Business Brain Food

How To Get Leads Using Video On Facebook And Youtube With Gideon Shalwick

Having online video as part of your marketing mix can really engage people. As obvious as this sounds, the market for online video marketing is still relatively immature, so there is great opportunity for you to stand out from the crowd with the right campaign. Gideon Shadwick makes his living from empowering companies to do just that. Like most of the rest of us, he started as an online-marketing novice, but through the promotion of a book he wrote, he soon became fascinated.

When his first round of online advertising delivered great sales for his book, he was a complete convert, but when he ran out of traffic, he didn’t have a clue what to do next. So he absolutely immersed himself in the art of online advertising and became an expert, soon realising that video was a comparatively untapped gold mine for building an audience and driving traffic. Gideon has helped over 200,000 people across 195 countries with their video marketing, and now through this podcast he will help a whole lot more. He discussed the many tricks of the trade he has picked up down the years, but here is a sneak preview:

** Combine both paid video advertising with your existing ‘free’ video sources, i.e. your youtube channel. See your own youtube channel as a slow burner that builds your audience and increases your ranking on youtube and google, but paid advertising can help speed this process up once you have laid the foundations.

** Don’t go overboard with fancy videos. When people go on youtube they have different expectations to when they watch the TV.  In fact, there is evidence that shows that conversion rates actually drop when an online video is too slick.

** Understand what the criteria is for ranking videos on places like facebook and youtube. It is about a lot more than just views and likes (listen to the podcast for a breakdown of the ranking algorithms).

** Any keyword phrase you want to use, try and use it right at the beginning of the title of any video.

** Don’t be put off by the concept of making an advert for a paid advertising campaign. There are facilities out there like veeroll.com that can make it very easy.

** Make your adverts short and sweet. 30 seconds is often enough.

** Remember youtube is not the only video host in town. Facebook is really majoring on their video content at the moment, and their interface to set up a video ad is arguably better than youtube’s.

The conversion rates that Gideon has achieved by using the above methods are very impressive indeed.  It is surprising what can be accomplished by using video as a focal point to drive traffic to your own website, or when used as a simple call to action for an individual campaign. In this episode of Business Brain Food you will learn:

** Why video is such important content in the grand scheme of online advertising

** How youtube and facebook rank videos

** The key rules that an online advert should abide by

** How to join up the long-term strategy of building an audience with a short-term campaign

** The increasing reach of facebook in the online video arena

** The inner workings of veeroll.com

Resources mentioned in this episode:

** Vee Roll (http://www.veeroll.com)

** Gideon Shalwick’s Youtube Channel (https://www.youtube.com/user/GideonShalwick)

** Facebook (facebook.com/businessbrainfood)

** Business Brain Food Facebook Group (facebook.com/groups/businessbrainfood)

** Twitter (https://twitter.com/bfewtrell)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

  Subscribe on iTunes It is so so simple to make engaging videos to boost interest in your company, and yet relatively few companies actually bother to do it.  If you follow Gideon’s advice, you can steal a march on all those other luddite companies out there! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell (02) 9111 5000


Making Your Dreams Come True With Steve Sims

When Steve Sims was sacked as a stockbroker after only three days in the job, it certainly didn’t look like it was the beginning of an extravagant adventure that has seen him arrange a wedding in The Vatican and have dinner at the feet of the statue of Michael Angelo. Steve’s company Bluefish specialises in creating unique experiences for high net-worth clients who want to live life to the full. He literally makes people’s dreams come true… for the right price of course! But Steve’s journey is an important example of how successful someone can be if they are passionate and they understand how to make people happy.

The small touches can sometimes make all the difference, and likewise, the ability to think big and tell people something is possible can be very lucrative indeed.

Beyond that, there are a multitude of insightful and inspirational points that came up when Steve discussed what made him and his company successful:

** If you fail at something, don’t be ashamed, just have a strong Plan A to dig yourself out of it, but then be open to a Plan B/C/D/E, because sometimes they can be far more fruitful than Plan A.  In Steve’s case, his plan to court high net-worth individuals to encourage a bank to give him a job ended up creating an international concierge business by accident!

