Business Brain Food (general)

Leverage Online Reviews with Fiona Adler

Fiona Adler is a co-founder and CEO of Word Of Mouth Online. She is all about promoting businesses based on merit and holding dodgy businesses accountable. Fiona is on a mission to help consumers find great businesses, and help great businesses maximise their reputation.

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After renovating her own house, and wanting a better way to hire contractors to get the work done Fiona realised the opportunity to create an Australian online word of mouth platform and as a result, womo.com.au was born.

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During this interview Fiona shares with you several effective tips for leverage online reviews to grow your business.

In this episode of Business Brain Food you will learn:

** How to use online reviews as a marketing strategy

** How to handle negative reviews

** How to get more reviews from your current customers

** Why you need to find and claim your business on womo.com.au

Resources mentioned in this episode:

** www.womo.com.au

** www.yelp.com.au

** www.tripadvisor.com.au

** Get a free trial on the Happy Customers Program with WOMO, www.womo.com.au/signup

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Leave us a review

If you enjoying the Business Brain Food Podcast, we would love it if you could leave us a review on iTunes. This will help us educate more business owners and entrepreneurs, just like you, which is what this business podcast is all about.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

 

Direct download: BBF019_Fiona_Adler_WOMO.mp3
Category:general -- posted at: 12:00pm AEST

Get More Sales with Ben Fewtrell

If you're looking to improve your sales skills, your conversion rate and the amount of new customers in your business then this podcast episode is for you. In this episode I am going to cover my unique seven step process that'll guarantee you more sales. Unlike every other episode, I won't be interviewing a guest, Instead I will take you through a process that I have developed over the last 20 odd years that guarantees to increase your conversion rate.

* Press play above to listen to this weeks Podcast *

During this episode I will help you discover that the secret to selling is never in the selling, the secret to selling is now about building a relationship with your prospect and getting them to a point where they want to buy from you. I'll explain how to build rapport with your prospect, get permission to ask for the sale, how to build the credibility so a prospect wants to buy from you, what questions to ask to get the answers you need and the best way to offer your solution and ask for the sale so you don't get a ‘No’.

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In this episode of Business Brain Food you will learn:

** How to make sure you have qualified prospects

** What areas of your sales process you need to monitor and measure

** Old selling techniques versus New selling techniques

** The difference between open ended and closed questions and why understanding this is important

** How to make the transition from having a conversation to filling out an order form

Resources mentioned in this episode:

** launchbusinessautomation.com

** www.infusionsoft.com

Get your Free Brad Sugars Book

If you would like a free copy of Brad Sugars, the world's number 1 business coach and found of ActionCOACH, new book 'Buying Customers' the ask Ben a business related question on the podcast. You may even have a question about Ben's 7 step sales process... To do this simply click on the 'Record Your Question' button and record your question. If selected, we will play it on the Podcast, answer your question and we will send you your new book.

Thanks for tuning in and until next time, have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF018_Get_More_Sales_Ben_Fewtrell.mp3
Category:general -- posted at: 12:00pm AEST

Marketing Automation with Crystelle Topatan

Marketing automation is the newest technology when it comes to nurturing and managing your database. Crystelle Topatan has been working with Infusionsoft, a cloud based marketing automation program for several years and today is going to share with you how using these programs will at the ability for you to manage your data-base, nurture your database and sell to your database like you've never done before.

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If you're one of the few people that already use an automated marketing platform you'll love this podcast as it will help you uncover some of the amazing features within the program you currently use, if like most, you haven't started the journey down marketing automation and you're looking for a way to enhance your communication and contact with your database that is efficient and effective then get ready to take copious amounts of notes.

During this interview Crystelle will reveal her “ultimate life-cycle marketing” process that will help you generate more leads, convert those leads into paying customers, deliver your product or service systematically and consistently, automatically up-sell and most importantly… get lots of referrals!

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In this episode of Business Brain Food you will learn:

** What automated marketing is

** How to utilise software plug-ins to save you heaps of time

** What a lead magnet is and how to use it to drastically increased the number of leads coming into your business

** How to customise your messages to your database based on their behaviour

** One of the most untapped resources for your business when it comes to marketing

Resources mentioned in this episode:

** launchbusinessautomation.com

** www.infusionsoft.com

** www.dynamicsync.com

** wistia.com

** voxer.com

What do you think about Automation?

