Business Brain Food

How a Young Entrepreneur Handles Rapid Growth with Genevieve George

We all have heard about young entrepreneurs who hit the big time due to their fast-growing businesses. To name just a few … Mark Zuckerberg/Facebook, Andrew Mason/Groupon, and Matthew Mullenweg/WordPress. Such instances have changed the dynamics of the workforce. It is no longer about finding a career, but thinking about what you want to get out of your life, not just your career.

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Is there something you need, but there are no resources? That is a great opportunity to start a business. It’s not easy, but get out there and give it a go! Try new things. You only live once… That’s exactly what 23-year-old Genevieve George did! In 2012, she started OneShift, an online jobs network company that matches employees with employers. Now, she has more than 40 employees, and her company has won several awards. What does someone go through when growing a business? What are the “ins and outs”? What are the risks? There are four main aspects regarding business growth:

** Employees: As you grow your business, you will need more people. You will need to have training, job descriptions, advertisements, and other items in place. A lot goes into hiring people!

** Money: New business owners will burn through money to pay for equipment, offices, employees, and other items.

** Plan: Make sure to have a business plan in place. Identify your company’s goals, predict what may happen in the future, pay attention to trends, determine a budget, etc. Then, make sure to regularly review your business plan.

** Profits: As you grow your company, keep an eye on your profits. You can use your profits to pay for expenses (which will increase). Of course, make sure your company is making profits!

In this episode of Business Brain Food you will learn:

** Challenges arise during fast business growth

** The importance of hiring and retaining employees

** Costs and expenses are necessary to grow a business

** How to plan for your company’s future

** Why to keep track of profits

** About surrounding yourself with mentors

** How to review performance and feedback

** How to use public relations and social media

Resources mentioned in this episode:

** OneShift

** OneShift Blog

** E-Commerce Leaders Playbook

Subscribe on iTunes

Are you thinking about starting a business?

Use the tips and advice provided in this podcast to get going! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell


Partner Up Marketing with Simone Novello

Marketing is difficult to do. It is unpredictable and risky. It takes some work to get it right. And if you are going to succeed, you can’t do it alone! It is time to partner up. Learn to schmooze and have great experiences together.

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Simone Novello shares her 6-step process for partnering up with similar businesses or businesses with a similar target market to accelerate your business’ growth. Novello runs a company called PartnerUp, which helps develop and implement strategic partnership and alliance partnership marketing. She takes the guess work out of partnerships! Partnerships are built on trust. The three golden rules for successful partnerships are to have a(n):

  1. Win-win approach
  2. Aligned target market
  3. Value alignment

The biggest mistake made in partnering up is not having the right mindset. You can’t partner when you are desperate. Other mistakes include thinking your business is too small to have a partner; you are ill-prepared for the partnership; and you approach the wrong partner at the wrong time. Finding the right partnership can lead to a fabulous return on investment for your business! In this episode of Business Brain Food you will learn:

** The definition of strategic and alliance partnership marketing

** About mistakes made with partnerships

** Golden rules for partnerships

** Why business and growth plans and strategies are important

** About the different types of partnerships

** How to use selective generosity

** A 6-step process to partner up

Resources mentioned in this episode:

** partnerup.com.au

** partnerfast.com.au

** actioncoachanz.com/rp

** businessfasttrack.com.au

** dlea.com.au

** aussie.com.au/about-us/meet-john-symond.html

Subscribe on iTunes

Are you ready to partner up?

Use the 6-step process discussed in this podcast to develop a successful partnership. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell

Direct download: BBF040_Partner_Up_Marketing_Simone_Novello.mp3
Category:general -- posted at: 12:00pm AEST

Daniel Flynn – Thankyou Group

Are you thirsty? Go to your refrigerator to get a bottle of water or to your tap to fill a glass with water. Do you take that clean water for granted? Thousands of children die every day from water-borne disease and 900,000 million people don’t have access to clean water.

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Daniel Flynn is a co-founder and managing director of the Thankyou Group, which was created to provide clean water to people in third-world countries where clean water was not available. Thankyou utilises a social enterprise business model. The company distributes profits quarterly and 100 percent of its profits go to funding aid and development projects.

Thankyou is a business. It’s about making money, but for a greater purpose.

Cone Cause Evolution Study reported the following:

** 83% want more products, services, and retailers they use to support causes

** 88% find it acceptable for businesses to engage a cause or issue in their marketing

** 90% want companies to tell them how they are supporting causes

** 85% possess a more positive impression of a product or brand when it supports a cause they care about

If you are thinking about supporting a cause, do it! Everyone in a business can make a global impact—changing the world in a simple way—but it has to be a genuine effort and not just to boost sales. Thankyou’s success didn’t happen overnight. Flynn and his team members struggled and worked hard, and even experienced some failures. It was a roller coaster journey that helped Thankyou figure out what needed to happen to go enter the mainstream markets and be successful!

