BBF238: Growth is driven by advocacy with Tim West

Tim West tells us all we need to know about how to successfully franchise a business in double-quick time. In just three years his 12 Round Fitness concept has grown to over 80 clubs and is officially the fastest-growing boxing and fitness concept in the world. This amazing success story has come thanks to Tim’s understanding of company/brand culture, and also the backing of 4-times boxing champion Danny Green.

 

See some of Tim’s top tips below:

**  Sales is fundamental to everything in business. There is a negative stigma attached to it but if you think about it, you’re selling yourself everyday.

**  Find the right tech partners. If you’re not expert on technology, make sure you have trustworthy people who are.

**  If you have a business idea, tell EVERYONE. Not only does this give you multiple sounding boards, it helps sharpen up your pitch.

**  Understand whether you’re a strategist or if you’re an operator. If you’re better at strategy then make sure you surround yourself with people who can execute that strategy.

**  Make sure you know your regulatory environment. Although there can be circumstances out of your control, if you are already aware of what the worst-case scenarios might be you can ride them out.

 

In this episode of Business Brain Food you will learn:

**  How to get franchising right

**  Cultural fear explained

**  How your business can be broadsided by a regulatory environment

**  How to translate your vision to hundreds of franchisees

 

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 

**  Tim’s fitness website: http://www12rnd.com.au

 

**  Tim’s book recommendation, Eric Ries – The Lean Startup can be bought here

 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

 

 

Call to action:

Tim is a shining example of what can be achieved if you understand your company culture well enough to explain it to others. Get this right and you can grow exponentially.

 

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

 

Until next time, have a profitable day!

 

Cheers,
Ben Fewtrell
02 8808 5500