish anything great alone".

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF159_Why_investors_gave_Gren_Centineo_over_120_million.mp3
Category:general -- posted at: 12:00pm AEDT

This week we get an important reminder of the value of investing in assets outside of your own business. Michael Fuller from DPN has done this himself and now makes it his business to advise others on how they can achieve their financial goals through property investment.

See below for some of Michael’s top tips:

**  If you were to get sick or go away on holiday, could your business run without you?

**  Outside investments allow you to take a step back and make changes to your existing business.

**  Get a business coach. Of course we would say that, but one of Phil’s great regrets is not having one.

**  Do you have a business exit plan? You should always have an exit plan to focus the mind.

**  Einstein insightfully predicted that the most powerful thing in the universe would be compound interest. Let those property assets give you that power!

**  Take time to sit down and make an investment plan. What can I do now? And what can I do over time?

**  If you are going to invest in property, make sure you have the time to manage it. If you are using property as a sideline investment, you don’t want to be bogged down by having to manage renovation and short-term flipping.

In this episode of Business Brain Food you will learn:

**  The benefits of income protection

**  The costs of retaining property

**  Cashflow V capital growth

**  How to take the emotion out of buying property

**  The myth of reducing your tax bill

**  The perilous pension situation

**  What debt really means

 

Resources mentioned in this episode:

**  Ben’s Business Advice: http://www.maxmyprofit.com.au

**  Michael’s company site: http://www.dpn.com.au

**  Contact Michael directly at michaelf@dpn.com.au

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Don’t just rely on your day-to-day business and your pension to look after you. Think about investment!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000


This week we find out how Dean Salakas built up his company, the Party People from a AUD 500,000-per-year business with 3 employees to the powerhouse it is now, turning over AUD 4m per year with 40+ employees.

You might know Dean from his appearance on the Aussie entrepreneur TV show, The Shark Tank, where he actually turned down a AUD 400,000 offer for a share of his business, The Party Store. Dean learnt a lot from the experience and shared some great insight with us.

See below for some of Dean’s best advice:

**  Don’t throw everything at online. In retail, online sales currently account for 6-11% of overall sales, and at current growth rates it is forecast to be only 20% in 10 years.

**  However, you need to be good at both online marketing and conventional marketing. A lot of people start their buying journey online but end it in the store.

**  Plan plan plan! If you don’t have a long-term plan, when you hit a problem it’s harder to cope with it.

**  Understand your cycles. In Dean’s case he has to plan for the spikes in demand around dates like Halloween and Christmas… what are your spikes in demand?

**  Learn how to talk investors’ language. If you want your business to grow to a serious degree you’re probably going to need outside investment, but if you don’t fully understand what they want, you won’t get their money.

**  If you’re a small business with ambition, be prepared to do everything. You won’t have the resource to outsource the majority of your tasks.

**  Dean’s quickest path to growth is to master your marketing.

 

In this episode of Business Brain Food you will learn:

**  Is digital so important for retail?

**  The benefits of being open to change

**  Dean’s incredible journey

**  Why Dean turned down a AUD 400,000 offer on Shark Tank

**  The best strategies for raising funding

**  What didn’t work for Dean

 

Resources mentioned in this episode:

**  Ben’s Business Exceleration conference. Special VIP offer here

**  Dean’s Party People website: http://www.thepartypeople.com.au

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Dean made his business, the Party People, grow exponentially with some very simple common-sense business methods. Listen to him!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF157_Building_Australias_largest_retail_party_supplies.mp3
Category:general -- posted at: 12:00pm AEDT

We have a first on BBF this week.. a man who is a certified professional organiser. Who in business doesn’t need to be organised? Joshua is well worth listening to because not only is he a professional organiser, he is the director of global community at Evernote: one of the most popular business apps in the world. Joshua is so organised he even uses Evernote to list his favourite burger joints around the world!

See below for some of Joshua’s best productivity advice:

**  ‘Busy' doesn’t mean ‘productive’. Do not aspire to be busy! When judging the quality of your output, concentrate on whether you get done what you want to get done - nothing else.

**  Apps can be great for productivity but it’s important to define what your problem is before you jump in and get an app. Doing it the other way around can make you even less efficient.

**  Learn to say no. You can only truly succeed in your time management if you say no at the right times.

**  When assigning tasks to others, there’s no substitute for good old-fashioned conversation. Dictating tasks and deadlines to people can be easily done with today’s technology, but it is a bad habit.

**  Document your processes. Only then can you delegate properly.

**  With any new tool/app, you don’t need to know everything it does. Just take a small everyday task and use the tool/app to help with that, and build from there.

In this episode of Business Brain Food you will learn:

**  Why productivity is important for small businesses

**  The definition of productivity

**  How modern technology has helped/hindered efficiency in business

**  Time management

**  Delegation

**  The inner workings of Evernote

 

Resources mentioned in this episode:

**  Ben’s free business planning template can be downloaded from http://www.maxmyprofit.com.au

**  Find Joshua on Twitter here

**  Find Evernote on Twitter here

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

We’ll leave our very own Ben to give our inspirational message this week: “If this conversation with Joshua doesn’t inspire you to get organised, then nothing will!”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000


What a great guest we have this week - there was so much absolute gold that came out of the conversation. Our guest is Annette Densham (AKA “The Publicity Genie”) who has a great insight into how small businesses can market themselves, having worked with numerous clients across Australia and having started out on the other side of the fence as a journalist. She has also pioneered the award-winning “Genie Lamp 3-wishes program” which has helped revolutionise the way startups get their place in the media.

See below for some of Annette’s best PR advice:

**  Public relations is everything you say and do - not just in the media.

**  People don’t do business with businesses, they do business with people, so your all-round message is vital.

**  Work out your key messages: What do you want people to know about you? What do you do? What solution are you offering? Only then should you think about what specific communication channels to use.

**  Keep it regular - it’s all about being consistent and persistent.

**  Don’t just talk about yourself on social media. You need to consistently give people value.

**  PR is like planting a seed - it must be consistently nurtured.

**  Think about being a guest contributor to relevant media.

**  When writing a media release, remember ‘the inverted pyramid’. Put your most important information at the top.

 

In this episode of Business Brain Food you will learn:

**  The importance of PR for small business

**  How much time you should dedicate to PR

**  The law of reciprocity

**  How to use keywords to your advantage

**  How to plan your PR activity

**  The definition of pro-active media

**  How to use Google alerts

**  How best to approach journalists

**  Repurposing content

 

Resources mentioned in this episode:

**  Ben’s free business planning template can be downloaded from http://www.maxmyprofit.com.au

**  Visit Annette’s website here and take up her offer of a free 15-minute PR consultation

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

As Annette says, “there’s no room for modesty in small business!”. Listen to the show and follow her advice….. don’t be shy!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF155_How_to_get_your_slice_of_the_media_pie_with_Annette_Densham.mp3
Category:general -- posted at: 12:00pm AEDT

What a thoroughly interesting man we have on the show this week. Morris Miselowski has made it his business to predict the future, but there are no crystal balls and tarot cards here….. Morris is a highly qualified professional, renowned the world over. He’s worked with the likes of KPMG, Ford and Microsoft, helping them to anticipate changes in technology and human behaviour.

We were very lucky to spend an hour picking his brains about the next big things and how every business can brace themselves for rapidly changing marketplaces.

Read on for some of Morris’ top tips on future proofing:

**  You must constantly take time out to think ahead. You owe it to your business and you owe it to your clients.

**  However outlandish your new idea for a business may sound, if you can find a clear human need for it, you should go for it.

**  Keep an eye out for incremental changes you can make to your day-to-day business. It’s better to do this habitually than to leave it too late and be forced into making monumental change for the sake of survival.

**  Think about business strategy first and then look for the technology to make it happen. Don’t let the new technology dictate to you.

**  Forget about the perfect long-term solution. In this day and age the ‘solution’ you need is something that enables you to grow and adapt to change.

**  Nowadays your business will be one of a myriad of choices in your marketplace, so you have to learn to adapt, otherwise you will lose more and more market share.

 

 

In this episode of Business Brain Food you will learn:

**  Disruptive industries

**  Centralised service provision

**  “the drunken Saturday night experience”

**  How best to cope with change

**  The impact of Artificial Intelligence

**  How google is positioning itself to collect human data

 

Resources mentioned in this episode:

**  Ben’s free business planning template can be downloaded from http://www.maxmyprofit.com.au

** Go to Morris’ website and find a whole host of resources, including his free-to-download magazine, “Future Curious”

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

What Morris says about the death of the perfect long-term business plan really is worth reiterating. Think long and hard about the way you plan your future business, and make sure you bring it into the 21st century!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF154_Predicting_the_future_of_your_business_with_Morris_Miselowski.mp3
Category:general -- posted at: 12:00pm AEDT

Get your SEO right and it could completely change your business, so listen up to our SEO expert David James. In this week’s episode David guides us through a multitude of tips and tricks that will help you navigate the minefield of search-engine optimisation.

Read on for some of David’s top tips:

**  Beware of any marketeers who offer you black hat SEO, i.e. spamming comments on other sites to create backlinks, creating multiple landing pages etc. Search engines will get wise to this and penalise you by sending you down the search rankings.

**  Monitor your ranking on an ongoing basis. Pro Rank tracker is a good tool. Also Google Search Console can help with this.

**  Think long term. A 2-3 year plan is perfectly reasonable if your business is in a crowded marketplace.

**  The two key things to remember when optimising your site for SEO: the user experience and how many other sites have recommended you.

**  Site load time is an often-overlooked part of the mix. Make sure your site is built by someone who knows what they’re doing.

**  Use ‘schema’ functionality in your site, i.e. your key company information embedded within the html code.

**  Use the Google Keyword Planner to see what the search trends are in your marketplace. SEM rush is another good tool. And don’t forget that at the bottom of normal Google searches, there are suggested keywords.

 

In this episode of Business Brain Food you will learn:

**  SEO explained

**  White hat V Black hat SEO

**  Different search engine penalties

**  The zero position

**  The best content for SEO

**  The genesis framework

**  The search-engine spider

**  The value of XML site maps

**  Google Places reviews

 

Resources mentioned in this episode:

**  Ben’s free business planning template can be downloaded from http://www.maxmyprofit.com.au

**  Check out David’s BGDTM Youtube channel here

**  David’s website: www.businessgrowthdigitalmarketing.com

 

**  David’s email address: david@businessgrowthdigitalmarketing.com

 

**  David’s twitter: @bgd_marketing

 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

You’re now armed with all the tools you need to succeed with your SEO….. now go out and do it!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF_153-_How_to_Rank_on_Google_in_2017_with_David_James.mp3
Category:general -- posted at: 12:00pm AEDT

What a pleasure it is to welcome back Steve Sims to the show. It’s hard to know where to start with Steve – he’s just done so much – but we’ll quickly summarise him as ‘a man who makes dreams come true’. His company, Blue Fish, specialises in creating unique life experiences for its clients. Since we last spoke to Steve he has sent someone to a space station, placed clients backstage with the likes of ZZ Top and Guns & Roses, and sent someone to Monte Carlo to be James Bond for the weekend. Steve has also written a book called “Blue Fishing” which he talks to us about.

See below for some of Steve’s advice on how to make the impossible possible:

**  Stop listening to that idiot on your shoulder saying ‘no’. If you think you can’t, you’re right.

**  When trying to pull off an unlikely experience, approach it like this: “I’ve always wanted to do this, what has to happen for this to happen?” Don’t walk straight in with money because people don’t want to feel like they’ve been sold.

**  Email is dead. Pick up the phone and leave a voice memo. This is a non-intrusive way of building a rapport with busy people.

**  Relationships are everything. Do every single thing you can to build and retain good relationships.

 

In this episode of Business Brain Food you will learn:

** How to court celebrities

**  How to build relationships that work

**  The power of voice memos

**  Steve’s colourful track record

**  A summary of Steve’s new book, Blue Fishing

**  How to leave a voice memo

 

Resources mentioned in this episode:

**  Ben’s free business planning template can be downloaded from http://www.maxmyprofit.com.au

**  Get Steve’s book, Blue Fishing, from http://www.stevedsims.com

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Remember Steve’s point about that ‘idiot’ on your shoulder. Don’t concentrate on the reasons why not, concentrate on the reasons why!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF_152_The_art_of_making_things_happen_with_Steve_Sims.mp3
Category:general -- posted at: 12:00pm AEDT

This week we lift the lid on one of Australia’s biggest entrepreneurial success stories: Penny Spencer. She gave us so much great insight into how she got to where she is today. Her travel company turns over £65m per year and has 85 employees, and she is listed in Australia’s top 35 entrepreneurs.

We got Penny on the show not only because of her success in business but because she is a great advocate of business coaching and mentoring. She is a member of many different mentoring groups and has founded her own not-for-profit group for the travel sector called TIME. Her philosophy of never being too successful or too old to learn really is an important one.

See below for some of Penny’s top tips:

**  Set goals. It’s a common piece of advice but that’s because it works!

**  Accountability for your goals is key. This is where pier groups are vital.

**  Always be open to new people coming in to your business.

**  Penny works 'on' her business 90% of the time, and ‘in’ the business 10% of the time. It took her ten years to get to this point - it didn’t happen overnight - but it is something that most entrepreneurs should aspire to.

**  Be clear on the values of your company and employ people on the basis of your values. Values mean more than skills.

**  If you have happy staff you have happy clients. Staff should never be treated as a liability!

**  Make sure you pay yourself when you have your own business. An easy mistake entrepreneurs make is to not pay themselves and then gradually resent the business.

 

In this episode of Business Brain Food you will learn:

**  How to generate good referrals

**  The value of mentoring groups

**  A sustainable method of recruitment

**  The importance of being able to change direction

**  How Penny generates ideas

**  The power of networking

**  How to interview

**  How often to survey clients and how to review the results

**  How to prepare yourself to start a new business

 

Resources mentioned in this episode:

**  Not long left to grab a place on one of Ben’s free 5-stage Business Exceleration™ workshops. Go to http://www.businessfasttrack.com.au for more information and to register.

