Summary
All the way from Denver Colorado we have Chad Sanderson giving us the lowdown on what “sales” really means. He’s been leading successful sales and marketing teams for over 20 years, and although he his very charismatic and insightful, he’ll tell you that good sales is about so much more than good talking. He goes into more detail about Proven Predictable Value selling and debunks some of the common myths that are tripping up business owners when they build their sales teams.
See some of Chad’s top tips below:
** [5:15 - 5:25] Chad was trained in the value selling framework 18 years ago and it totally transformed his career.
** [6:20 - 6:35] Value isn’t what I think value is. Value is what the other individual I’m talking to thinks.
** [14:45] - [15:10] If you can’t step back then you’ll never get a new perspective. You must make the effort to disengage.
** [16:05] - [16:20] Sales people are always looking for a silver bullet. There isn’t one! The sooner you realise this, the sooner you will create an effective process.
** [36:40] - [37:30] When planning the direction of your business, it should always go back to “why?”. If you don’t know the “why” of what you’re doing, you shouldn’t be doing it. Get out of the way of your own assumptions!
** [40:20] - [41:00] Educate yourselves about what sales really means. You want people who solve problems, rather than push benefits.
In this episode of Business Brain Food you will learn:
** The battle of marketing people V sales people
** How do people end up in sales?
** Commission V permission
** How to plan ahead in a post-COVID world
** Proven predictable value explained
** Where businesses get their sales training wrong
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html
** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au
** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell
Call to action:
Remember that sales is a long-term thing, not just a short-term sales pitch.
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500