** Only work with people you like.

** Successful people don’t grow up and don’t conform.  Think of what a 2-year-old does, i.e. what they want.  They’ll scribble all over the colouring-in book because they know no better, but when they get older they are told to colour within the lines.  Most successful people ignore this kind of conformity, and never really grow up.

** Set up your company and product in such a way that clients do the selling for you.  If you give them more than they pay for, they’ll sell you to others.

** Don’t forget the power of “critical non-essentials” i.e. the things you don’t have to do for clients, but that might just make a difference in the long term if you do them.

** Thought and empathy cannot be automated, so often they have more of an impact than the many other things in business that can be automated.

** Use old-fashioned methods of communication like letters… the open rate is generally better for snail mail than email.

** Or if you’re going to send an email, consider sending an audio voice message as an attachment.  That way, more can be said in less time, and it has a more genuine meaning.

** Keep your word, even if it costs you money in the short term.

By Steve’s own admission, he is not an intellectual, but if you are good with human touches and you display the passion and energy to make things happen, you can be clever in business. In this episode of Business Brain Food you will learn:

** The crazy adventures of Steve Sims and Bluefish

** The value of old-fashioned methods of communication

** What can be possible if you subvert the system

** The benefits of sharing your rewards with others

Resources mentioned in this episode:

** 20-minute business coaching (http://actioncoachanz.com/meetwithben)

** Blue Fish (http://www.thebluefish.com)

** Ugly Sims (http://www.uglysims.com)

** Facebook (www.facebook.com/businessbrainfood)

** Business Brain Food Facebook Group (www.facebook.com/groups/businessbrainfood)

** Twitter (https://twitter.com/bfewtrell)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

  Subscribe on iTunes

Steve’s made a business out of following dreams, and that came after his biggest knockback in life. Don’t ever give up on yours! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF066_Making_your_Dreams_come_true_with_Steve_Sims.mp3
Category:general -- posted at: 12:00pm AEDT

How to Create 2 Million Dollars a Year in Passive Income with Nathan Birch

It seems like a crazy dream to be able to retire from full-time work at the age of 24 and still have $2 million land in your account every year when you hit 30, but Nathan Birch is living proof that it is possible. For him it was all about setting the right goals, week by week, year by year, and more generally, working hard now to earn the right to not have to work as hard later. This seems like such an obvious mantra, but that’s why listening to Nathan is so inspiring, because every single one of us is actually capable of doing the things he does. His methods have empowered him to build an empire of 170 properties, but even for people who are just starting out who only want to buy one or two properties, his advice is indispensable.

Below is a summary of what made Nathan successful in property, which makes for a mighty fine template of how to succeed in business and in life in general:

** Have a plan with clearly defined goals, and then map out every step you think is required to achieve them (this seems so obvious, but a dream can only become an achievable goal once every step is broken down into small, achievable chunks)

** Document the goals and keep reviewing them

** Don’t be put off by naysayers (but rather than ignore them, rationalise their point and disprove it with your own logic)

** Be persistent – if you have an idea, don’t just leave it as an idea… take action!

** Don’t make business decisions based on emotion, i.e. “this property looks really nice, I could totally live here”… you need to make sure the numbers add up

** Don’t underestimate the value of properties in areas that are thought to be undesirable

** Try and take your time to find a property under the market value, which gives you a profit margin from the beginning

** It’s never too late! (Colonel Sanders was in his 60s when he opened his first KFC)

More generally, the most important thing is to really understand exactly what you want a property to do for your life.  When Nathan picked up a magazine at the age of 13, he was certain that property could make him wealthy and give him security, so he did his damnedest to make that happen by getting two full-time jobs and saving enough money to buy his first unit when he was 18.

Everyone’s story and aspirations will be different, but Nathan has proven that property as a means to security is a good path to go down, especially considering the increasing volatility of the superannuation/pensions market.