**  Ben’s free business planning template can be downloaded from http://www.maxmyprofit.com.au

**  Penny’s website: http://www.pennyspencer.com.au

**  Penny’s travel company website: http://www.spencertravel.com.au

**  Penny’s book can be purchased here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Penny is a great reminder to all of us that our entrepreneurial minds should always stay open to learning. Take heed of this advice: make sure you have a way of developing yourself.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 


This week we have some great no-nonsense marketing advice from a man who’s been there and done it, Mitch Hills. Mitch founded the highly successful social media agency, Mastered Marketing, as well as the Exceptions business community, and he sure knows how to deconstruct the complexities of modern-day marketing so anybody can understand it.

See below for some of Mitch’s top tips;

**  Get your content out there! Don’t worry about it being too polished.

**  A small audience can be an advantage in the beginning because it gives you a chance to perfect your own voice.

**  Don’t think of your marketing as just the promotion of your high-ticket items. Part of your marketing mix needs to encourage your audience to discover they have a problem in the first place.

**  Cheap leads are not necessarily good leads. It’s often worth working harder for better leads.

**  Understand the pain points of your customers. This should drive your marketing.

**  Think about how to move your customers from their current situation to their desired situation.

**  Ideally you should produce two pieces of video content per month. Alongside that, have one advert promoting your content and one promoting your lead magnet.

**  Broadcast what you’re already doing. Your customers are likely to find it interesting.

 

In this episode of Business Brain Food you will learn:

**  The power of Facebook advertising

**  Social media platforms compared

**  How to adapt landing pages to capitalise on your marketing

**  The best way to sell/package giveaways

**  Lead magnets explained

**  Repurposing explained

**  Facebook business pages V Facebook personal pages

Resources mentioned in this episode:

**  Not long left to grab a place on one of Ben’s free 5-stage Business Exceleration™ workshops. Go to http://www.businessfasttrack.com.au for more information and to register.

**  Mitch’s website: http://www.masteredmarketing.com

**  Mitch’s instagram: http://www.instagram.com/masteredmarketing

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Let’s end matters by quoting Mitch’s excellent summary of what your introductory offers/lead magnet should be. Never forget the phrase “low friction, high value.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF150_Mastering_your_Marketing_with_Mitch_Hills.mp3
Category:general -- posted at: 12:00pm AEDT

Our guest this week struck absolute gold by hosting webinars, and she’s going to teach you how to do it yourself. In only two years, Liz Benny has managed to create webinars that have raised over 2 million AUD – she previously had no experience in the field!

See below for some of Liz’s top tips;

**  Any business can benefit from webinars - it doesn’t have to be online courses.

**  The right webinar will take someone over the emotional hurdles/doubts as to why they can’t be successful themselves.

**  Webinars are all about empathy.

**  Check out Russell Brunson’s webinar structure - it’s worked for Liz and our very own Ben.

**  You need a proper understanding of the pain points and pleasures of your audience - do your surveys properly. Google forms is an easy free tool to create surveys.

**  Lead with integrity with your webinar. If you are always yourself, you will sell more.

**  Personal stories help your upsells from webinars.

**  When it comes to words in the slides, less is more.

 

In this episode of Business Brain Food you will learn:

**  How outsourcing can revolutionise your life

**  The definition of a webinar

**  How to change your energy for a webinar

**  The right title for a webinar

**  The difference between a great webinar and a bad webinar

**  Should you have video in your webinar?

**  What percentage of webinar audiences normally stay and listen to the sales pitch

Resources mentioned in this episode:

**  Ben’s free 5-stage Business Exceleration™ workshops will be taking place in Sydney, Melbourne and Brisbane. Go to http://www.businessfasttrack.com.au for more information and to register.

**  Leave a review of BBF on the itunes store and gain access to some members-only training on user experience. This is a great, hour-long video called “The three secrets to making your website convert visitors into customers”. All you have to do is leave a review, copy the text and email it to ben@maxmyprofit.com.au and you will be given access to the training.

**  Liz’s website: http://www.lizbenny.com

**  Liz’s facebook group: https://www.facebook.com/groups/TimeToKapow/

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Listen to what Ben said at the end of the show…. literally ANYONE can do a webinar that makes them money, so you should start doing yours today!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF149_How_to_use_webinars_to_grow_your_business_with_Liz_Benny.mp3
Category:general -- posted at: 12:00pm AEDT

It’s a constant battle for many business owners: just how do you turn web traffic into useful leads? We’ve got someone on the show this week who will tell you how. Lindsey Anderson is the founder and CEO of trafficandleads.com, a company that specializes in this area. She’s been so successful that she’s been given the nickname “one-click Lindsey”!

We had a great chat with Lindsey – she’s someone who cuts through all the myth and tells it how it is.

See below for some of Lindsey’s top tips;

**  Who cares if you have a website? It’s only worth having one if it drives phone calls and sales.

**  The number one mistake most businesses make is they don’t have an irresistible offer on their website.

**  You must create content that makes search engines and potential customers curious.

**  80-90% of people who opt in on websites do so via a popup.

**  Email people regularly to keep them warm. Once a week is optimum, at the same time on the same day.

**  Remember, it doesn’t have to always be written content. Audio and video content can still create curiosity and engage your potential leads.

 

In this episode of Business Brain Food you will learn:

**  The “click” technique

**  How to rank higher for keywords

**  Using Facebook pixels

**  The value of email marketing

**  How regularly to target people

**  Different Facebook campaigns

**  How Yoast SEO can guide you to optimise your blog posts

**  Backlinks explained

Resources mentioned in this episode:

**  Ben’s free 5-stage Business Exceleration™ Workshops will be taking place in Sydney, Melbourne and Brisbane. Go to http://www.businessfasttrack.com.au for more information and to register.

**  Leave a review of BBF on the itunes store and gain access to some members-only training on user experience. This is a great, hour-long video called “The three secrets to making your website convert visitors into customers”. All you have to do is leave a review, copy the text and email it to ben@maxmyprofit.com.au and you will be given access to the training.

**  Lindsey’s free 5-day crash course can be found here

**  Lindsey’s own site: http://www.oneclicklindsey.com

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

If you can’t learn anything from what Lindsey said on the show then you never will! There is so much for you to have a go at to start generating those leads!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

 


This week we’re going to demonstrate the importance of a good memory to everyday business, and show you how you can make yours better. What a pleasure it was to speak to Tansel Ali; four-time Australian memory champion, executive memory coach and TV personality who has featured on the likes of ‘Redesign My Brain’. Tansel once memorised the entire Sydney Yellow Pages, so this guy’s certainly qualified to comment on matters of memory!

Read on for some of Tansel’s best memory tips:

**  The emphasis should not simply be about gathering information, it’s about what you do with it next.

**  Set a plan for what you need to memorise and compartmentalise each part of the process.

**  Visualisation and association is paramount. If you meet someone for the first time, associate an image with their name in order to create an emotional connection.

**  Most of our brain capacity isn’t used, so there is plenty of room to memorise more if you get it right.

**  If you train your mind to make the right connections, your outward communication will improve.

**  It’s worth pausing to get out of the zone. The information you take in when you’re in the zone is more likely to be stored coherently if you take breaks and keep your mind fresh.

 

In this episode of Business Brain Food you will learn:

**  How stress can affect the memory

**  How to speed read

**  How to stave off distraction

**  Visualisation techniques

**  The science of trigger points

**  How best to start sharpening your memory

 

Resources mentioned in this episode:

**  Ben’s free 3-hour workshops across Australia. Go to http://www.businessfasttrack.com.au for dates.

**  Leave a review of BBF on the itunes store and gain access to some members-only training on user experience. This is a great, hour-long video called “The three secrets to making your website convert visitors into customers”. All you have to do is leave a review, copy the text and email it to ben@maxmyprofit.com.au and you will be given access to the training.

**  Tansel’s website: http://www.tanselali.com

**  Tansel’s recommending reading: Tony Buzan – Use Your Memory

**  Tansel’s two books: The Yellow Elephant & How to learn almost anything in 48 hours

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Remember, it isn’t just about remembering facts. Exercising your memory can make a big difference to many other important areas of life.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF147_How_to_Memorise_Anything_with_Tansel_Ali.mp3
Category:general -- posted at: 12:00pm AEDT

This week we’re deconstructing the sales process with someone who is not only a sales expert but who has walked the walk himself as an entrepreneur. Carl Gould had built three multi-million businesses by the time he was 40, and has since written three bestselling books on sales and business development. As a consultant he has worked with over 5,000 businesses on their sales function.

Carl’s energy and passion for the subject matter really is incredible – there was just so much gold in the conversation.

 

Check some of Carl’s top tips:

**  You cannot be a business owner unless you know how to sell and market yourself. If you can’t you will not survive.

**  You don’t have to be a particular ‘type’ of salesperson. You don’t need to be pushy. It’s more important to have full belief in your product.

**  In selling, there is no prize for second place. Coming last is better than second. Make sure you qualify your leads properly so you don’t waste resources coming second.

**  Always make sure you create an ideal client profile. Who is the most likely person that would benefit from your product and service, and why would they?

**  Think about these key things when profiling your buyer: ‘What keeps my ideal buyer awake at night?’ ‘What makes them get yelled at when they get home?’ ‘What’s going on in their life and business right now that makes buying from your business an urgency?’

**  Find what your clients are most passionate about and design your product and services around that.

 

In this episode of Business Brain Food you will learn:

**  How to outsource sales

**  The different steps of the sales cycle

**  How to create leads

**  How to stop people dropping out of the sales cycle

**  How to find the right sales people

**  How to correctly incentivise sales people

Resources mentioned in this episode:

**  Ben’s free business growth workshops across Australia. Go to http://www.businessfasttrack.com.au for dates.

**  Leave a review of BBF on the itunes store and gain access to some members-only training on user experience. This is a great, hour-long video called “The three secrets to making your website convert visitors into customers”. All you have to do is leave a review, copy the text and email it to ben@maxmyprofit.com.au and you will be given access to the training.

**  Carl’s website: http://www.carlgould.com

**  Carl’s book “Biz Dev Done Right” can be bought here

**  Email Carl: carl@carlgould.com

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

We’ll leave you with a great inspirational quote from Carl: "Anybody can sell - you just have to be fully bought into the product, understand the customer and give them the opportunity to buy"

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF146_Biz_Dev_Done_Right_with_Carl_Gould.mp3
Category:general -- posted at: 12:00pm AEDT

In an age where digital reigns supreme, it’s easy to be swamped by all of the options out there. This week we have Murray Jess on the show – a man who can cut through all of the noise and help you focus your marketing efforts.

Murray is the manager and managing director of Zoo Republic, a top Sydney marketing agency that has worked with the best of the best, including Coca Cola and Cannon.

Check out his no-nonsense marketing tips:

**  Fragmentation allows you to understand customers better.

** Always be clear on your proposition.

** Take time to step back from your day to day. What are you REALLY offering?

** Work out your marketplace, understand their pain points and make sure your brand actually solves them.

** Open up dialogue with your customers where possible. Feedback is vital.

** Don’t forget that human beings are still driving digital marketing. The principles of message, trust and delivery are still the same across each digital marketing medium.

** You don’t need to be on all channels. It’s easy to waste money trying to market too widely.

 

In this episode of Business Brain Food you will learn:

** The modern take on lead generation

** Why the Uber model is so effective

** How to segment your marketplace

** When to outsource the marketing function

** The power of referrals

** How to court advocates 

 

Resources mentioned in this episode:

**  Leave a review of BBF on the itunes store and gain access to some members-only training on user experience. This is a great, hour-long video called “The three secrets to making your website convert visitors into customers”. All you have to do is leave a review, copy the text and email it to ben@maxmyprofit.com.au and you will be given access to the training.

** Murray’s company website: http://www.zoorepublic.com.au

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

As Murray says, the principles of marketing that have applied throughout all time still apply now. Make sure you understand the objectives of your offering then the rest is easy!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF145_Why_your_Marketing_is_Failing_with_Murray_Jess.mp3
Category:general -- posted at: 12:00pm AEDT

This week we have a great conversation about how you can use your business as a vehicle to educate and do good. Our guest is Patty Alper, author of the book “Teach To Work” and founder of the Alper Portfolio Group, the Alper Foundation and the NFTE Network. Through these organisations Patty has mentored thousands of young people, and has a great insight into just how beneficial mentoring can be for both the mentor and the pupil, and how mentoring is becoming increasingly important for the future of the world economy.

See below for some great mentoring insight:

**  Through mentoring you can give your business a human face. Building better links with your community in this way will have obvious benefits for marketing and sales.

** Mentoring can help with recruitment. Millennials want to work for companies that display a social conscience.

** Mentoring can be very inspiring. Your pitch is likely to be worth a lot more than anything a famous celebrity could ever say or do, because you are in the same room as receptive young people and on their level.

** Everybody in business who has the time should be a mentor. The education system has been proven to be inadequate for the current employment needs of the world.

** Schools and local organisations are normally very receptive to people who offer mentoring.

 

In this episode of Business Brain Food you will learn:

 

** How your business can benefit by being a mentor

** How can you actually start to be a mentor?

** Business mentoring success stories

** Why is there a skills gap?

** How educators can prepare the youth of today

 

Resources mentioned in this episode:

**  Leave a review of BBF on the itunes store and gain access to some members-only training on user experience. This is a great, hour-long video called “The three secrets to making your website convert visitors into customers”. All you have to do is leave a review, copy the text and email it to ben@maxmyprofit.com.au and you will be given access to the training.