Do you have any questions for Crystelle about automating your marketing and business? If so leave them below or better yet, leave us a voice message to the right and we will play it in an upcoming episode of the show. Remember we are also giving people whose question gets played on the podcast, a free business book!

A big thank you!

A very big thank you to everyone that has left the Business Brain Food Podcast a 5 star review on iTunes. It is greatly appreciated and very important to helping us get this podcast out to more listeners. If you enjoy listening to this business podcast each week and haven't yet left us a review, jump into iTunes now and do that.

You would be doing us a big favour!

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Cheers, Ben Fewtrell

 

Direct download: BBF017_Marketing_Automation_Crystelle_Topatan.mp3
Category:general -- posted at: 12:00pm AEST

Master Google Adwords with Iain Campbell

Many of you asked me to create an episode on how to use Google Adwords in your business. Iain Campbell runs one of my companies, Bizow Online and is super passionate about Adwords.

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Iain currently manages dozens of Adwords accounts for business people just like you and in this episode I get to quiz him on the ins and outs of Google Adwords. If you’re looking to get a grasp on how to use Adwords to get more leads into your business then this episode is for you!

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In this episode of Business Brain Food you will learn:

** What’s the biggest mistake people make when using Adwords and how you can avoid making it too!

** What PPC, CPM, SEO and SEM all mean

** How much you should expect to budget on Adwords

** What is ‘bidding’ and how does it works

** How to make sure your campaign is successful

** How to choose your keywords and refine them over time

** Do people really click on the ads? and much, much more.

Resources mentioned in this episode:

** bizowonline.com.au

** www.google.com.au/adwords

** www.lapseit.com

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What is your experience with Google Adwords?

Have you used Google Adwords online to market your business..? How did you find the experience? Did you see a return on investment or did you spend your entire budget for little to no return? Is there a Google Adwords related question that you would like to ask Iain as a result of listening to Episode #16 of the Business Brain Food Podcast? Leave your replies to any of these questions below in the comments section and we will be sure to respond to them.

Leave Business Brain Food a rating

If you are enjoing this busienss posdcast and each episode that Ben Fewtrell is bringing to you we would really appreciate it if you could leave us a review. It doesn't matter what platform you are using, iTunes or Stitcher, you will be able to leave us a review and help share your experience with potential listners.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

Direct download: BBF016_Master_Google_Adwords_Iain_Campbell.mp3
Category:general -- posted at: 12:00pm AEST

Avoid Unfair Dismissal Claims with Natasha Hawker

Natasha Hawker has been in the HR industry for 18 years and in this time has worked in many countries and has personally had the task of terminating many employees.

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Unfair Dismissal is one of the areas of business that is misunderstood by many people, in this episode Natasha will help to make the complex simple and help you understand what your rights are, and the best way to make sure you’re protected in the event that you do need to let someone go! Subscribe on iTunes In this episode of Business Brain Food you will learn:

  • What is deemed as ‘Unfair Dismissal’
  • One thing you must do when meeting with an under performer to protect yourself
  • How many warning you do, or don’t have to give an employee that is not performing
  • How big your business needs to be before the ‘rules’ change for you
  • How long an employee has to be with you before they are able to lodge an unfair dismissal claim
  • How to calculate the costs of an unfair dismissal claim for you

Resources mentioned in this episode:

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Do you have an Android phone?

If you have an android phone and don't utilise iTunes but still want to subscribe to the Business Brain Food Podcast, you can do so via an application called Stitcher. Visit the link and start listening today! Until next time, have a profitable day. Cheers, Ben Fewtrell

Direct download: BBF015_Unfair_Dismissal_Natasha_Hawker.mp3
Category:general -- posted at: 12:00pm AEST

Podcasting in Business with John Lee Dumas

EntrepreneurOnFire is a top ranked, 7-day a week business podcast, hosted by John Lee Dumas, interviewing today’s most successful and inspiring Entrepreneurs. Since EntrepreneurOnFire’s launch in September of 2012, John has inter-viewed people like Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss, Chris Brogan and over 500 inspiring Entrepreneurs.

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Entrepreneur on Fire is a business that generates over $200,000 per month in revenue, during this interview John shares with you how he has built his podcast into one of the most successful podcasts on the planet.

