Business Brain Food

We’ve got an interesting twist this week, as we speak to one of our loyal listeners about how he’s helping businesses around the world. Paul Higgins has a great corporate track record after having worked 18 years at Coca Cola, and now he has his own business which helps other companies automate those fiddly day-to-day tasks in order to free them up the time to think big and scale up the business. What’s more, Paul somehow managed to listen to 80+ BBF podcasts in just a couple of weeks, with my voice at double speed!

Paul talks specifically about a software package called Podio, which is what he uses to empower businesses to free up their time. In short, it is a different take on a CRM/internal reporting system, modeled on the concept of customisable templates and themes that we would normally associate with web building packages like Wordpress. Paul has a particularly personal stake in this. Because of a debilitating kidney disease, there will be a time when he will have to be on a dialysis machine for a number of hours every day, so this inspired him to find the perfect methodology for how to delegate day-to-day tasks and free up time. He wants his business to be able to run without him, and he wants to teach you to do the same. Below are some of the key points from the conversation:

** It takes a human being on average 16 minutes to refocus on a particular task, so it’s vitally important to eliminate distractions like constantly replying to emails.

** There are apps out there that can prevent you from opening certain applications on your computer or phone at certain times, and thus can help you focus on the job in hand.

** Poor implementation is of a system is a more likely reason for system inefficiency than a poor system itself.

** For implementing a new task-management system, it’s best to tailor it so it suits those at the very top of the company first. Once it has been proven to save time at executive level – the level where there is normally the biggest bottle-neck – then the value of the system can be fully ‘sold’ to the rest of the organisation.

** Successful entrepreneurs spend 20% of their time working on their business rather than working in it.

The last point is the most telling. It’s very easy for people at an executive level to be swamped by day-to-day tasks which distract them from the bigger picture. The solution is not to ignore them, but to find a system that can process them efficiently enough to free up time to think about developing the business beyond the day-to-day. In this episode of Business Brain Food you will learn:

** The concept of the “the time target”

** The inner workings of Podio

** The ‘discovery’ methodology

** How to fight ‘superman syndrome’

** How to use offshore virtual assistants to maximise efficiency

** How emails can be turned into tasks without actually having to read them

  Resources mentioned in this episode:

** Paul’s website: (

** Sponsor the show:, put in subject line “interested in sponsoring BBF”

** Free, no-obligation business coaching chat with a member of Ben’s team: (

** Ben’s Daily Business Tips podcast (

** Facebook (

** Business Brain Food Facebook Group (

** Twitter (

** ActionCOACH (

** ActionCOACH (

  Have you ever thought “I’m sure I can find a better system of working, but I don’t want to go through the hassle of implementing it”? It’s an understandable view, but listening to an hour of Paul talking will persuade you that it’s the wrong view, and that you should go out and make the effort to automate your business as best you can. As Paul says, “most people’s fears never come true”, and in the case of the business information system that Paul uses, he has the evidence to prove it. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF086_Use_technology_to_scale_your_business_Paul_Higgins.mp3
Category:general -- posted at: 12:00pm AEDT