Business Brain Food

What a pleasure it is to welcome back Steve Sims to the show. It’s hard to know where to start with Steve – he’s just done so much – but we’ll quickly summarise him as ‘a man who makes dreams come true’. His company, Blue Fish, specialises in creating unique life experiences for its clients. Since we last spoke to Steve he has sent someone to a space station, placed clients backstage with the likes of ZZ Top and Guns & Roses, and sent someone to Monte Carlo to be James Bond for the weekend. Steve has also written a book called “Blue Fishing” which he talks to us about.

See below for some of Steve’s advice on how to make the impossible possible:

**  Stop listening to that idiot on your shoulder saying ‘no’. If you think you can’t, you’re right.

**  When trying to pull off an unlikely experience, approach it like this: “I’ve always wanted to do this, what has to happen for this to happen?” Don’t walk straight in with money because people don’t want to feel like they’ve been sold.

**  Email is dead. Pick up the phone and leave a voice memo. This is a non-intrusive way of building a rapport with busy people.

**  Relationships are everything. Do every single thing you can to build and retain good relationships.

 

In this episode of Business Brain Food you will learn:

** How to court celebrities

**  How to build relationships that work

**  The power of voice memos

**  Steve’s colourful track record

**  A summary of Steve’s new book, Blue Fishing

**  How to leave a voice memo

 

Resources mentioned in this episode:

**  Ben’s free business planning template can be downloaded from http://www.maxmyprofit.com.au

**  Get Steve’s book, Blue Fishing, from http://www.stevedsims.com

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Remember Steve’s point about that ‘idiot’ on your shoulder. Don’t concentrate on the reasons why not, concentrate on the reasons why!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF_152_The_art_of_making_things_happen_with_Steve_Sims.mp3
Category:general -- posted at: 12:00pm AEST

This week we lift the lid on one of Australia’s biggest entrepreneurial success stories: Penny Spencer. She gave us so much great insight into how she got to where she is today. Her travel company turns over £65m per year and has 85 employees, and she is listed in Australia’s top 35 entrepreneurs.

We got Penny on the show not only because of her success in business but because she is a great advocate of business coaching and mentoring. She is a member of many different mentoring groups and has founded her own not-for-profit group for the travel sector called TIME. Her philosophy of never being too successful or too old to learn really is an important one.

See below for some of Penny’s top tips:

**  Set goals. It’s a common piece of advice but that’s because it works!

**  Accountability for your goals is key. This is where pier groups are vital.

**  Always be open to new people coming in to your business.

**  Penny works 'on' her business 90% of the time, and ‘in’ the business 10% of the time. It took her ten years to get to this point - it didn’t happen overnight - but it is something that most entrepreneurs should aspire to.

**  Be clear on the values of your company and employ people on the basis of your values. Values mean more than skills.

**  If you have happy staff you have happy clients. Staff should never be treated as a liability!

**  Make sure you pay yourself when you have your own business. An easy mistake entrepreneurs make is to not pay themselves and then gradually resent the business.

 

In this episode of Business Brain Food you will learn:

**  How to generate good referrals

**  The value of mentoring groups

**  A sustainable method of recruitment

**  The importance of being able to change direction

**  How Penny generates ideas

**  The power of networking

**  How to interview

**  How often to survey clients and how to review the results

**  How to prepare yourself to start a new business

 

Resources mentioned in this episode:

**  Not long left to grab a place on one of Ben’s free 5-stage Business Exceleration™ workshops. Go to http://www.businessfasttrack.com.au for more information and to register.

**  Ben’s free business planning template can be downloaded from http://www.maxmyprofit.com.au

**  Penny’s website: http://www.pennyspencer.com.au

**  Penny’s travel company website: http://www.spencertravel.com.au

**  Penny’s book can be purchased here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Penny is a great reminder to all of us that our entrepreneurial minds should always stay open to learning. Take heed of this advice: make sure you have a way of developing yourself.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 


This week we have some great no-nonsense marketing advice from a man who’s been there and done it, Mitch Hills. Mitch founded the highly successful social media agency, Mastered Marketing, as well as the Exceptions business community, and he sure knows how to deconstruct the complexities of modern-day marketing so anybody can understand it.

