Business Brain Food

Summary
We loved John Livesay the last time he came on the show so it’s great to have him back talking about one of the most important things in business: the elevator pitch. Known as “the pitch whisperer”, John has travelled the world as a keynote speaker wowing Fortune 500 companies with tips and tricks on how they can use their story to get ahead of the competition. His TedX talk has over a million views, so this guy really knows what he’s talking about.

See some of John’s top tips below:
** Be a storyteller. If you have a good product you will only beat your competition if you tell better stories. Stories make us memorable and magnetic.
** Don’t worry what the future’s going to look like. Live in the now.
** Think about writing a book to separate yourself from your competitors. Remember: “Author” means “authority”.
** Do not underestimate the importance of the end of the story. What are the takeaways for your audience?
** Focus on your own business and making your story better. Don’t agonise too much on how good the stories are of your competition.
In this episode of Business Brain Food you will learn:
** How to become a storyteller
** The power of TED talks
** Larry King’s amazing Frank Sinatra story
** How to handle rejection
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Get more from the ever-engaging John on his website here: http://www.johnlivesay.com

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
If you can’t tell a good story about your business then you’re doing something wrong. Always remember this!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Direct download: BBF243_soft_skills_make_you_strong_with_john_livesay_01.mp3
Category:general -- posted at: 12:00pm AEDT

Summary
Andrew Roso gives us an insight into how to run a business with tight KPIs. Presiding over one of the fastest-growing digital media companies in Australia, he won the B&T Under 30 Entrepreneur award in April. He certainly knows what he’s talking about! Listen up for how you can use a marketing mindset to drive your business.

See some of Andrew’s top tips below:
** Don’t try too hard to change the world. Just do something well.
** Don’t be afraid to give some of your services for free. If you can add value to your client from the beginning, they’re more likely to trust you enough to buy from you.
** Hire the right people for the right role. It sounds obvious but if you don’t spend the time and the money to get this right, it will bring down your business.
** You can’t afford not to do marketing. Find the money!!
** Don’t get too excited by the next shiny object. If you’re going to get excited, get excited about a venture that relates to what you’ve already started.
In this episode of Business Brain Food you will learn:
** The true value of transparency
** How a retainer model can give your business security
** Who in a business should be measured with KPIs
** How to grow internationally
** The power of mentorship
** How to price up your services properly
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Get a free audit and a load of info to get you started on Andrew’s website: http://www.onlinemarketinggurus.com.au

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
Andrew has a quite simple message for us to end on: “Marketing is the bread & butter of any business!”
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Direct download: bbf242_sales_and_marketing_is_your_bread_and_butter_with_andrew_raso_01.mp3
Category:general -- posted at: 12:00pm AEDT

Summary
Julie Ockerby tells us a great story of how she saw a problem in everyday life and created a successful business that solved it. When her father got ill she was disgusted at the standard of elderly accommodation she saw. Having worked with luxury hotel groups and having been a nurse herself, she built up Meli Studio and became an award-winning designer for residential and commercial homes for aged care.

See some of Julie’s top tips below:
** Understand if your an extrovert or an introvert. Build your business to suit your strengths, i.e. if you're an extrovert make sure you surround yourself with many different voices.
** Delegate! Your business will never excel if you don’t take the time to build a team and delegate.
** Have a pier group of like-minded business people who you can lean on for support. It certainly worked for Julie. One monthly meeting can make all the difference.
** Don’t let things slide. If something doesn’t look right to your clients/customers take action on their timetable, not yours.
** Get out there and meet as many people as you can. Think about going to conferences outside of your own industry and learning a different angle.
In this episode of Business Brain Food you will learn:
** How to acquire and existing business and take it forwards
** How Julie grew her business exponentially
** How to delegate properly
** Is international travel worth it?
** How Julie went from aged care to pioneering her own fabrics?
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Check out Julie’s interiors company: http://www.melistudio.com.au

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
We’ll end with a great piece of advice from Julie: “I don’t think anyone can appreciate success unless they have failed a few times.”
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Direct download: BBF241_failure_is_the_mother_of_success_with_Julie_Ockerby_01.mp3
Category:general -- posted at: 12:00pm AEDT

Summary
What an interesting character we have on this week’s episode. Brent Grundy has actually been branded “The Man Who Tried Everything” and as you will hear from the interview, it’s a title he richly deserves! Brent’s most successful venture is Flip Out International: a global children’s play business that spread from Sydney to 87 locations worldwide in just 6 years. Brent keeps going back to the point that failure is something to be cherished and used to empower your next move - he has a very interesting take on things.

See some of Brent’s top tips below:
** To get ahead you’ve got to find a problem and create a solution.
** You don’t need to be the smartest guy in the room - you just have to hire that guy.
** If something doesn’t work, stop doing it! Don’t dwell - move onto the next thing.
** Every time you lose you still gain something. You may lose money in the short term but this loss may empower you to make big money in future.
** Cheap lawyers can cost you the most! Invest in your legal team to make sure you are properly protected.
** Work out what your skills are and play to them. If you’re and entrepreneurial risk-taker, don’t assume that you’ll be a good manager of the day to day.
** You don’t learn a lesson until it becomes really painful, i.e. losing money.
In this episode of Business Brain Food you will learn:
** How Brent overcame ADD to succeed
** The power of failure
** How Brent became the man who tried everything
** How a concept can snowball internationally if you get it right
** The different types of person in business
** What you need on the ground overseas to make an international business work
Resources mentioned in this episode:
** Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

** Check out Brent’s new venture: http://www.outbackescape.com.au

** Find Brent on Linkedin here

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
“If it doesn’t work when you turn right, just turn left,” says Brent. Just keep rolling that dice!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Direct download: BBF240_Fail_fast_to_learn_fast_with_Brent_Grundy_01.mp3
Category:general -- posted at: 12:00pm AEDT

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