In this episode of Business Brain Food you will learn:

** Whether cause marketing is worthwhile

** Results from the Cone Cause Evolution Study

** How to get your product in major stores

** How to use social media to promote your product

** From failures and challenges and to never give up

** About expanding product lines and brand awareness

** How to execute ideas

** Why it is important to work as a team

Resources mentioned in this episode:

** www.thankyou.co

** www.thankyou.co/water

** facebook.com/thankyougroup

** twitter.com/thankyou_group

** instagram.com/thankyougroup

** www.dmn3.com/dmn3-blog/cause-marketing-supporting-a-cause-is-good-business

** www.facebook.com/7Eleven

** www.richdad.com

Subscribe on iTunes

What are you passionate about?

How do you want to change the world? Use the tips offered in this podcast to create a business that focuses on helping a specific cause that matters to you. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF039_Daniel_Flynn_ThankYou_Group.mp3
Category:general -- posted at: 12:00pm AEST

Leverage Social Media Content Marketing with Trevor Young

Social media is a marketing strategy. But how do you utilize and leverage social media to become a subject matter expert and build your business?

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Trevor Young is a public relations (PR) warrior who uses social media to put money in the bank. He wrote a book titled, “microDOMINATION.” It describes how to leverage social media and content marketing to build a mini-business empire around your personal brand. Blogs, podcasts, and videos are some of the ways to participate in social media. If you are not sure where to start, then start a blog to share your knowledge and thoughts.

It is important to build an audience and community around your brand by providing social media content that is helpful, useful, and valuable. How is the information you provide going to help people? It is a matter of quality over quantity when it comes to content.

You need to attract people who are interested in your thoughts and beliefs. If they follow you, the people are the ones who determine leaders and experts. Your reputation is built over time. People will share your content and recommend you to others. Build your personal brand over a period of time, and that is when the opportunities start coming.

Today, marketing forces businesses to think about and listen to their audience: What’s in it for them when it comes to your products and business?

In this episode of Business Brain Food you will learn:

** Ten life hacks you can use to become more productive in your business

** How social media is used to earn money and profits

** About successful social media experts like Darren Rowse and Gary Vaynerchuk

** How to become an subject matter expert

** Why it is important to create useful and valuable content

** How public relations has changed due to the Internet and social media

** How to build an audience and community around your brand

** How to find time to be consistent on content creation

Resources mentioned in this episode:

** www.trevoryoung.me

** twitter.com/trevoryoung

** www.trevoryoung.me/rr-podcast-guests/

** www.rescuetime.com

** productivemag.com

** www.wunderlist.com

** meetedgar.com

** hootsuite.com

** getcoldturkey.com

** inboxpause.com

** www.barnesandnoble.com/w/tipping-point-malcolm-gladwell/1100221685?ean=9780316346627

** www.garyvaynerchuk.com

** www.problogger.net

** blog.firebrandtalent.com/about

** www.davidmeermanscott.com

** www.podlegal.com.au

** jaybaer.com/about-jay

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Use Social Media

Use the tips mentioned in this podcast to take your business to the next level by utilizing social media! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell

 

Direct download: BBF038_Leverage_Social_Media_Content_Marketing.mp3
Category:general -- posted at: 12:00pm AEST

Bounce Forward with Sam Cawthorn

Everyone has problems – at work and in life. Sam Cawthorn discovered success from his adversity and overcoming tough times. He was a sales representative who fell asleep at the wheel and was hit by a semi-trailer truck. He was in the hospital for more than five months and was told he might not survive or walk again. He was in a wheelchair for a year, and his right arm was amputated.

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There are three main ingredients to focus on during difficult times:

  1. Proximity: Surround yourself with positive and supportive people (wife, parents, children, etc.).
  2. Leverage Happiness: Learn and decide to be grateful and happy rather than bitter and depressed.
  3. Bounce Forward and Not Back: Don’t go back to where you have been. Instead, the toughest times generate growth.

Sam Cawthorn realised he was alive for a reason and purpose. He has a valuable message to share and wants to help people with their own personal transformation. To describe his journey of self-discovery, he is now a motivational speaker and has written several books, including Bounce Forward. Also, he has partnered with Google to create the Institute for Professional Speakers, which teaches people all aspects involved with public speaking.

In this episode of Business Brain Food you will learn:

** How to bounce forward, not back

** Tips to stand out as a person of influence

** Why it is important to have mentors

** The need for your message to have value

** How to deliver your message through social media, books, and other outlets

** How to connect with and engage target audiences

Resources mentioned in this episode:

** www.samcawthorn.com

** www.samcawthorn.com/shop

** www.instituteforprofessionalspeakers.com

** www.samcawthorn.com/professional-speakers/2014-q3-c/

** caringforpeople.org

** www.hiahomeshow.com.au

** www.blackdoginstitute.org.au

Subscribe on iTunes

Are you okay?