**  Ben’s Business Fast Track seminar: “5 stages of building a business that doesn’t rely on you”. Dates for September are still available. Go to http://www.businessfasttrack.com.au

**  Patty’s book “Teach To Work” can be bought here

**  Patty’s website: http://www.teachtowork.com

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Mentoring is quite simply a win-win scenario for both parties, and from what Patty said is quite easy to get into. Think seriously about sharing your skills!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000


Every company needs a good website, but so many sites fail in the most basic areas. Help is at hand this week from Pete Kvist; a straight-talking and highly entertaining expert on the subject, and author of the book “Why Most Websites Suck”. He travels around the world giving speeches on the matter, but we’re lucky to have him on BBF for an hour to help you with your business.

Read on for some of his sage advice:

**  Think about the scare stories of when people get their car serviced but they’ve paid for something that hasn’t been done. Websites can be exactly the same. Do some basic research and watch out.

**  Don’t build your own website. If you have a leak in the house you call a plumber, so you should treat websites in the same way.

**  If you don’t have a website, people are still searching for you online, but the big question is: do you have control of the information that people will find about you? That’s why a good website is vital.

**  Your website is not simply an online brochure. Don’t go in with too hard a sell – you need to build people’s trust.

**  You only need to spend a small amount of time researching websites to protect yourself when working with web developers/designers. A book, one or two blog articles and a podcast like this one should be more than enough.

**  Think about the reasons why you’ve clicked away from a website in the past, and then see if your website does any of the same things.

**  Fully understand what people are most likely to look for on your site and make it as easy as possible for them to find it. Don’t automatically give each of your offerings an equal priority.

 

In this episode of Business Brain Food you will learn:

 

** What you need to know to properly brief a web developer

**  The three things you must have on your homepage

**  What Google Analytics can do for your site

**  How to craft the right opt ins

**  How to use persuasive imagery

**  The theory of Google advertising

**  How to create a persuasive giveaway

**  The importance of a landline phone number

 

Resources mentioned in this episode:

**  Leave a review of BBF on the itunes store and gain access to some members-only training on user experience. This is a great, hour-long video called “The three secrets to making your website convert visitors into customers”. All you have to do is leave a review, copy the text and email it to ben@maxmyprofit.com.au and you will be given access to the training.

**  Pete’s website: http://www.petekvist.com

**  Pete’s book can be bought here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

As Pete said when asked to give a tip on how people can be more efficient… “do something now”! There are so many small an achievable steps that you can follow from this conversation with Peter, so it would be rude not to!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF143_Why_most_websites_suck_with_Peter_Kvist.mp3
Category:general -- posted at: 12:00pm AEDT

Being a podcast that’s 142 episodes old it really is about time we talk about podcasting! It’s done so much for Maxmyprofit so there’s no reason why it can’t transform your business. Our guest this week is the head of content at spreaker.com – a comprehensive podcasting platform that can enable literally anyone to get going as a podcaster.

Rob has been podcasting from pretty much the beginning of the podcast era in 2004, having started off as a live broadcaster on local radio in Seattle. He saw the opportunity that podcasting provided and began to syndicate the show around the world, selling advertising and generally monetizing the whole project. Since then his podcasting expertise has seen him work for the likes of Microsoft.

This guy sure knows his stuff – here are some of his top tips:

**  Look at yourself and look at how you’re trying to reach your base of possible customers… would a podcast work for this?

**  Consulting-style businesses where you’re basically selling yourself are ideal for podcasting.

**  Understand your measures of success. Your show doesn’t have to have 1 million listeners. It could be enough to have 500 avid listeners based locally.

**  Every year, podcasting listenership numbers increase.

**  Think of the potential longevity of your show before you start. Can you actually sustain it after a few shows? Will you run out of ideas?

**  Get going with it now! Don’t wait around and pre-record a load of them. Accept that you will get better on the job.

**  Audiences are built around consistency. You will probably be more successful with your podcast if it’s weekly rather than monthly.

**  Understand what production time you can dedicate. If you don’t have time for post-production, you can make up for that by slick pre-production that means you basically make the show ‘live’ and don’t need to do extensive editing.

**  Listen to other people’s shows and get some ideas. There is nothing wrong with this at all. Just take the best bits from the shows and find your voice!

 

In this episode of Business Brain Food you will learn:

 

**  Is a podcast for me?

**  The differences between radio and podcasting

**  The advertising potential of podcasting

**  The age/gender split in podcasting

**  The cost of hosting podcasts

**  How to start your own podcast

**  The right frequency for podcasts

**  How software can effectively work as a mixing desk

 

Resources mentioned in this episode:

 

**  Leave a review of BBF on the itunes store and gain access to some members-only training on user experience. This is a great, hour-long video called “The three secrets to making your website convert visitors into customers”. All you have to do is leave a review, copy the text and email it to ben@maxmyprofit.com.au and you will be given access to the training.

**  Listen to Rob’s weekly Spreaker live show for more hints and tips on podcasting (broadcast on Wednesdays at 3pm PST)

**  Connect with Rob on twitter @robgreelnee and at http://www.robgreenlee.com

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

If listening to this podcast wasn’t enough to prove the value of podcasting to your business, then hearing just how easy it is thanks to the kind of services that Rob provides should be enough to persuade you to take the plunge. Just go for it and get podcasting!!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF142_Podcasting_as_a_Marketing_Strategy_with_Rob_Greenlee.mp3
Category:general -- posted at: 12:00pm AEDT

Get your presentation skills right and you can totally transform your business, so listen up to our esteemed guest Jon Yeo. Jon is the licensing curator of TEDx Melbourne and has worked as a specialist consultant for numerous TEDx speakers, so he understands exactly what it takes for speakers to succeed at the highest level.

There were so many pearls of wisdom from Jon, which were delivered clearly and succinctly as you can imagine! Here are some of the highlights:

 

**  Speaking is becoming more relevant. In an era where words have been reduced down for mediums like Twitter, TED-style talks (18 minutes or less) are more relevant than ever.

**  On-demand education from talks is becoming more popular by the day, because of how fluid people’s careers are these days. People need to learn a lot of different things throughout their career but often can’t justify learning in the same academic depth as they used to.

**  Good communication is a balance of relevance and engagement. Think ‘content’, ‘context’ and ‘intent’.

**  When giving a talk, get over the fact you’re transferring knowledge. The emphasis should be on giving insight. Aspire to get your audience to say “tell me more about that”.

**  It takes and average of 25 times to fully ‘embody’ your content. The amount of practice you need to put in when speaking is to get you to the point where you are so ‘embodied’ in your content, your delivery sounds natural.

**  The greatest speakers have the ability to change the tone, pitch and positioning of information.

**  Always remember your audience. This sounds obvious, but you must think long and hard about what they might want to hear, and give them a message that’s digestible.

**  Be clear on your desired outcome at the end. That way you know what content to leave out.

 

In this episode of Business Brain Food you will learn:

 

**  How long you should practice for a talk

**  How to market yourself to TEDx

**  How to cram your message in to 18 minutes

**  The 9 dimensions of communication

**  What is the right amount of content

**  The benefits of speaking coaching

**  The 5 levels of understanding

**  Do we still need subject matter experts?

 

Resources mentioned in this episode:

 

**  Ben’s free business planning template: http://www.maxmyprofit.com.au

**  To connect with Tim on Linkedin, send him a request beginning with the sentence “Jon, I heard your interview”

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

As Jon said, think of the potential loss of opportunity if you stuff up your pitch/speech. This is a fundamental part of business that you need to master!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9811 5000

Direct download: BBF141_How_to_make_your_presentation_compelling_and_engaging_with_Jon_Yeo.mp3
Category:general -- posted at: 12:00pm AEDT

We get deep and spiritual with our guest this week, as Margie Warrell talks us through how to face our fears in business and in life.

As an author of multiple books, Margie has certainly walked the walk. She is the first ambassador for Women in Global Business, and is also an ambassador for Beyond Blue, helping to remove the stigma attached to mental health. And for good measure, she’s climbed Kilimanjaro, and has interviewed the guest that would end all guests for BBF, Richard Branson! Some day we will make it happen!

Keep reading for some great tips from Margie:

 

**  It’s not what we think to fear, it’s what we link to fear. We create worst-case scenarios, rather than focusing on what we can gain.

**  As humans we’re wired to certainty, but this can be the worst thing. To take your business to another level, you need to make brave decisions.

**  Before a big decision, think “if I wasn’t afraid, I’d do this”.

**  Think in an experimental way where you the kind of decisions you need to make are more about dipping your toe in than being all or nothing.

**  Expand your circle with ambitious people.

**  Write down your visions on paper – don’t just think about them. It brings everything to life.

**  Moving away from pain is a stronger motivator than moving towards pleasure.

 

In this episode of Business Brain Food you will learn:

 

**  How to use fear to your advantage

**  Imposter syndrome

**  The definition of a ‘smart risk’

**  The seven core steps to make your mark

**  How to get out of a rut

**  The potential of embracing discomfort

 

Resources mentioned in this episode:

 

**  Ben’s free business Ebook: http://www.maxmyprofit.com.au

**  Margie’s website: http://www.margiewarrell.com

**  Margie’s latest book, ‘Make Your Mark’ can be purchased directly here: http://www.makeyourmarkguidebook.com

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

When Margie quoted Mark Twain during the show, it said it all. Take heed of this: “I’ve known a great many troubles in my life and most of them never happened.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9811 5000

Direct download: BBF140_Making_Your_Mark_with_Margie_Warrell.mp3
Category:general -- posted at: 12:00pm AEDT

We all need a good company website, right? So it’s lucky we have a man on the show who cuts through the bullshit and gives us all the best shortcuts we need to “turn people’s websites into rockstars”.

Our guest this week is Jon Hollenberg, a man with 18 years of experience and thousands of websites behind him, having worked with clients as big as Qantas and Jeep. This man really knows his stuff!

Here are some great pearls of wisdom from Jon:

 

**  40-45% of businesses don’t have a website. Don’t be one of them!

**  A website has a lifecycle, you have to keep innovating and investing.

**  People scroll more these days, so you don’t need to cram everything into an old-fashioned “above the fold” layout.

**  Do not forget how important mobile responsiveness is.

**  When devising a website, have clear intent, i.e. Who is your client? What do you want them to do? How do you measure it?

**  Remember you need to dedicate time and effort to create fresh content for your site. The real work starts after you’ve built the site.

**  Have an ongoing relationship with your site designers and builders. Tweaks can make a big difference.

 

In this episode of Business Brain Food you will learn:

 

**  The importance of mobile optimisation

**  The power of Google analytics

**  The lifespan of a website

**  The assets you need to keep your website relevant

**  Diagnostic tools

**  How to blog effectively

**  The power of video content

 

Resources mentioned in this episode:

 

**  Ben’s free business Ebook: http://www.maxmyprofit.com.au

**  John’s book can be found on his website here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Free giveaway of John’s book on BBF Facebook group: https://www.facebook.com/groups/businessbrainfood

**  Twitter: https://twitter.com/bfewtrell

 

Jon’s great quote is a good one to end with: “Be clear on what success actually looks like, and work out how to get there”.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9811 5000

Direct download: BBF139_How_to_get_your_website_firing_with_Jon_Hollenberg.mp3
Category:general -- posted at: 12:00pm AEDT

Spending big money on marketing and advertising is second nature to many businesses, but all too often they treat recruitment as an afterthought. Our guest this week, Roberta Matuson, explains just how important good recruitment is to your business, and gives us some great shortcuts that you can put into action today.

Roberta has a great track record in the business, having helped the likes of Microsoft, General Motors and The Boston Beer Company. She has also written two books on recruitment, one of which was listed in the Washington Post’s Top 5 business books.

Read on for some of Roberta’s best advice:

 

**  The leader of a company is all-important to recruitment. That’s what attracts the talent.

**  “Companies need to change their teams into recruiting machines” - don’t just defer to HR and wash your hands of it!

**  Don’t think badly of candidates who are unemployed. If they’re good enough, they’re good enough.

**  Linkedin is a great way of screening candidates - you can quickly check the credentials of people via your own extended networks.

**  Once you start the process of recruitment it’s vitally important you commit the time to see it through. Follow up those CVs and book in those interviews, otherwise the best candidates will be tied up elsewhere.

**  Always be in recruiting mode - a good waiter or bar person could be excellent for your company, so don’t be afraid to offer people opportunities when you stumble across them.

**  Don’t underestimate mature workers - you don’t always need to chase potential.

**  Recruiting is not just about finding new people - it’s about retention. Keep your best staff and you won’t need to work so hard on recruitment.

 

In this episode of Business Brain Food you will learn:

 

**  How to attract the best talent

**  The importance of authenticity

**  How to recruit for sales

**  Recruiting on Linkedin

**  When it’s appropriate to check people’s social media reputation

**  The value of a contract recruiter

 

Resources mentioned in this episode:

 

**  Are you an accounting firm looking to offer business advisory services? Are you a client of an accountant who wants your accountant to get more proactive? Contact ben@maxmyprofit.com.au

**  Ben’s free business Ebook: http://www.maxmyprofit.com.au

**  Roberta’s website: http://www.matusonconsulting.com

**  Roberta’s books can be bought here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Facebook: www.facebook.com/businessbrainfood

**  Facebook group: https://www.facebook.com/groups/businessbrainfood

**  Twitter: https://twitter.com/bfewtrell

 

 

If you don’t get your recruitment right, your company will never fulfil its potential. Take note!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF138_How_to_pull_top_talent_toward_you_with_Roberta_Matuson.mp3
Category:general -- posted at: 12:00pm AEDT

We spend so much time talking about the detail of day-to-day business, but what about life after business? Focusing on an exit plan is vital to ensure that your business enhances your life in the way that you want it to, and at the same time will make your day-to-day business more effective.

We have Australia’s leading exit planner on the show this week to show us the ropes on all-things exit planning. As well as being the largest succession planner in the country, Craig West has been awarded Exit Planner Of The Year, and more importantly has received the even greater accolade of being invited back onto this show because he was so good last time!

Keep reading for some of his top tips:

 **The number one problem with SMEs is over-reliance on one person at the top of the organisation.

**Make a succession plan, even if you have no intention of selling up any time soon.

**You can triple or quadruple the value of your business if you do a proper exit plan.

**Do not underestimate the value of your competitors. They are likely to pay better money for your company than standard investors.

