Wed, 4 February 2015
Daniel Flynn – Thankyou Group
Are you thirsty? Go to your refrigerator to get a bottle of water or to your tap to fill a glass with water. Do you take that clean water for granted? Thousands of children die every day from water-borne disease and 900,000 million people don’t have access to clean water.
* Press play above to listen to this weeks Podcast *
Daniel Flynn is a co-founder and managing director of the Thankyou Group, which was created to provide clean water to people in third-world countries where clean water was not available. Thankyou utilises a social enterprise business model. The company distributes profits quarterly and 100 percent of its profits go to funding aid and development projects.
Thankyou is a business. It’s about making money, but for a greater purpose.
Cone Cause Evolution Study reported the following:
** 83% want more products, services, and retailers they use to support causes
** 88% find it acceptable for businesses to engage a cause or issue in their marketing
** 90% want companies to tell them how they are supporting causes
** 85% possess a more positive impression of a product or brand when it supports a cause they care about
If you are thinking about supporting a cause, do it! Everyone in a business can make a global impact—changing the world in a simple way—but it has to be a genuine effort and not just to boost sales. Thankyou’s success didn’t happen overnight. Flynn and his team members struggled and worked hard, and even experienced some failures. It was a roller coaster journey that helped Thankyou figure out what needed to happen to go enter the mainstream markets and be successful!
In this episode of Business Brain Food you will learn:
** Whether cause marketing is worthwhile
** Results from the Cone Cause Evolution Study
** How to get your product in major stores
** How to use social media to promote your product
** From failures and challenges and to never give up
** About expanding product lines and brand awareness
** How to execute ideas
** Why it is important to work as a team
Resources mentioned in this episode:
What are you passionate about?
How do you want to change the world? Use the tips offered in this podcast to create a business that focuses on helping a specific cause that matters to you. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day.