See below for some of Mitch’s top tips;

**  Get your content out there! Don’t worry about it being too polished.

**  A small audience can be an advantage in the beginning because it gives you a chance to perfect your own voice.

**  Don’t think of your marketing as just the promotion of your high-ticket items. Part of your marketing mix needs to encourage your audience to discover they have a problem in the first place.

**  Cheap leads are not necessarily good leads. It’s often worth working harder for better leads.

**  Understand the pain points of your customers. This should drive your marketing.

**  Think about how to move your customers from their current situation to their desired situation.

**  Ideally you should produce two pieces of video content per month. Alongside that, have one advert promoting your content and one promoting your lead magnet.

**  Broadcast what you’re already doing. Your customers are likely to find it interesting.

 

In this episode of Business Brain Food you will learn:

**  The power of Facebook advertising

**  Social media platforms compared

**  How to adapt landing pages to capitalise on your marketing

**  The best way to sell/package giveaways

**  Lead magnets explained

**  Repurposing explained

**  Facebook business pages V Facebook personal pages

Resources mentioned in this episode:

**  Not long left to grab a place on one of Ben’s free 5-stage Business Exceleration™ workshops. Go to http://www.businessfasttrack.com.au for more information and to register.

**  Mitch’s website: http://www.masteredmarketing.com

**  Mitch’s instagram: http://www.instagram.com/masteredmarketing

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Let’s end matters by quoting Mitch’s excellent summary of what your introductory offers/lead magnet should be. Never forget the phrase “low friction, high value.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF150_Mastering_your_Marketing_with_Mitch_Hills.mp3
Category:general -- posted at: 12:00pm AEST

Our guest this week struck absolute gold by hosting webinars, and she’s going to teach you how to do it yourself. In only two years, Liz Benny has managed to create webinars that have raised over 2 million AUD – she previously had no experience in the field!

See below for some of Liz’s top tips;

**  Any business can benefit from webinars - it doesn’t have to be online courses.

**  The right webinar will take someone over the emotional hurdles/doubts as to why they can’t be successful themselves.

**  Webinars are all about empathy.

**  Check out Russell Brunson’s webinar structure - it’s worked for Liz and our very own Ben.

**  You need a proper understanding of the pain points and pleasures of your audience - do your surveys properly. Google forms is an easy free tool to create surveys.

**  Lead with integrity with your webinar. If you are always yourself, you will sell more.

**  Personal stories help your upsells from webinars.

**  When it comes to words in the slides, less is more.

 

In this episode of Business Brain Food you will learn:

**  How outsourcing can revolutionise your life

**  The definition of a webinar

**  How to change your energy for a webinar

**  The right title for a webinar

**  The difference between a great webinar and a bad webinar

**  Should you have video in your webinar?

**  What percentage of webinar audiences normally stay and listen to the sales pitch

Resources mentioned in this episode:

**  Ben’s free 5-stage Business Exceleration™ workshops will be taking place in Sydney, Melbourne and Brisbane. Go to http://www.businessfasttrack.com.au for more information and to register.

**  Leave a review of BBF on the itunes store and gain access to some members-only training on user experience. This is a great, hour-long video called “The three secrets to making your website convert visitors into customers”. All you have to do is leave a review, copy the text and email it to ben@maxmyprofit.com.au and you will be given access to the training.

**  Liz’s website: http://www.lizbenny.com

**  Liz’s facebook group: https://www.facebook.com/groups/TimeToKapow/

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Listen to what Ben said at the end of the show…. literally ANYONE can do a webinar that makes them money, so you should start doing yours today!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF149_How_to_use_webinars_to_grow_your_business_with_Liz_Benny.mp3
Category:general -- posted at: 12:00pm AEST

It’s a constant battle for many business owners: just how do you turn web traffic into useful leads? We’ve got someone on the show this week who will tell you how. Lindsey Anderson is the founder and CEO of trafficandleads.com, a company that specializes in this area. She’s been so successful that she’s been given the nickname “one-click Lindsey”!

