BBF155: How to get your slice of the media pie with Annette Densham

What a great guest we have this week - there was so much absolute gold that came out of the conversation. Our guest is Annette Densham (AKA “The Publicity Genie”) who has a great insight into how small businesses can market themselves, having worked with numerous clients across Australia and having started out on the other side of the fence as a journalist. She has also pioneered the award-winning “Genie Lamp 3-wishes program” which has helped revolutionise the way startups get their place in the media.

See below for some of Annette’s best PR advice:

**  Public relations is everything you say and do - not just in the media.

**  People don’t do business with businesses, they do business with people, so your all-round message is vital.

**  Work out your key messages: What do you want people to know about you? What do you do? What solution are you offering? Only then should you think about what specific communication channels to use.

**  Keep it regular - it’s all about being consistent and persistent.

**  Don’t just talk about yourself on social media. You need to consistently give people value.

**  PR is like planting a seed - it must be consistently nurtured.

**  Think about being a guest contributor to relevant media.

**  When writing a media release, remember ‘the inverted pyramid’. Put your most important information at the top.

 

In this episode of Business Brain Food you will learn:

**  The importance of PR for small business

**  How much time you should dedicate to PR

**  The law of reciprocity

**  How to use keywords to your advantage

**  How to plan your PR activity

**  The definition of pro-active media

**  How to use Google alerts

**  How best to approach journalists

**  Repurposing content

 

Resources mentioned in this episode:

**  Ben’s free business planning template can be downloaded from http://www.maxmyprofit.com.au

**  Visit Annette’s website here and take up her offer of a free 15-minute PR consultation

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

As Annette says, “there’s no room for modesty in small business!”. Listen to the show and follow her advice….. don’t be shy!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
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