Business Brain Food

If you listen to our guest Isaac Tolpin, you will totally change the way you train your staff! Isaac is an EdTech disruptor and an expert in the relationship between human behaviour, technology and business. He knows exactly how to tap into millennials to get the best out of them in the workplace.

 

See some of Isaac’s top tips below:

**  Micro learning has been proven as the most effective form of learning in business. Bitesized content is the way to go.

**  If you’re doing anything digital, don’t break learner trust. They need to learn something, feedback, complete it and get recognised for it within 5 minutes.

**  Be careful when training your team. Long, extensive courses can become outdated quickly. If your audience sees something irrelevant they will not engage with the rest of the content.

**  Learning should never be an event. Only if it’s constant can it actually change a culture.

**  You can create courses yourself for a tiny percentage of the cost of conventional training courses.

**  48% of millennials will not use a PC for any digital media. Take note of this! You can’t assume you can teach people using long and detailed resources that require a computer.

**  To be a successful entrepreneur, you need to be selective with whose opinion you listen to. Make sure they don’t have a vested interest!

 

In this episode of Business Brain Food you will learn:

**  The definition of an EdTech disruptor

**  The inner workings of conveyour.com

**  The benefits of micro learning

**  How a leaderboard can encourage learning and achievement

**  Decision-tree mechanisms explained

**  Training via SMS

 

Resources mentioned in this episode:

**  Would you like to join MaxMyProfit as a Business Excellerator? Visit us here for more information: http://www.maxmyprofit.com.au/about

**  Isaac’s training business: http://www.conveyour.com

**  Isaac's Microlearning Webinar and 19 Page E-Book: https://events.genndi.com/register/818182175026316034/f813fa2f1f

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Listen to Isaac and modernise your training! Don’t assume millennials will have the patience for long, formal courses.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF182_How_to_create_online_training_that_is_fun_with_Isaac_Tolpin_01.mp3
Category:general -- posted at: 12:00pm AEDT

A common tale among business owners is how difficult it is to find the right people. Thankfully our guest this week knows all of the tricks of the trade to help you make the right hiring choices.

Natasha Hawker is an old hand in the recruitment game. Her company, Emloyee Matters, works with clients across Australia, the UK, US and Asia to find the best candidates. She’s also written the highly acclaimed book, “From Hire to fire”.

 

See some of Natasha’s top tips below:

**  Your employees are your greatest assets, but they’re also your greatest liability.

**  Do what you can to avoid using agencies. If you’ve focused your role and offering well enough, you should find the right candidates.

**  Get your job advert right. No spelling mistakes!

**  Don’t get stuck on the idea of just one interview. You should do a phone screen first, then an interview specific to the role, and then an interview to understand the values of the candidate.

**  Don’t go over the top when selling your own organisation. If you give too much away to your candidate then you won’t get a true understanding of their preparation.

**  Even if you’re a small business, think long and hard about your extra offerings for a job, i.e. working from home, healthcare etc.

**  Don’t assume your future employees will come by simply replying to your adverts. Natasha finds 50% of her candidates by approaching them cold.

 

In this episode of Business Brain Food you will learn:

**  What makes people nervous about recruitment

**  The pros and cons of recruitment agencies

**  The different sourcing channels available

**  The active V passive market

**  What makes a great job description

**  The flexibility needed to attract good employees

**  Talent banking explained

**  How to structure your interviews

 

Resources mentioned in this episode:

**  Would you like to join MaxMyProfit as a Business Excellerator? Visit us here for more information: http://www.maxmyprofit.com.au/about

**  Simon Sinek’s “Start With Why” methodology can be found here

**  Natasha’s website with a load of free recruitment resources, including a free employee metrics tool, can be found here

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

When you’re recruiting, don’t forget you’re in 2018. BE FLEXIBLE!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: bbf181_how_to_hire_in_a_tight_applicant_market_with_natasha_hawker_01.mp3
Category:general -- posted at: 12:00pm AEDT

Today we hear the amazing story of Dean Taylor; a man who started selling wine as a side hustle but who ultimately cashed in his business for 8m AUD! Since then he has etablished seven other successful businesses. Dean’s story really is an inspiration to all of us.

 

See some of Dean’s top tips below:

**  Find good people to run your business. If you are a serial entrepreneur, you can’t get bogged down in the detail.

**  Hire long, fire fast. Don’t be shy about moving on if it isn’t working out with an employee.

**  Keep your head clear. Do exercise and spend time with your family.

**  Don’t get too hung up on the numbers. There’s more to life than money!

**  You must embrace technology if you are to be successful in business. Scott Farquhar of Atlessian says: “these days you’re either a tech company, or you’re being disrupted by a tech company”

**  Try and avoid purely competing on price. The mass buying power of the likes of Amazon makes it nigh-on impossible for a small business to compete on price.

 

In this episode of Business Brain Food you will learn:

**  Dean’s amazing story

**  How to provide a first-class service to your customers

**  How to stay on top of seven businesses

**  How Dean rode out the GFC

**  The changing dynamics of the online marketplace

**  The potential for Amazon Australia

 

Resources mentioned in this episode:

**  Would you like to join MaxMyProfit as a Business Excellerator? Visit us here for more information: http://www.maxmyprofit.com.au/about

**  Dean’s company website: http://www.crackawines.com.au

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Dean is an example of a man who made is fortune by taking his chance. If you find yourself in the right place at the right time, be ready!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 


This week we have some straightforward SEO advice from a man who calls himself “just a regular guy”. Like most of us entrepreneurs, Greg Jeffries has done his time trying to master SEO and has wasted a lot of money. But last year was Greg’s first year where he made a 6-figure sum, purely off the back of affiliate marketing using SEO.

 

See some of Greg’s top tips below:

**  Target the longer key-phrase suggestions using a tool like keywordtool.io. These tend to have lower competition than the shorter, more obvious phrases.

**  Location can be your friend. If you have a business that is based in a specific location, you can add this to the end of a long-tail phrase so you can have even less competition.

**  Don’t forget about Youtube. It’s easy to think of SEO in terms of written content in blog posts, but a Youtube video with the right title and description can be worth its weight in gold.

**  Keyword density isn’t everything. Search engine algorithms are a lot more intelligent than simply counting up the instances of keywords.

**  Create a content schedule and stick to it. Discipline and consistency are fundamental to SEO success.

 

In this episode of Business Brain Food you will learn:

**  Affiliate marketing explained

**  How Greg has achieved substantial passive income

**  How to generate leads with SEO marketing

**  When to outsource your blog writing

**  Backlinks explained

**  Is it worth buying social media shares?

**  The optimum length of a blog post

 

Resources mentioned in this episode:

**  Would you like to join MaxMyProfit as a Business Excellerator? Visit us here for more information: http://www.maxmyprofit.com.au/about

**  Greg’s no-nonsense SEO course can be found here: http://www.seoaffiliatedomination.com

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

The message that Greg keeps going back to is that there is no dark art to SEO anymore. Create good content, and do it regularly!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF179_Simple_Scalale_Sustainable_SEO_with_greg_jeffries.mp3
Category:general -- posted at: 12:00pm AEDT

1