In this episode of Business Brain Food you will learn:

** One man’s story of how to build a property empire

** How to set, review, and achieve goals

** The money that can be saved by having two jobs

** What makes a good property investment

Resources mentioned in this episode:

** Ask Pat with Pat Flynn (http://www.smartpassiveincome.com/ask-pat/)

** Online Marketing Made Easy with Amy Porterfield (http://www.amyporterfield.com/category/podcast/)

** Small Business Marketing with Timbo Reid (http://smallbusinessbigmarketing.com/podcast-2/)

** Beers, Blokes & Business (http://beersblokesbusiness.com/category/podcast/)

** Sales, Marketing Profit with James Schramko (http://www.salesmarketingprofit.com/category/podcast)

** Podcast Answer Man (http://podcastanswerman.com/)

** School Of Podcasting (http://schoolofpodcasting.com/)

** Internet Business Mastery (http://www.internetbusinessmastery.com/podcast/)

** Beinvested (https://binvested.com.au/nathan-birch/)

** Beinvested on Youtube (https://www.youtube.com/user/binvested)

** Facebook (www.facebook.com/businessbrainfood)

** Business Brain Food Facebook Group (www.facebook.com/groups/businessbrainfood)

** Twitter (https://twitter.com/bfewtrell)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

  Subscribe on iTunes

If you’re thinking of dipping your toe in to the world of property investment, or if you want to build your existing portfolio into something mega, then go ahead and do it! Nathan did. So can you!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell (02) 9111 5000


How To Promote Your Business In The Media, With Bec Derrington

Every business needs good PR, but in order to get it, you have to understand how to build bridges with your preferred media. One great way of attracting the media is to be quoted as an expert, so we spoke to Bec Derrington, founder of http://www.sourcebottle.com - a service that connects experts with the media. Source Bottle is a free global service used by bloggers, journalists and reporters that gives them easy access to experts in any given field so they can be quoted as part of their story. This could of course be your business… you are an expert after all, aren’t you?!? Bec’s personal story is a great example of how challenging it can be to get the media onside if you don’t have many personal media contacts. How do you prevent the story of your business being lost in the mire of press releases and mailshots? And how do you come across as an expert that is simply indispensible to the media?

Having worked in PR, Bec was inspired to invent Source Bottle because she knew first-hand how difficult it was to connect with the media without a large base of personal-media contacts. The same is true for many businesses and many inspirational leaders of these businesses: they might have a great story to tell, but they don’t know who they should tell, and they don’t know who might want to know and when they might want to know it. Source Bottle is one way of making the process easier, but there are some other very important tips about how to make the ‘story’ of your business/expertise stand out enough to gain maximum publicity:

** First understand what it is you want to be known for, i.e. a particular product/industry/stance on a particular matter

** Identify the issue that your ‘solution’ solves

** Seek out the publications/media outlets that most effectively connect with your target audience

** Try and specifically target a journalist rather than doing some kind of mass mailout

** Understand the journalist’s tone of voice and tailor the content you send them (remember, it’s all about them thinking that your ‘story’ is unique to them)

** Make sure you have plenty of ‘assets’ to go with the story, i.e. photos and video

Following the above is a great way for your business to be promoted in the media without the need for an expensive PR campaign.  And remember, being recommended as an expert by a third party (in this case a journalist) can be a lot more powerful to your audience than simply advertising yourself.  If your expertise is qualified by somebody else, people are more likely to think “well it must be true”. In this episode of Business Brain Food you will learn:

** The inner workings of http://www.sourcebottle.com

** How to easily build a long-lasting relationship with a journalist from the comfort of your own home

** Why media relations is so powerful

** How to pitch to journalists correctly

** How to find contact details of journalists

** The difference between advertising and PR

** How to state your position as an expert

** Are press releases important in this day and age?

** How businesses/experts can control the message

Resources mentioned in this episode:

** Source Bottle: (http://www.sourcebottle.com.au)

** Free Sydney Two-hour workshop: (http://www.businessfasttrack.com.au)

** Facebook (www.facebook.com/businessbrainfood)

** Business Brain Food Facebook Group (www.facebook.com/groups/businessbrainfood)

** Twitter (https://twitter.com/bfewtrell)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

Subscribe on iTunes

Are you ready take your business to the next level and let the public know that you’re an expert?

