Business Brain Food (general)

Master Google Adwords with Iain Campbell

Many of you asked me to create an episode on how to use Google Adwords in your business. Iain Campbell runs one of my companies, Bizow Online and is super passionate about Adwords.

* Press play above to listen to this weeks Podcast *

Iain currently manages dozens of Adwords accounts for business people just like you and in this episode I get to quiz him on the ins and outs of Google Adwords. If you’re looking to get a grasp on how to use Adwords to get more leads into your business then this episode is for you!

Subscribe on iTunes

In this episode of Business Brain Food you will learn:

** What’s the biggest mistake people make when using Adwords and how you can avoid making it too!

** What PPC, CPM, SEO and SEM all mean

** How much you should expect to budget on Adwords

** What is ‘bidding’ and how does it works

** How to make sure your campaign is successful

** How to choose your keywords and refine them over time

** Do people really click on the ads? and much, much more.

Resources mentioned in this episode:

** bizowonline.com.au

** www.google.com.au/adwords

** www.lapseit.com

Subscribe on iTunes

What is your experience with Google Adwords?

Have you used Google Adwords online to market your business..? How did you find the experience? Did you see a return on investment or did you spend your entire budget for little to no return? Is there a Google Adwords related question that you would like to ask Iain as a result of listening to Episode #16 of the Business Brain Food Podcast? Leave your replies to any of these questions below in the comments section and we will be sure to respond to them.

Leave Business Brain Food a rating

If you are enjoing this busienss posdcast and each episode that Ben Fewtrell is bringing to you we would really appreciate it if you could leave us a review. It doesn't matter what platform you are using, iTunes or Stitcher, you will be able to leave us a review and help share your experience with potential listners.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

Direct download: BBF016_Master_Google_Adwords_Iain_Campbell.mp3
Category:general -- posted at: 12:00pm AEDT

Avoid Unfair Dismissal Claims with Natasha Hawker

Natasha Hawker has been in the HR industry for 18 years and in this time has worked in many countries and has personally had the task of terminating many employees.

* Press play above to listen to this weeks Podcast *

Unfair Dismissal is one of the areas of business that is misunderstood by many people, in this episode Natasha will help to make the complex simple and help you understand what your rights are, and the best way to make sure you’re protected in the event that you do need to let someone go! Subscribe on iTunes In this episode of Business Brain Food you will learn:

  • What is deemed as ‘Unfair Dismissal’
  • One thing you must do when meeting with an under performer to protect yourself
  • How many warning you do, or don’t have to give an employee that is not performing
  • How big your business needs to be before the ‘rules’ change for you
  • How long an employee has to be with you before they are able to lodge an unfair dismissal claim
  • How to calculate the costs of an unfair dismissal claim for you

Resources mentioned in this episode:

Subscribe on iTunes

Do you have an Android phone?

If you have an android phone and don't utilise iTunes but still want to subscribe to the Business Brain Food Podcast, you can do so via an application called Stitcher. Visit the link and start listening today! Until next time, have a profitable day. Cheers, Ben Fewtrell

Direct download: BBF015_Unfair_Dismissal_Natasha_Hawker.mp3
Category:general -- posted at: 12:00pm AEDT

Podcasting in Business with John Lee Dumas

EntrepreneurOnFire is a top ranked, 7-day a week business podcast, hosted by John Lee Dumas, interviewing today’s most successful and inspiring Entrepreneurs. Since EntrepreneurOnFire’s launch in September of 2012, John has inter-viewed people like Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss, Chris Brogan and over 500 inspiring Entrepreneurs.

* Press play above to listen to this weeks Podcast *

Entrepreneur on Fire is a business that generates over $200,000 per month in revenue, during this interview John shares with you how he has built his podcast into one of the most successful podcasts on the planet.