**It isn’t all about the sale price of a business - think about life after business.

**Don’t do it yourself - always use an advisor for your exit planning.

**You should spend 20% of your time working ‘on’ your business rather than working ‘in’ your business.

 

 In this episode of Business Brain Food you will learn:

**How long an exit can take

**How to maximise the potential exit options

**How to make your business attractive to a strategic buyer

**An employee share option explained

**How to sell to a listed company

**How to plan for life after business

 

Resources mentioned in this episode:

**Are you an accounting firm looking to offer business advisory services? Are you a client of an accountant who wants your accountant to get more proactive? Contact ben@maxmyprofit.com.au

**Ben’s events across Australia: http://www.businessfasttrack.com.au

**Ben’s free business Ebook: http://www.maxmyprofit.com.au

**Craig’s succession planning service: http://www.successionplus.com.au

**All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**Facebook: facebook.com/businessbrainfood

**Facebook group: https://www.facebook.com/groups/businessbrainfood

**Twitter: https://twitter.com/bfewtrell

 

 

As Craig says, it’s very easy to put off exit planning because it doesn’t feel like it’s fundamental to the day-to-day, but if you listen to the show you’ll realise just how vital it actually is. Make sure you get your plan in order!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000


Have we got a colourful guest for you this week! This man had actually written his own suicide note, but here he is today inspiring all who listen to him. Tony Grebmeier’s story is just incredible: he’s the founder of Ship Offers (an Inc top 5,000 company); by the age of 18 he’d had a grand total of 16 jobs; and in 1996 he was ahead of the curve and founded a web marketing company in Silicone Valley. Oh and he’s also a radio presenter who does an awesome line of voice impressions!

Tony’s had it all, lost it all, and then made it again, and importantly he’s learnt from these ups and downs how to do business and life in a sustainable way. The show is worth listening to just for Tony’s life story, but he also gave some great tips about how to manage yourself and others:

**Sales in business is about giving people a story to understand what the product or service you’re selling will do for their lives

**Build relationships before you try and sell anything

**Find people for your business who have the skills you don’t have

**Coaching matters: Tony spends over 100,000 per year in coaching and mentoring

**Make the effort to build up people’s self worth, and work with them rather than above them

**Asking is a sign of greatness, not a sign of weakness

**A business owner has to stay in the trenches with their team

 
In this episode of Business Brain Food you will learn:

**Tony’s incredible story

**The importance of sales to business

**The value of mentoring

**Journaling routines

**The ‘braindump exercise’

**The power of the right mindset

 
Resources mentioned in this episode:

**Free business training from Ben. June dates in Newcastle, Brisbane and Melbourne. More information here

**Ben’s free business Ebook: http://www.maxmyprofit.com.au

**Tony’s radio show: http://www.tonygshow.com

**Tony’s email address: tony@shipoffers.com

**All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**Facebook: facebook.com/businessbrainfood

**Facebook group: https://www.facebook.com/groups/businessbrainfood

**Twitter: https://twitter.com/bfewtrell

**Subscribe to BBF on iTunes

**Subscribe to BBF on Stitcher

 
Tony’s take on life is just great. There is just so much to learn from the man!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF136_Building_an_8_figure_business_with_Tony_Grebmeier.mp3
Category:general -- posted at: 12:00pm AEDT

Ever wanted to write a book but you don’t have the time and you don’t know how to get it out there?

 

Our guest this week will help you get over this. Jacqui Pretty has made it her business to realise the ambitions of entrepreneurs big and small by helping them get their books to market, so it was great to speak to her to get her insight on the marketplace. Read on for some great tips, and as you’ll see, it’s easier than you think…

**You should see a book as more than just something that needs to sell. It is a low-risk way of clients getting to know you and so is a great tool to help you upsell a more expensive service.

**Don’t worry about giving away too much in a book. By delivering genuine value you earn the right to upsell your services.

**Being the author of a book automatically gives your voice credibility in the marketplace.

**You only need to put in the work to produce a book once and then forever it can serve as an advertisement for your business/service.

**Always create an outline of your chapters and then drill down further into headings and sub-headings. Sitting in front of a blank page is a surefire way to waste time and to lose focus.

**Consider a print-on-demand service. This can help you hedge your bets when it comes to publishing.

In this episode of Business Brain Food you will learn:

**How a book can help you stand out from the noise

**How long it should take to write a book

**The ideal length of a book

**Is it worth using a ghostwriter?

**Ebooks V ‘real’ books

**Different publishing deals

**The power of a distributor

**Is Amazon worth it?

Resources mentioned in this episode:

**Free business training from Ben. June dates in Newcastle, Brisbane and Melbourne. More information here

**Ben’s free business Ebook: http://www.maxmyprofit.com.au

**Jacqui’s site: http://www.grammarfactory.com

**Jacqui's Guide: http://grammarfactory.com/awesome-book-guide/

**The Price of Self-Publishing Article: http://grammarfactory.com/self-publishing/costs-much-price-self-publishing-book/

**All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**Facebook: facebook.com/businessbrainfood

**Facebook group: https://www.facebook.com/groups/businessbrainfood

**Twitter: https://twitter.com/bfewtrell

** Subscribe to BBF on iTunes

** Subscribe to BBF on Stitcher

There are many different ways of getting a book to market and the benefits can be huge for your business. Take on board what Jacqui said and start writing!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF135_Turning_Entrepreneurs_into_Authors_with_Jacqui_Pretty.mp3
Category:general -- posted at: 12:00pm AEDT

What a great story we’ve got for you on the show this week. Matt Miller’s situation got so bad he was turned down for a payday loan, but he turned it all around and became a prolific franchiser in a marketplace that literally any of us could enter.

After 10 years as a pilot and a number of false dawns in the corporate world, Matt read the legendary book ‘Rich Dad Poor Dad’ and became fixated on the idea of earning passive income. He eventually carved out his nice in gumball machines and school fundraising, and today his business is going from strength to strength.

Read on for some of his great wisdom:

**We should all strive to generate income without having to exert ourselves.

**It is possible to have a fruitful business without sacrificing time with family.

**Hire a coach! It totally transformed Matt. Elite sportspeople have coaches so why don’t we?

**When you hit your major goal, find a way to be challenged to aim for another one.

**Do what you can to remove yourself from the hub of the business. If Matt had never done this then the business would have ground to a halt when he had a heart attack.

**The speed of the business is determined by the speed of the leader.

**The most important investment anyone can make is in themselves.

 
In this episode of Business Brain Food you will learn:

**The power of passive income

**How to create flexibility in your work

**How Matt was inspired to give something back to children

**The ins and outs of franchising

**How to scale a franchise

**How Matt’s business survived when he was absent recovering from a heart attack

**Matt’s definition of success

 
Resources mentioned in this episode:

**Free business training from Ben. June dates in Newcastle, Brisbane and Melbourne. More information here

**Ben’s free business planning template: http://www.maxmyprofit.com.au

**Matt’s book: Live Your Dreams: The Top 10 Reasons Why You Need Your Own Vending Business

**Matt’s website: http://www.ssvbusiness.com

**Matt’s comic books can be bought here. Use the code ‘apepower’ for a special discount.

**All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**Facebook: facebook.com/businessbrainfood

**Facebook group: https://www.facebook.com/groups/businessbrainfood

**Twitter: https://twitter.com/bfewtrell

**Subscribe to BBF on iTunes: http://actioncoachanz.com/itunes

**Subscribe to BBF on Stitcher: http://actioncoachanz.com/stitcher

 
Matt’s whole story is a great example of what can be achieved if you think beyond your core day-to-day work. For just a small commitment of time in the first instance, Matt has shown the power of just trying something new.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000


What a diverse character we have on the show this week; AFL footballer, TV presenter, MC, international media agent… what hasn’t this guy done?!?

As you can imagine we had a great chat with Troy Gray. He’s got so much insight from his amazing journey in business and in life, so it was a great privilege to have him on the show sharing it with us. Read on for some of the top tips that came out of the conversation:

**Go to the end users in your marketplace and find out what they want rather than what you want.

**Don’t ask too much of new contacts. Take an approach like this: “You’re a person who inspires me, and I’ve got an idea that can make you money. If you’d like to hear more then get back to me”.

**Remember the concept of the elevator pitch – don’t write long emails first up.

**People who are successful tend to love being asked what they think. Asking for advice is a great foot in the door with eminent business people.

**Really really listen to what people are saying when you pitch to them – if you can’t entice people to ask more questions during a pitch then that’s a sign that it’s not working.

**Don’t do it on your own in business. It’s nearly always worth giving away equity in order to gain inspiration from others.

**Major on reporting to your investors. Regular reporting is a great mechanism for cross-checking your own logic in running the business.

 
In this episode of Business Brain Food you will learn:

**Troy’s incredible story

**How sportspeople are equipped to drive business

**The importance of playing the industry game in order to get people to listen to your ideas

**The power of focus groups**The perception of the Australian psyche in the world of business

**The game of equity

**The right time to stop

**Can pitching be learnt?

**How to be held accountable as an entrepreneur

 
Resources mentioned in this episode:

**Ben’s free business planning template: http://www.maxmyprofit.com.au

**All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**Troy’s website: http://www.troygray.com.au

**Troy’s media company, Vox Ventures site: http://www.voxventures.com.au

**Facebook: facebook.com/businessbrainfood

**Facebook group: https://www.facebook.com/groups/businessbrainfood

**Twitter: https://twitter.com/bfewtrell

**Subscribe to BBF on iTunes: http://actioncoachanz.com/itunes

**Subscribe to BBF on Stitcher: http://actioncoachanz.com/stitcher

 
How can you fail to be inspired by a guy like Troy? This man speaks the truth. You could do a lot worse than put a touch of Troy into your business!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF133_From_professional_athlete_to_keynote_speaker_with_Troy_Gray.mp3
Category:general -- posted at: 12:00pm AEDT

This week we delve deep into the inspiring story of Pauline Nguyen, who overcame some incredible adversity to become one of the most revered restaurateurs in the world (her Sydney restaurant, The Red Lantern, is the most awarded Vietnamese restaurant in the world).

As a young child, Pauline was smuggled out of Vietnam on a boat and survived squalid conditions in a Thai refugee camp before eventually ending up in Australia. She had a seriously tough upbringing, with her father regularly beating her and then forcing her to work in the family businesses from the age of 7.

 

Eventually Pauline ran away from home and put herself through uni, and so started the journey of monumental success that led her to writing a book and becoming a much-in-demand keynote speaker.

Pauline shared with us some great life advice that she has learnt along the way:

**“Persistency is the new currency: the universe rewards the unreasonably determined”

**By being creative outside of your business, you can prevent yourself from being bogged down in the day-to-day running of it.

**Other businesses on the side can fulfill you better than just blindly sticking to one.

**The moment Pauline’s life as an entrepreneur improved was when she realised there was no way to get her deeper message out there if she was stuck in a restaurant 24/7.

**Don’t micromanage – employ members who treat the place like their own.

**“In our world ‘the obstacle is the way’ – the universe will only hand to us what it thinks we can handle”

**“Those who don’t take action are the most confused”

**“Look after your health – you will feel you have more time if you look after your health”

 
In this episode of Business Brain Food you will learn:

**Pauline’s incredible story

**How food can be a catalyst to learn life skills

**The power of building a community with your business

**How to find the right team

**How Pauline rode out the GFC

**Is there a right time to give up?

**The definition of courage

**Emotional mastery

**The power of a pier group

**The value of meditation

 
Resources mentioned in this episode:

**Pauline’s Book – Secrets Of The Red Lantern buy link

**Red Lantern Restaurant site

**Book Pauline as a public speaker here

**Pauline’s self-help resource can be found here

**Facebook: facebook.com/businessbrainfood

**Facebook group: https://www.facebook.com/groups/businessbrainfood

**Twitter: https://twitter.com/bfewtrell

**Subscribe to BBF on iTunes: http://actioncoachanz.com/itunes

**Subscribe to BBF on Stitcher: http://actioncoachanz.com/stitcher

 
Pauline’s story is very inspiring. If you listen to just one of her pearls of wisdom, you’ll set yourself up to be way more successful!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000


On the show this week we’re paying special attention to service businesses. Our guest has been there and done it with her own service business, and now she advises other service businesses how they can grow. Her particular area of expertise is in the online sphere, more specifically Facebook and LinkedIn groups, so we picked her brains for her insight on those.

 

Having worked with a whole host of companies ranging from seven-figure online businesses right the way through to the very biggest Fortune 500 companies, Brittany really is worth listening to. As well as social media groups, Brittany gave some great advice about scaling a service business in general:

See below for some top tips on how to use social media groups to scale your service business:

** Don’t get too hung up on the ‘elevate phase’ of online marketing. Yes you need landing pages etc. and an online presence, but once you find your leads, the ‘engage phase’ is more important.

** Try not to send mass messages to Linkedin contacts.

** When in a group on any social media, always be of value to others and help people where possible.

** Think of group interaction as being like a real offline relationship, i.e. don’t just go steaming in there and start selling yourself!

** Give yourself permission to abandon a strategy that’s not working.

** Create a wishlist of people you most want to connect with and set a plan to connect with them.

 
In this episode of Business Brain Food you will learn:

** How to get leads from online social media groups

** The elevate phase

** The right amount of time to spend working the groups

** How to find clients in groups with no-advertising rules

** How a service business can scale

** Feast and famine cycles

** When to say no to clients

** How best to hire for a service business

 
Resources mentioned in this episode:

** Brittany’s company site: http://www.scoopindustries.com

** Brittany’s favourite book for time management: https://12weekyear.com/

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** Subscribe to BBF on iTunes: http://actioncoachanz.com/itunes

** Subscribe to BBF on Stitcher: http://actioncoachanz.com/stitcher

 
Brittany has proven just how simple it is to scale up a service business. Listen and learn!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000


We’ve got a serious branding expert on the show this week, and what enthusiasm she has for the whole process. So much great insight here!

