Business Brain Food (general)

How a Young Entrepreneur Handles Rapid Growth with Genevieve George

We all have heard about young entrepreneurs who hit the big time due to their fast-growing businesses. To name just a few … Mark Zuckerberg/Facebook, Andrew Mason/Groupon, and Matthew Mullenweg/WordPress. Such instances have changed the dynamics of the workforce. It is no longer about finding a career, but thinking about what you want to get out of your life, not just your career.

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Is there something you need, but there are no resources? That is a great opportunity to start a business. It’s not easy, but get out there and give it a go! Try new things. You only live once… That’s exactly what 23-year-old Genevieve George did! In 2012, she started OneShift, an online jobs network company that matches employees with employers. Now, she has more than 40 employees, and her company has won several awards. What does someone go through when growing a business? What are the “ins and outs”? What are the risks? There are four main aspects regarding business growth:

** Employees: As you grow your business, you will need more people. You will need to have training, job descriptions, advertisements, and other items in place. A lot goes into hiring people!

** Money: New business owners will burn through money to pay for equipment, offices, employees, and other items.

** Plan: Make sure to have a business plan in place. Identify your company’s goals, predict what may happen in the future, pay attention to trends, determine a budget, etc. Then, make sure to regularly review your business plan.

** Profits: As you grow your company, keep an eye on your profits. You can use your profits to pay for expenses (which will increase). Of course, make sure your company is making profits!

In this episode of Business Brain Food you will learn:

** Challenges arise during fast business growth

** The importance of hiring and retaining employees

** Costs and expenses are necessary to grow a business

** How to plan for your company’s future

** Why to keep track of profits

** About surrounding yourself with mentors

** How to review performance and feedback

** How to use public relations and social media

Resources mentioned in this episode:

** OneShift

** OneShift Blog

** E-Commerce Leaders Playbook

Subscribe on iTunes

Are you thinking about starting a business?

Use the tips and advice provided in this podcast to get going! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell


Partner Up Marketing with Simone Novello

Marketing is difficult to do. It is unpredictable and risky. It takes some work to get it right. And if you are going to succeed, you can’t do it alone! It is time to partner up. Learn to schmooze and have great experiences together.

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Simone Novello shares her 6-step process for partnering up with similar businesses or businesses with a similar target market to accelerate your business’ growth. Novello runs a company called PartnerUp, which helps develop and implement strategic partnership and alliance partnership marketing. She takes the guess work out of partnerships! Partnerships are built on trust. The three golden rules for successful partnerships are to have a(n):

  1. Win-win approach
  2. Aligned target market
  3. Value alignment

The biggest mistake made in partnering up is not having the right mindset. You can’t partner when you are desperate. Other mistakes include thinking your business is too small to have a partner; you are ill-prepared for the partnership; and you approach the wrong partner at the wrong time. Finding the right partnership can lead to a fabulous return on investment for your business! In this episode of Business Brain Food you will learn:

** The definition of strategic and alliance partnership marketing

** About mistakes made with partnerships

** Golden rules for partnerships

** Why business and growth plans and strategies are important

** About the different types of partnerships

** How to use selective generosity

** A 6-step process to partner up

Resources mentioned in this episode:

** partnerup.com.au

** partnerfast.com.au

** actioncoachanz.com/rp

** businessfasttrack.com.au

** dlea.com.au

** aussie.com.au/about-us/meet-john-symond.html

Subscribe on iTunes

Are you ready to partner up?

Use the 6-step process discussed in this podcast to develop a successful partnership. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell

Direct download: BBF040_Partner_Up_Marketing_Simone_Novello.mp3
Category:general -- posted at: 12:00pm AEDT

Daniel Flynn – Thankyou Group

Are you thirsty? Go to your refrigerator to get a bottle of water or to your tap to fill a glass with water. Do you take that clean water for granted? Thousands of children die every day from water-borne disease and 900,000 million people don’t have access to clean water.

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Daniel Flynn is a co-founder and managing director of the Thankyou Group, which was created to provide clean water to people in third-world countries where clean water was not available. Thankyou utilises a social enterprise business model. The company distributes profits quarterly and 100 percent of its profits go to funding aid and development projects.

Thankyou is a business. It’s about making money, but for a greater purpose.

Cone Cause Evolution Study reported the following:

** 83% want more products, services, and retailers they use to support causes

** 88% find it acceptable for businesses to engage a cause or issue in their marketing

** 90% want companies to tell them how they are supporting causes

** 85% possess a more positive impression of a product or brand when it supports a cause they care about

If you are thinking about supporting a cause, do it! Everyone in a business can make a global impact—changing the world in a simple way—but it has to be a genuine effort and not just to boost sales. Thankyou’s success didn’t happen overnight. Flynn and his team members struggled and worked hard, and even experienced some failures. It was a roller coaster journey that helped Thankyou figure out what needed to happen to go enter the mainstream markets and be successful!

In this episode of Business Brain Food you will learn:

** Whether cause marketing is worthwhile

** Results from the Cone Cause Evolution Study

** How to get your product in major stores

** How to use social media to promote your product

** From failures and challenges and to never give up

** About expanding product lines and brand awareness

** How to execute ideas

** Why it is important to work as a team

Resources mentioned in this episode:

** www.thankyou.co

** www.thankyou.co/water

** facebook.com/thankyougroup

** twitter.com/thankyou_group

** instagram.com/thankyougroup

** www.dmn3.com/dmn3-blog/cause-marketing-supporting-a-cause-is-good-business

** www.facebook.com/7Eleven

** www.richdad.com

Subscribe on iTunes

What are you passionate about?

How do you want to change the world? Use the tips offered in this podcast to create a business that focuses on helping a specific cause that matters to you. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF039_Daniel_Flynn_ThankYou_Group.mp3
Category:general -- posted at: 12:00pm AEDT

Leverage Social Media Content Marketing with Trevor Young

Social media is a marketing strategy. But how do you utilize and leverage social media to become a subject matter expert and build your business?

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Trevor Young is a public relations (PR) warrior who uses social media to put money in the bank. He wrote a book titled, “microDOMINATION.” It describes how to leverage social media and content marketing to build a mini-business empire around your personal brand. Blogs, podcasts, and videos are some of the ways to participate in social media. If you are not sure where to start, then start a blog to share your knowledge and thoughts.

It is important to build an audience and community around your brand by providing social media content that is helpful, useful, and valuable. How is the information you provide going to help people? It is a matter of quality over quantity when it comes to content.

You need to attract people who are interested in your thoughts and beliefs. If they follow you, the people are the ones who determine leaders and experts. Your reputation is built over time. People will share your content and recommend you to others. Build your personal brand over a period of time, and that is when the opportunities start coming.

Today, marketing forces businesses to think about and listen to their audience: What’s in it for them when it comes to your products and business?

In this episode of Business Brain Food you will learn:

** Ten life hacks you can use to become more productive in your business

** How social media is used to earn money and profits

** About successful social media experts like Darren Rowse and Gary Vaynerchuk

** How to become an subject matter expert

** Why it is important to create useful and valuable content

** How public relations has changed due to the Internet and social media

** How to build an audience and community around your brand

** How to find time to be consistent on content creation

Resources mentioned in this episode:

** www.trevoryoung.me

** twitter.com/trevoryoung

** www.trevoryoung.me/rr-podcast-guests/

** www.rescuetime.com

** productivemag.com

** www.wunderlist.com

** meetedgar.com

** hootsuite.com

** getcoldturkey.com

** inboxpause.com

** www.barnesandnoble.com/w/tipping-point-malcolm-gladwell/1100221685?ean=9780316346627

** www.garyvaynerchuk.com

** www.problogger.net

** blog.firebrandtalent.com/about

** www.davidmeermanscott.com

** www.podlegal.com.au

** jaybaer.com/about-jay

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Use Social Media

Use the tips mentioned in this podcast to take your business to the next level by utilizing social media! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell

 

Direct download: BBF038_Leverage_Social_Media_Content_Marketing.mp3
Category:general -- posted at: 12:00pm AEDT

Bounce Forward with Sam Cawthorn

Everyone has problems – at work and in life. Sam Cawthorn discovered success from his adversity and overcoming tough times. He was a sales representative who fell asleep at the wheel and was hit by a semi-trailer truck. He was in the hospital for more than five months and was told he might not survive or walk again. He was in a wheelchair for a year, and his right arm was amputated.

* Press play above to listen to this weeks Podcast *

There are three main ingredients to focus on during difficult times:

  1. Proximity: Surround yourself with positive and supportive people (wife, parents, children, etc.).
  2. Leverage Happiness: Learn and decide to be grateful and happy rather than bitter and depressed.
  3. Bounce Forward and Not Back: Don’t go back to where you have been. Instead, the toughest times generate growth.

