Wed, 30 November 2016
We’re delighted to welcome Tom Breeze back on the show – a top YouTube advertising guru. Tom has his own agency over in the UK, and many years of experience in playing the system of video advertising.
Many people waste money on YouTube advertising because they haven’t thought properly about the different audiences that will be viewing their adverts. As Tom explains, it is possible to define the different sections of a YouTube audience, i.e. people who are on YouTube with the specific intent to buy V people who are on there to simply research. Read on for some of Tom’s top tips:
** Almost half of all YouTube users are on there because they either want to buy something or learn about something. YouTube is about so much more than cat videos!
** Because people are using search terms it is easy to know what they’re looking for. YouTube provides you with an audience of qualified leads.
** You can be as specific as identifying the exact video you want an advert to appear on.
** If you had a shop in ‘real life’, think about the different types of people who might be interested in your product, i.e. window shoppers, browsers, and buyers who only need to be given assurance about which product is best for them. Understand how to reach their equivalents on YouTube and tailor your advert accordingly.
** Find out what common interests your potential customers share. What kind of videos will your average customer be watching?
** Don’t forget re-marketing. It is possible to track customers who have already been on your site and target them when they visit YouTube.
** It’s very easy for people to skip ads on YouTube, but if you use the True View type of ad, you don’t have to pay when this happens.
In this episode of Business Brain Food you will learn:
** What makes a ‘good’ YouTube ad
** How to tailor ads for different types of potential customer
** How to target people based on their search habits
** How to get in front of customers
** When to use opt-ins
** How to choose the right agency
Resources mentioned in this episode:
** Go to Tom’s website http://www.viewability.co.uk and take the “is video advertising for you?” quiz. There is also a lot of video advertising training.
** Ben’s free business template: http://www.maxmyprofit.com.au or email firstname.lastname@example.org
** Ben’s Daily Business Tips: http://www.dbtpodcast.com
** Facebook: facebook.com/businessbrainfood
** Facebook group: https://www.facebook.com/groups/businessbrainfood
** Twitter: https://twitter.com/bfewtrell
** ActionCOACH: http://actioncoachanz.com/itunes
** ActionCOACH: http://actioncoachanz.com/stitcher
As Tom says, “YouTube advertising is not rocket science” so you’d be well advised to take the time to learn how it works, or if you don’t have the time, get an agency to do it. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000
Direct download: BBF115_How_to_Master_YouTube_Ad_Targeting_with_Tom_Breeze.mp3
Category:general -- posted at: 12:00pm AEST