This week we find out the secret to growing a business quickly and successfully with Julie Castle: the inspirational founder of Struber. Struber is an engagement consultancy business that specialises in the infrastructure sector, and as we will find out, they also specialise in growing a happy team and creating a great workplace culture.

See some of Julie’s top tips below:

**  There is never just one management style that can get the best out of every member of your team. Be flexible.

**  Outsourcing can work if you manage it properly. The process-driven nature of Julie’s team in the Philippines has been a godsend for her business.

**  A quick and dirty strategy can get you a quick and dirty result. Don’t be lazy when you’re implementing something fundamental i.e. an outsourcing strategy.

**  Don’t take it personally when your employees leave. It normally won’t be your fault.

In this episode of Business Brain Food you will learn:

**  How Julie achieved such phenomenal growth with Struber

**  The key to good leadership

**  How to grow a business with only self-funding

**  Outsourcing to the Philippines

**  The top skills you need to be a successful entrepreneur

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator® at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Struber’s website: http://www.struber.com.au

**  Find Julie on Linkedin here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

As Julie says, don’t be scared of failing in business. The key is to own it and learn from it when you do.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

It’s not often we get to speak to a neuro-branding specialist, so it was a privilege to speak to one of the best in the business, Lauren Clemett.

Lauren has 25 years of experience in the game, having worked for some leading agencies and nowadays with her own agency, The Business Propellor. She is also the author of the branding guidebook ‘Selling You’, so it was a great opportunity to discuss how being an author has helped her career.

See some of Lauren’s top tips below:

**  Networking is king. Get yourself out there and make sure people know who you are and what you do.

**  You can grow your business much more quickly with good collaboration. Don’t assume you should do it all yourself.

**  Make sure you have fun! If you enjoy your working days, you stand a much better chance of success.

**  If you’re thinking about starting a business just go ahead and do it! Don’t wait about and let the fear take over.

In this episode of Business Brain Food you will learn:

**  How to pick the right business partner

**  How to manage failure in business

**  The best way to manage a partnership agreement

**  The importance of being an author

**  How to develop a winning mindset

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 **  Check out Lauren’s agency: https://ultimatebusinesspropellor.com/

 **  Join Lauren’s Facebook Group: https://www.facebook.com/groups/RocketLaunchYourBusiness/

 **  Buy Lauren’s book here

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Remember what Lauren said about how to validate your business idea… “Where is the gap that you can fill?”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Summary

If your business can’t scale then there’s probably something wrong with it.

This week we speak to Ben Goodman about the dos and don’ts of scaling. Ben is the cofounder of Pod & Parcel: a business that delivers high-quality instant coffee in biodegradable pods. In just three years Ben has scaled up his business to generate 10K in revenue every day, and just for good measure he’s also appeared on Shark Tank.

See some of Ben’s top tips below:

**  Don’t underestimate people’s guilt about the environment. An eco-friendly product could absolutely fly if you get it right.

**  You don’t always need to pay for PR and advertising in the beginning. If you are a decent writer and you can convey the story of your product, you can gain traction.

**  Test your product as quickly and cheaply as possible.

**  If your product works, scale very quickly! You should throw your money into advertising and production the moment you feel traction, otherwise competitors will muscle in.

**  Don’t do everything yourself. Your time has a value, so make sure you use it in the right areas.

In this episode of Business Brain Food you will learn:

**  The pros and cons of self-financing

**  The power of Facebook marketing

**  How Ben scaled to 10K worth of business per day

**  The unreliability of prospective investors

**  In house V outsourcing

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Order some of Ben’s coffee here: http://www.podandparcel.com.au

**  Find Ben on Linkedin here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

The over-riding message from Ben is to act quickly and scale, but only after you’ve ironed out your mistakes.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

This week we bring you the global success story of Troy Douglas: Co-Founder and CEO of Nexba. Sold in 3,000 outlets across Australia, Nexba are the country’s leading natural sugar-free drinks brand, and now they are gaining a foothold in the UK and US. Troy’s story is proof that a strong moral purpose can bring unbelievable success.

See some of Troy’s top tips below:

**  Don’t be afraid to reach out to highly successful people. It worked for Troy.

**  Make sure you have a quality advisory network. You don’t necessarily have to give away a share of your business in order to have a fully functioning board of directors.

**  If you have a business that has a wider moral purpose than simply making money, you can attract very supportive investors.

**  Work harder on yourself than you do on your job. If you’re in charge of a business, you can only make it work if you work properly yourself.

In this episode of Business Brain Food you will learn:

**  How to scale a global business

**  The power of a moral purpose in a business

**  How to raise significant capital

**  How to avoid burnout

**  How to keep reinventing your strategy to stay ahead

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: http://www.maxmyprofit.com.au/about

**  Find out more about Nexba at http://www.nexba.com

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

We’ll end with a final quote from Troy: “Money is a bi-product of doing business right”. Listen to Troy, and make sure you don’t lose sight of the right stuff when you’re building your business.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500
Email: ben@maxmyprofit.com.au

What an inspirational man we have on the show this week. From being a corporate high flyer, Matt Burns now dedicates all of his efforts towards helping others. But this is no ordinary charity. The Global HR Collective is funded by all of Matt’s real-world work - he simply won’t accept donations. Before starting the collective, Matt was an award-winning HR porfessional, so we talk to him about how to innovate in the HR world as well as how to create and run a global not-for-profit enterprise.

See some of Matt’s top tips below:

**  There’s a difference between activity and productivity. Don’t assume that just being busy is going to make you successful.

**  Don’t spend all your time working in your business. Work on your business.

**  Be patient with your content marketing. Throw away your instant gratification!

**  HR is similar to marketing. In HR you are projecting a message and you need buy-in from your internal audience.

In this episode of Business Brain Food you will learn:

**  How Matt pioneered new technology to revolutionise HR

**  Finding work/life balance as an entrepreneur

**  How Linkedin worked for Matt

**  The art of collaboration

**  How to attract the right people to your business

**  The benefits of failed content

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at MaxMyProfit? Visit: http://www.maxmyprofit.com.au/about

**  Matt’s cause: http://www.globalhrcollective.org

**  Find Matt on LinkedIn here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Matt is living proof that if you want to do good with your entrepreneurship, you CAN.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500