Sam Cawthorn realised he was alive for a reason and purpose. He has a valuable message to share and wants to help people with their own personal transformation. To describe his journey of self-discovery, he is now a motivational speaker and has written several books, including Bounce Forward. Also, he has partnered with Google to create the Institute for Professional Speakers, which teaches people all aspects involved with public speaking.

In this episode of Business Brain Food you will learn:

** How to bounce forward, not back

** Tips to stand out as a person of influence

** Why it is important to have mentors

** The need for your message to have value

** How to deliver your message through social media, books, and other outlets

** How to connect with and engage target audiences

Resources mentioned in this episode:

** www.samcawthorn.com

** www.samcawthorn.com/shop

** www.instituteforprofessionalspeakers.com

** www.samcawthorn.com/professional-speakers/2014-q3-c/

** caringforpeople.org

** www.hiahomeshow.com.au

** www.blackdoginstitute.org.au

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Are you okay?

Having a bad day at work? Did you get sad news about a family member? Everyone experiences tough times. You can use this podcast to bounce forward. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell

Direct download: BBF037_Bounce_Forward_Sam_Cawthorn.mp3
Category:general -- posted at: 12:00pm AEDT

From Unknown to Expert with Catriona Pollard

CP Communications founder Catriona Pollard shares information on how to go from being an unknown to an expert in any field. She knows just how to do that because she went from being an unknown in the public relations (PR) field to becoming an expert and is now known as one of the Top 100 PR people to follow on Twitter and a PR leader, mover, and shaker in Sydney.

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Pollard started with nothing when figuring out how to grow her business. She realized that she needed to step into the spotlight and own her expert knowledge. She built trust and recognition by sharing her stories and experience. Through personal development and growth, she developed a system and wrote a book on how to become a recognized expert.

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Her 5-star system for becoming an expert focuses on:

  1. Identify Purpose and Motivation: Why do you want to share your experience?
  2. Set the Scene/Stage: What do you do? Develop your personal brand by creating an elevator statement, key messages, biographies, and other foundation items. The words you use should be heard, remembered, and repeated.
  3. Turn on the Spotlight: Develop a personal Web site and blogs to share your stories and experience.
  4. Utilize the Media/Journalists: Learn how the media and journalists work and what sparks their interest. Use tactics to get journalists to write about you.
  5. Own Your Expertise: Grow your role as an expert through various social media outlets.

In this episode of Business Brain Food you will learn:

** How to go from an unknown to an expert in a specific field

** To use a 5-Star system to become an expert

** To identify your purpose and motivation for becoming an expert

** How to use blogs, Web sites, networking events, and other resources to promote your personal brand

** What to do to get the media and journalists to write about you

** How to become a thought leader and influencer

Resources mentioned in this episode:

** http://www.catrionapollard.com/

** https://twitter.com/CPCPR/

** http://www.cpcommunications.com.au

** https://www.facebook.com/cpcommunications

** https://www.youtube.com/user/PublicRelationsTips

** http://actioncoachanz.com/bbf012-how-to-present-with-michelle-bowden

** https://publicrelationssydney.com.au/

** https://unknowntoexpert.com/

** https://www.pinterest.com/cpcpr/

** https://plus.google.com/+CpcommunicationsAu/posts

** http://www.ted.com/about/programs-initiatives/tedx-program

** https://en.todoist.com/

** http://www.amazon.com/Cave-Snow-Tenzin-Palmos-Enlightenment/dp/1582340455

Subscribe on iTunes

Use Social Media

Use the power of social media to become an expert in your field! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF036_Unknown_to_Expert_Catriona_Pollard.mp3
Category:general -- posted at: 12:00pm AEDT

Ten New Year’s Business Resolutions with Ben Fewtrell

Ben Fewtrell shares 10 New Year’s resolutions for business success! His resolutions will help you take your business to the next level in 2015. He discusses what you need to have in place for your business, including a business plan, social media presence, and marketing plan. And, of course, being successful means knowing when to take a break and just chill out!

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Also, Ben mentions several resources you can use to make these resolutions a reality, such as links to worthwhile podcasts and Web sites. Please let Ben know if you have a topic or guest to suggest for upcoming podcasts. Have a Happy New Year! Make it a safe one.

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In this episode of Business Brain Food you will learn:

** Ten resolutions to improve your business

** The importance of a social media presence

** Why you should outsource work

** If you want to earn more, you have to learn more

** Why have a responsive Web site

** To offer regular team training

** How to plan to make more profit

** How to stop processes, strategies, and other systems that are not working

Resources mentioned in this episode:

** http://www.elance.com

** www.fiverr.com

** http://podcastanswerman.com/

** http://www.smartpassiveincome.com/how-to-start-a-podcast-podcasting-tutorial/

** http://www.entrepreneuronfire.com/

** http://actioncoachanz.com/category/business-podcast

** http://actioncoachanz.com/bbf022-how-to-write-your-marketing-plan-with-ben-fewtrell

** http://actioncoachanz.com/how-to-systemise-your-business-with-john-tonkin

** http://bizowonline.com.au

Subscribe on iTunes

What is your Business New Year's Resolution

Most people make New Year’s resolutions to improve their health and well-being, but what about their business? Use the resolutions mentioned in this podcast to take your business to the next level! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day! Cheers, Ben Fewtrell

Direct download: BBF035_Ten_New_years__business_resolutions.mp3
Category:general -- posted at: 12:00pm AEDT

How to Systemise Your Business with John Tonkin

SYSTEM = Saving Your Self Time, Energy, and Money. Businesses need systems in place in order to be successful. The benefits of systems include improved efficiency, extra profits, and higher sale values. Your business is not all about you. You need to have systems in place for your business to work without you. Get people involved. One person cannot do everything!

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How can you systemise your business to take it to the next level? John Tonkin shares his thoughts about the ins and outs regarding business systems. The most important aspects of business systems are: agreement on how things should be done, training, and support.

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Also, Tonkin uses the Four P's Framework for business systems:

** Policy (Why?)

** Process (What steps are involved?)

** Procedure (What are the necessary details?)

** Props (How to deliver systems – check-lists, signs, videos, etc.)

You don’t have to systemise everything – just core functions that cannot experience failure. Initially, you will have to dedicate costs to create the business systems. However, you are benefiting from day one. The initial costs save you time and money in the long run.

In this episode of Business Brain Food you will learn:

** Why businesses need systems

** How to use a Mind Map to start and create business systems

** How to involve team members in the development of systems

** How to implement business systems

** How to deliver and provide access to system props

** How to get team members to use the systems

** What common mistakes are made with systems

** When to review business systems

Resources mentioned in this episode:

** http://braininabox.com.au

** http://freemind.sourceforge.net/wiki/index.php/Main_Page

** https://www.lucidchart.com

** https://sites.google.com

** http://pocketinformant.com/

** https://www.vitalsmarts.com/influencer/

** http://actioncoachanz.com/how-to-systemise-your-business - video

Subscribe on iTunes

Do you use systems in your business?

You can use what you learned in this podcast to improve your business! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers, Ben Fewtrell

Direct download: BBF034_Systemise_your_business_with_John_Tonkin.mp3
Category:general -- posted at: 12:00pm AEDT

Are good manners in business important or old fashioned? with Patsy Rowe

Statistics show that people are no longer saying: please, thank you, and other terms that express good manners and signs of respect. There is a lack of wanting to be more polite. People don’t have the manners they once had. With the hustle and bustle of daily life and use of social media, emails, and other electronic methods of communication, are good manners in business important or old fashioned?

Patsy Rowe, an author, keynote speaker and expert on business etiquette, believes good manners will never be old fashioned – especially in business! She discusses how to behave in public, how to introduce yourself, how to address people, and other valuable information. We are judged on how we look, how we speak, and how we behave. Therefore, it is important that our manners are good. Knowing basic skills can lead to success. Rowe’s tips will help lift up your standards in business etiquette and help you gain more business!

In this episode of Business Brain Food you will learn:

** Business etiquette tips

** The importance of interpersonal and communication skills in business

** How to make a good first impression

** The impact of the electronic world in business communication

** How employees are judged based on their manners

** How business etiquette differs across cultures

Resources mentioned in this episode:

** Visit Etiquette.com.au

** Etiquette's boot camp for blokes

** Time poor Australians abandoning good manners

Make sure to use good manners in the business world!

For example, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell

Direct download: BBF033_Business_Etiquitte_Patsy_Rowe.mp3
Category:general -- posted at: 12:00pm AEDT

How to Create Leads with Content Marketing

Learn how to consistently create good content that drives leads into your Web site with Liza Choa. Productive content makes you money!

