Wed, 23 May 2018
This week our host Ben will share some absolute gold about facebook marketing.
This is the down-to-earth advice of a business owner who’s learnt the hard way, having wasted time and money on it for years.
Now, MaxMyProfit makes millions of dollars from Facebook advertising, but it wasn’t always the case. You’ll have to listen to the show for all 9 tips, but you can read on for a few highlights.
See some of the conversation points below:
** Be wary of agencies. They won’t know your business like you do.
** Understand the nature of the marketing you’re doing. Is it ‘solution marketing’ or ‘interruption marketing’? With solution marketing, you're dealing with people who know they have a problem and your job as a marketeer is to prove that you can solve their problem. With interruption marketing, the person you’re targeting is not looking for a solution, so your job is to shock them into action. Facebook advertising is interruption marketing.
** If you’re searching for leads, make sure the information you gather is definitely useful to your sales process. You should be thinking things like, “will I need a phone number, or can I get by with just an email address?”
** Do A/B testing! Facebook has a multitude of data to help you understand why something works and why something else doesn’t, so make sure you use it!
In this episode of Business Brain Food you will learn:
** The two types of marketing campaigns
** How your sales process links with your FB advertising
** Facebook pixels explained
** When to use lead ads
** How best to use images for FB advertising
** The 80/20 marketing
** Advertising for different genders
** What is an appropriate advertising spend?
Resources mentioned in this episode:
** Work with one of our business Excellerators: http://www.maxmyprofit.com.au
** 80/20 Marketing by Perry Marshall can be bought here
** The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood
** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au
** Twitter: https://twitter.com/bfewtrell
Call to action:
As Ben says, “Facebook marketing is a way for most businesses to make money”. So don’t delay… get on top of it!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot/ of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Direct download: BBF177_9_tips_for_generating_leads_with_facebook_ads.mp3
Category:general -- posted at: 12:00pm AEDT