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In this episode of Business Brain Food you will learn:

** How podcasting can help you reach out to your audience.

** How to use podcasting even if you’re a small business.

** How John decided what other products and services to offer his customers.

** What his USP is and what he believes is the key to the success of his business.

** Why Podcasting can help you reach a new demographic.

** The search engines and directories that will help you reach thousands of potential customers.

Resources mentioned in this episode:

** www.entrepreneuronfire.com

** www.apple.com/itunes

** podcastersparadise.com

** podcastanswerman.com

** www.smartpassiveincome.com

** The Compound Effect, Darren Hardy: thecompoundeffect.com

** Schedule Once: www.scheduleonce.com

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Subscribe on iTunes

Subscribe to the Business Brainfood Podcast

If you enjoyed this episode and would like to listen in each week to Ben Fewtrell interviewing an inspirational business figure, you can do so by subscribing to our iTunes or Stitcher feeds. This will mean that you will never miss an episode of this great business podcast.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

Direct download: BBF014_John_Lee_Dumas_EOF.mp3
Category:general -- posted at: 12:00pm AEST

Succession Planning and Business Exit Strategies with Craig West

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. As the author of 3 books on the topics of exit planning, employee share ownership plans and asset protection, Craig is a wealth of knowledge when it comes to setting your business up for the future!

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In this episode of Business Brain Food you will learn:

** Why you need a plan in your business and why your plan should be mapped to your exit strategy

** How to use Employee Share programs to incentivise, motivate and get your employees involved in growing your business.

** Why you need to think about your exit strategy 5 to 7 years ahead of time.

** How to value your business.

** How to maximise the value of your business.

** What type of buyer you should look for when selling your business.

Resources mentioned in this episode:

** The 4 hour work week - Timothy Ferris

** successionplus.com.au

** referron.com

** fiverr.com

** elance.com

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Subscribe on iTunes

Ask Ben a Question!

If you have a question relating to your business that you would love to get some advice on, then ask Ben. If selected, your question will be played during the show and answered by Ben on the show. To ask a question, simply click on the tab on the right hand side of the page that says 'Record your Question', state your question, hit submit and listen into see if Ben answers your question. It's that simple.

Until next time, have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF013_Craig_West.mp3
Category:general -- posted at: 12:00pm AEST

How to Present with Michelle Bowden

Refined over two decades with many thousands of delighted clients. Michelle Bowden’s presentation and persuasion skills training solutions are unique in their content, approach and results.

As the author of, ‘Don’t Picture me Naked!’, ‘STOP! Your PowerPoint is Killing me!’ and the best selling book, ‘How to Present’ – the ultimate guide to presenting your ideas and influenc-ing people using techniques that actually work. Michelle is a wealth of knowledge when it comes to being an effective presenter.

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This episode is for anyone who has to present whether one on one or one to many. If you need to make a presentation with the outcome of persuading someone or a group change their think-ing, this is one episode you do not want to miss!

In this episode of Business Brain Food you will learn:

** How to overcome your nerves and become more comfortable presenting.

** Michelle smashes the ‘More people fear public speaking than death’ myth.

** The best way to intro yourself for an impactful start to your presentation.

** How to engage the audience

** The 4 elements to a persuasive presentation

** How to handle a heckler!

** Plus much, much more.

Resources mentioned in this episode:

** michellebowden.com.au

** www.myfitnesspal.com

** www.stephaniedowrick.com

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Subscribe on iTunes

Did you like this Episode?

What did you think of Episode 12 of the Business Brain Food Podcast with our special guest, Michelle Bowden? Feel free to let us know what advice you found the most helpful or maybe this podcast has prompted a new question about presenting that you would like answered. Either way, put it below in the comments section where we can continue this discussion.

As always, you can subscribe to this business podcast on iTunes or Stitcher so that you never miss an episode.

Until we speak next, have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF012_Michelle_Bowden.mp3
Category:general -- posted at: 12:00pm AEST

Perfect your Online Presence with Iain Campbell

With Jargon like SEO, PPC, Blogs, Rankings, Adwords, Facebook, Linkedin etc and Google changing the rules more often than the weather changes, it can get confusing when it comes to deciding when and where you spend your time and money online.

10 years ago you would get away without putting too much thought into your online presence, now, if you’re not keeping up to speed with all things online, your competitors are, and this is costing you business!

Iain Campbell shares with you how to make sure everything from your email marketing to your website are effective and gives you his insights into where to start, jam packed with tactical tips on improving your online presence, this episode of Business Brain Food is a ‘Must Listen’ for EVERY business!