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Tim Washer, Senior Marketing Manager of Social Media at Cisco, shares his view on content marketing and the importance of using humour to engage people who interact with your brand. When you entertain people, your business amplifies its message and products. Connect with people through stories, and then they will share your stories with others – that’s a win for your business!

Content Maximiser founder Liza Choa discusses how to implement content marketing in business to generate leads and build authority relationships. You need to differentiate your business from others. Choa uses a 90-day planning, which involves developing content for 90 days in just one day to one week. Then you do not become overwhelmed trying to generate content. Her planning process includes using themes and referencing existing content that links back to her Web site.

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In this episode of Business Brain Food you will learn:

** The purpose of content marketing (sell products and generate leads)

** How to create a 90-day planning process

** To use content that engages people and builds relationships

** How to use multimedia content (audio, videos, emails, etc)

** To use outsourcing and existing content

** How to be aware of your customers’ needs and requests

** What equipment is needed to create content (lighting, cameras, microphones)

** Why to collect email addresses to build customer databases

Resources mentioned in this episode:

** Content Maximiser

** Get your free Bonus Gift!

** BBF:014 - Podcasting with John Lee Dumas

** BBF:017 - Marketing Automation with Crystelle Topatan

** Apple - iPad

** RODE Microphones - SmartLav

** RODE Microphones - PSA1

** www.google.com = search for swivl audio products

** www.elance.com

** www.fiverr.com

Subscribe on iTunes

Start developing your Content

Take advantage of the resources mentioned in this podcast to develop your own content marketing!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF032_How_to_create_leads_with_Content_marketing.mp3
Category:general -- posted at: 12:00pm AEDT

Web Marketing that Works

Learn how to market your business online! Adam Franklin, co-author of book Web Marketing That Works, discusses how to use the Internet to grow your audience, reputation, credibility, and business.

* Press play above to listen to this weeks Podcast *

Online marketing focuses on efforts that do not take much money, you just need to invest time. For very little cost, you can use blogs, email marketing, and social media to promote your business. However, make sure to offer quality over quantity when it comes to content. You can create a piece of content and then repurpose it by sharing it across multiple platforms.

Subscribe on iTunes

Adam Franklin provides tips on how to come up with fresh content:

** Get ideas from other blogs, articles, etc.

** Always know what your customers need and want.

** Keep a list of your customers’ frequently asked questions (FAQ).

In this episode of Business Brain Food you will learn:

** How to build relationships with new and existing customers

** Why to provide different pathways for customers to get to know you and trust you

** Why it is important to create one initial flagship piece of content that can help potential customers (ie checklist, report, eBook)

** The importance of producing exciting and enticing content

** How to use blogs (how often to post items, types of content to post, etc.)

** Why use Email marketing to provide customers with value-added content and offers

** The importance of sharing your content on Facebook, Twitter, and other social media sites

** How to create content and re-purpose it across other platforms

Resources mentioned in this episode:

** ActionCOACH Referral Partner Program

** Bluewire Media

** Bluewire Media Podcast

** Adam.Franklin@bluewiremedia.com.au

** https://twitter.com/itsadamfranklin

** Bluewire Media Book

** SkyGo

** Business 2 Community

** Lead Pages

** Spotify

** Amazon - Love at First Site eBook

Subscribe on iTunes

Share us with friends and family

If you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF031_Web_Marketing_That_works.mp3
Category:general -- posted at: 12:00pm AEDT

How To Do Facebook Marketing with Ben Simkin

There are about 13.2 million Facebook users in Australia. Yet many businesses do not know how to use Facebook marketing to attract new clients, generate sales, and increase return on investment. How can businesses utilize the Facebook platform to get the best possible result? This podcast will tell you exactly what you need to do to effectively use Facebook to build your business.

* Press play above to listen to this weeks Podcast *

Ben Simkin, who spends $3 million on Facebook marketing in Australia, discusses how to market your business on Facebook to earn profits. As a Facebook marketing pioneer, he started using Facebook marketing in 2007 and discovered that he had to spend money on trying different techniques to determine what works best. Most importantly, he realized that knowing your target audience is the difference between making a profit and losing your money. Ben Simkin explains why businesses need a Facebook page, and what businesses need to do to make their Facebook page a success! Subscribe on iTunes In this episode of Business Brain Food you will learn:

** Why businesses should have a Facebook page

** Why businesses should use Facebook marketing

** How many and how often posts should be made

** What kind of content and images should be included in posts

** What techniques are most effective

** How to use feedback and statistical tools

Resources mentioned in this episode:

** Listen to the Marketing Hot Seat Podcast with Ben Simkin

** Visit the Business Net website

** Follow Benjamin Simkin on Facebook

** Follow Jab Jab Jab Right Hook on Twitter

** Start Advertising on Facebook now

** The Asana CRM

Subscribe on iTunes

Share our Business Podcast with your Friends

If you are enjoying these Business Brain Food podcasts, then make sure to share them on Facebook, Twitter, and other social media outlets. Use the power and influence of social media. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Kind regards, Ben Fewtrell (02) 9111 5000

Direct download: BBF030_How_To_Do_Facebook_Marketing_Ben_Simkin.mp3
Category:general -- posted at: 12:00pm AEDT

Anthony Turner from Business Success Radio interview Ben Fewtrell on Business Coaching

In this episode of business brain food for a change I am on the other side of the microphone and getting interviewed by Anthony Turner from the business success radio show. Anthony asked to interview me about Business coaching and why somebody would want to work with business coach.

* Press play above to listen to this weeks Podcast *

It was great to have the discussion about some of the preconceived ideas you may have about business coaching, In this interview I'd explain how business coaching can apply to anybody in any business and into many of the frequently asked questions business owners ask about engaging a business coach in their business.

I know for some of you I'm preaching to the converted as you already are working with one of my team and getting great results on your business coaching Journey, however, if you're a regular listener and you're not working with a business coach that maybe now is the time for you to take the opportunity to have a complimentary business assessment with one of my team.

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In this episode of Business Brain Food you will learn:

** What to look for when hiring a business coach

** What you should expect when working with a business coach

** Why you shouldn't hire an industry specific business coach

** The benefits of having more than one coach

** How having a business coach Will save you money and time

** What a business coaching program should include

Resources mentioned in this episode:

** businesssuccessradio.com.au

** Twitter @bfewtrell

** Learn more about Business Coaching

** How to pick the right Business Coach

Subscribe on iTunes

Tune into Business Success Radio

If you are listening to this podcast on a regular basis then you are also going to also want to listen into Anthony Turner on Business Success Radio. Anthony Turner interviews lots of fantastic business owners and people in the know about business and you are bound to pick up many great pieces of advice that you can apply to your own business.

Give Business Coaching a go

If after listening to episode 29 of our Business Brain Food Podcast and you are seriously considering getting a business coach - then get in touch with ActionCOACH Corporate Australia today. We offer the opportunity to partake in a complimentary 90 minute Business Coaching Session so that you can see if business coaching is right for you and we can see if you are ready to be coached.

Thanks for listening and until next time, have a profitable day!

Kind regards, Ben Fewtrell (02) 9111 5081

Direct download: BBF029_Anthony_Turner_interviews_Ben_Fewtrell.mp3
Category:general -- posted at: 12:00pm AEDT

The Great Fragmentation with Steve Sammartino

In this episode of the business of brain food podcast I chat with Steve Sammartino about his new book ‘The Great Fragmentation’ and what Steve calls the 200 year shift. As a business owner understanding the shift to the digital age is extremely important if you're going to succeed. We have seen many businesses dwindle and die because they have not adapted to the new way of doing business.

* Press play above to listen to this weeks Podcast *

During this interview you will learn how to cope with this radical shift and we'll discuss some of the 20 big ideas that Steve feels is changing the world we live in. You'll learn why bigger businesses are going to struggle more with the shift in the digital age and how the Internet will change how you do business forever.

No matter what business you're in this is one podcast episode you must listen to, to prepare yourself for the future.

Subscribe on iTunes

In this episode of Business Brain Food you will learn:

** What outsourcing is and who it's for

** Why business is moving from mass to niche

** Why 3-D printing is going to play such an important part in the future

** That learning should be a part of your day everyday not just something that's nice to do

** Why the future of business is small

** How the Internet will change the way you do business in the future

** What you can do to prepare and at that in the digital age

Resources mentioned in this episode:

** Twitter @sammartino

** stevesammartino.com

** startupblog.wordpress.com

** http://www.superawesomemicroproject.com

** http://beersblokesbusiness.com

Subscribe on iTunes

Tell a Friend

If you are enjoying each of these podcasts and know someone else that would also benefit from listening to weekly business advice, please copy and paste the link for this podcast in an email to them or let them know through social media. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell (02) 9811 5000

 

Direct download: BBF028_Steve_Sammartino.mp3
Category:general -- posted at: 12:00pm AEDT

Starting your Own Business with Rieva Lesonsky

In this episode of business brain food I talk with Rieva Lesonsky, author of the bestselling book Start Your Own Business and the former Editorial Director of Entrepreneur Magazine, Rieva has been meeting with, consulting to and speaking to America’s small business owners for more than 30 years. She’s got an inside perspective on what entrepreneurs want and how to help them grow successful businesses.

