Wed, 15 August 2018
We have a real inspirational go-getter on the show this week whose path into business was quite a bit different to your average entrepreneur. Andre Borell spent his formative years as a hot prospect in V8 Supercars before making the tough decision to turn his back on motorsport and take on the electronic testing and calibration market.
Somehow or other he managed to challenge the monopoly of his rival, eventually building a multi-million dollar business called Mobile Test ‘n’ Cal. It was great to pick his brains about just how he managed to pull this off, and how he used his experience in motorsport to help him raise sponsorship and funding.
See some of Andre’s top tips below:
** If you are managing franchisees, stay on top of them. Make sure they don’t get too comfortable.
** Offer more value than your official offering for investment. Under-promise, over-deliver!
** Don’t be scared of breaking a monopoly in a marketplace. If what you do is good enough, you can gain a foothold.
** Cold calling is still very much alive. For b2b services, it can still be the best marketing you can do.
** Where possible, make guarantees about the quality of your service, i.e. if you don’t deliver X then the customer gets a discount.
** Think about using your commute to work as an opportunity to learn. Andre listens to audiobooks every morning.
In this episode of Business Brain Food you will learn:
** Franchising and unfranchising
** How to attract investment
** Andre’s definition of success
** How to grow globally
** How to build a customer base from nothing
** The work/life balance of an entrepreneur
Resources mentioned in this episode:
** Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au
** Andre’s company website: http://www.mobiletestncal.com
** Andre on Facebook: http://www.facbook.com/andreborrel
** The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood
** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au
** Twitter: https://twitter.com/bfewtrell
Call to action:
Andre is an inspiration to us all. He took a risk, made an about-turn in his career, and now he’s a multimillionaire. Maybe someday you might do the same!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers, Ben Fewtrell (02) 9111 5000
Direct download: BBF189_Entrepreneuer_Andre_Borrel_shares_his_formula_for_business_success_01.mp3
Category:general -- posted at: 12:00pm AEST