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In this episode of Business Brain Food you will learn:

** What you’re doing that Google is penalising you for

** What areas to focus on if you have limited time available

** How to maximise the return form your website

** Why online marketing is an integral part of your marketing strategy

** How blogging, Youtube, Linkedin and other social media channels can help your SEO page ranking

Resources mentioned in this episode:

** bizowonline.com.au

** responsinator.com

** mailchimp.com

** cycloramic.com

** greatvaluewebsite.com.au - Get your Website from just $97 a month!

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Ask us a Business question that is troubling you

If you have a question about an aspect of Business that might be troubling you, then ask Ben Fewtrell and he will answer it on the Podcast. To ask a question simply click on the 'Record your Question' tab to the right and speak your question. Then listen into the Business Brain Food Podcast to hear Ben answer it for you.

In addition if you are loving these episodes and are getting lots of great information from it, leave us a rating in iTunes. This helps us spread the message and is greatly appreciated.

Until the next episode, have a profitable week!

Cheers, Ben Fewtrell

 

Direct download: BBF011_Perfect_Your_Online_Presence_Iain_Campbell.mp3
Category:general -- posted at: 12:00pm AEST

Play a Bigger Game with Rowdy Mclean

Rowdy McLean likes to live life on the edge. He challenges the average and interrupts the status quo. Playing a Bigger Game is Rowdy McLean’s life story, overcoming adversity and challenges to achieve remarkable results.

He has played professional sport, run marathons, climbed mountains, broken world records and He retired at just 34. His book “Play a Bigger game” was featured at this years London book fair and has been published in 7 countries.

A down to earth, “Fair dinkum” type of guy, he is the sort of person anyone would want on their team.

During this interview, Rowdy will share his insights of why people fail and how you can make sure you succeed!

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In this episode of Business Brain Food you will learn:

** Setting Goals v Kicking Goals

** Why you’re not achieving your goals

** Rowdy’s 4 step process to kicking your goals

** Why you need Non-Negotiables in your business

Resources mentioned in this episode:

** www.rowdy.com.au

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Subscribe on iTunes

Subscribe to the Business Brain Food Podcast

If you are enjoying this Podcast and would like to be notified and listen to upcoming episodes, then make sure you 'Subscribe' in iTunes or Stitcher. While you are there, help us spread the word and help other businesses minded people learn more to earn more by leaving us a review. This helps our rankings inside of these great channels and promote the podcast.

Have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF010_Play_A_Bigger_Game_Rowdy_Mclean.mp3
Category:general -- posted at: 12:00pm AEST

Future Proofing Your Business with Troy Hazard

There are few situations in the business world that Troy Hazard has not experienced and survived. He has founded and nurtured eleven businesses over two decades, has turned around businesses that were making enormous losses and has consulted to countless successful companies including Goodyear, Baskin & Robbins, Subway, Fisher & Paykel and many more.

He is one of the few Australians to crack the competitive talk television market in the USA with his business talk show, ‘Gettin’ Down 2 Business’ broadcasting on the BizTV Network, Time Warner Cable and TiVo, broadcasting into 35+million homes each week.

Troy also has an Amazon best-selling business book, 'Future-Proofing Your Business: Real Life Strategies to Prepare Your Business for Tomorrow, Today!'

Troy is a down to earth Aussie with a great story, I know you will love this interview!

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In this episode of Business Brain Food you will learn:

** The key to setting your company vision and enrolling those around you

** What to do to future proof your business

** Tips to reconnect with your vision and purpose

** How to create your personal vision

** How to get ready for the next ‘Financial Crisis’

Resources mentioned in this episode:

** www.troyhazard.com

** https://vimeo.com/87735636

** http://www.amazon.com/Future-Proofing-Your-Business-Strategies-Tomorrow

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Subscribe on iTunes

Subscribe to the Business Brain Food Podcast

If you are enjoying this Podcast and would like to be notified and listen to upcoming episodes, then make sure you 'Subscribe' in iTunes or Stitcher. While you are there, help us spread the word and help other businesses minded people learn more to earn more by leaving us a review. This helps our rankings inside of these great channels and promote the podcast.

Have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF009_Future_Proofing_Your_business_Troy_Hazard.mp3
Category:general -- posted at: 12:00pm AEST

From immigrant to $50 million a year Entrepreneur with Martin Martinez

A few years after arriving in Australia with less than $3,000, Martin Martinez completed High School before pursuing a career in corporate Australia. After quickly realising that working for someone else wasn't right for him, he left his job to help his parents manage a dwindling French Patisserie which he helped turn around within a few months.

