Fri, 6 May 2016
We’ve said it before and we’ll say it again; if your company is not on Facebook, then it should be. If you are on Facebook, then you can benefit from learning about the many different advertising options on offer, so this week we’ve got Samuel Junghenn on the show: a man who knows Facebook advertising inside out.
Samuel has used Facebook to push his own marketing business as well as for numerous different clients, so he has certainly been there and done it. He shared some great tips with Ben this week. We can’t mention them all here so do have a listen, but see below for some snippets:
** 74% of people will look you up online, even if they’ve heard about you before, so your online presence is vital.
** People seeing your ads is not what makes you money – it’s what happens after that.
** Be careful of people who claim to be ‘gurus’ of Facebook marketing. If they’re spending all of their time teaching then they probably aren’t keeping up with the marketing trends.
** The days of flashing banner ads are basically over. Think of your advertising as something that is down-to-earth and, ideally, part of a conversation about an issue that your audience is already having.
** If you’re running a competition, make sure the prize is relevant to a product or service your company is offering.
** Don’t make your Facebook audience too big. Optimum target audiences should be in between 10,000 and 100,000.
** Whatever campaign you do, it is vital you have the right mechanism to capitalize on any increased interest, i.e. a robust CRM system.
** Consider your strategy in three sections: “audience”, “offer” and “follow up”.
There are many different forms of advertising on Facebook, but be cautious about spending too much money on the most simple methods. It’s worth understanding the ad manager properly and taking more time to focus your campaign. In this episode of Business Brain Food you will learn:
** How to target different subsets of audiences
** The different types of Facebook ads
** Native advertising
** Examples of how to harvest qualified leads
** Video advertising on Facebook
** The relevance of Facebook likes
** How to measure boosted posts
Resources mentioned in this episode:
** Samuel’s marketing agency: http://www.thinkbigonline.com
** Samuel’s personal website/blog: http://www.samueljunghenn.com
** Business Brain Food Facebook Group – What should we do for the 100th show? Post your ideas to the group! (facebook.com/groups/businessbrainfood)
** Sponsor the show: firstname.lastname@example.org, put in subject line “interested in sponsoring BBF”
** Free, no-obligation business coaching chat with a member of Ben’s team: (http://actioncoachanz.com/free-business-coaching-session)
** Ben’s Daily Business Tips podcast (http://www.dbtpodcast.com)
** Facebook (facebook.com/businessbrainfood)
** Twitter (https://twitter.com/bfewtrell)
** ActionCOACH (http://actioncoachanz.com/itunes)
** ActionCOACH (http://actioncoachanz.com/stitcher)
The different options on offer can be daunting, but that doesn’t mean that you should avoid Facebook marketing altogether. Even if you need to use an agency to do your marketing for you, you will only get the best out of your Facebook marketing campaigns if you understand the basics. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000