Business Brain Food (general)

Exporting with Confidence with David Mumford

In this episode of the Business Brain Food podcast I speak to David Mumford from RBK Nutraceuticals about how he has built his successful exporting company. 85% of David's revenue comes from exporting his products outside of Australia. During this interview David will share some of his greatest lessons from exporting his products across the globe.

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David will also give you tips and tricks on where to go for help if you are considering exporting your products. If exporting is on your horizon this is one episode you do not want to miss.

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In this episode of Business Brain Food you will learn:

** What government support is available

** Why you need to adapt to each market around the world

** Why visiting trade shows can be fruitful or a waste of time

** How and why to do your homework on your importers before entering into an agreement

** Who to go to for help if you're just starting your exporting journey

Resources mentioned in this episode:

** RBK Nutraceuticals

** CamCard

** NSW Business Chamber

** TradeStart - Austrade

** Austrade, Export Market Development Grants

** Business Fast Track

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Join Business Brain Food on Stitcher

The new iPhone 6 has just been released and as the purple buttons above advertise, we are on iTunes. But for those people out there that don't use Apple products and use an Android device, you can find and listen to each episode of the Business Brain Food Podcast on Stitcher This is a great app and you will find our podcast and many other great ones there.

Until next time, have a profitable day!

Cheers, Ben Fewtrell (02) 9811 5000

Direct download: BBF023_Exporting_David_Mumford.mp3
Category:general -- posted at: 12:00pm AEDT

How to write your marketing plan with Ben Fewtrell

You have probably heard the saying that, 'if you fail to plan you plan to fail', having an effective marketing plan is key to any successful business and if you want to build your business and take it to the next level then this episode will be for you.

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In this episode I share with you a 7 step process that will show you how to write your marketing plan, after many many years in my own business and helping thousands of other business owners write an effective marketing plan I will share with you and easy step-by-step process that will make it possible for you to have your marketing plan completed today.

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In this episode of Business Brain Food you will learn:

** How to identify your target markets

** What are the most effective ways to reach your ideal client

** How to know whether or not you're marketing is giving you a return on investment

** How to utilise online marketing to attract more customers

** Why you need to be on social media

** How to create a compelling offer

** How to stop competing on price

** What strategies you should use to get your message out there

Resources mentioned in this episode:

** Sign Ben Fewtrell at BusinessRICH

** Join Ben Fewtrell at Business Fast Track

** Listen to the Andrew Griffiths Podcast

** Listen to the first Ben Fewtrell solo Podcast about Sales

** Listen to Brad Sugars discuss entrepreneurship

** Ben Fewtrell gives 5 Killer tips for creating a Marketing Plan - Video

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Share the Business Brain Food with a friend

Do you know a business owner, entrepreneur or someone that is passionate about business that would benefit by listening to the Business Brain Food Podcast? If so, we would greatly appreciate it if you could let them know. That way we can help educate more people about business and help everyone grow their business and live the life style that they want to lead.

Leave us a comment

Do you have any thoughts, opinions or questions about anything that Ben Fewtrell mentioned about helping you create a marketing plan, then leave it below in the comments section. We will read and reply to each one and would love to hear from you.

Thanks so much for listening and until next time, have a profitable day!

Cheers, Ben Fewtrell (02) 9811 5000

 

Direct download: BBF022_How_to_write_marketing_plan.mp3
Category:general -- posted at: 12:00pm AEDT

Your Book is your best Business Card with Andrew Griffiths

Andrew Griffiths is author of 12 best-selling business books and is an entrepreneur in his owns right. Andrew will be publishing his 13th book in early 2015 “The Power of Publishing” helping you to publish your knowledge and to become the key person of influence in your industry.

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During this interview, Andrew shares with you some of his greatest learnings over the last 14 years of publishing his own books, he’ll share why you should write your own book (even though it may seem an overwhelming amount of work). During this interview Andrew is super generous with his knowledge and you will walk away from this podcast with an enthusiasm to start writing your book with confidence.

He’s confident it will change your life, it sure has changed his!