* Press play above to listen to this weeks Podcast *

Even if you’re in business already, there are several gems that Rieva shares during this interview that will help you take your business to the next level. If you haven't started your business yet, this is one episode you definitely do not want to miss!

Subscribe on iTunes

In this episode of Business Brain Food you will learn;

** What Facebook and Bunnings have in common

** How to come up with a business name, and change your name if you got it wrong the first time!

** Why you need to take time away from the day to day running of your business

** The keys to starting your own business

** What needs to be in your business plan

** Why identifying frustrations will help you build a successful business

** Why being passionate about something is not a good reason to start a business

** The Secret to finding the idea to start a business

** Why you don’t have to be number 1 in the market

Resources mentioned in this episode:

** www.flyingsolo.com.au

** www.business.gov.au

** www.smallbizdaily.com

** Rieva Lesonsky has several books on Amazon

** Connect with Rieva Lesonsky on linkedIn

** twitter Rieva Lesonsky @Rieva

** Email Rieva Lesonsky

Additional Resources:

** BBF:024 Seven Keys to Business Success with Ben Fewtrell

** 5 Tips for choosing a Business Name

** Our top 4 tips to starting a business

** 4 Steps on how to create an effective business plan

Subscribe on iTunes

Leave us a review on iTunes

If you are listening to the Business Brain Food Podcast on iTunes and are enjoying it, we would love for you to leave us a review and let others no what you think. Simply click on the purple button above and follow the link to the iTunes store. There you will be able to click on the review tab and enter in your feedback. Any and all reviews are welcome and help us reach more listeners on iTunes.

Remember to go and find out more about Rieva Lesonsky and until next time, have a profitable day!

Cheers, Ben Fewtrell (02) 9811 5000

 

Direct download: BBF027_Rieva_Lesonsky_Start_Your_Own_Business.mp3
Category:general -- posted at: 12:00pm AEDT

Direct download: BBF026_Steer_Clear_of_the_Bull.mp3
Category:general -- posted at: 12:00pm AEDT

Make more Money with Effective Time Management with Ben Fewtrell

Managing time is actually impossible, You cannot stop the clock and you cannot add more hours to your day, instead of trying to manage time you need to put the effort into self-management.

* Press play above to listen to this weeks Podcast *

A wise man once told me you can spend all your money then you could make more but if you spend all your time it is gone for ever. The key to being successful and increasing the amount of money you make in your business is to ensure you're investing your time in the areas that are going to give you the best return on your investment.

Subscribe on iTunes

But unfortunately, in this digital age there are so many distractions competing for your attention it is easy to get caught up in things that don't help you achieve your goals. In this podcast episode I am going to share with you some of the key things that have enabled me to build a multimillion dollar business whilst keeping my working hours at a minimum

In this episode of Business Brain Food you will learn:

** How to combat the common business owner disease; no-onecandoitasgoodasmeitis

** How much time you should spend working on your business

** How to manage Time sucking distractions like e-mails and social media

** The best way to work out what to delegate or outsource

** How to adjust your mindset to become a time saving entrepreneur

** Where you should invest your time for the best return

** Three Time saving tips to make you more efficient than you ever thought possible

Resources mentioned in this episode:

** Join Ben Fewtrell at his Business Fast Track Seminar

** Visit the Time Trade Website

** Visit the Wunderlist website

** Visit the Audible website

** Visit the Chris Ducker website

** Visit the Virtual Freedom website

** Visit the Fiverr website

** Visit the Elance website

** Visit the 99 Designs website

Subscribe on iTunes

Do you have a question for Ben?

Do you have a burning business, sales or marketing question that you would like to ask Ben Fewtrell? Well here is you chance. Simply click on the tab to the right that says, 'Record you Question' or enter you question into the comments section blow. Your question will then be answered by Ben on a future episode of the Business Brain Food Podcast and you will also receive a free copy of Brad Sugars latest book, Buying Customers. It's a win win!

Until next time, have a profitable day!

Cheers, Ben Fewtrell (02) 9111 5000

 

Direct download: BBF025_Time_Management.mp3
Category:general -- posted at: 12:00pm AEDT

Seven Keys to Business Success with Ben Fewtrell

Succeeding in business takes more than just hard work, In this episode I will talk about the Seven Keys to succeeding in your business. After working with hundreds of different businesses in all types of industries there are certain things that are common between every successful business.

* Press play above to listen to this weeks Podcast *

I will talk about everything from the basic fundamentals of knowing your numbers, building a solid foundation, the importance of sales and marketing, why having a vision is so important and much much more.

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In this episode of Business Brain Food you will learn:

  • What are the basics you need to have in place to build your business
  • What Systems do you need in your business for efficiency
  • What key performance indicators you should use to monitor the performance of your business
  • Why you need to know how to recruit lead and manage a team
  • How to manage your time better

Resources mentioned in this episode:

Subscribe on iTunes

What do you think of the Podcast?

We would love to hear your feedback about the Business Brain Food Podcast so that we can continue to grow it into a valuable resource for business owners all over the world. So if you do have some thoughts, good or bad, please leave them below in the comments section and we will take them into consideration.

Cheers, Ben Fewtrell (02) 9811 5000

 

Direct download: BB024_Seven_Keys_to_success.mp3
Category:general -- posted at: 12:00pm AEDT

Exporting with Confidence with David Mumford

In this episode of the Business Brain Food podcast I speak to David Mumford from RBK Nutraceuticals about how he has built his successful exporting company. 85% of David's revenue comes from exporting his products outside of Australia. During this interview David will share some of his greatest lessons from exporting his products across the globe.

* Press play above to listen to this weeks Podcast *

David will also give you tips and tricks on where to go for help if you are considering exporting your products. If exporting is on your horizon this is one episode you do not want to miss.

Subscribe on iTunes

In this episode of Business Brain Food you will learn:

** What government support is available

** Why you need to adapt to each market around the world

** Why visiting trade shows can be fruitful or a waste of time

** How and why to do your homework on your importers before entering into an agreement

** Who to go to for help if you're just starting your exporting journey

Resources mentioned in this episode:

** RBK Nutraceuticals

** CamCard

** NSW Business Chamber

** TradeStart - Austrade

** Austrade, Export Market Development Grants

** Business Fast Track

Subscribe on iTunes

Join Business Brain Food on Stitcher

The new iPhone 6 has just been released and as the purple buttons above advertise, we are on iTunes. But for those people out there that don't use Apple products and use an Android device, you can find and listen to each episode of the Business Brain Food Podcast on Stitcher This is a great app and you will find our podcast and many other great ones there.

Until next time, have a profitable day!

Cheers, Ben Fewtrell (02) 9811 5000

Direct download: BBF023_Exporting_David_Mumford.mp3
Category:general -- posted at: 12:00pm AEDT

How to write your marketing plan with Ben Fewtrell

You have probably heard the saying that, 'if you fail to plan you plan to fail', having an effective marketing plan is key to any successful business and if you want to build your business and take it to the next level then this episode will be for you.

* Press play above to listen to this weeks Podcast *

In this episode I share with you a 7 step process that will show you how to write your marketing plan, after many many years in my own business and helping thousands of other business owners write an effective marketing plan I will share with you and easy step-by-step process that will make it possible for you to have your marketing plan completed today.

Subscribe on iTunes

In this episode of Business Brain Food you will learn:

** How to identify your target markets

** What are the most effective ways to reach your ideal client

** How to know whether or not you're marketing is giving you a return on investment

** How to utilise online marketing to attract more customers

** Why you need to be on social media

** How to create a compelling offer

** How to stop competing on price

** What strategies you should use to get your message out there

Resources mentioned in this episode:

** Sign Ben Fewtrell at BusinessRICH

** Join Ben Fewtrell at Business Fast Track

** Listen to the Andrew Griffiths Podcast

** Listen to the first Ben Fewtrell solo Podcast about Sales

** Listen to Brad Sugars discuss entrepreneurship

** Ben Fewtrell gives 5 Killer tips for creating a Marketing Plan - Video

Subscribe on iTunes

Share the Business Brain Food with a friend

Do you know a business owner, entrepreneur or someone that is passionate about business that would benefit by listening to the Business Brain Food Podcast? If so, we would greatly appreciate it if you could let them know. That way we can help educate more people about business and help everyone grow their business and live the life style that they want to lead.