We had a great chat with Lindsey – she’s someone who cuts through all the myth and tells it how it is.

See below for some of Lindsey’s top tips;

**  Who cares if you have a website? It’s only worth having one if it drives phone calls and sales.

**  The number one mistake most businesses make is they don’t have an irresistible offer on their website.

**  You must create content that makes search engines and potential customers curious.

**  80-90% of people who opt in on websites do so via a popup.

**  Email people regularly to keep them warm. Once a week is optimum, at the same time on the same day.

**  Remember, it doesn’t have to always be written content. Audio and video content can still create curiosity and engage your potential leads.

 

In this episode of Business Brain Food you will learn:

**  The “click” technique

**  How to rank higher for keywords

**  Using Facebook pixels

**  The value of email marketing

**  How regularly to target people

**  Different Facebook campaigns

**  How Yoast SEO can guide you to optimise your blog posts

**  Backlinks explained

Resources mentioned in this episode:

**  Ben’s free 5-stage Business Exceleration™ Workshops will be taking place in Sydney, Melbourne and Brisbane. Go to http://www.businessfasttrack.com.au for more information and to register.

**  Leave a review of BBF on the itunes store and gain access to some members-only training on user experience. This is a great, hour-long video called “The three secrets to making your website convert visitors into customers”. All you have to do is leave a review, copy the text and email it to ben@maxmyprofit.com.au and you will be given access to the training.

**  Lindsey’s free 5-day crash course can be found here

**  Lindsey’s own site: http://www.onelicklindsey.com

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

If you can’t learn anything from what Lindsey said on the show then you never will! There is so much for you to have a go at to start generating those leads!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

 


This week we’re going to demonstrate the importance of a good memory to everyday business, and show you how you can make yours better. What a pleasure it was to speak to Tansel Ali; four-time Australian memory champion, executive memory coach and TV personality who has featured on the likes of ‘Redesign My Brain’. Tansel once memorised the entire Sydney Yellow Pages, so this guy’s certainly qualified to comment on matters of memory!

Read on for some of Tansel’s best memory tips:

**  The emphasis should not simply be about gathering information, it’s about what you do with it next.

**  Set a plan for what you need to memorise and compartmentalise each part of the process.

**  Visualisation and association is paramount. If you meet someone for the first time, associate an image with their name in order to create an emotional connection.

**  Most of our brain capacity isn’t used, so there is plenty of room to memorise more if you get it right.

**  If you train your mind to make the right connections, your outward communication will improve.

**  It’s worth pausing to get out of the zone. The information you take in when you’re in the zone is more likely to be stored coherently if you take breaks and keep your mind fresh.

 

In this episode of Business Brain Food you will learn:

**  How stress can affect the memory

**  How to speed read

**  How to stave off distraction

**  Visualisation techniques

**  The science of trigger points

**  How best to start sharpening your memory

 

Resources mentioned in this episode:

**  Ben’s free 3-hour workshops across Australia. Go to http://www.businessfasttrack.com.au for dates.

**  Leave a review of BBF on the itunes store and gain access to some members-only training on user experience. This is a great, hour-long video called “The three secrets to making your website convert visitors into customers”. All you have to do is leave a review, copy the text and email it to ben@maxmyprofit.com.au and you will be given access to the training.

**  Tansel’s website: http://www.tanselali.com

**  Tansel’s recommending reading: Tony Buzan – Use Your Memory

**  Tansel’s two books: The Yellow Elephant & How to learn almost anything in 48 hours

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Remember, it isn’t just about remembering facts. Exercising your memory can make a big difference to many other important areas of life.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF147_How_to_Memorise_Anything_with_Tansel_Ali.mp3
Category:general -- posted at: 12:00pm AEST

This week we’re deconstructing the sales process with someone who is not only a sales expert but who has walked the walk himself as an entrepreneur. Carl Gould had built three multi-million businesses by the time he was 40, and has since written three bestselling books on sales and business development. As a consultant he has worked with over 5,000 businesses on their sales function.

