BBF199: Turn your Social Media into Sales with Jess Colusso

We’ve got a full-on BBF love-in this week as we welcome one of our own to the BBF chair. Jess Colusso is our excellent new Digital Excelerator, so we thought we’d pick her brains and tap into her immense knowledge of digital marketing. What you’re getting in this episode is free advice that she would normally charge for, so listen up and take note!

 

See some of Jess’ top tips below:

**  Social media is good for more than just sales. See it as communication with your public.

**  Remember that no social media is designed for sales. They are designed for connectivity.

**  Don’t assume that investing heavily in social media will always be the answer. It must be part of a wider marketing strategy.

**  Define how much you want to invest per customer at the beginning of your strategy. Without this, your social media strategy will have no focus.

**  Be careful to not be too ‘salesy’ with your organic social media output. The algorithms are sophisticated enough to mark you down.

**  Social media advertising can be useful for all businesses, not just e-commerce stores.

**  You don’t need to be on every social media platform. Be on the platform your target market is on and make sure you engage properly with them.

 

In this episode of Business Brain Food you will learn:

**  How to use social media to sell

**  Why businesses struggle to sell on social media

**  How to understand analytics

**  Brand awareness

**  How to target your audience

**  Facebook Store Visits explained

**  Retargeting explained

**  Likes V engagement

 

Resources mentioned in this episode:

**  Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au

**  Find Jess’ Digital Exceleration program on our site here: https://maxmyprofit.com.au/digital-exceleration-program

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

If you want more of this no-nonsense advice to get your business up to speed in the digital space, get in touch!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
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