BBF097: Building A Successful Digital Business with Ed Dale

Ed Dale first used the internet in 1984, so he’s a great man to speak to about digital marketing strategy. Ed certainly isn’t your usual technology geek. He actually spent time as an AFL commentator and then used his technical knowledge to develop a stats collection system that is still used today by the top clubs and associations in the league. He then built up an internet marketing company that he sold for AUD3.5m, and for the last ten years he has developed and internet marketing programme called “The challenge” which has helped over 300,000 people across the world.

Here are some of Ed’s top tips:

** The biggest challenge in internet marketing today is generating traffic.

** Product creation has become easier.

** The biggest mistakes people make is to develop a product before they develop a market for it.

** All product makers should aspire to become a market influencer.

** Talk the language of your niche, and understand their pains.

** Think about testing your market by spending a small amount on Facebook advertising, before you jump in to a large-scale campaign.

** Most people are accessing the internet on mobiles, so don’t get stuck on producing campaigns for desktops.

** The way you speak to your friends now is a good trailing indicator of the most effective medium of advertising in the future.

  In this episode of Business Brain Food you will learn:

** How to understand the pains of your market

** The value of advertising on YouTube

** How to be specific with Facebook advertising

** The difference in buying intent between Facebook users and google users

** Where email fits in the marketing mix

** The inner workings of “the challenge”

** The merits of using social media V personal email messages

  Resources mentioned in this episode:

** This week’s show sponsor, Bartercard are offering free advertising for your business, and have a special offer of 5,000 AUD credit for BBF listeners. Visit: http://www.go.bartercard.com.au/actioncoach

** Free access to Ed’s marketing “Challenge”: http://www.challenge.co

** Ed’s personal site: http://www.eddale.co

** Ben’s Daily Business Tips podcast… join the tribe and get exclusive offers at: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

  As Ed says, “there has never been a better time to create a business than now”, so as long as you listen to the right marketing advice, you stand a good chance of making a success of it. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell [phone]