This week we tell the story of a prolific entrepreneur. Phillip Kouch had the vision to turn one doughnut stall into a Melbourne doughnut empire that may be soon expanding to a city near you. He also pioneered an online giftbox delivery service, giving him a serious edge on his competitors.

See some of Phillip’s top tips below:

**  Try and do something that your competitors are not doing. That’s what worked for Phillip.

**  Do everything you can to get onside with journalists and bloggers. One or two pieces of coverage can totally transform your business.

**  Create intrigue. A product in your range that people don’t fully understand might be a good thing.

**  Collect information! If a doughnut stall can build a massive database then so can you.

**  Manage your marketing databases properly. If you don’t do this, your marketing is doomed to fail.

In this episode of Business Brain Food you will learn:

**  Phillip’s incredible story

**  The importance of social media

**  How to franchise effectively

**  What drives Phillip

**  A dossant explained

**  How to court influencers

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excellerator at Max My Profit? Visit: http://www.maxmyprofit.com.au/about

**  Find Phillip on Instagram @goldelucksdougnuts  

**  Order a giftbox from http://www.goldelucksdoughnuts.com.au

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

We’ll end with some sage advice from Phillip: “If you spend too long thinking about an idea then someone else is going to go out and do it.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

What a great conversation we had this week with Elyse Daniels… no topic too big or too small! Elyse made her fortune from her company Exodus Wear which makes bespoke uniforms and apparel for the education sector and clubs & societies. Elyse has great experience navigating the minefield of Asian manufacturers and she also has some heartwarming tales to tell about being on the brink.

See some of Elyse’s top tips below:

**  Nothing can prepare you more for starting a business than being a salesperson.

**  Don’t be too hung up on the grades of your employees. People can get good grades by just memorising words.

**  Samples can seal the deal. A good sample shows your commitment to the client.

**  If you’re successful in business be very careful about changing your fundamentals. It can be tempting to keep innovating, but if you’ve already nailed your formula, don’t ruin it!

**  When it comes to manufacturers, don’t put all your eggs in one basket. Always have backup suppliers.

In this episode of Business Brain Food you will learn:

**  How to work with family

**  The importance of sales skills

**  Elyse’s most effective marketing tool

**  Global manufacturing headaches

**  The power of mentorship

**  The dangers of growth

Resources mentioned in this episode:

**  Become a Business Excelerator with MaxMyProfit here

**  Elyse’s course “How to manufacture your products in China” can be found here

**  Elyse’s company website: https://www.exoduswear.com.au/

**  Elyse’s YouTube channel can be found here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

We’ll leave you with this corker of a quote that Elyse suggested we all listen to, courtesy of Linkedin founder Reid Hoffman: “An entrepreneur is someone who jumps off a cliff and builds a plane on the way down.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Kochie is a household name in Australia, shooting the sh*t about business on Sunrise every morning. As well as being a great talker about business, he’s been there and done it in business himself.

Nowadays, when he’s not on TV he spends his time touring around the country delivering knockout advice at corporate events, but today we have him for free and unedited… what a privilege!

See some of Kochie’s top tips below:

**  It’s all very well having a good idea, but how are you going to execute it?

**  Don’t be scared of risk in business - it’s part of the deal!

**  Don’t be too hung up on an idea. If something isn’t meant to be, get the hint! Remember; execution is more important than the idea.

**  If you don’t understand the numbers of your business, make sure you have someone on board who does!

**  Look after yourself at the beginning of the day. Some people meditate, some people dedicate it to learning, some people do exercise. Whatever it is, make sure you start the day with a productive habit.

In this episode of Business Brain Food you will learn:

**  The definition of an entrepreneur

**  The skills you need to be an entrepreneur

**  How to fail properly

**  The importance of benchmarking

Resources mentioned in this episode:

**  Become a Business Excelerator with MaxMyProfit here

**  Buy Kochie’s new book here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

What an absolutely showstopping quote from Kochie this was:

“Have enough confidence in yourself to give it a go. If it doesn’t work out, have enough confidence in yourself to give something else a go.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

What a pleasure it is to welcome back Paul Dunn… one of the most inspirational and insightful people you could ever wish to meet.

Paul’s a full-time TEDx speaker, travelling over 800,000 miles every year to share his insight around the world. The main focus of the show this week will be on Paul’s B1G1 initiative, which has enabled 173 million giving impacts across the globe.

Paul is all about giving something back, and by the end of the show you will understand how you and your business can give more back too.

See some of Paul’s top tips below:

**  Every hour there are 84 new businesses starting in Australia, but there are 79 failing.

**  Governments do not change our world like they used to. The onus is now on business.

**  Differentiation comes from the clarity of ‘why’. This is what will set you apart.

**  If you’re late, it’s better to say “thank you for your patience” than “sorry I’m late”. Similarly, if you name a price as only “X amount of dollars” you have a better chance of selling it if you name the same price but add “this price includes a load of special features”. This will make the respondent more likely to ask questions about the special features and become engaged with your offering.

In this episode of Business Brain Food you will learn:

**  Paul’s first foray into business

**  The importance of ‘why’

**  Is free content really worth it?

**  How B1G1 came about

**  Shifting the spirit of business

Resources mentioned in this episode:

**  Go to Paul’s site: http://www.b1g1.com

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Entrepreneurs have the power. There has never been an easier time to make an impact, so go ahead and make that impact!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500