Nicole Ertas has been in the business for over 20 years and has worked with some massive global brands along the way, including Wrigley’s, Jim Beam and Nestle. She’s also written a great book called Freerange Brands which explains how the big brands are currently being challenged by the more flexible, dynamic, ‘freerange’ brands.

Nicole shared with us some great tips about how to build a successful brand, and also gave us a sneak preview of her easy-to-understand audience theory:

** A brand’s audience can be split into four sections: the ‘lords’, the ‘lovers’, the ‘hackers’, and the ‘hawks’. Any successful brand must pay regard to each of these different factions.

** The lords – These are the modern-day influencers, the people who have some kind of a following. The challenge for the brand is how to get their product talked about in the everyday environment these influencers inhabit.

** The lovers – These are the people who really want to connect with the brand and the shared values of the community.

** The hackers – The hackers want to participate and interact with the brand.

** The hawks – The hawks are there to strike if your brand lacks transparency or lets people down with their customer service experience.

** Before any kind of brand planning, first you must define your obsession: who are you and what do you do?

** Then from there you need to express why these values are different to the rest.

It’s all about translating these values into a customer experience and making your customers think about more than just price when they see your products. Values and experience are vital.

In this episode of Business Brain Food you will learn:

** How Heineken got it right with the repositioning of their brand

** The dangers of only talking about yourself

** How Urban Outfitters uses controversial tactics to succeed

** How to find your brand purpose

** Examples of the best brand experience

** How to measure ‘experience’

 
Resources mentioned in this episode:

** Nicole’s site: http://www.freerangebrands.com

** Nicole on twitter: http://www.twitter.com/freerangebrands

** Nicole’s book on Amazon here

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

 
As Nicole says, “the best brands in this day and age are designed for unpredictability”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF130_Turn_your_Brand_Equity_into_Brand_Currency_with_Nicole_Ertas.mp3
Category:general -- posted at: 12:00pm AEDT

It’s very easy to get stuck in the habit of spending hours and hours writing your own content, but this week’s show is a great reminder of how you can feed the machine just as well by using other people’s content and save yourself a load of time while you’re at it.

 

This week’s guest is Scott Scanlon: founder and owner of the Curation Suite app. Scott was kind enough to share with us some great tips on how to find and to share content to keep in touch with your audience:

** Content curation is the easiest type of marketing you do. It’s basically being a reporter for your market.

** Content curation is the number one way of getting started with social media.

** Make sure you add your own thoughts to a story.

** You can do 5 pieces of curation in the time it would take to do a typical blog post.

** If you’re already doing content, adding curation is easy.

** Keep your blog or site as simple as possible and focus on your CTAs.

** Concentrate on one path of conversion.

 
In this episode of Business Brain Food you will learn:

** The difference between curation and creation

** The inner workings of Curation Suite

** The definition of ‘fair use’

** How frequently you should share curated content

** How to find content to create

** How to use tools to find trending content before your competitors

 
Resources mentioned in this episode:

** Business coaching with Ben for less than 10 AUD per day – go to maxmyprofit.com.au

** Scott’s book, ‘Content Curation Secrets’ free download here:https://curationsuite.com/content-curation-secrets-v2/

** Curation Suite site: https://curationsuite.com

** Business Brain Food Website: www.businessbraingood

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

 
If you’re struggling to find the time to create your own content, listen to Scott and get on the curation train!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF129_Secrets_to_Curating_Content_so_you_get_noticed_with_Scott_Scanlon.mp3
Category:general -- posted at: 12:00pm AEDT

What an absolute prodigy we have on the show today… 20 years old and taking on the might of Uber! We’re not dealing with your average guy here. Zeryab Cheema has been an entrepreneur since the age of 15, building up an app called Taxi 24/7 which was adopted by over 20,000 black cabs in London.

Not content with that, Zeryab has set his sights on Uber by creating Hop: an ingenious concept that absolutely epitomizes the potential of the sharing economy. Read on for some more info about it:

** 100% of a customer’s fare goes to the drivers

** Drivers receive a base payment of 300 AUD per day just for being on the road

** Drivers rent their vehicles from Hertz

** The ambition is to get to a point where drivers can tap a card on a car parked in the street and start using it

** Raised capital last year, about to close 2nd round of capital

** There are currently six full-time staff in Hop team, 4-6 contractors/promotional staff and 3 board members, including a former winner of the Australian Apprentice

** He intends to trade in other countries using other global partners

** He’s never written a business plan in words – he just uses numbers

 
In this episode of Business Brain Food you will learn:

** The importance of leveraging from bigger companies

** How it’s possible to take on Uber

** A real-life example of marketplace disruption

** How to approach the raising of funding

** The importance of finding the right people

** The importance of networking with other entrepreneurs

 
Resources mentioned in this episode:

** Business coaching with Ben for less than 10 AUD per day – go to maxmyprofit.com.au

** Hop Facebook page: https://www.facebook.com/followhop

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

 
If this guy doesn’t inspire you then nothing will! Believe in your ideas and go for it!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

 

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF128_Wunderkid_takes_on_Uber_with_Hop.mp3
Category:general -- posted at: 12:00pm AEDT

We’ve got someone with a pretty colourful background on the show today. Ross Jeffries honed his skills as a dating guru, helping over 60,000 men around the world build up their attraction to the opposite sex. He eventually realised the very same theory could be applied to business, so now he travels the world sharing his wisdom to sales teams and business owners.

 

Ross gave some absolutely great tips that will help you sell better. Keep reading and then listen to the show!

** You’re not selling your product and service – you’re selling decisions and good feelings about decisions.

** Don’t think of yourself as a salesperson, think of yourself as a decision service engineer.

** Your selling attitude needs to go something like: “I’m interested in the sale but I’m invested in my skills”.

** Being energetic and blessing people with good energy can build a bridge to something beyond what you thought you could imagine. But there is a balance between doing this and trying too hard and scaring people off.

** Add the phrase “up until now” to any phrase in your head that you use to summarise your own failures. Then start using ‘ownership language’, i.e. “and now I use my skills and my learning to close my big money clients.”

** There is a difference between being likeable and setting out just to be liked. Don’t ever make “being liked” a target. It should be seen more as a byproduct.

** ‘Pleasant’ is power that’s held in check.

 
In this episode of Business Brain Food you will learn:

** How to eliminate guilt from the sales process

** How to break ‘learnt helplessness’

** The ‘sympathetic nervous system’

** How to make affirmations work for you

** The different phases of incompetence and competence

** The ARIA theory to turn stumbling blocks into momentum

** The common mistakes in sales

 
Resources mentioned in this episode:

** Ben’s free business planning template: com.au

** Free video training from Ross can be found here

** Ross’ public speaking: http://www.rossjeffrieslive.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

 
Ross is absolute living proof that presenting yourself is vital across all aspects of life, not just business, so open your ears and sharpen up your repertoire!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

 


Quite simply one of the best guests we’ve ever had, Carl Taylor is really going to teach you a thing or two about e-marketing in this episode. Not only is Carl a marketing expert who currently runs a highly successful marketing agency, he’s been there and done it as an entrepreneur and even better: he’s been coached by us here at MaxMyProfit.

 

Incredibly, Carl was running his own business when still at school and he did this at the same time as working as an assistant manager in a pizza shop! Although he admits he’s always been a bit of a geek, he only got into e-marketing in order to promote his own business. So this guy’s lived this from your side of the fence, and by his own admission, he’s made loads of mistakes which you won’t make if you keep reading.

Here are some of his top tips:

** Marketing gets people calling you rather than you having to call them.

** Every business has the ability to attract customers with email marketing. What changes from business to business is how much human interaction you need afterwards.

** If you’re not strong at tech, learn what you can about the concepts of the sales and marketing process – don’t worry about how you do it. Always build your own strategy – don’t outsource it!

** Make sure your lead magnet has genuine value and takes a short amount of time to consume.

** Think of the sales funnel as the dating process: there is a whole process that builds rapport before any major commitment.

** Understand if your business is product based V service based. If it’s service based then a longer phase of freebies might be required at the beginning of the process. If it’s product based and the product is a low value, then you can go in more quickly.

** Don’t forget, you can combine free with paid offers in the early stages.

** Don’t get too hung up on opt-in rates. Look at your ROI as your main measure.

** Remember that timing is a factor in the marketing and sales process. If your core offer didn’t come at the right time, keep your prospects warm until a time when it might be. Having done this, always remember that at some point you’re going to need to make them an offer to commit again.

 
In this episode of Business Brain Food you will learn:

** Carl’s own story of marketing ups and downs

** An understanding of open rates & opt-in rates

** How often you should email your prospects

** What ROI you should expect

** The purpose of a lead magnet

** Should you give away free ebooks?

** How to use a webinar to qualify your leads

** How to set impulse-buy price points

** The nurturing sequence

 
Resources mentioned in this episode:

** Register for Ben’s workshops across Australia, “The 5-stage business growth blueprint”. http://www.businessfasttrack.com.au

** Carl’s website which includes a free PDF of killer email subjects: http://www.carltaylor.com

** Carl’s agency: http://www.automationagency.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

 
This man’s been there and done it and from nothing has become an unbelievable marketer. If he can do it, so can you!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF126_How_to_Build_a_Business_by_Building_a_Database_with_Carl_Taylor.mp3
Category:general -- posted at: 12:00pm AEDT

What a character we have on the show today. His insight was so good last time we’ve bowed to popular demand and invited him back. Andrew Griffiths is an absolute wheeler-dealer, having run over a dozen different businesses. At the age of just 18 he scraped together the money to buy a diving shop, and worked a full-time job in a bottle shop in the evenings just to make ends meet. He’s sold encyclopedias door-to-door, he’s had a publishing company and numerous marketing firms, he’s written 12 books, and now he gives TED talks and business coaching to budding entrepreneurs…. is there anything this man hasn’t done?

As Andrew tells us himself, he’s made so many mistakes along the way that it’s impossible to not learn from them. Read on for the great no-nonsense business tips he’s gathered along the way:

** Listen to your gut instinct. Intuition is the number one business tool.

** Let go of disasters. A loss of 300,000 AUD could save you 3 million further down the line.

** There is a price to pay for everything. While your business might seem more complex than other businesses, it probably isn’t.

** Don’t be a small-business martyr and say “I haven’t had a holiday in 10 years”. There’s nothing clever about that! Find ways to work smart.

** Learn how to communicate. That helps bring all your other skills to the fore.

** Always have a desire to learn. Make sure you don’t get so caught up in day-to-day business that you can’t find the time and headspace to innovate.

** Surround yourself with people who pull you up rather than pull you down.

** Never be afraid of making big money, but for true wellbeing, money should not be the number one motivating factor.

  In this episode of Business Brain Food you will learn:

** The definition of an entrepreneur

** The incredible story of how his business partner stole all of his assets and ran away, leaving a massive trail of debt for Andrew to deal with

** Long working days – a good thing or a bad thing?

** How he tripled his income and halved his working hours in just 6 months

** The top skills a successful entrepreneur needs

** The benefits of pier groups

** Some of the most innovative business concepts from around the world

** The importance of attitude

  Resources mentioned in this episode:

** Register for Ben’s workshops across Australia, “The 5-stage business growth blueprint”. http://www.businessfasttrack.com.au

** Andrew’s website: http://www.andrewgriffiths.com.au/

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

  If ever there was an example of someone who just got out there and had a go, it’s Andrew. Take some risks and scratch that entrepreneurial itch today! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF125_Entrepreneur_is_not_a_dirty_word_with_Andrew_Griffiths.mp3
Category:general -- posted at: 12:00pm AEDT

We’ve got a real hotshot on the show this week. Step forward Wayne Berry, one of the most in-demand sales gurus (ranked in the top 7% of speakers worldwide), and author of four bestselling books.

Wayne is brilliant at giving people detail in easily digestible chunks. If you’re a business owner or salesperson there is just so much you can apply right NOW to boost your sales figures. Read on for Wayne’s top tips:

** All skills can be learned if you have a high enough desire

** Being human is more important than ever in this era of online information overload

** Don’t bombard people with information – always make it look like you want to build a relationship with them

** Try and position yourself as a problem solver

** The basic sequence of behaviour for an effective salesperson goes like this: develop trust, build rapport, ask the right questions and solve the problems that come from the answers

** You don’t necessarily need the gift of the gab to be a good salesperson

** If you’re a business owner it’s vital you do sales training so you can properly understand the performance of your team

** Don’t just set sales targets – set your targets across all aspects of the process i.e. number of meetings, presentations, cold calls etc.

  In this episode of Business Brain Food you will learn:

** The distinction between a pro salesperson and an amateur

** The different types of salespeople

** The power of commitment

** The need for a sales process

** The value of sales scripts

** How to hire the right salespeople

** The right length of sales meetings

  Resources mentioned in this episode:

** Register for Ben’s workshops across Australia, “The 5-stage business growth blueprint”. The first event is March 1st : http://www.businessfasttrack.com.au

** Wayne is going to be our Guest Speaker at the Business Exceleration Conference - if you want to see him LIVE click here: http://maxmyprofit.com.au/vip-event

** Wayne's website: http://www.wayneberry.com.au

** Free sales Ebooks and videos at Wayne’s company site: http://www.topgunba.com

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

Wayne has given us some great shortcuts on how to make more sales. Listen, learn and sell! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF124_How_to_Be_a_Top_Gun_in_Sales_with_Wayne_Berry.mp3
Category:general -- posted at: 12:00pm AEDT

We’ve got a razor-sharp guest on the show this week. Listen up if you want to know how to give the knockout pitch you need to raise investment for your business. John Livesay is an eminent funding strategist who is so revered he even has a nickname, “The Pitch Whisperer”! He has authored a book called “The Successful Pitch” and he also hosts the Successful Pitch Podcast, so he is well worth listening to.

Below are some of the highlights of the conversation with Ben:

** A pitch whisperer answers the three unspoken questions everyone has, no matter what you’re pitching. 1. Do I trust you? 2. Do I like you? 3. Will this work for me/will I get a ROI?

