BBF243: Soft skills make you strong with John Livesay

We loved John Livesay the last time he came on the show so it’s great to have him back talking about one of the most important things in business: the elevator pitch. Known as “the pitch whisperer”, John has travelled the world as a keynote speaker wowing Fortune 500 companies with tips and tricks on how they can use their story to get ahead of the competition. His TedX talk has over a million views, so this guy really knows what he’s talking about.

See some of John’s top tips below:
** Be a storyteller. If you have a good product you will only beat your competition if you tell better stories. Stories make us memorable and magnetic.
** Don’t worry what the future’s going to look like. Live in the now.
** Think about writing a book to separate yourself from your competitors. Remember: “Author” means “authority”.
** Do not underestimate the importance of the end of the story. What are the takeaways for your audience?
** Focus on your own business and making your story better. Don’t agonise too much on how good the stories are of your competition.
In this episode of Business Brain Food you will learn:
** How to become a storyteller
** The power of TED talks
** Larry King’s amazing Frank Sinatra story
** How to handle rejection
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Get more from the ever-engaging John on his website here: http://www.johnlivesay.com

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
If you can’t tell a good story about your business then you’re doing something wrong. Always remember this!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500