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Martin’s next challenge was to find the capital to start his own business. Returning to the corporate world at Star City Casino where Martin rapidly moved up the ladder. Within a couple of years he was asked to play a key role in the installation of poker on the casino floor. This experience gave Martin the impetus to launch the Australian Poker League in 2005 which became the world’s largest poker franchise with over 120 territories in two countries, generating over $50 million a year in revenue!

In this interview, Martin shares with you not just his story of success, but also his few years following the sale of his multi million dollar company where he suffered losses and struggled to make his businesses fly.

In this episode of Business Brain Food you will learn:

** Why you should trust your gut

** How being honest with yourself will make you money

** How luck can often be a factor of success

** How to manage creditors if you have cash flow issues

** Why tenacity is vital for you as an entrepreneur

Resources mentioned in this episode:

** www.entrepreneurcard.com.au

** http://au.linkedin.com/in/martinmatinezau

** martin@entrepreneurcard.com.au - mention the BBF Podcast for a special membership rate.

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner robturner@ozemail.com.au

  • Subscribe on iTunes

    Do you have a question for the Ben?

    If you are listening to this or any other of the Business Brain Food Episodes and have a burning business, sales or marketing question, then let Ben know. Simply record your question by clicking on the tab to the right of the screen or submitting the question via the form on our contact page and if selected, we will answer it in an upcoming podcast.

    Until next time, have a profitable day!

    Cheers, Ben Fewtrell

Direct download: BBF008_Martin_Martinez_shares_his_Story.mp3
Category:general -- posted at: 12:00pm AEST

Mastering Linkedin with Alex Pirouz

In this episode of Business Brain Food we talk to Alex Pirouz from Linkfluencer on how to master Linkedin. With so many different social media channels looking to steal your time, Alex will show you why LinkedIn makes good marketing sense and how you can use LinkedIn to gain more customers.

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As founder of Linkfluencer Alex now spends majority of his time focusing on the strategic direction and growth of the business to change the way entrepreneurs and business owners market their business through the effective use of LinkedIn as a marketing tool.

PLUS! I have my very first recorded listener question.

In this episode of Business Brain Food you will learn:

** 3 Reasons you should be using LinkedIn

** Alex Pirouz’s 3 step process for getting a result

** How to make sure your LinkedIn Profile is Compelling

** What to put in your heading and summary to attract the right connections

Resources mentioned in this episode:

** www.linkfluencer.com/linkedinmastery

** www.linkedin.com Eat That Frog - Brian Tracy

** Getting Things Done - David Allen

** 7 Habits of Highly Effective People - Stephen R Covey

** www.wunderlist.com

** Evernote

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Let us know what you thought?

If you have any questions that came out of listening to this episode of Business Brain Food with Alex Pirouz, we would love to answer them for you. Simply leave them down below in the comments section, or better yet, click the 'Record your Question' tab on the right hand side and record your question in a voice memo. I will then play that on one of the upcoming episodes and answer it for you.

If you would also like to have future episodes downloaded straight to your iTunes account, so that you never miss an episode, then click on of the purple buttons and subscribe.

Until next time, have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF007_Mastering_Linkedin_Alex_Pirouz.mp3
Category:general -- posted at: 12:00pm AEST

The Sky is Not the Limit with Matt Hall

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With lessons learnt and tales told from a life in aviation that includes going to combat, evading missiles over Iraq, life in the Red Bull Air Race and countless near death experiences, Matt Hall will take you on a journey that is inspirational, motivational and educational, Matt shares his thoughts about risk management, preparing to succeed and teamwork and how he has applied this to several of his own businesses.

In this episode of Business Brain Food you will learn:

** Why it is important to diversify where your income comes from.

** A simple tool to remind you of ‘why’ you set off on your journey in the first place.

** The importance of having a great team and keeping your mid focused on the job at hand.

** Why you shouldn't try to erase your failures, but rather embrace them and make sure you don’t fall into the same trap again.

Resources mentioned in this episode:

** www.matthallracing.com

** www.wunderlist.com

** The Sky is Not the Limit - Matt Hall with David Lyall

Subscribe to our Podcast

Subscribe on iTunes

Did you know that we are now on iTunes and Stitcher? If you found this podcast both informative and enjoyable then make sure to subscribe so that you can stay up to-date with each podcast as they come out. While you are there we would also appreciate any reviews and ratings that you feel like giving.