Leave us a comment

Do you have any thoughts, opinions or questions about anything that Ben Fewtrell mentioned about helping you create a marketing plan, then leave it below in the comments section. We will read and reply to each one and would love to hear from you.

Thanks so much for listening and until next time, have a profitable day!

Cheers, Ben Fewtrell (02) 9811 5000

 

Direct download: BBF022_How_to_write_marketing_plan.mp3
Category:general -- posted at: 12:00pm AEDT

Your Book is your best Business Card with Andrew Griffiths

Andrew Griffiths is author of 12 best-selling business books and is an entrepreneur in his owns right. Andrew will be publishing his 13th book in early 2015 “The Power of Publishing” helping you to publish your knowledge and to become the key person of influence in your industry.

* Press play above to listen to this weeks Podcast *

During this interview, Andrew shares with you some of his greatest learnings over the last 14 years of publishing his own books, he’ll share why you should write your own book (even though it may seem an overwhelming amount of work). During this interview Andrew is super generous with his knowledge and you will walk away from this podcast with an enthusiasm to start writing your book with confidence.

He’s confident it will change your life, it sure has changed his!

Subscribe on iTunes

In this episode of Business Brain Food you will learn:

** Why you should write your own book

** Why a book is the best business card you can have

** What is self-publishing and how to do it

** How many words your book should be

** The 3 most important aspects of writing a great book

** What areas of the publishing process you should outsource

** Where to go for help if you need it

Resources mentioned in this episode:

** www.andrewgriffiths.com.au

** www.fiverr.com

** www.elance.com

** www.audible.com

** Stabbed Ego, A thugs journey to enlightenment - By Luke Kennedy

** http://businessfasttrack.com.au

Subscribe on iTunes

Did you love this episode of the Podcast?

If you loved this episode of the podcast and have any further questions for Ben Fewtrell or maybe even Andrew Griffiths, make sure to let us know. You can do this by submitting your question below in the comments section or by click on the tab to the right and recording your message. Not only will we answer your question in an upcoming episode of Business Brain Food but we we will also send you a copy of Brad Sugars latest book.

Leave us a review on iTunes

The other thing that you can do if you are enjoying this podcast is leave us a review on iTunes. This will allow us to hear your feedback and critique the show and help educate people who might be browsing for a great business podcast, that this is the one that they should choose.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

 

Direct download: BBF021_Andrew_griffiths_on_writing_book.mp3
Category:general -- posted at: 12:00pm AEDT

Get your Marketing Sorted with Tim Reid

Tim Reid, or more affectionately known as ‘Timbo’ is the host of Australia’s number one marketing show, ‘Small Business Big Marketing’. Tim spent 20 years in the corporate marketing world looking after global brands including Yellow Pages, Gillette and Dulux. He was marketing manager for Flight Centre and worked alongside Jim Stynes at Reach to bring to life their most profitable fundraising event ever raising over $1M.

* Press play above to listen to this weeks Podcast *

Tim has interviewed over 200 business owners on his show and is a successful business owner in his own right. During this interview you will hear about some of the successes that his guests have had and how you too can get your marketing sorted!

Subscribe on iTunes

In this episode of Business Brain Food you will learn:

** What is ‘Branding’ v ‘Building a Brand’

** Some simple but very effective marketing strategies

** What Tim calls ‘Helpful Marketing’ and why you need to know about it!

** 5 marketing success stories

Resources mentioned in this episode:

** timreid.com.au

** smallbusinessbigmarketing.com

** Subscribe to Timbo's show in iTunes

Subscribe on iTunes

Have Ben answer your question:

Like Rob did with his question in this weeks episode of Business Brain Food, you too can leave a message for Ben Fewtrell. If you have a particular business, sales or even marketing question that you can't seem to find the answer to; click on the 'Record your Question' tab to the right and tell us what it is. If your question is chosen, not only will it be answered by Ben but you will also get a copy of Brad Sugars latest book, Buying Customers.

Until next time, have a profitable day!

Cheers, Ben Fewtrell

Direct download: BBF020_Tim_Reid.mp3
Category:general -- posted at: 12:00pm AEDT

Leverage Online Reviews with Fiona Adler

Fiona Adler is a co-founder and CEO of Word Of Mouth Online. She is all about promoting businesses based on merit and holding dodgy businesses accountable. Fiona is on a mission to help consumers find great businesses, and help great businesses maximise their reputation.

* Press play above to listen to this weeks Podcast *

After renovating her own house, and wanting a better way to hire contractors to get the work done Fiona realised the opportunity to create an Australian online word of mouth platform and as a result, womo.com.au was born.

Subscribe on iTunes

During this interview Fiona shares with you several effective tips for leverage online reviews to grow your business.

In this episode of Business Brain Food you will learn:

** How to use online reviews as a marketing strategy

** How to handle negative reviews

** How to get more reviews from your current customers

** Why you need to find and claim your business on womo.com.au

Resources mentioned in this episode:

** www.womo.com.au

** www.yelp.com.au

** www.tripadvisor.com.au

** Get a free trial on the Happy Customers Program with WOMO, www.womo.com.au/signup

Subscribe on iTunes

Leave us a review

If you enjoying the Business Brain Food Podcast, we would love it if you could leave us a review on iTunes. This will help us educate more business owners and entrepreneurs, just like you, which is what this business podcast is all about.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

 

Direct download: BBF019_Fiona_Adler_WOMO.mp3
Category:general -- posted at: 12:00pm AEDT

Get More Sales with Ben Fewtrell

If you're looking to improve your sales skills, your conversion rate and the amount of new customers in your business then this podcast episode is for you. In this episode I am going to cover my unique seven step process that'll guarantee you more sales. Unlike every other episode, I won't be interviewing a guest, Instead I will take you through a process that I have developed over the last 20 odd years that guarantees to increase your conversion rate.

* Press play above to listen to this weeks Podcast *

During this episode I will help you discover that the secret to selling is never in the selling, the secret to selling is now about building a relationship with your prospect and getting them to a point where they want to buy from you. I'll explain how to build rapport with your prospect, get permission to ask for the sale, how to build the credibility so a prospect wants to buy from you, what questions to ask to get the answers you need and the best way to offer your solution and ask for the sale so you don't get a ‘No’.

Subscribe on iTunes

In this episode of Business Brain Food you will learn:

** How to make sure you have qualified prospects

** What areas of your sales process you need to monitor and measure

** Old selling techniques versus New selling techniques

** The difference between open ended and closed questions and why understanding this is important

** How to make the transition from having a conversation to filling out an order form

Resources mentioned in this episode:

** launchbusinessautomation.com

** www.infusionsoft.com

Get your Free Brad Sugars Book

If you would like a free copy of Brad Sugars, the world's number 1 business coach and found of ActionCOACH, new book 'Buying Customers' the ask Ben a business related question on the podcast. You may even have a question about Ben's 7 step sales process... To do this simply click on the 'Record Your Question' button and record your question. If selected, we will play it on the Podcast, answer your question and we will send you your new book.

Thanks for tuning in and until next time, have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF018_Get_More_Sales_Ben_Fewtrell.mp3
Category:general -- posted at: 12:00pm AEDT

Marketing Automation with Crystelle Topatan

Marketing automation is the newest technology when it comes to nurturing and managing your database. Crystelle Topatan has been working with Infusionsoft, a cloud based marketing automation program for several years and today is going to share with you how using these programs will at the ability for you to manage your data-base, nurture your database and sell to your database like you've never done before.

* Press play above to listen to this weeks Podcast *

If you're one of the few people that already use an automated marketing platform you'll love this podcast as it will help you uncover some of the amazing features within the program you currently use, if like most, you haven't started the journey down marketing automation and you're looking for a way to enhance your communication and contact with your database that is efficient and effective then get ready to take copious amounts of notes.

During this interview Crystelle will reveal her “ultimate life-cycle marketing” process that will help you generate more leads, convert those leads into paying customers, deliver your product or service systematically and consistently, automatically up-sell and most importantly… get lots of referrals!

Subscribe on iTunes

In this episode of Business Brain Food you will learn:

** What automated marketing is

** How to utilise software plug-ins to save you heaps of time

** What a lead magnet is and how to use it to drastically increased the number of leads coming into your business

** How to customise your messages to your database based on their behaviour

** One of the most untapped resources for your business when it comes to marketing

Resources mentioned in this episode:

** launchbusinessautomation.com

** www.infusionsoft.com

** www.dynamicsync.com

** wistia.com

** voxer.com

What do you think about Automation?

Do you have any questions for Crystelle about automating your marketing and business? If so leave them below or better yet, leave us a voice message to the right and we will play it in an upcoming episode of the show. Remember we are also giving people whose question gets played on the podcast, a free business book!