** You only have 90 seconds to captivate your audience.

** Focus your story by mapping out in your head who you’re helping, what problem you’re solving, how big the market is and why you’re the right person to execute this.

** Forget selling for a moment. Tell stories instead.

** Telling stories helps you show off your best skills but without it being too blatant.

** When you raise money from angel investors, make sure it lasts 12-18 months.

  In this episode of Business Brain Food you will learn:

** How to distinguish between and investor and a customer

** The power of now

** The structure of a good story

** The characteristics of an investable person

** Where startups should go to find funding

** Equity crowdfunding

** The workings of the seed round

  Resources mentioned in this episode:

** Register for Ben’s workshops across Australia, “The 5-stage business growth blueprint”. The first event is March 1st : http://www.businessfasttrack.com.au

** John’s website: http://www.johnlivesay.com

** Buy John’s book here

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

“People remember your stories, not your numbers.” If you take that advice from John, you won’t got far wrong! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF123_How_to_Craft_an_Elevator_Pitch_with_John_Livesay.mp3
Category:general -- posted at: 12:00pm AEDT

We’ve changed it up a bit this week. Instead of just a standard interview about a business topic, we’ve responded to your feedback and given you a couple of case studies of businesses who’ve worked with us at MaxMyProfit. Hiring a business coach was pretty much their last resort, but as you will hear, once they got the right guidance and started to change their ways, their businesses turned the corner. Case Study 1 – Darren Clarke (CPC Plumbing): Although Darren had been in business for 18 years before he saw one of our coaches, by his own admission he never felt he’d succeeded in business. His company was losing money (“it was a sink or swim situation”), he had a high staff turnover and he was working ridiculously long hours. Then he started coaching, and the rest is history. In his words: “It wasn’t about my business, it was about me.” “At first it was really hard being told you were the problem but now I understand it to a point where if I feel comfortable, I know I’m in the wrong spot. I’ve got to get out of my comfort zone to make it happen.” Two years later and Darren has seen an increase of 50-60% in his sales, and now he only spends half of his time doing day-to-day business, freeing him up to concentrate ON the business. Case Study 2 – Ben Choy (Otilas): Ben Choy was working himself into the ground as well as his business. When he called for the help of one of our coaches he was working up to 100 hours per week! He was the hamster stuck in the wheel, and things started to spiral. He takes up the story: “There were things we were not billing for where we realised 60-90 days later we hadn’t invoiced the client! You’re so focused on doing the work, a lot of the admin side of the business falls behind and before you know it, you’re out of control.” “Before working with MaxMyProfit my mindset was always negative - I got too emotional working with clients - but since working with Maxmyprofit, that’s changed. I would not have gotten better with that had I not started working with someone like Maxmyprofit.” Now things are looking a lot brighter for Ben. He’s down to 60 hours a week and he’s seen an increase in revenue of 15%. In this episode of Business Brain Food you will learn:

** Two inspiring stories of how coaching has completely turned around two failing businesses

** The benefits of the coaching community, i.e. quarterly growth club

** How a coach concentrating on you rather than just the business can make all the difference

** The importance of professional help (there’s no shame in it – it works!)

  Resources mentioned in this episode:

** Register for Ben’s workshops across Australia, “The 5-stage business growth blueprint”. The first event is March 1st : http://www.businessfasttrack.com.au

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

Today’s two guests are shining examples of what might be possible with your business if you took a step back and made the effort to find somebody who can help. Listening to this podcast is a good start for sharpening up your business toolbox, but if you go that one step further, you might just start your very own revolution! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000


Our guest this week has hit the highest heights of the corporate world, having just been hired as the CEO of the family business this month. Angus Kennard is now presiding over Australia’s leading equipment hire business, Kennards, which has 165 branches across Australia and New Zealand. Kennards’ record of sustained growth is incredible: over the last 20 years they have doubled in size every 5 years. Angus shared with us some great insight about what has made Kennards so successful:

** If you have a family business, don’t just hire members of your family from the beginning. Have them work elsewhere to experience a different environment.

** Don’t get too hung up on growth. Growth is an outcome. Set company goals to look after the customers first and the growth will follow.

** Make sure your employees share core common values. That doesn’t mean they have to think the same, but there needs to be a common trust among each member of the workforce.

** Be willing to break company rules in order to achieve the goals you have set out to achieve for your customers.

** “You never hear of a company going broke because they don’t owe money”

** Every person has their time in a business. If someone is a good entrepreneur it doesn’t mean they’ll be good at running the business once it grows. The type of leader that a business needs changes over time.

  In this episode of Business Brain Food you will learn:

** The importance of values to a firm

** How Kennards funded their incredible growth

** The danger of not innovating

** How technology is enabling more Kennards outlets

** How to build a business plan

** The potential of printing out houses

  Resources mentioned in this episode:

** Register for Ben’s workshops across Australia, “The 5-stage business growth blueprint”. The first event is March 1st : http://www.businessfasttrack.com.au

** Kennards’ facebook page: https://www.facebook.com/KennardsHire/

** Kennards’ website: https://www.kennards.com.au/

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

You could do a lot worse than going into work tomorrow and setting your business the Kennard goal of: “Make every customer a raving fan”! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF121_Looking_After_Your_Customers_the_Kennards_Way_with_Angus_Kennard.mp3
Category:general -- posted at: 12:00pm AEDT

There are so many different marketing channels these days, so you have to work even harder to make sure your message stands out from the ever-growing crowd. That’s why we’re speaking to Gregory Diehl, a man who makes his living advising people on how to do just that.

All of Gregory’s experiences travelling the world and observing the different ways people express their values made him realise that business is exactly the same as humanity... it’s all about the narrative. Gregory has written an Amazon-bestselling book, Brand Identity Breakthrough, but today he has been kind enough to share with us his top tips about how to truly define your brand and your narrative:

** Try your best to do something where there is no competition. Be different in a very specific kind of way.

** Make sure your elevator pitch is always sharp.

** 80% of knowledge you use should be gathered from personal experience.

** Ask yourself three questions: Who am I? What do I do? Why should the person you’re telling this to care? Use the last one to adjust your instinctive answers to the first two.

** Find out what common interests your potential customers share. What kind of videos will your average customer be watching?

** You will be more fulfilled in your business if you’re doing something you personally believe in, and that in-turn will improve your narrative.

  In this episode of Business Brain Food you will learn:

** How to reposition yourself in a marketplace

** How to avoid being a business coward

** Financial planning to mitigate against failure

** How to achieve a unique selling position

** The traits of an armchair entrepreneur

  Resources mentioned in this episode:

** Gregory’s book on Amazon

** Gregory’s own site which includes the highly popular podcast “Uncomfortable Conversations With Greg” (as recommended by Ben): http://www.gregorydiehl.net

** Ben’s free business marketing plan: http://www.maxmyprofit.com.au or email ben@maxmyprofit.com.au

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

  As Gregory says, “A brand is like a projection of a personality”. So identify yours and go out there and project it! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF120_How_to_Position_Yourself_in_the_Marketplace_with_Gregory_Diehl.mp3
Category:general -- posted at: 12:00pm AEDT

Happy New Year folks! And from New Year must come some New Year’s resolutions so we’re going to change it up this week and give you half an hour of uninterrupted Ben as he shares 17 resolutions that can help you in your business.

We won’t list them all here – you’ll need to listen to the show if you want to hear the full wisdom – but here are five of the best:

** Work smarter

** Check your plan on a weekly basis

** Set time aside for you

** Stop blaming outside factors

** Learn how to understand your financial reports

  In this episode of Business Brain Food you will learn:

** The best methods to outsource

** Goal setting

** Tips & tricks to help you be more organised

** “Progress” apps

** How your business can automatically give to a good cause

  Resources mentioned in this episode:

** Ben’s free business marketing plan: http://www.maxmyprofit.com.au or email ben@maxmyprofit.com.au

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

New year, new start, new attitude. Listen to Ben’s advice, dig in and make sure 2017 is your year! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF119_17_New_Years_Resolutions_for_Business_Owners_with_Ben_Fewtrell.mp3
Category:general -- posted at: 12:00pm AEDT

Mike Michalowicz really tells it how it is when it comes to business, so listen up! He’s written four excellent books and has presided over three multi-million dollar companies.

His journey is an interesting one. He admits to thinking he knew it all after his first successful business, and this caused him to waste his money on angel investment and egotistical purchases like fast cars. When bankruptcy loomed he started to write a diary, and it was this that formed the basis of his first book. The rest, as they say, is history! Read on for some of Mike’s top tips:

** We don’t need money to make a business. A lack of money helps spark ingenuity.

** Beware of conventional business plans driven by number forecasts. Mike recommends a tacking strategy akin to sailing, where you zig-zag in 90-day time periods in order to reach an end goal.

** Specialisation is the key. As tempting as it is to diversify, almost none of the most successful companies started that way. It was only when they had a big market presence that they broadened their range, i.e. Microsoft.

** Fewer variables in your business means fewer errors.

** Put your profit into a separate profit account so you can properly keep track of it.

** Identify the market you’re serving and watch their behaviour… what is the market missing that they really need?

  In this episode of Business Brain Food you will learn:

** The sales minus expenses myth

** How to major on profit from the beginning

** How to ‘pay yourself first’

** The basics of the ‘profit first’ system

** The danger of familiarity

** The benefits of outsourcing part-time work

  Resources mentioned in this episode:

** Mike’s books on Amazon

** Mike’s website: http://www.mikemotorbike.com

** Ben’s free business marketing plan: http://www.maxmyprofit.com.au or email ben@maxmyprofit.com.au

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

If you only take one piece of wisdom from Mike, it has to be this: “It’s not what you make, it’s what you take”. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000


Gary Douglas is a different kind of guy. In his words “the more weird I got, the more popular I became”. Gary invented the Access Consciousness program which you may have heard us discuss last week with Dain Heer.

Gary has become a bestselling author and actually runs 12 different businesses across the world, and it would appear he practices what he preaches in order to keep it all going. Gary was full of thought-provoking one-liners, so keep reading for some of the best:

** Change is caused by the choices people make

** The moment you decide something is not going to work then it’s not going to work

** The willingness to be different always, will always keep the door open for a greater possibility and success

** Ask yourself: what choice did I have today that I didn’t have yesterday?

** Ask yourself: what else is possible, what else is possible, what else is possible?

** Ask yourself: What can I be or do different today?

** Questions create, conclusions destroy

** Micro-management is the thing that kills your business

** Understand when things own you

  In this episode of Business Brain Food you will learn:

** The power of choice

** How to create the right mindset to manage 12 different businesses

** How to be ‘in the question’

  Resources mentioned in this episode:

** Go to Gary’s Access Consciousness website: http://www.accessconsciousness.com

** Ben’s free business template: http://www.maxmyprofit.com.au or email ben@maxmyprofit.com.au

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

  Ask yourself the ultimate Gary question… “what can I be or do today to make money right away?” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF117_Empowering_people_to_see_different_possibilities_with_Gary_Douglas.mp3
Category:general -- posted at: 12:00pm AEDT

We really get into the depths of your mind this week with Dr Dain Heer; a man who has made a living out of inspiring people to fulfill their potential. Originally a chiropractor, Dr Heer was inspired to change his career and practice “Access Consciousness” after it turned around his own life.

Since then he has released 9 books and has developed an Access Consciousness business that has a presence in 143 different countries. As well as explaining some of the key tools from Access Consciousness, Dr Heer gave a lot of memorable insight. Read some of the best quotes below:

** Judgment is one of the biggest killers there is - we have a world full of people who have been taught to judge everything and never ask questions”

** “If you get to a place in your own world where you like you as you are, then people’s judgments are far less relevant”

** “Ask yourself these life questions: How does it get any better than this? What else is possible? What’s it going to take to change this? What’s right about me that I’m not getting? What resources can I locate right now that will help me create this change?”

** “Someone trying to make you wrong for doing something different doesn’t get it”

  In this episode of Business Brain Food you will learn:

** The basic tools from Access Consciousness

** Where humanity is falling short

** The importance of upbringing

** The judgment paradigm

** How to handle doubters

** How to become more grateful

  Resources mentioned in this episode:

** Dr Heer’s website: http://www.drdainheer.com (see dates for Dr Dain’s next classes in Australia + free learning resources)

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: www.facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

  Take Dr Heer’s advice and make the effort to unlock your potential. Don’t listen to the doubters! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF116_Empowering_people_to_know_what_they_know_with_Dr_Dain_Heer.mp3
Category:general -- posted at: 12:00pm AEDT

We’re delighted to welcome Tom Breeze back on the show – a top YouTube advertising guru. Tom has his own agency over in the UK, and many years of experience in playing the system of video advertising.

Many people waste money on YouTube advertising because they haven’t thought properly about the different audiences that will be viewing their adverts. As Tom explains, it is possible to define the different sections of a YouTube audience, i.e. people who are on YouTube with the specific intent to buy V people who are on there to simply research. Read on for some of Tom’s top tips:

** Almost half of all YouTube users are on there because they either want to buy something or learn about something. YouTube is about so much more than cat videos!

** Because people are using search terms it is easy to know what they’re looking for. YouTube provides you with an audience of qualified leads.

** You can be as specific as identifying the exact video you want an advert to appear on.

** If you had a shop in ‘real life’, think about the different types of people who might be interested in your product, i.e. window shoppers, browsers, and buyers who only need to be given assurance about which product is best for them. Understand how to reach their equivalents on YouTube and tailor your advert accordingly.

** Find out what common interests your potential customers share. What kind of videos will your average customer be watching?

** Don’t forget re-marketing. It is possible to track customers who have already been on your site and target them when they visit YouTube.

** It’s very easy for people to skip ads on YouTube, but if you use the True View type of ad, you don’t have to pay when this happens.