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In this episode of Business Brain Food you will learn:

** Why you should write your own book

** Why a book is the best business card you can have

** What is self-publishing and how to do it

** How many words your book should be

** The 3 most important aspects of writing a great book

** What areas of the publishing process you should outsource

** Where to go for help if you need it

Resources mentioned in this episode:

** www.andrewgriffiths.com.au

** www.fiverr.com

** www.elance.com

** www.audible.com

** Stabbed Ego, A thugs journey to enlightenment - By Luke Kennedy

** http://businessfasttrack.com.au

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Did you love this episode of the Podcast?

If you loved this episode of the podcast and have any further questions for Ben Fewtrell or maybe even Andrew Griffiths, make sure to let us know. You can do this by submitting your question below in the comments section or by click on the tab to the right and recording your message. Not only will we answer your question in an upcoming episode of Business Brain Food but we we will also send you a copy of Brad Sugars latest book.

Leave us a review on iTunes

The other thing that you can do if you are enjoying this podcast is leave us a review on iTunes. This will allow us to hear your feedback and critique the show and help educate people who might be browsing for a great business podcast, that this is the one that they should choose.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

 

Direct download: BBF021_Andrew_griffiths_on_writing_book.mp3
Category:general -- posted at: 12:00pm AEDT

Get your Marketing Sorted with Tim Reid

Tim Reid, or more affectionately known as ‘Timbo’ is the host of Australia’s number one marketing show, ‘Small Business Big Marketing’. Tim spent 20 years in the corporate marketing world looking after global brands including Yellow Pages, Gillette and Dulux. He was marketing manager for Flight Centre and worked alongside Jim Stynes at Reach to bring to life their most profitable fundraising event ever raising over $1M.

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Tim has interviewed over 200 business owners on his show and is a successful business owner in his own right. During this interview you will hear about some of the successes that his guests have had and how you too can get your marketing sorted!

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In this episode of Business Brain Food you will learn:

** What is ‘Branding’ v ‘Building a Brand’

** Some simple but very effective marketing strategies

** What Tim calls ‘Helpful Marketing’ and why you need to know about it!

** 5 marketing success stories

Resources mentioned in this episode:

** timreid.com.au

** smallbusinessbigmarketing.com

** Subscribe to Timbo's show in iTunes

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Have Ben answer your question:

Like Rob did with his question in this weeks episode of Business Brain Food, you too can leave a message for Ben Fewtrell. If you have a particular business, sales or even marketing question that you can't seem to find the answer to; click on the 'Record your Question' tab to the right and tell us what it is. If your question is chosen, not only will it be answered by Ben but you will also get a copy of Brad Sugars latest book, Buying Customers.

Until next time, have a profitable day!

Cheers, Ben Fewtrell

Direct download: BBF020_Tim_Reid.mp3
Category:general -- posted at: 12:00pm AEDT

Leverage Online Reviews with Fiona Adler

Fiona Adler is a co-founder and CEO of Word Of Mouth Online. She is all about promoting businesses based on merit and holding dodgy businesses accountable. Fiona is on a mission to help consumers find great businesses, and help great businesses maximise their reputation.

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After renovating her own house, and wanting a better way to hire contractors to get the work done Fiona realised the opportunity to create an Australian online word of mouth platform and as a result, womo.com.au was born.

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During this interview Fiona shares with you several effective tips for leverage online reviews to grow your business.

In this episode of Business Brain Food you will learn:

** How to use online reviews as a marketing strategy

** How to handle negative reviews

** How to get more reviews from your current customers

** Why you need to find and claim your business on womo.com.au

Resources mentioned in this episode:

** www.womo.com.au

** www.yelp.com.au

** www.tripadvisor.com.au

** Get a free trial on the Happy Customers Program with WOMO, www.womo.com.au/signup

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Leave us a review

If you enjoying the Business Brain Food Podcast, we would love it if you could leave us a review on iTunes. This will help us educate more business owners and entrepreneurs, just like you, which is what this business podcast is all about.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

 

Direct download: BBF019_Fiona_Adler_WOMO.mp3
Category:general -- posted at: 12:00pm AEDT

Get More Sales with Ben Fewtrell

If you're looking to improve your sales skills, your conversion rate and the amount of new customers in your business then this podcast episode is for you. In this episode I am going to cover my unique seven step process that'll guarantee you more sales. Unlike every other episode, I won't be interviewing a guest, Instead I will take you through a process that I have developed over the last 20 odd years that guarantees to increase your conversion rate.