Carl’s energy and passion for the subject matter really is incredible – there was just so much gold in the conversation.

 

Check some of Carl’s top tips:

**  You cannot be a business owner unless you know how to sell and market yourself. If you can’t you will not survive.

**  You don’t have to be a particular ‘type’ of salesperson. You don’t need to be pushy. It’s more important to have full belief in your product.

**  In selling, there is no prize for second place. Coming last is better than second. Make sure you qualify your leads properly so you don’t waste resources coming second.

**  Always make sure you create an ideal client profile. Who is the most likely person that would benefit from your product and service, and why would they?

**  Think about these key things when profiling your buyer: ‘What keeps my ideal buyer awake at night?’ ‘What makes them get yelled at when they get home?’ ‘What’s going on in their life and business right now that makes buying from your business an urgency?’

**  Find what your clients are most passionate about and design your product and services around that.

 

In this episode of Business Brain Food you will learn:

**  How to outsource sales

**  The different steps of the sales cycle

**  How to create leads

**  How to stop people dropping out of the sales cycle

**  How to find the right sales people

**  How to correctly incentivise sales people

Resources mentioned in this episode:

**  Ben’s free business growth workshops across Australia. Go to http://www.businessfasttrack.com.au for dates.

**  Leave a review of BBF on the itunes store and gain access to some members-only training on user experience. This is a great, hour-long video called “The three secrets to making your website convert visitors into customers”. All you have to do is leave a review, copy the text and email it to ben@maxmyprofit.com.au and you will be given access to the training.

**  Carl’s website: http://www.carlgould.com

**  Carl’s book “Biz Dev Done Right” can be bought here

**  Email Carl: carl@carlgould.com

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

We’ll leave you with a great inspirational quote from Carl: "Anybody can sell - you just have to be fully bought into the product, understand the customer and give them the opportunity to buy"

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF146_Biz_Dev_Done_Right_with_Carl_Gould.mp3
Category:general -- posted at: 12:00pm AEST

In an age where digital reigns supreme, it’s easy to be swamped by all of the options out there. This week we have Murray Jess on the show – a man who can cut through all of the noise and help you focus your marketing efforts.

Murray is the manager and managing director of Zoo Republic, a top Sydney marketing agency that has worked with the best of the best, including Coca Cola and Cannon.

Check out his no-nonsense marketing tips:

**  Fragmentation allows you to understand customers better.

** Always be clear on your proposition.

** Take time to step back from your day to day. What are you REALLY offering?

** Work out your marketplace, understand their pain points and make sure your brand actually solves them.

** Open up dialogue with your customers where possible. Feedback is vital.

** Don’t forget that human beings are still driving digital marketing. The principles of message, trust and delivery are still the same across each digital marketing medium.

** You don’t need to be on all channels. It’s easy to waste money trying to market too widely.

 

In this episode of Business Brain Food you will learn:

** The modern take on lead generation

** Why the Uber model is so effective

** How to segment your marketplace

** When to outsource the marketing function

** The power of referrals

** How to court advocates 

 

Resources mentioned in this episode:

**  Leave a review of BBF on the itunes store and gain access to some members-only training on user experience. This is a great, hour-long video called “The three secrets to making your website convert visitors into customers”. All you have to do is leave a review, copy the text and email it to ben@maxmyprofit.com.au and you will be given access to the training.

** Murray’s company website: http://www.zoorepublic.com.au

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

As Murray says, the principles of marketing that have applied throughout all time still apply now. Make sure you understand the objectives of your offering then the rest is easy!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF145_Why_your_Marketing_is_Failing_with_Murray_Jess.mp3
Category:general -- posted at: 12:00pm AEST

This week we have a great conversation about how you can use your business as a vehicle to educate and do good. Our guest is Patty Alper, author of the book “Teach To Work” and founder of the Alper Portfolio Group, the Alper Foundation and the NFTE Network. Through these organisations Patty has mentored thousands of young people, and has a great insight into just how beneficial mentoring can be for both the mentor and the pupil, and how mentoring is becoming increasingly important for the future of the world economy.

