Business Brain Food

Partner Up Marketing with Simone Novello

Marketing is difficult to do. It is unpredictable and risky. It takes some work to get it right. And if you are going to succeed, you can’t do it alone! It is time to partner up. Learn to schmooze and have great experiences together.

* Press play above to listen to this weeks Podcast *

Simone Novello shares her 6-step process for partnering up with similar businesses or businesses with a similar target market to accelerate your business’ growth. Novello runs a company called PartnerUp, which helps develop and implement strategic partnership and alliance partnership marketing. She takes the guess work out of partnerships! Partnerships are built on trust. The three golden rules for successful partnerships are to have a(n):

  1. Win-win approach
  2. Aligned target market
  3. Value alignment

The biggest mistake made in partnering up is not having the right mindset. You can’t partner when you are desperate. Other mistakes include thinking your business is too small to have a partner; you are ill-prepared for the partnership; and you approach the wrong partner at the wrong time. Finding the right partnership can lead to a fabulous return on investment for your business! In this episode of Business Brain Food you will learn:

** The definition of strategic and alliance partnership marketing

** About mistakes made with partnerships

** Golden rules for partnerships

** Why business and growth plans and strategies are important

** About the different types of partnerships

** How to use selective generosity

** A 6-step process to partner up

Resources mentioned in this episode:

** partnerup.com.au

** partnerfast.com.au

** actioncoachanz.com/rp

** businessfasttrack.com.au

** dlea.com.au

** aussie.com.au/about-us/meet-john-symond.html

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Are you ready to partner up?

Use the 6-step process discussed in this podcast to develop a successful partnership. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell

Direct download: BBF040_Partner_Up_Marketing_Simone_Novello.mp3
Category:general -- posted at: 12:00pm AEDT