Have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF006_Chasing_your_Dreams_Matt_Hall.mp3
Category:general -- posted at: 12:00pm AEST

Billionaire in Training and the Mindset of an Entrepreneur with Brad Sugars

Subscribe on iTunes Widely recognized as the world's top Business Coach, Brad Sugars has personally coached thousands of companies and their owners to greater success and leveraged his proven system to grow ActionCOACH into an award winning franchise organization. ActionCOACH has been awarded the #1 Business Coaching Franchise in the World every year since 2004 (Entrepreneur Magazine), and is currently ranked the #76 Franchise in the World (Entrepreneur Magazine). The company was also named Best Overall Company in North America (Stevie Awards) and has received dozens of other awards.

While Brad no longer provides one-on-one Business Coaching services himself, his ActionCOACH franchise organization of over 1,000 Business Coaches in 53 countries provides weekly coaching to over 15,000 companies and is the most recognized name and the leading Business Coaching Company in the world. In this interview Brad shares his thoughts on his Entrepreneurial Ladder and the mind shift required to start, build and run your own successful company. In this episode of Business Brain Food you will learn:

** Contrary to common belief… Why Entrepreneurs aren't risk takers

** What steps you need to take to have a business that works without you (and how long it should realistically take)

** That there isn't just one thing that will make you a successful business owner

** The different thinking between ‘Self Employed’ and ‘Entrepreneur’

** PLUS you will hear from Shane Conlon, a long term client of ActionCOACH. He shares his business growth journey from a Tradie on the tools to becoming the leader of a team of 18 employees.

Resources mentioned in this episode:

** www.bradsugars.com

** www.ntsaustralia.com.au

** Billionaire in Training - Bradley J Sugars

** brainfood@actioncoachanz.com

Subscribe to the Business Brain Food Podcast on iTunes

If you have just stumbled across this Podcast, we would love you to jump over to iTunes and subscribe so that you never miss an episode. We share an episode of the podcast every Wednesday with heaps of great business advice and ideas. Like wise if you are finding the information to be informative and helpful, let everyone know by leaving a review in iTunes. Subscribe on iTunes

Send us a Question:

We would love to hear from you if you have any questions around any aspect of business that might be troubling you! To do this, simply click on the 'Record your Question' graphic on the side of the page and leave us a voice message. If selected we will play it during the show and then answer it your question for you. Until next time, have a profitable day! Have a profitable day! Cheers, Ben Fewtrell

Direct download: BBF_005_Brad_Sugars.mp3
Category:general -- posted at: 12:00pm AEST

Eliminate Personal Sales Rejection with Ari Galper

Ari Galper is the World's #1 Authority on Trust-Based Selling and the Creator of Unlock The Game®, a new sales mindset and approach that overturns the notion of selling as we know it today.

Ari’s mission is to help business owners, entrepreneurs and sales professionals, break through their fears of selling as well as create a better lives for themselves, their families and, of course, their clients. Unlock The Game is quickly becoming a the standard for how to create genuine trust for anyone who sells a product or service. During this Interview Ari shares real examples with you and roles plays some of the situations you may find yourself in during a sales call or meeting. I really enjoyed discussing this ‘new’ way of selling and I am sure you will enjoy hearing about how you can reduce any sales resistance, stop rejection all together and eliminate the ‘its a numbers game’ mindset!

BONUS - At the end of the interview Ari gives you access to $300 worth of lessons for FREE!

In this episode of Business Brain Food you will learn:

** Eliminate pressure and tension from the sales process

** Rip up your sales scripts and easily get your message across

** Stop chasing prospects and gain the respect you deserve

** Get rid of your "fear of phone" once and for all

** Stop "pitching" and start problem solving

** PLUS much, much more!

Resources mentioned in this episode:

** www.arigalper.com

** www.unlockthegame.com

** 80/20 Sales and Marketing - Perry Marshall

** www.simpleology.com

Business Brain Food is now on iTunes!