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During this episode I will help you discover that the secret to selling is never in the selling, the secret to selling is now about building a relationship with your prospect and getting them to a point where they want to buy from you. I'll explain how to build rapport with your prospect, get permission to ask for the sale, how to build the credibility so a prospect wants to buy from you, what questions to ask to get the answers you need and the best way to offer your solution and ask for the sale so you don't get a ‘No’.

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In this episode of Business Brain Food you will learn:

** How to make sure you have qualified prospects

** What areas of your sales process you need to monitor and measure

** Old selling techniques versus New selling techniques

** The difference between open ended and closed questions and why understanding this is important

** How to make the transition from having a conversation to filling out an order form

Resources mentioned in this episode:

** launchbusinessautomation.com

** www.infusionsoft.com

Get your Free Brad Sugars Book

If you would like a free copy of Brad Sugars, the world's number 1 business coach and found of ActionCOACH, new book 'Buying Customers' the ask Ben a business related question on the podcast. You may even have a question about Ben's 7 step sales process... To do this simply click on the 'Record Your Question' button and record your question. If selected, we will play it on the Podcast, answer your question and we will send you your new book.

Thanks for tuning in and until next time, have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF018_Get_More_Sales_Ben_Fewtrell.mp3
Category:general -- posted at: 12:00pm AEDT

Marketing Automation with Crystelle Topatan

Marketing automation is the newest technology when it comes to nurturing and managing your database. Crystelle Topatan has been working with Infusionsoft, a cloud based marketing automation program for several years and today is going to share with you how using these programs will at the ability for you to manage your data-base, nurture your database and sell to your database like you've never done before.

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If you're one of the few people that already use an automated marketing platform you'll love this podcast as it will help you uncover some of the amazing features within the program you currently use, if like most, you haven't started the journey down marketing automation and you're looking for a way to enhance your communication and contact with your database that is efficient and effective then get ready to take copious amounts of notes.

During this interview Crystelle will reveal her “ultimate life-cycle marketing” process that will help you generate more leads, convert those leads into paying customers, deliver your product or service systematically and consistently, automatically up-sell and most importantly… get lots of referrals!

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In this episode of Business Brain Food you will learn:

** What automated marketing is

** How to utilise software plug-ins to save you heaps of time

** What a lead magnet is and how to use it to drastically increased the number of leads coming into your business

** How to customise your messages to your database based on their behaviour

** One of the most untapped resources for your business when it comes to marketing

Resources mentioned in this episode:

** launchbusinessautomation.com

** www.infusionsoft.com

** www.dynamicsync.com

** wistia.com

** voxer.com

What do you think about Automation?

Do you have any questions for Crystelle about automating your marketing and business? If so leave them below or better yet, leave us a voice message to the right and we will play it in an upcoming episode of the show. Remember we are also giving people whose question gets played on the podcast, a free business book!

A big thank you!

A very big thank you to everyone that has left the Business Brain Food Podcast a 5 star review on iTunes. It is greatly appreciated and very important to helping us get this podcast out to more listeners. If you enjoy listening to this business podcast each week and haven't yet left us a review, jump into iTunes now and do that.

You would be doing us a big favour!

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Cheers, Ben Fewtrell

 

Direct download: BBF017_Marketing_Automation_Crystelle_Topatan.mp3
Category:general -- posted at: 12:00pm AEDT

Master Google Adwords with Iain Campbell

Many of you asked me to create an episode on how to use Google Adwords in your business. Iain Campbell runs one of my companies, Bizow Online and is super passionate about Adwords.

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Iain currently manages dozens of Adwords accounts for business people just like you and in this episode I get to quiz him on the ins and outs of Google Adwords. If you’re looking to get a grasp on how to use Adwords to get more leads into your business then this episode is for you!