  In this episode of Business Brain Food you will learn:

** What makes a ‘good’ YouTube ad

** How to tailor ads for different types of potential customer

** How to target people based on their search habits

** How to get in front of customers

** When to use opt-ins

** Re-marketing

** How to choose the right agency

  Resources mentioned in this episode:

** Go to Tom’s website http://www.viewability.co.uk and take the “is video advertising for you?” quiz. There is also a lot of video advertising training.

** Ben’s free business template: http://www.maxmyprofit.com.au or email ben@maxmyprofit.com.au

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

  As Tom says, “YouTube advertising is not rocket science” so you’d be well advised to take the time to learn how it works, or if you don’t have the time, get an agency to do it. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF115_How_to_Master_YouTube_Ad_Targeting_with_Tom_Breeze.mp3
Category:general -- posted at: 12:00pm AEDT

We had an interesting and profound discussion with Damion on this week’s BBF. Incredibly, he’s had over 30 different businesses, but the key message from this is not how he succeeded in business, but more how he succeeded in his life outside of it. The big moment for Damion came when he over extended himself as a real estate investor, and within one year went from a net worth of $5m to a debt of $2m. This set him on a path of self-discovery, and made him understand that the validation he was seeking with fast cars and wealth was a corrosive cycle.

Damion has already written five books on the matter, and kindly shared some of his top tips below:

** Disconnect your self worth with your net worth.

** Make sure you really know who you are. If you don’t know this then there is a chance you’ll be seeking validation via superficial things.

** To truly reinvent your life, start from the inside rather than the outside.

** Don’t believe in the current financial and state systems. Embrace the technology that empowers us to do our own thing.

** Work to live, don’t live to work. Avoid that owner’s trap!

** Never stop listening to people. Surround yourself with people you believe in and trust. They may not give you the right answers, but they may help lead you towards them.

** Do not under-estimate the importance of an exit strategy.

  In this episode of Business Brain Food you will learn:

** The process of reinventing life

** Internal validation

** The time V money equation

** How to fight insecurity

** The importance of purpose for any entrepreneur

** How playing safe can in fact be dangerous

  Resources mentioned in this episode:

** Damion’s website: http://www.totalcontrolfinancial.com

** Ben’s free business template: http://www.maxmyprofit.com.au or email ben@maxmyprofit.com.au

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

Remember: even though this is a business podcast, your life and wellbeing is always more important. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF114_Is_it_time_to_reinvent_your_life_with_Damion_Lupo.mp3
Category:general -- posted at: 12:00pm AEDT

We have some character on the show today. A man by the name of Travis Bell who travels the world inspiring people to create and achieve their personal bucket lists. Originally a personal trainer, Travis was actually a student of Action Coach himself. One day he sat down with his coach and said “I want to be the first guy to franchise personal training across Australia”, which is exactly what he did; opening up 21 outlets along the way.

The confrontational nature of franchising didn’t suit him and he suffered from depression, so he thought long and hard about a change of direction. A number of people began asking him for life training rather than personal training, which set him on a new path. He then made the extraordinary decision to give away his whole business to the franchisees and become a motivational speaker and life coach. He gave his first seminar which in his words was ‘crap’, but during the seminar asked the question, “does anyone keep a list of things they want to do before they die?”. Nobody did, but the whole room was suddenly inspired to talk and to share stories. It was then that Travis’ calling as “The Bucket List Guy” came to be. He came out with so much gold during the show that there really is no need to paraphrase him. Just read the list below for some of the corkers he shared with Ben:

** “People are dying at 40 and being buried at 80”

** “The bucket list is the you that you don’t even know yet”

** “A bucket list is a tangible life plan - our business plan needs to fit into our career plan and not the other way around”

** “Why do we wait until it’s too late to get off our arse?” (i.e. people making bucket lists once they’re diagnosed with terminal illness)

** “Optimise your business so you can do stuff on your bucket list”

** “Only worry about the tsunami when it’s coming up your drive”

In this episode of Business Brain Food you will learn:

** The M.Y.B.U.C.K.E.T.L.I.S.T formula

** How Travis learnt to become grateful

** How methods of schooling shape behaviour

** The definition of ‘sheeple’

** How human beings fear being different

** How often to revisit your bucket list

Resources mentioned in this episode:

** The M.Y.B.U.C.K.E.T.L.I.S.T formula explained in a free ebook: http://www.thebucketlistguy.com/ebook/

** Travis’ website: http://www.thebucketlistguy.com

** Book recommendations:

Feel The Fear And Do It Anyway - Susan Jeffers

The E Myth: Why Most Businesses Don't Work and What to Do About It - Michael E. Gerber

The Magic Of Thinking Big - David J Schwartz

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

If you’re not inspired by this conversation then you will never be inspired by anything! Listen to what he says and take some action! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000


Dale Beaumont is one heck of a character, and this week he is sharing with us a snapshot of the corporate future: his artificial intelligence app that will give portable business training to millions of people. Dale has already written 16 bestselling books, so he really knows his stuff.

As well as giving us a whistle-stop tour of his revolutionary app, BRiN, Dale gave some excellent advice about how businesses can embrace technology of this nature in this day and age. Read the highlights below:

** BRiN is for all the people in the world who don’t have access to business training events. Phase one is complete, with a library containing over 500 hours of content. Dale estimates that only 1% of the world population has access to the kind of events/training that we might take for granted.

** Dale recommends this basic tech toolkit for any modern-day business: A good CRM, accounting in the cloud, the implementation of project management software, an understanding of how technology can enable outsourcing, active social media, a podcast, a mechanism to collect leads from your blog, and a coherent content marketing strategy that takes in all of the above.

** As important as being up-to-date is, always make sure that you upgrade technology in order to solve a problem that your customers have. The worst mistake is to build something that nobody has asked for.

** Remember that if you successfully implement a system that solves a problem for your company then you might well be able to scale this up and sell it to other competitors in your market who have the same problem. Or even to another industry with the same problem.

** You don’t need to be an expert in the technical detail – no CEO needs to be a coder or programmer – but a broad knowledge of the basics is worth its weight in gold. It’s worth taking the time out to do a little bit of training.

** If something works 95% of the time, then people actually prefer dealing with a machine than a human being. Always remember that if you get a system right, your customers and staff will trust you more.

  In this episode of Business Brain Food you will learn:

** The inner workings of BRiN

** How reliant people are on artificial intelligence

** The reach of business training worldwide

** The importance of the human voice in modern-day technology

  Resources mentioned in this episode:

** Show sponsors: Bodyworx physio, onsite workplace safety experts. To book a free onsite workplace assessment, call 02 4952 7033 or visit http://www.bodyworxphysio.com

** Dan’s app website: http://www.brin.ai

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

This from Dale really sums up why it’s important to listen up and embrace the technology: “One day, every company will be a technology company in some way, shape or form. Every business can benefit from having technology. If you don’t embrace this new world that we live in then you will be left behind by tech-savvy operators”. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000


This week’s guest Steve Brossman is known as an authority catalyst – he makes it his business to empower people to sell their knowledge services in a crowded market, but everything he said is applicable to any business owner or salesperson.

He’s written a book called Stand Up Stand Out, and once created a plastic ashtray shaped as a bum which sold over four million units worldwide. Steve has many great examples of how tweaking a marketing message in a certain way can massively improve business. Read on for some of Steve’s top tips:

** Have an outcome-based title for your business.

** Get away from selling yourself and your service – sell a blueprint for your clients.

** Your introductions should intrigue rather than inform – it’s about inducing the question from your audience of “how do you do that?”

** Package your service offering in a sentence with words that you wouldn’t normally put together.

** Don’t over-emphasise price in your message.

** Sell for the next step – don’t get bogged down in the whole process.

  In this episode of Business Brain Food you will learn:

** The changing business coaching market

** How to stand out in a crowded field

** The authority accelerator blueprint

** The difference between positioning and marketing

** The difference between wants and needs

** The logic/emotion buying equation

  Resources mentioned in this episode:

** Show sponsors: http://www.turkishmurkish.com use the code ‘Action’ to receive 15% off your first order.

** Steve’s website: http://www.stevebrossman.com

** Email Steve: steve@stevebrossman.com

** Free 90-minute business assessment with Ben: Call 1-300-303-569 or visit http://www.businessassessment.com.au

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

Listen to Steve if you want to stand out from the crowd. There is so much that can be done to tweak your message. Do this before you change your pricing. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000


It really is vital that companies today embrace the many benefits of being on the cloud. The days of the dusty server room should be long gone, and yet many companies are still holding off taking the plunge.

This week’s guest will tell you all you need to know if you’re thinking about making the transition. Frank Debenedetto is a highly experienced operator in the field, having helped companies migrate their server space over the course of two decades. He knows firsthand just how exposed a company’s on-site systems can be, having worked with clients in his native New Jersey who lost absolutely everything as a result of an earthquake. Keep reading for a summary of what Frank covered with Ben:

** Cloud services allow for a pay-as-you-go model of payment, rather than large capital expenditure. This enables companies to access newer technology more quickly than in the past, because the size of the outlay is not as great.

** Approximately 75% of businesses are still reliant on onsite services – this really needs to change. The cost of properly securing services onsite far outweighs the costs of security on the cloud, and backup is also far easier on the cloud.

** “Software as a service” has pretty much revolutionized the way most companies do business. If you’re still installing things on individual machines using a disc, you’re probably stuck in the dark ages!

** You’re never too small for the cloud. It can help even the smallest of companies, and can be easily scaled up as you grow.

** Take your backups seriously. If you move to the cloud, make sure that you know exactly what backup facilities are offered by your provider.

  In this episode of Business Brain Food you will learn:

** The advantages of the cloud

** The ins and outs of cyber security

** Email encryption

** Mobile device management

** Two-factor authentication

** Ransomware

  Resources mentioned in this episode:

** Free business assessment with Ben: http://www.businessassessment.com.au

** Frank’s company website: http://www.tworivertech.com

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

Get with the program and get on the cloud! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000


You may have slaved over your business plan and every aspect of your day-to-day, but have you properly considered how exposed you might be to copyright violation? This can work both ways. Maybe your web-builder built your site using illegal images, or maybe somebody else ripped off your content. With either scenario, the consequences can be extremely costly, so that’s why we’ve invited Lin Eleoff onto this week’s show.

Lin’s background is an interesting one, having originally started out as a lawyer who then became a full-time life coach. She now uses her legal background to advise businesses about how to cover themselves, and has multiple companies across life coaching and legal services. Lin kindly shared a lot of valuable advice, so see below for the highlights:

** The first company to register a company name has the right to keep it.

** Be careful of the term ‘royalty free’. It doesn’t necessarily mean that you can use the image for free – it just means that the price of an image doesn’t increase if it is used multiple times.

** If you receive a letter pursuing you for copyright infringement, check the detail of it to make sure it isn’t a scam, i.e. find proof that the person pursuing you is indeed the legal owner of the asset they are pursuing you about.

** If your own company website is infringing copyright laws but you didn’t know about it, you – as the business owner – are still responsible. Always double-check the work of your site builders/content managers.

** Registering a trademark doesn’t automatically mean that you can forget about the issue. It’s still up to you to find instances of infringement and then pursue the offenders.

** Before you pay for legal action against a website that is wrongly using your assets, contact the site’s hosting ISP and ask them to take it down.

  In this episode of Business Brain Food you will learn:

** The definition of ‘Royalty Free’

** Zero creative commons licenses explained

** The consequences of copying and pasting content

** DMCA takedown notices

** The difference between TM and (R)

** How to react when there is a case against you

  Resources mentioned in this episode:

** Ben’s photography website: http://www.onthreelegs.com

** Ben’s recommended stock photo library: https://graphicriver.net/

** Lin’s Gutsy Glorious Life-coaching Radio: link here

** Lin’s DIY Legal Toolkit: http://www.diylegaltoolkit.com

** Lin’s person site: http://www.coveryourassetsonline.com

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

According to Lin, if you use the DIY Legal Toolkit, you can achieve nearly all of the cover you need without having to pay for legal advice. Don’t delay – get your house in order! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF109_Cover_Your_ASSets_Online_with_Lin_Eleoff.mp3
Category:general -- posted at: 12:00pm AEDT

Back by very popular demand we have Siimon Reynolds for his third stint on the BBF podcast. Siimon will be talking to us about all things marketing, and there really is no one better qualified for the task.

Siimon is still famous for being the brains behind the legendary “Grim Reaper” anti-AIDS campaign in Australia in 1987. From there he cofounded the Photon Group, which grew into a global empire containing 6,000 employees in 52 different locations across 14 different countries. Siimon then left the Photon Group and set up the Fortune Institute which is dedicated to helping SMEs fulfill their potential. See below for some of the great marketing advice that Siimon gave, and a snapshot of the subjects he covered with Ben during the show:

** Sometimes market leaders are not the companies with the best product – they are the companies with the best marketing.

** Anyone can learn marketing, but it is such a long process to become an expert that it basically isn’t worth it for most people. The best thing is to learn the basics with a view to using that knowledge to effectively manage an external marketing expert.

** Before any marketing campaign, it’s a good idea to work in the following order: 1. Think about your target audience. 2. Tailor the message. 3. Define how to deliver the message.

** Remember that it’s a lot easier to get customers who have already said ‘yes’ to you to say ‘yes’ again, than it is to attract new customers.

** If you aren’t sure an advert is working then it probably isn’t – it’s time to stop. But don’t stop an advert and reject the medium of advertising. It’s more likely to be your ad rather than the medium that is the problem.

  In this episode of Business Brain Food you will learn:

** What makes an effective marketing campaign

** How Dominoes revolutionized their entire marketplace with a simple marketing ploy

** The power of surveys

** Digital marketing target methods

** The importance of message V audience

** Split testing

** How long you should spend on social media

  Resources mentioned in this episode:

** Ben’s free business plan template: http://www.maxmyprofit.com.au

** Siimon’s own site: http://www.siimonreynolds.com

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

Siimon is a shining example of what can be achieved with good marketing. If you follow his simple strategies you will give your business every chance to flourish. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF108_How_to_create_an_effective_marketing_campaign_with_Siimon_Reynolds.mp3
Category:general -- posted at: 12:00pm AEDT

This week’s guest has certainly lived a bit, and what a privilege it was to hear his sharp philosophical insight into the importance of ‘why’ in business. Peter Docker has been all over the world as a pilot for the RAF (he even used to fly the UK prime minister Margaret Thatcher), not to mention work as a crisis manager and an international negotiator for the UK government.