Then use the information provided in this episode to make it happen! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF064_How_to_Get_Free_Media_for_your_Business_with_Bec_Derrington.mp3
Category:general -- posted at: 12:00pm AEDT

Have the Biggest Pay Day of Your Life with Kerry Boulton

Whether you need to voluntary leave a business or if something goes wrong and you have to leave, it is very important to have an exit strategy. Always begin with the end in mind. Over the years, Kerry Boulton has sold several businesses for millions of dollars. Also, she has mentored many business owners through successful business growth in order to position them for their ultimate sale. Leaving a business is about:

** You

** Your family

** Other stakeholders

Boulton is the founder and CEO of the Exit Strategy Group, which helps business owners maximize business value so they can get out of the business – whether by liquidating assets, management buyouts, passing it down, or other ways.

When you intend to leave a business, consider the following:

** Who is going to be impacted?

** What do you plan to do after you leave?

** Who would buy the business? Who could be a potential buyer?

** Do due diligence to get your business ready to be sold.

** Make sure your business is attractable to potential buyers.

** Make sure your business stands out from the rest.

** Give yourself as much preparation time as possible to maximize the value of your business.

** Build a team to support your exit strategy (accountant, business coach, those who will be impacted, etc.)

Also, take a look at your business plan. Does it include an exit strategy? If not, then use Boulton’s tips and advice to implement one to get the most money you can when leaving a business. Plus, make sure you have contingency options because no business owners like a fire sale!

In this episode of Business Brain Food you will learn:

** Don’t jeopardize your business for $5

** Different ways to exit businesses

** Importance of including exit strategy in business plan

** Why business owners do not concern themselves with exit strategies

** Impact of baby boomers leaving businesses

** The importance of understanding the value of all assets

** Tips and traps of exit strategies

** Need for contingency plans

Resources mentioned in this episode:

** Traffic and Conversion Summit (http://trafficandconversionsummit.com/australia/)

** Trip Advisor (http://www.tripadvisor.com/)

** Facebook (www.facebook.com)

** Google (www.google.com)

** Business Brain Food Facebook Group (www.facebook.com/groups/businessbrainfood)

** Twitter (https://twitter.com/bfewtrell)

** Mayne Nickless (www.bmartin.cc)

** Exit Strategy Group (http://theexitstrategygroup.com.au/)

** Stephen Covey (https://www.stephencovey.com/)

** Amazon (www.amazon.com)

** Freight Management International

** Business Plans that Win $$$ (http://www.amazon.com/Business-Plans-That-Win-Enterprise/dp/0060913916)

** The Uncensored Truth About Exit Strategies (http://theexitstrategygroup.com.au/book-request/)

** LinkedIn (https://au.linkedin.com/in/kerryboulton)

** Facebook (https://www.facebook.com/KerryBoultonTheExitStrategyGroup)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

Subscribe on iTunes

Are you ready to leave a business?

Then use the information provided in this episode to make it happen! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF063_Have_the_Biggest_Pay_Day_of_Your_Life_with_Kerry_Boultan.mp3
Category:general -- posted at: 12:00pm AEDT

Holding On to Your Customers with Kym Illman

What do your customers hear when you put them on hold? Awful music or valuable branding and product messages? Kym Illman is the founder of Messages On Hold, which helps businesses customize their hold messages to achieve results. He is an entrepreneur who turned his home-based business into a multi-million dollar international success story. Technology and advances in phone systems have made hold content much easier to utilize. Businesses need to make hold experiences more pleasant. They need to make a good impression to minimize any damage hold calls can do. Your hold messages should be a part of your branding and provide worthwhile information. Hold messaging can be a powerful and valuable marketing tool.

There are various guidelines to follow in order to create effective hold messages:

** Making changes based on what customers want

** Don’t use just one voice

** Don’t give a list of features

** Don’t have awful music

** Content should be interesting and customer centric

** Change messages every three to four months; keep them fresh

** Educate people about what is available from your company

** Use the same messages for different mediums

Also, there are common mistakes to avoid when it comes to hold messages:

** Bad background music

** No background music or sound

** Chimes - don’t bang a bell in customers’ ears!

** Don’t loop same music and messages over and over

** Care: Some businesses don’t care about what customers hear because they don’t have to listen to the messages

There are several benefits to having hold messages in your phone system. They can generate sales, reach new and existing customers, and promote your brand. Plus, if a hold message is a benefit to callers, then it is a winner!