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In this episode of Business Brain Food you will learn:

** What’s the biggest mistake people make when using Adwords and how you can avoid making it too!

** What PPC, CPM, SEO and SEM all mean

** How much you should expect to budget on Adwords

** What is ‘bidding’ and how does it works

** How to make sure your campaign is successful

** How to choose your keywords and refine them over time

** Do people really click on the ads? and much, much more.

Resources mentioned in this episode:

** bizowonline.com.au

** www.google.com.au/adwords

** www.lapseit.com

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What is your experience with Google Adwords?

Have you used Google Adwords online to market your business..? How did you find the experience? Did you see a return on investment or did you spend your entire budget for little to no return? Is there a Google Adwords related question that you would like to ask Iain as a result of listening to Episode #16 of the Business Brain Food Podcast? Leave your replies to any of these questions below in the comments section and we will be sure to respond to them.

Leave Business Brain Food a rating

If you are enjoing this busienss posdcast and each episode that Ben Fewtrell is bringing to you we would really appreciate it if you could leave us a review. It doesn't matter what platform you are using, iTunes or Stitcher, you will be able to leave us a review and help share your experience with potential listners.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

Direct download: BBF016_Master_Google_Adwords_Iain_Campbell.mp3
Category:general -- posted at: 12:00pm AEDT

Avoid Unfair Dismissal Claims with Natasha Hawker

Natasha Hawker has been in the HR industry for 18 years and in this time has worked in many countries and has personally had the task of terminating many employees.

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Unfair Dismissal is one of the areas of business that is misunderstood by many people, in this episode Natasha will help to make the complex simple and help you understand what your rights are, and the best way to make sure you’re protected in the event that you do need to let someone go! Subscribe on iTunes In this episode of Business Brain Food you will learn:

  • What is deemed as ‘Unfair Dismissal’
  • One thing you must do when meeting with an under performer to protect yourself
  • How many warning you do, or don’t have to give an employee that is not performing
  • How big your business needs to be before the ‘rules’ change for you
  • How long an employee has to be with you before they are able to lodge an unfair dismissal claim
  • How to calculate the costs of an unfair dismissal claim for you

Resources mentioned in this episode:

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Do you have an Android phone?

If you have an android phone and don't utilise iTunes but still want to subscribe to the Business Brain Food Podcast, you can do so via an application called Stitcher. Visit the link and start listening today! Until next time, have a profitable day. Cheers, Ben Fewtrell

Direct download: BBF015_Unfair_Dismissal_Natasha_Hawker.mp3
Category:general -- posted at: 12:00pm AEDT

Podcasting in Business with John Lee Dumas

EntrepreneurOnFire is a top ranked, 7-day a week business podcast, hosted by John Lee Dumas, interviewing today’s most successful and inspiring Entrepreneurs. Since EntrepreneurOnFire’s launch in September of 2012, John has inter-viewed people like Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss, Chris Brogan and over 500 inspiring Entrepreneurs.

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Entrepreneur on Fire is a business that generates over $200,000 per month in revenue, during this interview John shares with you how he has built his podcast into one of the most successful podcasts on the planet.

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In this episode of Business Brain Food you will learn:

** How podcasting can help you reach out to your audience.

** How to use podcasting even if you’re a small business.

** How John decided what other products and services to offer his customers.

** What his USP is and what he believes is the key to the success of his business.

** Why Podcasting can help you reach a new demographic.

** The search engines and directories that will help you reach thousands of potential customers.

Resources mentioned in this episode:

** www.entrepreneuronfire.com

** www.apple.com/itunes

** podcastersparadise.com

** podcastanswerman.com

** www.smartpassiveincome.com

** The Compound Effect, Darren Hardy: thecompoundeffect.com

** Schedule Once: www.scheduleonce.com

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

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Subscribe to the Business Brainfood Podcast

If you enjoyed this episode and would like to listen in each week to Ben Fewtrell interviewing an inspirational business figure, you can do so by subscribing to our iTunes or Stitcher feeds. This will mean that you will never miss an episode of this great business podcast.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

Direct download: BBF014_John_Lee_Dumas_EOF.mp3
Category:general -- posted at: 12:00pm AEDT