Subscribe on iTunes

In this episode of Business Brain Food you will learn:

** How podcasting can help you reach out to your audience.

** How to use podcasting even if you’re a small business.

** How John decided what other products and services to offer his customers.

** What his USP is and what he believes is the key to the success of his business.

** Why Podcasting can help you reach a new demographic.

** The search engines and directories that will help you reach thousands of potential customers.

Resources mentioned in this episode:

** www.entrepreneuronfire.com

** www.apple.com/itunes

** podcastersparadise.com

** podcastanswerman.com

** www.smartpassiveincome.com

** The Compound Effect, Darren Hardy: thecompoundeffect.com

** Schedule Once: www.scheduleonce.com

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Subscribe on iTunes

Subscribe to the Business Brainfood Podcast

If you enjoyed this episode and would like to listen in each week to Ben Fewtrell interviewing an inspirational business figure, you can do so by subscribing to our iTunes or Stitcher feeds. This will mean that you will never miss an episode of this great business podcast.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

Direct download: BBF014_John_Lee_Dumas_EOF.mp3
Category:general -- posted at: 12:00pm AEDT

Succession Planning and Business Exit Strategies with Craig West

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. As the author of 3 books on the topics of exit planning, employee share ownership plans and asset protection, Craig is a wealth of knowledge when it comes to setting your business up for the future!

Subscribe on iTunes

In this episode of Business Brain Food you will learn:

** Why you need a plan in your business and why your plan should be mapped to your exit strategy

** How to use Employee Share programs to incentivise, motivate and get your employees involved in growing your business.

** Why you need to think about your exit strategy 5 to 7 years ahead of time.

** How to value your business.

** How to maximise the value of your business.

** What type of buyer you should look for when selling your business.

Resources mentioned in this episode:

** The 4 hour work week - Timothy Ferris

** successionplus.com.au

** referron.com

** fiverr.com

** elance.com

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Subscribe on iTunes

Ask Ben a Question!

If you have a question relating to your business that you would love to get some advice on, then ask Ben. If selected, your question will be played during the show and answered by Ben on the show. To ask a question, simply click on the tab on the right hand side of the page that says 'Record your Question', state your question, hit submit and listen into see if Ben answers your question. It's that simple.

Until next time, have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF013_Craig_West.mp3
Category:general -- posted at: 12:00pm AEDT

How to Present with Michelle Bowden

Refined over two decades with many thousands of delighted clients. Michelle Bowden’s presentation and persuasion skills training solutions are unique in their content, approach and results.

As the author of, ‘Don’t Picture me Naked!’, ‘STOP! Your PowerPoint is Killing me!’ and the best selling book, ‘How to Present’ – the ultimate guide to presenting your ideas and influenc-ing people using techniques that actually work. Michelle is a wealth of knowledge when it comes to being an effective presenter.

Subscribe on iTunes

This episode is for anyone who has to present whether one on one or one to many. If you need to make a presentation with the outcome of persuading someone or a group change their think-ing, this is one episode you do not want to miss!

In this episode of Business Brain Food you will learn:

** How to overcome your nerves and become more comfortable presenting.

** Michelle smashes the ‘More people fear public speaking than death’ myth.

** The best way to intro yourself for an impactful start to your presentation.

** How to engage the audience

** The 4 elements to a persuasive presentation

** How to handle a heckler!

** Plus much, much more.

Resources mentioned in this episode:

** michellebowden.com.au

** www.myfitnesspal.com

** www.stephaniedowrick.com

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Subscribe on iTunes

Did you like this Episode?

What did you think of Episode 12 of the Business Brain Food Podcast with our special guest, Michelle Bowden? Feel free to let us know what advice you found the most helpful or maybe this podcast has prompted a new question about presenting that you would like answered. Either way, put it below in the comments section where we can continue this discussion.

As always, you can subscribe to this business podcast on iTunes or Stitcher so that you never miss an episode.

Until we speak next, have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF012_Michelle_Bowden.mp3
Category:general -- posted at: 12:00pm AEDT

Perfect your Online Presence with Iain Campbell

With Jargon like SEO, PPC, Blogs, Rankings, Adwords, Facebook, Linkedin etc and Google changing the rules more often than the weather changes, it can get confusing when it comes to deciding when and where you spend your time and money online.

10 years ago you would get away without putting too much thought into your online presence, now, if you’re not keeping up to speed with all things online, your competitors are, and this is costing you business!