In this episode of Business Brain Food you will learn:

** How “holds” have become a global market

** Available phone systems

** Important aspects of hold messages

** How to achieve business results

** Mistakes to avoid

** Lessons learned to be successful

** How to use hold messages as a marketing tool

Resources mentioned in this episode:

** Guy Kawasaki – Episode 60 (http://actioncoachanz.com/bbf-060-business-success-with-guy-kawasaki)

** Messages On Hold (http://www.messagesonhold.com.au/)

** 1-800-Messages

** Canity (www.canity.com)

** Kym Illman (www.kymillman.com)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

** Ben Fewtrell – Twitter (https://twitter.com/bfewtrell)

** Ben Fewtrell – Facebook (https://www.facebook.com/benfewtrell)

** Business Brain Food Facebook Group (facebook.com/groups/businessbrainfood)

** Lancelin Western Australia (https://en.wikipedia.org/wiki/Lancelin,_Western_Australia)

** American Express (https://www.americanexpress.com/)

** TDK (https://en.wikipedia.org/wiki/TDK)

** Facebook (www.facebook.com)

** Twitter (www.twitter.com)

** National Geographic (http://www.nationalgeographic.de/0

** Canon Inc. (http://www.nationalgeographic.de/)

** The Photographer’s Ephermeris (http://photoephemeris.com/)

** Business Planning Template (www.actioncoachanz.com/062)

  Subscribe on iTunes

Are your customers tired of hearing awful elevator music while on hold?

Then use the information provided in this episode to improve your hold messages and make more sales. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF062_Holding_On_to_your_customers_with_Kim_Illman.mp3
Category:general -- posted at: 12:00pm AEDT

Building a Successful Social Enterprise with Katie Wyatt

Want to use your business skills and the power of the market for social good? Then you may want to consider social enterprises a.k.a not-for-profit businesses. Katie Wyatt is a wellness and business coach for social enterprises, which are businesses that raise money for and support a social cause. These businesses may employee people who would not otherwise be able to find a job, including the homeless and those with disabilities. It is not easy to start a new business and be successful. It is a big undertaking and not for everyone. Achieving social purpose as well as profit is twice as hard! But the payoff can be well worth it.

So, how do you create an enterprise that has social benefit? Or how do you retrofit what you currently do in business to serve a social benefit? You have to have two main things: passion and business sense. What’s going to get you out of bed each day? A passion to help others. But you also need to address the business side – purpose, metrics, outcomes, business models, legalities, etc. Therefore, any business needs to be profitable – to put money back into the business and help its cause. Otherwise, the social purpose would not matter at all. So ask yourself these questions in order to be successful: Why are you starting the business? How much money you will need? If you can succeed with a social enterprise, you can succeed anywhere. Now, get out there and do some good!

In this episode of Business Brain Food you will learn:

** Definition of social enterprises/not-for-profit businesses

** Differences between social enterprises and regular businesses

** What is needed to have a successful social enterprise

** How to obtain money for startup capital

** Steps to start a social enterprise

** Types of employees at social enterprises

** Importance of identifying ideal customers

** Development of foundations and charities

Resources mentioned in this episode:

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

** ActionCOACH Session (www.businessassessment.com.au)

** Skype (www.skype.com)

** The Voice (https://en.wikipedia.org/wiki/The_Voice_(Australian_TV_series))

** Thank you Water (https://thankyou.co/)

** Daniel Flynn (http://actioncoachanz.com/bbf039-daniel-flynn-thankyou-group)

** Australian Charities and Not-For-Profits Commission (https://www.acnc.gov.au/)

** Social Traders (http://www.socialtraders.com.au/)

** Dwayne Martens (http://actioncoachanz.com/bbf059-from-uni-dropout-to-a-multi-million-dollar-business-with-dwayne-martens)

** Niulife (https://www.niulife.com/)

** The Wellness Entrepreneur (http://www.thewellnessentrepreneur.com.au/)

** Pinterest (www.pinterest.com)

** Life in Half a Second (http://www.lifeinhalfasecond.com/)

  Subscribe on iTunes

Do you want to make a difference with your business?

Then, use the advice provided in this episode to get started. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF061_Building_a_Successful_Social_Enterprise_with_Katie_Wyatt.mp3
Category:general -- posted at: 12:00pm AEDT

The Keys to Business Success with Guy Kawasaki

Do you want to change the world? Then, what is the secret to success? Well, there is no secret to being successful in business. What it takes is being passionate about what you want to do, being clear on what you want to achieve, and to work hard.