See below for some great mentoring insight:

**  Through mentoring you can give your business a human face. Building better links with your community in this way will have obvious benefits for marketing and sales.

** Mentoring can help with recruitment. Millennials want to work for companies that display a social conscience.

** Mentoring can be very inspiring. Your pitch is likely to be worth a lot more than anything a famous celebrity could ever say or do, because you are in the same room as receptive young people and on their level.

** Everybody in business who has the time should be a mentor. The education system has been proven to be inadequate for the current employment needs of the world.

** Schools and local organisations are normally very receptive to people who offer mentoring.

 

In this episode of Business Brain Food you will learn:

 

** How your business can benefit by being a mentor

** How can you actually start to be a mentor?

** Business mentoring success stories

** Why is there a skills gap?

** How educators can prepare the youth of today

 

Resources mentioned in this episode:

**  Leave a review of BBF on the itunes store and gain access to some members-only training on user experience. This is a great, hour-long video called “The three secrets to making your website convert visitors into customers”. All you have to do is leave a review, copy the text and email it to ben@maxmyprofit.com.au and you will be given access to the training.

**  Ben’s Business Fast Track seminar: “5 stages of building a business that doesn’t rely on you”. Dates for September are still available. Go to http://www.businessfasttrack.com.au

**  Patty’s book “Teach To Work” can be bought here

**  Patty’s website: http://www.teachtowork.com

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Mentoring is quite simply a win-win scenario for both parties, and from what Patty said is quite easy to get into. Think seriously about sharing your skills!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000


Every company needs a good website, but so many sites fail in the most basic areas. Help is at hand this week from Pete Kvist; a straight-talking and highly entertaining expert on the subject, and author of the book “Why Most Websites Suck”. He travels around the world giving speeches on the matter, but we’re lucky to have him on BBF for an hour to help you with your business.

Read on for some of his sage advice:

**  Think about the scare stories of when people get their car serviced but they’ve paid for something that hasn’t been done. Websites can be exactly the same. Do some basic research and watch out.

**  Don’t build your own website. If you have a leak in the house you call a plumber, so you should treat websites in the same way.

**  If you don’t have a website, people are still searching for you online, but the big question is: do you have control of the information that people will find about you? That’s why a good website is vital.

**  Your website is not simply an online brochure. Don’t go in with too hard a sell – you need to build people’s trust.

**  You only need to spend a small amount of time researching websites to protect yourself when working with web developers/designers. A book, one or two blog articles and a podcast like this one should be more than enough.

**  Think about the reasons why you’ve clicked away from a website in the past, and then see if your website does any of the same things.

**  Fully understand what people are most likely to look for on your site and make it as easy as possible for them to find it. Don’t automatically give each of your offerings an equal priority.

 

In this episode of Business Brain Food you will learn:

 

** What you need to know to properly brief a web developer

**  The three things you must have on your homepage

**  What Google Analytics can do for your site

**  How to craft the right opt ins

**  How to use persuasive imagery

**  The theory of Google advertising

**  How to create a persuasive giveaway

**  The importance of a landline phone number

 

Resources mentioned in this episode:

**  Leave a review of BBF on the itunes store and gain access to some members-only training on user experience. This is a great, hour-long video called “The three secrets to making your website convert visitors into customers”. All you have to do is leave a review, copy the text and email it to ben@maxmyprofit.com.au and you will be given access to the training.

**  Pete’s website: http://www.petekvist.com

**  Pete’s book can be bought here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

As Pete said when asked to give a tip on how people can be more efficient… “do something now”! There are so many small an achievable steps that you can follow from this conversation with Peter, so it would be rude not to!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF143_Why_most_websites_suck_with_Peter_Kvist.mp3
Category:general -- posted at: 12:00pm AEST