Iain Campbell shares with you how to make sure everything from your email marketing to your website are effective and gives you his insights into where to start, jam packed with tactical tips on improving your online presence, this episode of Business Brain Food is a ‘Must Listen’ for EVERY business!

Subscribe on iTunes

In this episode of Business Brain Food you will learn:

** What you’re doing that Google is penalising you for

** What areas to focus on if you have limited time available

** How to maximise the return form your website

** Why online marketing is an integral part of your marketing strategy

** How blogging, Youtube, Linkedin and other social media channels can help your SEO page ranking

Resources mentioned in this episode:

** bizowonline.com.au

** responsinator.com

** mailchimp.com

** cycloramic.com

** greatvaluewebsite.com.au - Get your Website from just $97 a month!

Subscribe on iTunes

Ask us a Business question that is troubling you

If you have a question about an aspect of Business that might be troubling you, then ask Ben Fewtrell and he will answer it on the Podcast. To ask a question simply click on the 'Record your Question' tab to the right and speak your question. Then listen into the Business Brain Food Podcast to hear Ben answer it for you.

In addition if you are loving these episodes and are getting lots of great information from it, leave us a rating in iTunes. This helps us spread the message and is greatly appreciated.

Until the next episode, have a profitable week!

Cheers, Ben Fewtrell

 

Direct download: BBF011_Perfect_Your_Online_Presence_Iain_Campbell.mp3
Category:general -- posted at: 12:00pm AEDT

Play a Bigger Game with Rowdy Mclean

Rowdy McLean likes to live life on the edge. He challenges the average and interrupts the status quo. Playing a Bigger Game is Rowdy McLean’s life story, overcoming adversity and challenges to achieve remarkable results.

He has played professional sport, run marathons, climbed mountains, broken world records and He retired at just 34. His book “Play a Bigger game” was featured at this years London book fair and has been published in 7 countries.

A down to earth, “Fair dinkum” type of guy, he is the sort of person anyone would want on their team.

During this interview, Rowdy will share his insights of why people fail and how you can make sure you succeed!

Subscribe on iTunes

In this episode of Business Brain Food you will learn:

** Setting Goals v Kicking Goals

** Why you’re not achieving your goals

** Rowdy’s 4 step process to kicking your goals

** Why you need Non-Negotiables in your business

Resources mentioned in this episode:

** www.rowdy.com.au

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Subscribe on iTunes

Subscribe to the Business Brain Food Podcast

If you are enjoying this Podcast and would like to be notified and listen to upcoming episodes, then make sure you 'Subscribe' in iTunes or Stitcher. While you are there, help us spread the word and help other businesses minded people learn more to earn more by leaving us a review. This helps our rankings inside of these great channels and promote the podcast.

Have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF010_Play_A_Bigger_Game_Rowdy_Mclean.mp3
Category:general -- posted at: 12:00pm AEDT

Future Proofing Your Business with Troy Hazard

There are few situations in the business world that Troy Hazard has not experienced and survived. He has founded and nurtured eleven businesses over two decades, has turned around businesses that were making enormous losses and has consulted to countless successful companies including Goodyear, Baskin & Robbins, Subway, Fisher & Paykel and many more.

He is one of the few Australians to crack the competitive talk television market in the USA with his business talk show, ‘Gettin’ Down 2 Business’ broadcasting on the BizTV Network, Time Warner Cable and TiVo, broadcasting into 35+million homes each week.

Troy also has an Amazon best-selling business book, 'Future-Proofing Your Business: Real Life Strategies to Prepare Your Business for Tomorrow, Today!'

Troy is a down to earth Aussie with a great story, I know you will love this interview!

Subscribe on iTunes

In this episode of Business Brain Food you will learn:

** The key to setting your company vision and enrolling those around you

** What to do to future proof your business

** Tips to reconnect with your vision and purpose

** How to create your personal vision

** How to get ready for the next ‘Financial Crisis’

Resources mentioned in this episode:

** www.troyhazard.com

** https://vimeo.com/87735636

** http://www.amazon.com/Future-Proofing-Your-Business-Strategies-Tomorrow

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Subscribe on iTunes

Subscribe to the Business Brain Food Podcast

If you are enjoying this Podcast and would like to be notified and listen to upcoming episodes, then make sure you 'Subscribe' in iTunes or Stitcher. While you are there, help us spread the word and help other businesses minded people learn more to earn more by leaving us a review. This helps our rankings inside of these great channels and promote the podcast.

