BBF186: How selling his girlfriend's 1996 Honda Accord helped Max build his business

We have a viral internet legend on the show today, and who knows, maybe he can help you become one too! Max Lanman shot to fame when a humourous advert he created to help sell his girlfriend’s second-hand car went viral (the original Youtube clip is at 6.7m viewers and counting!). Max also has a business that creates video content for clients around the world, so he’s a very good man to speak to about how to maximise the impact of your video campaigns.

 

See some of Max’s top tips below:

**  Find an emotional background for everything that you do. Understand what you want your audience to feel.

**  Be careful to not place too much of an emphasis of AB testing. If you’re too systematic, your output will lack humanity.

**  Think of your video output as a multi-pronged attack. These days, the best campaigns are normally spread over multiple short videos rather than one long one.

**  If you genuinely connect with the video you’re shooting, there’s a good chance the audience will too.

**  Don’t get too hung up on expensive equipment. How you use it is so much more important.

 

In this episode of Business Brain Food you will learn:

**  Max’s incredible story

**  What Max has learnt about video from his journey

**  The value of TV commercials in 2018

**  “The emotional north star"

**  Entertaining V educating in adverts

**  Explainer videos

**  Setting the right budget

 

Resources mentioned in this episode:

**  Learn more about our Business Excelerator program: http://www.maxmyprofit.com.au

**  Watch Max’s legendary viral advert here

**  Max’s personal website: http://www.maxlanman.com

**  Max’s creative agency: http://www.leao.tv

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

You can never guarantee that a video will “go viral”, but if you follow Max’s lead and concentrate on every last detail, you will give yourself every chance.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
[phone]