Having a bad day at work? Did you get sad news about a family member? Everyone experiences tough times. You can use this podcast to bounce forward. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell

Direct download: BBF037_Bounce_Forward_Sam_Cawthorn.mp3
Category:general -- posted at: 12:00pm AEST

From Unknown to Expert with Catriona Pollard

CP Communications founder Catriona Pollard shares information on how to go from being an unknown to an expert in any field. She knows just how to do that because she went from being an unknown in the public relations (PR) field to becoming an expert and is now known as one of the Top 100 PR people to follow on Twitter and a PR leader, mover, and shaker in Sydney.

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Pollard started with nothing when figuring out how to grow her business. She realized that she needed to step into the spotlight and own her expert knowledge. She built trust and recognition by sharing her stories and experience. Through personal development and growth, she developed a system and wrote a book on how to become a recognized expert.

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Her 5-star system for becoming an expert focuses on:

  1. Identify Purpose and Motivation: Why do you want to share your experience?
  2. Set the Scene/Stage: What do you do? Develop your personal brand by creating an elevator statement, key messages, biographies, and other foundation items. The words you use should be heard, remembered, and repeated.
  3. Turn on the Spotlight: Develop a personal Web site and blogs to share your stories and experience.
  4. Utilize the Media/Journalists: Learn how the media and journalists work and what sparks their interest. Use tactics to get journalists to write about you.
  5. Own Your Expertise: Grow your role as an expert through various social media outlets.

In this episode of Business Brain Food you will learn:

** How to go from an unknown to an expert in a specific field

** To use a 5-Star system to become an expert

** To identify your purpose and motivation for becoming an expert

** How to use blogs, Web sites, networking events, and other resources to promote your personal brand

** What to do to get the media and journalists to write about you

** How to become a thought leader and influencer

Resources mentioned in this episode:

** http://www.catrionapollard.com/

** https://twitter.com/CPCPR/

** http://www.cpcommunications.com.au

** https://www.facebook.com/cpcommunications

** https://www.youtube.com/user/PublicRelationsTips

** http://actioncoachanz.com/bbf012-how-to-present-with-michelle-bowden

** https://publicrelationssydney.com.au/

** https://unknowntoexpert.com/

** https://www.pinterest.com/cpcpr/

** https://plus.google.com/+CpcommunicationsAu/posts

** http://www.ted.com/about/programs-initiatives/tedx-program

** https://en.todoist.com/

** http://www.amazon.com/Cave-Snow-Tenzin-Palmos-Enlightenment/dp/1582340455

Subscribe on iTunes

Use Social Media

Use the power of social media to become an expert in your field! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF036_Unknown_to_Expert_Catriona_Pollard.mp3
Category:general -- posted at: 12:00pm AEST

Ten New Year’s Business Resolutions with Ben Fewtrell

Ben Fewtrell shares 10 New Year’s resolutions for business success! His resolutions will help you take your business to the next level in 2015. He discusses what you need to have in place for your business, including a business plan, social media presence, and marketing plan. And, of course, being successful means knowing when to take a break and just chill out!

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Also, Ben mentions several resources you can use to make these resolutions a reality, such as links to worthwhile podcasts and Web sites. Please let Ben know if you have a topic or guest to suggest for upcoming podcasts. Have a Happy New Year! Make it a safe one.

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In this episode of Business Brain Food you will learn:

** Ten resolutions to improve your business

** The importance of a social media presence

** Why you should outsource work

** If you want to earn more, you have to learn more

** Why have a responsive Web site

** To offer regular team training

** How to plan to make more profit

** How to stop processes, strategies, and other systems that are not working

Resources mentioned in this episode:

** http://www.elance.com

** www.fiverr.com

** http://podcastanswerman.com/

** http://www.smartpassiveincome.com/how-to-start-a-podcast-podcasting-tutorial/

** http://www.entrepreneuronfire.com/

** http://actioncoachanz.com/category/business-podcast

** http://actioncoachanz.com/bbf022-how-to-write-your-marketing-plan-with-ben-fewtrell

** http://actioncoachanz.com/how-to-systemise-your-business-with-john-tonkin

** http://bizowonline.com.au

Subscribe on iTunes

What is your Business New Year's Resolution

Most people make New Year’s resolutions to improve their health and well-being, but what about their business? Use the resolutions mentioned in this podcast to take your business to the next level! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day! Cheers, Ben Fewtrell

Direct download: BBF035_Ten_New_years__business_resolutions.mp3
Category:general -- posted at: 12:00pm AEST

How to Systemise Your Business with John Tonkin

SYSTEM = Saving Your Self Time, Energy, and Money. Businesses need systems in place in order to be successful. The benefits of systems include improved efficiency, extra profits, and higher sale values. Your business is not all about you. You need to have systems in place for your business to work without you. Get people involved. One person cannot do everything!