Have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF009_Future_Proofing_Your_business_Troy_Hazard.mp3
Category:general -- posted at: 12:00pm AEDT

From immigrant to $50 million a year Entrepreneur with Martin Martinez

A few years after arriving in Australia with less than $3,000, Martin Martinez completed High School before pursuing a career in corporate Australia. After quickly realising that working for someone else wasn't right for him, he left his job to help his parents manage a dwindling French Patisserie which he helped turn around within a few months.

Subscribe on iTunes

Martin’s next challenge was to find the capital to start his own business. Returning to the corporate world at Star City Casino where Martin rapidly moved up the ladder. Within a couple of years he was asked to play a key role in the installation of poker on the casino floor. This experience gave Martin the impetus to launch the Australian Poker League in 2005 which became the world’s largest poker franchise with over 120 territories in two countries, generating over $50 million a year in revenue!

In this interview, Martin shares with you not just his story of success, but also his few years following the sale of his multi million dollar company where he suffered losses and struggled to make his businesses fly.

In this episode of Business Brain Food you will learn:

** Why you should trust your gut

** How being honest with yourself will make you money

** How luck can often be a factor of success

** How to manage creditors if you have cash flow issues

** Why tenacity is vital for you as an entrepreneur

Resources mentioned in this episode:

** www.entrepreneurcard.com.au

** http://au.linkedin.com/in/martinmatinezau

** martin@entrepreneurcard.com.au - mention the BBF Podcast for a special membership rate.

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner robturner@ozemail.com.au

  • Subscribe on iTunes

    Do you have a question for the Ben?

    If you are listening to this or any other of the Business Brain Food Episodes and have a burning business, sales or marketing question, then let Ben know. Simply record your question by clicking on the tab to the right of the screen or submitting the question via the form on our contact page and if selected, we will answer it in an upcoming podcast.

    Until next time, have a profitable day!

    Cheers, Ben Fewtrell

Direct download: BBF008_Martin_Martinez_shares_his_Story.mp3
Category:general -- posted at: 12:00pm AEDT

Mastering Linkedin with Alex Pirouz

In this episode of Business Brain Food we talk to Alex Pirouz from Linkfluencer on how to master Linkedin. With so many different social media channels looking to steal your time, Alex will show you why LinkedIn makes good marketing sense and how you can use LinkedIn to gain more customers.

Subscribe on iTunes

As founder of Linkfluencer Alex now spends majority of his time focusing on the strategic direction and growth of the business to change the way entrepreneurs and business owners market their business through the effective use of LinkedIn as a marketing tool.

PLUS! I have my very first recorded listener question.

In this episode of Business Brain Food you will learn:

** 3 Reasons you should be using LinkedIn

** Alex Pirouz’s 3 step process for getting a result

** How to make sure your LinkedIn Profile is Compelling

** What to put in your heading and summary to attract the right connections

Resources mentioned in this episode:

** www.linkfluencer.com/linkedinmastery

** www.linkedin.com Eat That Frog - Brian Tracy

** Getting Things Done - David Allen

** 7 Habits of Highly Effective People - Stephen R Covey

** www.wunderlist.com

** Evernote

Subscribe on iTunes

Let us know what you thought?

If you have any questions that came out of listening to this episode of Business Brain Food with Alex Pirouz, we would love to answer them for you. Simply leave them down below in the comments section, or better yet, click the 'Record your Question' tab on the right hand side and record your question in a voice memo. I will then play that on one of the upcoming episodes and answer it for you.

If you would also like to have future episodes downloaded straight to your iTunes account, so that you never miss an episode, then click on of the purple buttons and subscribe.

Until next time, have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF007_Mastering_Linkedin_Alex_Pirouz.mp3
Category:general -- posted at: 12:00pm AEDT