A big thank you!

A very big thank you to everyone that has left the Business Brain Food Podcast a 5 star review on iTunes. It is greatly appreciated and very important to helping us get this podcast out to more listeners. If you enjoy listening to this business podcast each week and haven't yet left us a review, jump into iTunes now and do that.

You would be doing us a big favour!

Subscribe on iTunes

Cheers, Ben Fewtrell

 

Direct download: BBF017_Marketing_Automation_Crystelle_Topatan.mp3
Category:general -- posted at: 12:00pm AEDT

Master Google Adwords with Iain Campbell

Many of you asked me to create an episode on how to use Google Adwords in your business. Iain Campbell runs one of my companies, Bizow Online and is super passionate about Adwords.

* Press play above to listen to this weeks Podcast *

Iain currently manages dozens of Adwords accounts for business people just like you and in this episode I get to quiz him on the ins and outs of Google Adwords. If you’re looking to get a grasp on how to use Adwords to get more leads into your business then this episode is for you!

Subscribe on iTunes

In this episode of Business Brain Food you will learn:

** What’s the biggest mistake people make when using Adwords and how you can avoid making it too!

** What PPC, CPM, SEO and SEM all mean

** How much you should expect to budget on Adwords

** What is ‘bidding’ and how does it works

** How to make sure your campaign is successful

** How to choose your keywords and refine them over time

** Do people really click on the ads? and much, much more.

Resources mentioned in this episode:

** bizowonline.com.au

** www.google.com.au/adwords

** www.lapseit.com

Subscribe on iTunes

What is your experience with Google Adwords?

Have you used Google Adwords online to market your business..? How did you find the experience? Did you see a return on investment or did you spend your entire budget for little to no return? Is there a Google Adwords related question that you would like to ask Iain as a result of listening to Episode #16 of the Business Brain Food Podcast? Leave your replies to any of these questions below in the comments section and we will be sure to respond to them.

Leave Business Brain Food a rating

If you are enjoing this busienss posdcast and each episode that Ben Fewtrell is bringing to you we would really appreciate it if you could leave us a review. It doesn't matter what platform you are using, iTunes or Stitcher, you will be able to leave us a review and help share your experience with potential listners.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

Direct download: BBF016_Master_Google_Adwords_Iain_Campbell.mp3
Category:general -- posted at: 12:00pm AEDT

Avoid Unfair Dismissal Claims with Natasha Hawker

Natasha Hawker has been in the HR industry for 18 years and in this time has worked in many countries and has personally had the task of terminating many employees.

* Press play above to listen to this weeks Podcast *

Unfair Dismissal is one of the areas of business that is misunderstood by many people, in this episode Natasha will help to make the complex simple and help you understand what your rights are, and the best way to make sure you’re protected in the event that you do need to let someone go! Subscribe on iTunes In this episode of Business Brain Food you will learn:

  • What is deemed as ‘Unfair Dismissal’
  • One thing you must do when meeting with an under performer to protect yourself
  • How many warning you do, or don’t have to give an employee that is not performing
  • How big your business needs to be before the ‘rules’ change for you
  • How long an employee has to be with you before they are able to lodge an unfair dismissal claim
  • How to calculate the costs of an unfair dismissal claim for you

Resources mentioned in this episode:

Subscribe on iTunes

Do you have an Android phone?

If you have an android phone and don't utilise iTunes but still want to subscribe to the Business Brain Food Podcast, you can do so via an application called Stitcher. Visit the link and start listening today! Until next time, have a profitable day. Cheers, Ben Fewtrell

Direct download: BBF015_Unfair_Dismissal_Natasha_Hawker.mp3
Category:general -- posted at: 12:00pm AEDT

Podcasting in Business with John Lee Dumas

EntrepreneurOnFire is a top ranked, 7-day a week business podcast, hosted by John Lee Dumas, interviewing today’s most successful and inspiring Entrepreneurs. Since EntrepreneurOnFire’s launch in September of 2012, John has inter-viewed people like Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss, Chris Brogan and over 500 inspiring Entrepreneurs.

* Press play above to listen to this weeks Podcast *

Entrepreneur on Fire is a business that generates over $200,000 per month in revenue, during this interview John shares with you how he has built his podcast into one of the most successful podcasts on the planet.

Subscribe on iTunes

In this episode of Business Brain Food you will learn:

** How podcasting can help you reach out to your audience.

** How to use podcasting even if you’re a small business.

** How John decided what other products and services to offer his customers.

** What his USP is and what he believes is the key to the success of his business.

** Why Podcasting can help you reach a new demographic.

** The search engines and directories that will help you reach thousands of potential customers.

Resources mentioned in this episode:

** www.entrepreneuronfire.com

** www.apple.com/itunes

** podcastersparadise.com

** podcastanswerman.com

** www.smartpassiveincome.com

** The Compound Effect, Darren Hardy: thecompoundeffect.com

** Schedule Once: www.scheduleonce.com

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Subscribe on iTunes

Subscribe to the Business Brainfood Podcast

If you enjoyed this episode and would like to listen in each week to Ben Fewtrell interviewing an inspirational business figure, you can do so by subscribing to our iTunes or Stitcher feeds. This will mean that you will never miss an episode of this great business podcast.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

Direct download: BBF014_John_Lee_Dumas_EOF.mp3
Category:general -- posted at: 12:00pm AEDT

Succession Planning and Business Exit Strategies with Craig West

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. As the author of 3 books on the topics of exit planning, employee share ownership plans and asset protection, Craig is a wealth of knowledge when it comes to setting your business up for the future!

Subscribe on iTunes

In this episode of Business Brain Food you will learn:

** Why you need a plan in your business and why your plan should be mapped to your exit strategy

** How to use Employee Share programs to incentivise, motivate and get your employees involved in growing your business.

** Why you need to think about your exit strategy 5 to 7 years ahead of time.

** How to value your business.

** How to maximise the value of your business.

** What type of buyer you should look for when selling your business.

Resources mentioned in this episode:

** The 4 hour work week - Timothy Ferris

** successionplus.com.au

** referron.com

** fiverr.com

** elance.com

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Subscribe on iTunes

Ask Ben a Question!

If you have a question relating to your business that you would love to get some advice on, then ask Ben. If selected, your question will be played during the show and answered by Ben on the show. To ask a question, simply click on the tab on the right hand side of the page that says 'Record your Question', state your question, hit submit and listen into see if Ben answers your question. It's that simple.

Until next time, have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF013_Craig_West.mp3
Category:general -- posted at: 12:00pm AEDT

How to Present with Michelle Bowden

Refined over two decades with many thousands of delighted clients. Michelle Bowden’s presentation and persuasion skills training solutions are unique in their content, approach and results.

As the author of, ‘Don’t Picture me Naked!’, ‘STOP! Your PowerPoint is Killing me!’ and the best selling book, ‘How to Present’ – the ultimate guide to presenting your ideas and influenc-ing people using techniques that actually work. Michelle is a wealth of knowledge when it comes to being an effective presenter.

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This episode is for anyone who has to present whether one on one or one to many. If you need to make a presentation with the outcome of persuading someone or a group change their think-ing, this is one episode you do not want to miss!

In this episode of Business Brain Food you will learn:

** How to overcome your nerves and become more comfortable presenting.

** Michelle smashes the ‘More people fear public speaking than death’ myth.

** The best way to intro yourself for an impactful start to your presentation.

** How to engage the audience

** The 4 elements to a persuasive presentation

** How to handle a heckler!

** Plus much, much more.

Resources mentioned in this episode:

** michellebowden.com.au

** www.myfitnesspal.com

** www.stephaniedowrick.com

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Subscribe on iTunes

Did you like this Episode?

What did you think of Episode 12 of the Business Brain Food Podcast with our special guest, Michelle Bowden? Feel free to let us know what advice you found the most helpful or maybe this podcast has prompted a new question about presenting that you would like answered. Either way, put it below in the comments section where we can continue this discussion.

As always, you can subscribe to this business podcast on iTunes or Stitcher so that you never miss an episode.

Until we speak next, have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF012_Michelle_Bowden.mp3
Category:general -- posted at: 12:00pm AEDT

Perfect your Online Presence with Iain Campbell

With Jargon like SEO, PPC, Blogs, Rankings, Adwords, Facebook, Linkedin etc and Google changing the rules more often than the weather changes, it can get confusing when it comes to deciding when and where you spend your time and money online.

10 years ago you would get away without putting too much thought into your online presence, now, if you’re not keeping up to speed with all things online, your competitors are, and this is costing you business!