We are really excited to announce that the Business Brain Food Podcast is now on iTunes! If you use or even if you don't use iTunes to download and listen to podcasts, jump into the iTunes Store and search for 'Business Brain Food'. You will then find a list of our podcast episodes, up to four now, and you will be able to subscribe and have our podcast downloaded each week. We would also really appreciate any comments in iTunes. So if you do like this podcast, it would be fantastic if you could please let others searching in iTunes know by leaving a recommendation/comment. That way we can spread the message and help more business people run their business. Until next time, have a profitable day! Cheers, Ben Fewtrell

Direct download: Ep4_BBF_AriGalper.mp3
Category:general -- posted at: 12:00pm AEST

Paul Slezak, Recruitment Secrets Exposed

Paul Slezak is a co founder of RecruitLoop, an online recruitment platform changing the way recruitment works by providing employers with a totally flexible and stress free recruitment solution charged at an hourly rate.

With nearly 20 years in the recruitment industry and having worked for both an international publicly listed group as well as a global niche recruitment business, Paul has been a hands-on recruiter, manager, trainer, coach, mentor, and regular speaker for the industry across Australia, Asia, Europe and North America. Paul is also a regular freelance journalist and presenter at universities.

In this interview I chat to Paul about how to attract and recruit the right people in your business. You'll love the GOLD you get from this interview, it will make your life easier when it comes to recruiting your next team member.

In this episode of Business Brain Food you will learn:

** How to prepare way before you place a recruitment ad

** How Phone Screening will save you hours of your time!

** How to run your interview to help you make a better hiring decision

** PLUS.. much, much more.

Resources mentioned in this episode:

** www.recruitloop.com/resources - A collection of FREE guides of templates, guides and eBooks to make recruiting easier

** Everything’s Alright (Song et the end) - Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner, robturner@ozemail.com.au

Did you pick up any Recruitment Tips?

Were there any particular points during this Business Podcast that really resonated with you and might be something that you will implement in your recruitment process? If there was, we would love to hear about it... Simply pop your thoughts down below in the comments section and share with everyone your leanings.

Until next time... Have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: Ep3_Business_Brain_Food.mp3
Category:general -- posted at: 12:00pm AEST

Jen Harwood shares her keys for successful networking

Jen Harwood (aka The Jenerator) is the Author of ‘The Art of Networking’, and has trained thousands of people on how to get the most out of networking events. If you’re looking to increase the results you get from going to networking events this episode is for you!

During the interview we learn something super quirky about Jen, and of course, a plethora of Networking Gold! Jen shares with you her tips and techniques to get the most out of hitting the business networking scene.

In this episode of Business Brain Food you will learn:

** How to prepare yourself before entering the room

** A neat trick with Business Cards that will help make your follow up super effective

** How to join an established group of people at an event and even change the subject!

Resources mentioned in this episode:

Help us spread the word!

The Business Brain Food Podcast is only new, so help us spread the word by sharing it with others that you think might be interested. This podcast is for anyone that is interested in Business and taking their Business to the next level. You can do this by either sending them a link to this episode or click on one of the social media icons below to share it with your friends their.

Each share is greatly appreciated.

Cheers, Ben Fewtrell

Direct download: Ep2_Business_Brain_Food.mp3
Category:general -- posted at: 12:00pm AEST

Mr WOW Factor Spills the beans on attracting more Clients!

[powerpress] John Dwyer (mostly known as "JD") is regarded as Australia's Leading Business Marketeer. His sales-stimulating ideas for businesses have blown the lid off conventional marketing thinking. Why? Because he has developed scores of "outside the square" marketing strategies that help you better position your product, build "wow" and make lots more money!

He is the guy that was responsible for bringing Jerry Seinfeld out of retirement for the Greater Building Society and is my VERY FIRST guest for Podcast episode number one of Business Brain Food. During our chat, John shared his Wheel of WOW Client attraction system with me and gave dozens of golden nuggets that will help you grow your business. It was a fun and relaxed interview that I am sure you will enjoy as much as I did! In this episode of Business Brain Food you will learn:

** Why you have to take the prospects ‘Eye off the Price’

** The importance of having a great home page on your website

** John’s 5 point Problems/Solution formula

Resources mentioned in this episode:

** www.theinstituteofwow.com

** www.fuelyoursales.com.au

What did you think?

What did you think about the first episode of Business Brain Food? Let us know by simply leaving your feedback in the below comments section and we will take it into consideration for future episodes. Until then, have a profitable day! Cheers, Ben Fewtrell

Direct download: Episode1_Business_Brain_Food.mp3
Category:general -- posted at: 12:00pm AEST