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How can you systemise your business to take it to the next level? John Tonkin shares his thoughts about the ins and outs regarding business systems. The most important aspects of business systems are: agreement on how things should be done, training, and support.

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Also, Tonkin uses the Four P's Framework for business systems:

** Policy (Why?)

** Process (What steps are involved?)

** Procedure (What are the necessary details?)

** Props (How to deliver systems – check-lists, signs, videos, etc.)

You don’t have to systemise everything – just core functions that cannot experience failure. Initially, you will have to dedicate costs to create the business systems. However, you are benefiting from day one. The initial costs save you time and money in the long run.

In this episode of Business Brain Food you will learn:

** Why businesses need systems

** How to use a Mind Map to start and create business systems

** How to involve team members in the development of systems

** How to implement business systems

** How to deliver and provide access to system props

** How to get team members to use the systems

** What common mistakes are made with systems

** When to review business systems

Resources mentioned in this episode:

** http://braininabox.com.au

** http://freemind.sourceforge.net/wiki/index.php/Main_Page

** https://www.lucidchart.com

** https://sites.google.com

** http://pocketinformant.com/

** https://www.vitalsmarts.com/influencer/

** http://actioncoachanz.com/how-to-systemise-your-business - video

Subscribe on iTunes

Do you use systems in your business?

You can use what you learned in this podcast to improve your business! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers, Ben Fewtrell

Direct download: BBF034_Systemise_your_business_with_John_Tonkin.mp3
Category:general -- posted at: 12:00pm AEST

Are good manners in business important or old fashioned? with Patsy Rowe

Statistics show that people are no longer saying: please, thank you, and other terms that express good manners and signs of respect. There is a lack of wanting to be more polite. People don’t have the manners they once had. With the hustle and bustle of daily life and use of social media, emails, and other electronic methods of communication, are good manners in business important or old fashioned?

Patsy Rowe, an author, keynote speaker and expert on business etiquette, believes good manners will never be old fashioned – especially in business! She discusses how to behave in public, how to introduce yourself, how to address people, and other valuable information. We are judged on how we look, how we speak, and how we behave. Therefore, it is important that our manners are good. Knowing basic skills can lead to success. Rowe’s tips will help lift up your standards in business etiquette and help you gain more business!

In this episode of Business Brain Food you will learn:

** Business etiquette tips

** The importance of interpersonal and communication skills in business

** How to make a good first impression

** The impact of the electronic world in business communication

** How employees are judged based on their manners

** How business etiquette differs across cultures

Resources mentioned in this episode:

** Visit Etiquette.com.au

** Etiquette's boot camp for blokes

** Time poor Australians abandoning good manners

Make sure to use good manners in the business world!

For example, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell

Direct download: BBF033_Business_Etiquitte_Patsy_Rowe.mp3
Category:general -- posted at: 12:00pm AEST

How to Create Leads with Content Marketing

Learn how to consistently create good content that drives leads into your Web site with Liza Choa. Productive content makes you money!

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Tim Washer, Senior Marketing Manager of Social Media at Cisco, shares his view on content marketing and the importance of using humour to engage people who interact with your brand. When you entertain people, your business amplifies its message and products. Connect with people through stories, and then they will share your stories with others – that’s a win for your business!

Content Maximiser founder Liza Choa discusses how to implement content marketing in business to generate leads and build authority relationships. You need to differentiate your business from others. Choa uses a 90-day planning, which involves developing content for 90 days in just one day to one week. Then you do not become overwhelmed trying to generate content. Her planning process includes using themes and referencing existing content that links back to her Web site.

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In this episode of Business Brain Food you will learn:

** The purpose of content marketing (sell products and generate leads)

** How to create a 90-day planning process

** To use content that engages people and builds relationships

** How to use multimedia content (audio, videos, emails, etc)

** To use outsourcing and existing content

** How to be aware of your customers’ needs and requests

** What equipment is needed to create content (lighting, cameras, microphones)

** Why to collect email addresses to build customer databases

Resources mentioned in this episode:

** Content Maximiser

** Get your free Bonus Gift!

** BBF:014 - Podcasting with John Lee Dumas

** BBF:017 - Marketing Automation with Crystelle Topatan

** Apple - iPad

** RODE Microphones - SmartLav

** RODE Microphones - PSA1

** www.google.com = search for swivl audio products

** www.elance.com

** www.fiverr.com

Subscribe on iTunes

Start developing your Content

Take advantage of the resources mentioned in this podcast to develop your own content marketing!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF032_How_to_create_leads_with_Content_marketing.mp3
Category:general -- posted at: 12:00pm AEST