Iain Campbell shares with you how to make sure everything from your email marketing to your website are effective and gives you his insights into where to start, jam packed with tactical tips on improving your online presence, this episode of Business Brain Food is a ‘Must Listen’ for EVERY business!

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In this episode of Business Brain Food you will learn:

** What you’re doing that Google is penalising you for

** What areas to focus on if you have limited time available

** How to maximise the return form your website

** Why online marketing is an integral part of your marketing strategy

** How blogging, Youtube, Linkedin and other social media channels can help your SEO page ranking

Resources mentioned in this episode:

** bizowonline.com.au

** responsinator.com

** mailchimp.com

** cycloramic.com

** greatvaluewebsite.com.au - Get your Website from just $97 a month!

Subscribe on iTunes

Ask us a Business question that is troubling you

If you have a question about an aspect of Business that might be troubling you, then ask Ben Fewtrell and he will answer it on the Podcast. To ask a question simply click on the 'Record your Question' tab to the right and speak your question. Then listen into the Business Brain Food Podcast to hear Ben answer it for you.

In addition if you are loving these episodes and are getting lots of great information from it, leave us a rating in iTunes. This helps us spread the message and is greatly appreciated.

Until the next episode, have a profitable week!

Cheers, Ben Fewtrell

 

Direct download: BBF011_Perfect_Your_Online_Presence_Iain_Campbell.mp3
Category:general -- posted at: 12:00pm AEDT

Play a Bigger Game with Rowdy Mclean

Rowdy McLean likes to live life on the edge. He challenges the average and interrupts the status quo. Playing a Bigger Game is Rowdy McLean’s life story, overcoming adversity and challenges to achieve remarkable results.

He has played professional sport, run marathons, climbed mountains, broken world records and He retired at just 34. His book “Play a Bigger game” was featured at this years London book fair and has been published in 7 countries.

A down to earth, “Fair dinkum” type of guy, he is the sort of person anyone would want on their team.

During this interview, Rowdy will share his insights of why people fail and how you can make sure you succeed!

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In this episode of Business Brain Food you will learn:

** Setting Goals v Kicking Goals

** Why you’re not achieving your goals

** Rowdy’s 4 step process to kicking your goals

** Why you need Non-Negotiables in your business

Resources mentioned in this episode:

** www.rowdy.com.au

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Subscribe on iTunes

Subscribe to the Business Brain Food Podcast

If you are enjoying this Podcast and would like to be notified and listen to upcoming episodes, then make sure you 'Subscribe' in iTunes or Stitcher. While you are there, help us spread the word and help other businesses minded people learn more to earn more by leaving us a review. This helps our rankings inside of these great channels and promote the podcast.

Have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF010_Play_A_Bigger_Game_Rowdy_Mclean.mp3
Category:general -- posted at: 12:00pm AEDT

Future Proofing Your Business with Troy Hazard

There are few situations in the business world that Troy Hazard has not experienced and survived. He has founded and nurtured eleven businesses over two decades, has turned around businesses that were making enormous losses and has consulted to countless successful companies including Goodyear, Baskin & Robbins, Subway, Fisher & Paykel and many more.

He is one of the few Australians to crack the competitive talk television market in the USA with his business talk show, ‘Gettin’ Down 2 Business’ broadcasting on the BizTV Network, Time Warner Cable and TiVo, broadcasting into 35+million homes each week.

Troy also has an Amazon best-selling business book, 'Future-Proofing Your Business: Real Life Strategies to Prepare Your Business for Tomorrow, Today!'

Troy is a down to earth Aussie with a great story, I know you will love this interview!

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In this episode of Business Brain Food you will learn:

** The key to setting your company vision and enrolling those around you

** What to do to future proof your business

** Tips to reconnect with your vision and purpose

** How to create your personal vision

** How to get ready for the next ‘Financial Crisis’

Resources mentioned in this episode:

** www.troyhazard.com

** https://vimeo.com/87735636

** http://www.amazon.com/Future-Proofing-Your-Business-Strategies-Tomorrow

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Subscribe on iTunes

Subscribe to the Business Brain Food Podcast

If you are enjoying this Podcast and would like to be notified and listen to upcoming episodes, then make sure you 'Subscribe' in iTunes or Stitcher. While you are there, help us spread the word and help other businesses minded people learn more to earn more by leaving us a review. This helps our rankings inside of these great channels and promote the podcast.

Have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF009_Future_Proofing_Your_business_Troy_Hazard.mp3
Category:general -- posted at: 12:00pm AEDT

From immigrant to $50 million a year Entrepreneur with Martin Martinez

A few years after arriving in Australia with less than $3,000, Martin Martinez completed High School before pursuing a career in corporate Australia. After quickly realising that working for someone else wasn't right for him, he left his job to help his parents manage a dwindling French Patisserie which he helped turn around within a few months.

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Martin’s next challenge was to find the capital to start his own business. Returning to the corporate world at Star City Casino where Martin rapidly moved up the ladder. Within a couple of years he was asked to play a key role in the installation of poker on the casino floor. This experience gave Martin the impetus to launch the Australian Poker League in 2005 which became the world’s largest poker franchise with over 120 territories in two countries, generating over $50 million a year in revenue!

In this interview, Martin shares with you not just his story of success, but also his few years following the sale of his multi million dollar company where he suffered losses and struggled to make his businesses fly.

In this episode of Business Brain Food you will learn:

** Why you should trust your gut

** How being honest with yourself will make you money

** How luck can often be a factor of success

** How to manage creditors if you have cash flow issues

** Why tenacity is vital for you as an entrepreneur

Resources mentioned in this episode:

** www.entrepreneurcard.com.au

** http://au.linkedin.com/in/martinmatinezau

** martin@entrepreneurcard.com.au - mention the BBF Podcast for a special membership rate.

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner robturner@ozemail.com.au

  • Subscribe on iTunes

    Do you have a question for the Ben?

    If you are listening to this or any other of the Business Brain Food Episodes and have a burning business, sales or marketing question, then let Ben know. Simply record your question by clicking on the tab to the right of the screen or submitting the question via the form on our contact page and if selected, we will answer it in an upcoming podcast.

    Until next time, have a profitable day!

    Cheers, Ben Fewtrell

Direct download: BBF008_Martin_Martinez_shares_his_Story.mp3
Category:general -- posted at: 12:00pm AEDT

Mastering Linkedin with Alex Pirouz

In this episode of Business Brain Food we talk to Alex Pirouz from Linkfluencer on how to master Linkedin. With so many different social media channels looking to steal your time, Alex will show you why LinkedIn makes good marketing sense and how you can use LinkedIn to gain more customers.

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As founder of Linkfluencer Alex now spends majority of his time focusing on the strategic direction and growth of the business to change the way entrepreneurs and business owners market their business through the effective use of LinkedIn as a marketing tool.

PLUS! I have my very first recorded listener question.

In this episode of Business Brain Food you will learn:

** 3 Reasons you should be using LinkedIn

** Alex Pirouz’s 3 step process for getting a result

** How to make sure your LinkedIn Profile is Compelling

** What to put in your heading and summary to attract the right connections

Resources mentioned in this episode:

** www.linkfluencer.com/linkedinmastery

** www.linkedin.com Eat That Frog - Brian Tracy

** Getting Things Done - David Allen

** 7 Habits of Highly Effective People - Stephen R Covey

** www.wunderlist.com

** Evernote

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Let us know what you thought?

If you have any questions that came out of listening to this episode of Business Brain Food with Alex Pirouz, we would love to answer them for you. Simply leave them down below in the comments section, or better yet, click the 'Record your Question' tab on the right hand side and record your question in a voice memo. I will then play that on one of the upcoming episodes and answer it for you.

If you would also like to have future episodes downloaded straight to your iTunes account, so that you never miss an episode, then click on of the purple buttons and subscribe.

Until next time, have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF007_Mastering_Linkedin_Alex_Pirouz.mp3
Category:general -- posted at: 12:00pm AEDT

The Sky is Not the Limit with Matt Hall

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With lessons learnt and tales told from a life in aviation that includes going to combat, evading missiles over Iraq, life in the Red Bull Air Race and countless near death experiences, Matt Hall will take you on a journey that is inspirational, motivational and educational, Matt shares his thoughts about risk management, preparing to succeed and teamwork and how he has applied this to several of his own businesses.

In this episode of Business Brain Food you will learn:

** Why it is important to diversify where your income comes from.

** A simple tool to remind you of ‘why’ you set off on your journey in the first place.

** The importance of having a great team and keeping your mid focused on the job at hand.

** Why you shouldn't try to erase your failures, but rather embrace them and make sure you don’t fall into the same trap again.