All of this experience has helped him become a highly respected motivational speaker, and as you’ll hear from his discussion with Ben, he’s an absolute master at helping people understand the ‘why’ in business. Read on for some of the highlights of the discussion:

** If you have any aspiration of being a successful business in the long term, you have to know your ‘why’. When you get this clear, it’s amazing how much easier it is for people to connect with your business.

** When we make decisions that just ‘feel right’, the chances are is that we’re feeling the ‘why’.

** A ‘why’ should be strong enough to compel your customers to put it into their own words.

** A ‘why’ doesn’t have to be big and grand – it just has to be authentic. This is how you build trust and loyalty.

** Your ‘why’ shouldn’t just come out of thin air. It should be a culmination of your past and what drives you.

** A ‘why’ is vital to get you through tough times. Without it, where is the incentive to get out of bed and solve problems?

  In this episode of Business Brain Food you will learn:

** Which part of the brain processes the ‘why’.

** What a ‘why discovery’ can do.

** The difference between ‘visions’ and ‘missions’.

** Where ‘how’ comes into it.

** How to come up with your ‘why’.

** How physical symbols and statements can help reinforce your ‘why’.

  Resources mentioned in this episode:

** Free, complimentary business assessment from Ben: http://www.businessassessment.com.au

** Elon Musk’s launch of model 3 of the Tesla, discussing his ‘why’: https://www.youtube.com/watch?v=7HOhOeKwe30

** Simon Sinek’s ‘Why’ programme: com

** Peter & Simon’s 2017 tour of Sydney, Melbourne and Auckland: Book here

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

It’s all very well concentrating on the detail of your everyday business, but if you don’t understand why you’re doing business in the first place, you’ve got almost no chance of success. Listen to Peter! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF107_Harness_the_Power_of_Why_with_Peter_Docker.mp3
Category:general -- posted at: 12:00pm AEDT

You may remember Johnnie Cass from way-back-when on Big Brother One. Nowadays Johnnie travels around the globe as a motivational speaker, helping people understand human potential. He is also a successful entrepreneur himself, having successfully brought his own underwear brand to market.

Johnnie faced some major battles after his flirtation with reality TV. It was impossible for him to resume the same life he had before, and the paths he chose afterwards didn’t always work out well. He knows firsthand how it feels to be demotivated and disengaged, but he also knows what to do to come out the other side. Read on for some of the top tips he shared with Ben:

** It doesn’t matter what other people think – the only opinion that matters is what you think about yourself.

** Look at problems as opportunities to challenge yourself.

** Do something every day that is a good habit, i.e. learning for a set amount of time.

** Don’t assume that social media is an accurate representation of the world around you. It’s all too easy to compare your bad day with someone else’s good day.

** Express your vulnerability. It’s better out than in.

** Take lessons from the past, but not regrets.

  In this episode of Business Brain Food you will learn:

** The benefits of “be” rather than “do”

** How men can properly address depression

** The power of vulnerability

** How to work around setbacks from the past

** The difference between empathy and sympathy

  Resources mentioned in this episode:

** Johnnie’s facebook page: https://www.facebook.com/johnniecass

** Letting Go by David Hawkins: Amazon buy link

** Daring Greatly by Brene Brown: Amazon buy link

** Ben’s programmes that start from as little as 10 AUD per day: http://www.businessassessment.com.au

** The SMEA has teamed up with Action Coach to deliver over 50 free business coaching workshops across Australia. Go to http:smallbizsept.com.au and find your nearest workshop. And as an extra bonus, any attendee of the workshop will get free membership to the SMEA for a year worth 400 AUD.

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

If you don’t look after your own mind, you won’t ever excel. Think about how you are viewing life… is it conducive to success? Get this right and you’ll give yourself every chance of succeeding in business. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF106_Empowering_people_and_achieving_excellence_with_Johnnie_Cass.mp3
Category:general -- posted at: 12:00pm AEDT

We’ve changed it up a bit this week. Instead of the usual format of Ben talking to a guest, we’ve got almost an hour of Ben talking to you. This business advice is invaluable – it’s the same advice that businesses up and down the land have paid good money for, but today it is absolutely free.

This week Ben focuses on his 5-step business growth system. For the full info you’ll have to listen to the podcast, but you can have a sneak preview of this tried-and-tested system below:

  1. Time Management: People like to be busy, but that could easily mean you’re disorganised. A good business owner has time to stop and reflect.
  2. Why did you start the business? Not enough people ask themselves this. You need this as a clear objective, then you can build everything else around it.
  3. Understand your money: See your P & L as a working document full of management information, not just something that you need to do for the taxman. Design your accounts in a way that suits you, not the accountant. You should be able to easily make decisions off the back of the figures, week-to-week, month-to-month. If you can’t, then there’s something wrong.
  4. KPIs are king: For every single role in your business you need to clearly define what the measurements are of success and failure.
  5. Make sure your business can do what you say it can: Achieve that consistency! As a manager you need to take as much human error out of the equation as possible. Only with foolproof processes can your business achieve the consistency it needs to ensure customers keep coming back.

In this episode of Business Brain Food you will learn:

** The key foundations of good business

** The importance of a marketing plan

** How technology can shape your future

** The power of lead-generation strategies

** Return customers V new customers

  Resources mentioned in this episode:

** Ben’s programmes that start from as little as 10 AUD per day: http://www.businessassessment.com.au

** The SMEA has teamed up with Action Coach to deliver over 50 free business coaching workshops across Australia. Go to http:www.smallbizsept.com.au and find your nearest workshop. And as an extra bonus, any attendee of the workshop will get free membership to the SMEA for a year worth 400 AUD.

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: www.facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

“Take a day each week to work on the future of your business, otherwise all you will ever have is a job,” says Ben. By reading this and listening to the podcast, you’re taking a step in the right direction. Make sure you keep up the good work! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000


We’ve changed it up a bit this week. Instead of the usual format of Ben talking to a guest, we’ve got almost an hour of Ben talking to you. This business advice is invaluable – it’s the same advice that businesses up and down the land have paid good money for, but today it is absolutely free.

This week Ben focuses on his 5-step business growth system. For the full info you’ll have to listen to the podcast, but you can have a sneak preview of this tried-and-tested system below:

  1. Time Management: People like to be busy, but that could easily mean you’re disorganised. A good business owner has time to stop and reflect.
  2. Why did you start the business? Not enough people ask themselves this. You need this as a clear objective, then you can build everything else around it.
  3. Understand your money: See your P & L as a working document full of management information, not just something that you need to do for the taxman. Design your accounts in a way that suits you, not the accountant. You should be able to easily make decisions off the back of the figures, week-to-week, month-to-month. If you can’t, then there’s something wrong.
  4. KPIs are king: For every single role in your business you need to clearly define what the measurements are of success and failure.
  5. Make sure your business can do what you say it can: Achieve that consistency! As a manager you need to take as much human error out of the equation as possible. Only with foolproof processes can your business achieve the consistency it needs to ensure customers keep coming back.

In this episode of Business Brain Food you will learn:

** The key foundations of good business

** The importance of a marketing plan

** How technology can shape your future

** The power of lead-generation strategies

** Return customers V new customers

  Resources mentioned in this episode:

** Ben’s programmes that start from as little as 10 AUD per day: http://www.businessassessment.com.au

** The SMEA has teamed up with Action Coach to deliver over 50 free business coaching workshops across Australia. Go to http:www.smallbizsept.com.au and find your nearest workshop. And as an extra bonus, any attendee of the workshop will get free membership to the SMEA for a year worth 400 AUD.

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: www.facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

“Take a day each week to work on the future of your business, otherwise all you will ever have is a job,” says Ben. By reading this and listening to the podcast, you’re taking a step in the right direction. Make sure you keep up the good work! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF104_How_A_Fed_Up_Lawyer_Becomes_A_Big_Banana.mp3
Category:general -- posted at: 12:00pm AEDT

There’s a good chance you’ve already had some advice from our guest this week… it’s just you didn’t know it. Karen Jacobsen is the famous voice of Apple’s SIRI app as well as the voice of 400 million Sat Nav devices around the world, but here she is today, live and fully dangerous!

As well as her massive success as a voiceover artist, Karen has written a self-help book called “It’s Never Too Late To Recalculate” which uses the instructions on a Sat Nav as a metaphor for how people can change direction in their own life. We had a very interesting chat with Karen – she’s certainly had one heck of a life. Karen was kind enough to share with us some top tips from her book as well as some other advice on how to stay well and live a happy life:

** Notice when you’re “off route”. If you’re not honest enough with yourself to acknowledge that there is something fundamentally wrong, it is impossible to change direction.

** Get clear about what you love to spend your time doing. Have that conversation with yourself and focus your everyday life towards doing it.

** At the end of the year, do a “stock take” of your life, i.e. what you accomplished, what you wished you accomplished and what the disappointments were. Then create a list of what you want to do in the subsequent year. Then display this list in a prominent position at home so it can serve as a reminder and keep you focused on the right stuff.

** Try and be around likeminded people who are getting somewhere in life. Being part of some kind of mastermind group can be a great help.

** Don’t wait until you hit rock bottom before making changes. It’s easier to make small changes as you go than to take extreme action in a crisis.

  In this episode of Business Brain Food you will learn:

** The 5 steps to recalculate formula

** How to listen to your inner GPS

** How to hear yourself think

** The benefits of meditation

  Resources mentioned in this episode:

** The SMEA has teamed up with Action Coach to deliver over 50 free business coaching workshops across Australia. Go to http:smallbizsept.com.au and find your nearest workshop. And as an extra bonus, any attendee of the workshop will get free membership to the SMEA for a year worth 400 AUD.

** Karen’s website: http://www.thegpsgirl.com

** Karen’s twitter: https://twitter.com/thegpsgirl

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

“It’s never too late to recalculate” says Karen, so if you feel like you’re just going through the motions in your business, follow Karen’s lead and change direction. The unknown is normally less scary than you think. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF103_Listening_to_your_inner_GPS_with_Karen_Jacobsen.mp3
Category:general -- posted at: 12:00pm AEDT

Many people see customer service as something separate from marketing, but just think about it for a second: what better way is there to market your business than to give your customers such good customer service they spread the word about your company?

After many decades as a public speaker and customer service guru, Martin Grunstein has seen all-too-often how much companies neglect customer service. Time and again they will pay big money for advertising, but when it comes to follow-up calls to customers, they will say they don’t have the time or the money. Luckily, Martin has shared some very simple methods that we can all follow in order to nail our customer service. See below for a quick snapshot:

** When advertising, don’t be too obsessed with price. Talk about your point of difference, especially if that is your service.

** Don’t get into arguments with customers on social media. You need to show you’re responsive to customer complaints but it’s wise to take any debate offline. How about offering to take them for coffee?

** A recent survey found that 14% of people would stop dealing with a business on grounds of price, but 68% would on grounds of customer service.

** Ongoing communication with clients is absolutely key to understanding the quality of your customer service. Follow-up calls are absolutely paramount.

** Understand that you might have to apologise to customers even when they are in the wrong. Sometimes you are dealing with perceptions rather than reality.

  In this episode of Business Brain Food you will learn:

** The laws of customer service and behaviour

** How customer service can drive ROI

** Customer service trends over the last 30 years

** How easy it is to shine compared to your competitors

** The relative merits of qualitative V quantitative research

  Resources mentioned in this episode:

** Exclusive offer from this week’s show sponsors BarterCard. Click this link for free advertising and 5,000 line of credit for free: http://bartercard.com.au/actioncoach

** Martin’s website: http://www.martingrunstein.com.au

** The SMEA has teamed up with Action Coach to deliver over 50 free business coaching workshops across Australia. Go to http:smallbizsept.com.au and find your nearest workshop. And as an extra bonus, any attendee of the workshop will get free membership to the SMEA for a year worth 400 AUD.

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

  As Martin says “inertia and stupidity are the greatest enemies to business”, so don’t be complacent about your customer service. Listen to the experts and do you best for your customers today! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000


This week we had the pleasure of speaking to James MacGregor, a man who’s been there, seen it and done it in the world of tech startups who is behind the brilliant online video-marketing tool biteable.com.

Having worked for web startups and software companies for over ten years he decided it was time to create something himself, and with a bit of help from his brother who had been working on films with Peter Jackson, biteable.com was born. From a thousand users in year one, biteable now has over half a million users worldwide. We don’t need James to tell us that video marketing is on the up – we’ve had plenty of guests confirm this in recent times – but we can all benefit from James’ tips on video marketing:

** Most people access the web on their mobile now, so consider the small screen and potentially small attention span when producing your videos.

** Try and avoid making videos that are more than two minutes in length.

** Make the video look professional. Although we are in an era when it is easier to get away with making video that doesn’t have a high production cost, make sure you get the basics right. There should never be a shaky camera, for example.

** Don’t be scared of being blunt and controversial. There is no one else censoring it so you should use your creative license as best you can.

** Video marketing is a numbers game. Your content is more likely to go viral if you do more of it. It’s better to make five short videos then agonizing over one long one.

  In this episode of Business Brain Food you will learn:

** How much you should plan content

** The power of templates

** What can be done in 10 minutes

** How important video is to the overall marketing mix

  Resources mentioned in this episode:

** James’ video website: http://www.biteable.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

  It’s quite simple: if you don’t do video marketing then you will lose business, but the good news is it’s easier than ever to create quality video content. Understanding the inner workings of James’ website is a great starting point. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF101_Producing_Animated_Videos_Online_In_Minutes_with_James_McGregor.mp3
Category:general -- posted at: 12:00pm AEDT