Wed, 16 March 2016
We’ve all heard of webinars, but how many of us actually know how to use them to make money for our business? This week’s guest Steven Essa certainly does – he travels around the world showing people how. Webinars can be useful for so much in the course of business, i.e. more sales, lead generation, increasing your own authority etc.; but like most people, Steven didn’t realise their value at first. He’d always struggled to write good sales copy so was always frustrated at the low quality of his online output, until one day he was completely inspired by the quality of a seminar he attended. He realised that if he simply projected his own personality online in the same way, he could make money online without the need for the conventions of sales copy and mailshots.
Steven was full of great detail about the art form when he spoke to BBF. Here’s a sneak preview of some of his insight:
** Webinars produce higher conversion rates than ‘conventional’ online marketing channels.
** The concept of seeing someone projected on a video can often actually qualify the speaker better than if you were to meet them in person.
** All webinars need a title that identifies a specific target market, and then a specific benefit.
** Break all webinars into pre-defined steps.
** Don’t sell during the main content of the presentation. Any calls to action must be at the end.
** Forget about branding. Plane ole black & white looks more believable and less salesy than a properly branded message.
In this episode of Business Brain Food you will learn:
** The first steps towards getting started with webinars
** How a webinar can replace cold-call sales scripts
** How to find the perfect webinar title
** How to create the all-important Segway between impartial information and a sales pitch
** How to automate webinars
Resources mentioned in this episode:
** Best place to host webinars (Gotowebinar.com)
** The Webinator Software (http://www.webinator.biz/)
** Steve’s website (http://www.stevenessar.com)
** Free, no-obligation business coaching chat with a member of Ben’s team: (http://actioncoachanz.com/free-business-coaching-session)
** Ben’s Daily Business Tips podcast (http://www.dbtpodcast.com)
** Sales Made Simple Workshops with Ben (http://actioncoachanz.com/salesmadesimple)
** Leave feedback on this podcast and receive a free business coaching CD from Ben. Winners are also entered into a draw for a DVD pack worth 500 AUD. Email screenshot of your feedback to: firstname.lastname@example.org
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** Business Brain Food Facebook Group (www.facebook.com/groups/businessbrainfood)
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** ActionCOACH (http://actioncoachanz.com/itunes)
** ActionCOACH (http://actioncoachanz.com/stitcher)
It really was astonishing to find out that conversion rates from webinars have been measured as approximately 10 TIMES higher than from mailshots. Those figures alone should be enough to convince you that Steven is worth listening to! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000