Guy Kawasaki is known as a business growth guru. He just loves to work and has empowered people through his writing, speaking, investing, and advising. He is passing down a body of knowledge he has acquired in his career to the next generation. Guy’s Golden Touch: Not everything Guy touches turns to gold, but whatever gold Guy touches.

He was once the chief evangelist for Apple Inc. Now, he is the chief evangelist for Canva, an online graphic design software company. It is revolutionizing the way people do graphic design. Also, Kawasaki is a trustee with the Wiki Media Foundation, executive fellow at the Haas School of Business, and much more. So he knows all about business!

Now, Martens is a 30-year-old who goes to work without wearing any shoes and has a teepee as his sanctuary. He owns a multi-million dollar business that he started in 2008. His business, Amazonia, focuses on Acai and distributes health food through the nation. Martens has learned along the way and remains open minded. He continues to step outside of his comfort zone and plans to expand his business.

* Press play above to listen to this weeks Podcast *

Kawasaki’s lessons learned as an evangelist and from working with Steve Jobs at Apple:

** Customers don’t always know what they need

** Design counts

** Less is more

Challenges Kawasaki has faced in business:

** Resistance to change

** Asking others to risk their careers

Kawasaki’s tip on how to ensure you are more successful than the competition: It’s all about providing great products and provide after sales and support. It’s not rocket science! Also, the key is to predict what people need or make what you want and make people need it. Kawasaki has written 13 books about business, including Enchantment. Enchantment is used to change hearts, minds, and actions. Businesses need to know how to enchant their customers to exceed expectations. Enchantment has three pillars:

** Likeable

** Trustworthy

** Competent

Enchantment can be achieved through social media. It means hard work, but social media should be used as a platform to promote your business. Social media will someday become the equivalent of marketing. Stay tuned because Kawasaki may write another book or do something else to help lead you to success in business! There are so many ways to succeed and so many ways to fail. “I just worked hard. That’s the key to my success,” says Kawasaki.

In this episode of Business Brain Food you will learn:

** What is evangelism

** Lessons learned in the business world

** Examples of enchantment

** Using social media to promote business

** Tips for creating a successful business

** Business challenges

** Importance of attending school of business

Resources mentioned in this episode:

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

** Spotify (https://www.spotify.com)

** Apple Inc. (www.apple.com)

** iTunes (http://www.apple.com/itunes)

** Taylor Swift (http://taylorswift.com/)

** ActionCOACH Session (www.businessassessment.com.au)

** Canva (https://designschool.canva.com/)

** Haas School of Business (http://www.haas.berkeley.edu/)

** Wikimedia Foundation (https://wikimediafoundation.org/wiki/Home)

** Motorola (www.motorola.com)

** Google (www.google.com)

** Sydney Bears (http://www.sydneybears.com.au/)

** Steve Jobs (https://www.apple.com/stevejobs/)

** Enchantment (http://guykawasaki.com/books/enchantment/)

** Adobe PhotoShop (http://www.adobe.com/products/photoshopfamily.html)

** Amazon Books (http://www.amazon.com/books-used-books-textbooks/b/ref=sd_allcat_bo?ie=UTF8&node=283155)

** Guy Kawasaki (www.guykawasaki.com)

** Microsoft Outlook App (http://windows.microsoft.com/en-us/windows/outlook/send-receive-from-app)

** If You Want to Write (http://www.amazon.com/If-You-Want-Write-Independence/dp/9650060286)

  Subscribe on iTunes

How can you make your business successful?

How can you make your business successful? Use the advice and tips provided by Kawasaki to reach the top! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF060_The_Keys_to_Business_Success_with_Guy_Kawasaki.mp3
Category:general -- posted at: 12:00pm AEDT

How to Create Copy That Sells with Bernadette Schwerdt

Copywriting is not as easy as you may think. And it is vitally important to your business – from email messages to your website. Bernadette Schwerdt is a copywriting coach and expert. She is the managing director of the Australian School of Copywriting and teaches people the art of writing. Schwerdt defines copywriting as the art of selling through words - both written and spoken. Copywriting is the process of coming up with a message and making it as compelling as possible.

