Wed, 8 June 2016
We all want a better world, right? Our guest this week will explain just how easy it is for us to use our simple day-to-day business as a path towards a better world. And what’s more, we will discuss the enhanced power of connection that a giving company has with its customers, and just how valuable this can be.
The man with the plan this week is Paul Dunn; a world-renowned business guru, known as “The Wizard of Wow”. It’s certainly the first time we’ve had someone on the show who’s given four Tedx talks – this man is certainly worth listening to. What’s more, he’s one of the reasons we’re here at all, because he actually helped found Actioncoach alongside our good mate Brad Sugars. Nowadays, Paul fronts up B1G1 (Buy One Give One) which is a system to enable SMEs and their customers to help good causes with every single transaction. Paul is all about connection, so below are a few of the key points he made about how to connect with people in business:
** It’s not about getting a ‘wow’, it’s about getting an ‘oh’. Remember that a shock is not necessarily a good way of connecting.
** An estimated 2.5bn emails are sent per second, so we need to think long and hard about how we can make a stronger connection than the competition.
** Consider doing things a little bit differently in order for people to feel compelled to make a connection with you, i.e. setting appointments at unusual times like “3:50”.
** People do not have as much time to delve into the detail of business concepts as they used to, so a few small touches in the delivery could make all the difference.
** Because of the volume of competition out there, building trust has never been more important, and one surefire way of doing that is by showing that your company is conscientious.
As Paul says, “there has never been a time like this” in the world of commerce. On the one hand that means that competition has never been more fierce, but on the other hand it means that the technology is there to enable businesses and their customers to give something back, and all parties to increase their connections with each other. In this episode of Business Brain Food you will learn:
** How to build moments of connection
** Examples of how B1G1 can enable businesses to give something back
** The concept of Behavioural Economics
** “The love triangle”
** How to use “why” as an attractive business proposition
Resources mentioned in this episode:
** Paul’s site: (http://www.b1g1.com)
** Book VIP tickets for an event in Sydney with Paul on June 15th (http://www. http://actioncoachanz.com/vip-event)
** Ben’s Daily Business Tips podcast (http://www.dbtpodcast.com)
** Facebook (facebook.com/businessbrainfood)
** Facebook group (https://www.facebook.com/groups/businessbrainfood)
** Twitter (https://twitter.com/bfewtrell)
** ActionCOACH (http://actioncoachanz.com/itunes)
** ActionCOACH (http://actioncoachanz.com/stitcher)
Pauls’ concept really is something that is changing the world, so have a listen to understand just how you can be a part of it, and how this can enhance your connections with your customers. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000