Resources mentioned in this episode:

** www.matthallracing.com

** www.wunderlist.com

** The Sky is Not the Limit - Matt Hall with David Lyall

Subscribe to our Podcast

Subscribe on iTunes

Did you know that we are now on iTunes and Stitcher? If you found this podcast both informative and enjoyable then make sure to subscribe so that you can stay up to-date with each podcast as they come out. While you are there we would also appreciate any reviews and ratings that you feel like giving.

Have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF006_Chasing_your_Dreams_Matt_Hall.mp3
Category:general -- posted at: 12:00pm AEDT

Billionaire in Training and the Mindset of an Entrepreneur with Brad Sugars

Subscribe on iTunes Widely recognized as the world's top Business Coach, Brad Sugars has personally coached thousands of companies and their owners to greater success and leveraged his proven system to grow ActionCOACH into an award winning franchise organization. ActionCOACH has been awarded the #1 Business Coaching Franchise in the World every year since 2004 (Entrepreneur Magazine), and is currently ranked the #76 Franchise in the World (Entrepreneur Magazine). The company was also named Best Overall Company in North America (Stevie Awards) and has received dozens of other awards.

While Brad no longer provides one-on-one Business Coaching services himself, his ActionCOACH franchise organization of over 1,000 Business Coaches in 53 countries provides weekly coaching to over 15,000 companies and is the most recognized name and the leading Business Coaching Company in the world. In this interview Brad shares his thoughts on his Entrepreneurial Ladder and the mind shift required to start, build and run your own successful company. In this episode of Business Brain Food you will learn:

** Contrary to common belief… Why Entrepreneurs aren't risk takers

** What steps you need to take to have a business that works without you (and how long it should realistically take)

** That there isn't just one thing that will make you a successful business owner

** The different thinking between ‘Self Employed’ and ‘Entrepreneur’

** PLUS you will hear from Shane Conlon, a long term client of ActionCOACH. He shares his business growth journey from a Tradie on the tools to becoming the leader of a team of 18 employees.

Resources mentioned in this episode:

** www.bradsugars.com

** www.ntsaustralia.com.au

** Billionaire in Training - Bradley J Sugars

** brainfood@actioncoachanz.com

Subscribe to the Business Brain Food Podcast on iTunes

If you have just stumbled across this Podcast, we would love you to jump over to iTunes and subscribe so that you never miss an episode. We share an episode of the podcast every Wednesday with heaps of great business advice and ideas. Like wise if you are finding the information to be informative and helpful, let everyone know by leaving a review in iTunes. Subscribe on iTunes

Send us a Question:

We would love to hear from you if you have any questions around any aspect of business that might be troubling you! To do this, simply click on the 'Record your Question' graphic on the side of the page and leave us a voice message. If selected we will play it during the show and then answer it your question for you. Until next time, have a profitable day! Have a profitable day! Cheers, Ben Fewtrell

Direct download: BBF_005_Brad_Sugars.mp3
Category:general -- posted at: 12:00pm AEDT

Eliminate Personal Sales Rejection with Ari Galper

Ari Galper is the World's #1 Authority on Trust-Based Selling and the Creator of Unlock The Game®, a new sales mindset and approach that overturns the notion of selling as we know it today.

Ari’s mission is to help business owners, entrepreneurs and sales professionals, break through their fears of selling as well as create a better lives for themselves, their families and, of course, their clients. Unlock The Game is quickly becoming a the standard for how to create genuine trust for anyone who sells a product or service. During this Interview Ari shares real examples with you and roles plays some of the situations you may find yourself in during a sales call or meeting. I really enjoyed discussing this ‘new’ way of selling and I am sure you will enjoy hearing about how you can reduce any sales resistance, stop rejection all together and eliminate the ‘its a numbers game’ mindset!

BONUS - At the end of the interview Ari gives you access to $300 worth of lessons for FREE!

In this episode of Business Brain Food you will learn:

** Eliminate pressure and tension from the sales process

** Rip up your sales scripts and easily get your message across

** Stop chasing prospects and gain the respect you deserve

** Get rid of your "fear of phone" once and for all

** Stop "pitching" and start problem solving

** PLUS much, much more!

Resources mentioned in this episode:

** www.arigalper.com

** www.unlockthegame.com

** 80/20 Sales and Marketing - Perry Marshall

** www.simpleology.com

Business Brain Food is now on iTunes!

We are really excited to announce that the Business Brain Food Podcast is now on iTunes! If you use or even if you don't use iTunes to download and listen to podcasts, jump into the iTunes Store and search for 'Business Brain Food'. You will then find a list of our podcast episodes, up to four now, and you will be able to subscribe and have our podcast downloaded each week. We would also really appreciate any comments in iTunes. So if you do like this podcast, it would be fantastic if you could please let others searching in iTunes know by leaving a recommendation/comment. That way we can spread the message and help more business people run their business. Until next time, have a profitable day! Cheers, Ben Fewtrell

Direct download: Ep4_BBF_AriGalper.mp3
Category:general -- posted at: 12:00pm AEDT

Paul Slezak, Recruitment Secrets Exposed

Paul Slezak is a co founder of RecruitLoop, an online recruitment platform changing the way recruitment works by providing employers with a totally flexible and stress free recruitment solution charged at an hourly rate.

With nearly 20 years in the recruitment industry and having worked for both an international publicly listed group as well as a global niche recruitment business, Paul has been a hands-on recruiter, manager, trainer, coach, mentor, and regular speaker for the industry across Australia, Asia, Europe and North America. Paul is also a regular freelance journalist and presenter at universities.

In this interview I chat to Paul about how to attract and recruit the right people in your business. You'll love the GOLD you get from this interview, it will make your life easier when it comes to recruiting your next team member.

In this episode of Business Brain Food you will learn:

** How to prepare way before you place a recruitment ad

** How Phone Screening will save you hours of your time!

** How to run your interview to help you make a better hiring decision

** PLUS.. much, much more.

Resources mentioned in this episode:

** www.recruitloop.com/resources - A collection of FREE guides of templates, guides and eBooks to make recruiting easier

** Everything’s Alright (Song et the end) - Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner, robturner@ozemail.com.au

Did you pick up any Recruitment Tips?

Were there any particular points during this Business Podcast that really resonated with you and might be something that you will implement in your recruitment process? If there was, we would love to hear about it... Simply pop your thoughts down below in the comments section and share with everyone your leanings.

Until next time... Have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: Ep3_Business_Brain_Food.mp3
Category:general -- posted at: 12:00pm AEDT

Jen Harwood shares her keys for successful networking

Jen Harwood (aka The Jenerator) is the Author of ‘The Art of Networking’, and has trained thousands of people on how to get the most out of networking events. If you’re looking to increase the results you get from going to networking events this episode is for you!

During the interview we learn something super quirky about Jen, and of course, a plethora of Networking Gold! Jen shares with you her tips and techniques to get the most out of hitting the business networking scene.

In this episode of Business Brain Food you will learn:

** How to prepare yourself before entering the room

** A neat trick with Business Cards that will help make your follow up super effective

** How to join an established group of people at an event and even change the subject!

Resources mentioned in this episode:

Help us spread the word!

The Business Brain Food Podcast is only new, so help us spread the word by sharing it with others that you think might be interested. This podcast is for anyone that is interested in Business and taking their Business to the next level. You can do this by either sending them a link to this episode or click on one of the social media icons below to share it with your friends their.

Each share is greatly appreciated.

Cheers, Ben Fewtrell

Direct download: Ep2_Business_Brain_Food.mp3
Category:general -- posted at: 12:00pm AEDT

Mr WOW Factor Spills the beans on attracting more Clients!

[powerpress] John Dwyer (mostly known as "JD") is regarded as Australia's Leading Business Marketeer. His sales-stimulating ideas for businesses have blown the lid off conventional marketing thinking. Why? Because he has developed scores of "outside the square" marketing strategies that help you better position your product, build "wow" and make lots more money!

He is the guy that was responsible for bringing Jerry Seinfeld out of retirement for the Greater Building Society and is my VERY FIRST guest for Podcast episode number one of Business Brain Food. During our chat, John shared his Wheel of WOW Client attraction system with me and gave dozens of golden nuggets that will help you grow your business. It was a fun and relaxed interview that I am sure you will enjoy as much as I did! In this episode of Business Brain Food you will learn:

** Why you have to take the prospects ‘Eye off the Price’

** The importance of having a great home page on your website

** John’s 5 point Problems/Solution formula

Resources mentioned in this episode:

** www.theinstituteofwow.com

** www.fuelyoursales.com.au

What did you think?

What did you think about the first episode of Business Brain Food? Let us know by simply leaving your feedback in the below comments section and we will take it into consideration for future episodes. Until then, have a profitable day! Cheers, Ben Fewtrell

Direct download: Episode1_Business_Brain_Food.mp3
Category:general -- posted at: 12:00pm AEDT