Copywriting is important in all formats: pitches, phone calls, newsletters, brochures, website content, press releases, sales letters, email messages, etc. If the copywriting is not done well, then deals fall through and you lose clients/customers. When writing copy, ask the following questions: What do you sell? At what price point? How can people buy it? Also, there are many steps to take when copywriting. For example, make sure your headline drags people into your story and grabs their attention. Write copy that speaks to people and solves their problems. It is important to understand your target audience and their vernacular/conversational tone - write in the way they speak. Use all the tips offered by Bernadette Schwerdt to write the best copy possible to take your business to the next level and position yourself as a leader! In this episode of Business Brain Food you will learn:

** Definition of copywriting

** Benefits of learning how to write copy

** Cost to hire copywriters

** What constitutes as copywriting items

** Copywriting process and rules

** Importance of headlines, offers, call to action, testimonials, etc.

** Copywriting mistakes

Resources mentioned in this episode:

** Bernadette Schwerdt: bernadetteschwerdt.com.au

** Secrets of Online Entrepreneurs: bernadetteschwerdt.com.au/buy-the-book

** Australian School of Copywriting: copyschool.com

** ActionCOACH Session: businessassessment.com.au

** DiSC: discprofile.com

** Voice Memos: itunes.apple.com/us/app/voice-memos-for-ipad

** The Diamond Cutter: amazon.com/The-Diamond-Cutter-Managing-Business

Take a look at copy writting for your business

Does it grab your attention? If not, then use the advice provided in this podcast. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF058_How_to_create_copy_that_sells_with_Bernadette_Schwerdt.mp3
Category:general -- posted at: 12:00pm AEDT

From Uni Dropout to a Multi-Million Dollar Business with Dwayne Martens

After dropping out of university and adventures in traveling, Dwayne Martens was down and out. He was mingling with crowds that treated him like a dog. To bring awareness to that disrespect was the first step. Now, he surrounds himself with people who respect him. Your environment reflects where you are at in your life! Also, he read some books to help change his mindset. As a result, he developed confidence that he could do and be anything.

Now, Martens is a 30-year-old who goes to work without wearing any shoes and has a teepee as his sanctuary. He owns a multi-million dollar business that he started in 2008. His business, Amazonia, focuses on Acai and distributes health food through the nation. Martens has learned along the way and remains open minded. He continues to step outside of his comfort zone and plans to expand his business.

* Press play above to listen to this weeks Podcast *

Amazonia started out as a small business. Martens explains that to start a business:

** Get in the game

** Be in the game

** Have a purpose and business model

** Do good by people

** Have a strong vision

Martens has experienced growing pains when it comes to his business. He suggests the following to handle such challenges:

** Treat others well

** Chose to work with the right people

** Pay attention to and have processes in place regarding finances/cash flow

The keys to being a successful entrepreneur:

** Look into yourself; what is holding you and your business back?

** What are you doing your business for – money or purpose?

** Philosophy and culture of a business is everything!

And most importantly, have fun!!!

In this episode of Business Brain Food you will learn:

** How to change your mindset

** Why surround yourself with the right people

** How to develop different businesses

** To identify purpose of business for it to grow

** What challenges are related to growth

** Keys to being a successful entrepreneur

** How to create a positive work culture

** Why set growth goals

Resources mentioned in this episode:

** Amazonia (http://www.amazonia.com.au)

** Amazonia Instagram (https://instagram.com/amazoniaco)

** Amazonia Facebook (https://www.facebook.com/premiumacai)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

** Angel Flight (http://www.angelflight.org.au)

** Ben Fewtrell Facebook (https://www.facebook.com/benfewtrell)

** ActionCOACH Session (www.businessassessment.com.au)

** The One Minute Millionaire (http://www.amazon.com/The-One-Minute-Millionaire-Enlightened/dp/0307451569)

** Richard Branson (https://www.virgin.com/richard-branson)

** Elon Musk (http://www.forbes.com/profile/elon-musk/)

  Subscribe on iTunes

How can you grow your company?

Use the tips provided in this podcast to take your business to the next level and have fun while doing it! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000