Business Brain Food

How to Succeed as a Solo Business Owner with Robert Gerrish

Whether you start your own business in a garden shed, lavatory or spare bedroom, how do you get it up and running when you are on your own? About 73 percent of Australians operate a business on their own. You are not alone! You can connect and support each other. Robert Gerrish is the founder of Flying Solo, an online microbusiness community that offers help, coaching, and support for those who operate a business from home on their own.

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Solo business owners experience freedom and flexibility, but they face many challenges, as well. They usually don’t have a team to bounce ideas off of, they have to find enough clients for steady revenue, and there is so much to do. It can be stressful and overwhelming. To be a successful solo business owner, you need to focus on clarifying, planning, strategizing, and organizing your business. The Flying Solo website is a fantastic resource for entrepreneurs and we highly recommend that you head over to the website and check it out for yourselves. Also, time management, discipline, and accountability are must-have skills. Have a very clear vision of where you want to go with your business and your life! Create a business that works for you. Take time for yourself and to spend with family and friends. Move away from your desk. That’s when you come up with your best ideas! “The time you enjoy wasting, is not wasted time.” – as said by Bertrand Russell, John Lennon, and others. In this episode of Business Brain Food you will learn:

** The biggest challenges of home-based businesses

** How to overcome those challenges

** The importance of having a vision and plan for your business

** How to use resources such as books

** About outsourcing work and tasks

** Why to document procedures and processes

** Tips on how start your own business

Resources mentioned in this episode:

** Robert Gerrish: www.robertgerrish.com

** Flying Solo: www.flyingsolo.com.au

** Flying Solo Facebook: facebook.com/FlyingSoloAU

** Qt Gold Coast Hotel: www.qtgoldcoast.com.au

** Jonathan MacDonald: jonathanmacdonald.com

** 28 Thoughts On Digital Revolution: jonathanmacdonald.com/books/

** TEDx: www.ted.com/about/programs-initiatives/tedx-program

** ABC Four Corners: http://iview.abc.net.au/programs/four-corners

** E-Myth: michaelegerbercompanies.com/web

** Goole Docs: www.docs.google.com

Subscribe on iTunes

Do you have a home-based business?

Do you need help and guidance starting your business? Use the information provided in this podcast to reach out to others. We would also highly recommend checking out the Flying Solo website if you are an Entrepreneur. It contains so many great resources to help you in each and every aspect of your business and you certainly wont be disappointed with what you find. Also, if you do have a business and you would like a mentor of whom you can meet with in person and speak about tactics to help you grow your business, then speak with us at ActionCOACH today about Business Coaching. Our business coaches help business owners all over the world and are able to help direct and guide you as well. Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF047_How_to_succeed_as_a_solo_business_owner_with_Robert_Gerrish.mp3
Category:general -- posted at: 12:00pm AEDT

AutoPilot Your Business with Heather Porter and Andrew McCauley

Are you living in a cave? Are you still scratching your head about Twitter and other social media sites? Then, as a business owner and/or entrepreneur, you need to learn how to use social media to drive marketing and sales. First, you need a web site for your business. AutoPilot and automate your site to convert visitors into customers and generate sales. Your Web site should sculpt your customer’s journey!

* Press play above to listen to this weeks Podcast *

How do you autopilot your business and Web site? Get help! Andrew McCauley and Heather Porter, founders of AutoPilot Your Business, help business owners utilize online and social media marketing. AutoPilot teaches and educates people on how to use these platforms for their business. Also, it helps businesses concentrate on getting online and developing a strong Web presence. Here are some key tips to follow:

** Your Web site needs to be viewable on both computers and mobile devices.

** Make sure to feature fresh, unique, and relevant content.

** Simplify your site - less clicks and scrolling the better!

In this episode of Business Brain Food you will learn:

** How to utilize the online world and social media

** About tools and plug-ins to use for your Web site

** What devices are used to view Web sites

** How to set-up a Web site (hosting, domain, themes, design, etc.)

** What to include on your site (forms, blogs, about)

** About opt-in giveaway items (checklists, downloads, etc.)

** About email autoresponders (Mail Chimp, Constant Contact, etc.)

** How to drive traffic to your Web site

Resources mentioned in this episode:

** AutoPilot Your Business: www.autopilotyourbusiness.com

** AutoPilot Your Business – Connect With Us Socially: aybsocial.com

** AutoPilot Your Business Podcasts: autopilotyourbusiness.com/podcasts/

** Snapchat: snapchat.com

** WordPress.com: wordpress.com

** WordPress.org: wordpress.org

** Envato Market: themeforest.net

** LeadPages: leadpages.net

** MailChimp: mailchimp.com/

** Constant Contact: www.constantcontact.com

** Campaign Monitor: www.campaignmonitor.com

** AWeber: www.aweber.com

** Outbrain: www.outbrain.com

** Kalin's PDF Creation Station: wordpress.org/plugins/kalins-pdf-creation-station

** Dropbox: dropbox.com

** 6 Steps to Fast Track Your Business: businessfasttrack.com.au

Subscribe on iTunes

Is your Web site everything it can be?

Does it bring in customers and generate sales? If not, make sure to use the tips and advice provided in this podcast to improve your site! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF046_Autopilot_Your_Business_with_Heather_Porter_and_Andrew_McCauley.mp3
Category:general -- posted at: 12:00pm AEDT

How to Double Your Productivity with Colin Boyd

Many of us struggle to get everything done for work. We log a ridiculous amount of work hours. There are so many distractions like cell phones and tablets that take away our focus. How can we be more productive and stay focused when there is so much to do and we are being pulled in so many directions? And how do we get rid of the Superman mentality?

* Press play above to listen to this weeks Podcast *

Colin Boyd will share hacks on how we can get more done in less time by being more efficient and productive. He is a high-performance, leadership, and productivity coach. He helps business professionals be more productive and become better leaders and influencers. Colin encourages business owners and employees to follow various tips, including learning to let go of a few things by outsourcing some tasks, making lists of what you want to achieve each day, and taking time to be inspired to think about planning and other strategic tasks. It’s not about how many hours you work. It’s about what time you spend working on! In this episode of Business Brain Food you will learn:

** How to handle and reduce distractions

** The six modes of work

** How to create five must-haves for each day

** About tools and apps that help you be productive

** The three forces of focus

** The Brazilian Barbecue concept

** About mistakes made that effect productivity

Resources mentioned in this episode:

** Colin Boyd

** Hewlett-Packard Co.

** Suncorp Insurance

** Flight Centre

** Gloria Jeans

** Aurora Energy

** LS Travel Retail

** The Perfect Wave

** Anytime Fitness

** fiverr.com

** oDesk

** Evernote

** Wunderlist

** OmniFocus

** Dropbox

** The Charisma Myth

** Voxer

** 6 Steps to Fast Track Your Business

Subscribe on iTunes

Now it is up to you!

Are there just not enough hours in the day to get all of your work done? No worries. Just use the information provided in this podcast to get more done is less time. If there are things, that after listening to this podcast that you decide to implement, we would love to hear about it. You can let us know by simply putting your key take a ways in the comments section below. Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF045_How_to_Double_your_Productivity_with_Colin_Boyd.mp3
Category:general -- posted at: 12:00pm AEDT

Predicting the Future of Business with Mark McCrindle

Mark McCrindle is a social researcher, author, futurist, and the go-to-guy for predicting the future of business. However, he doesn't even use a crystal ball! Mark researches trends and spends time trying to understand what is happening in society – social trends to be aware of in business. His research methods include online panels, online surveys, pen-and-paper studies, focus groups, and interviews. Research offers an opportunity to gain insight and respond to changing needs.

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We are in the midst of the most transformative decade. It is important for businesses to observe, understand, and respond to changes in technology. Don’t get stuck in the 80s! People of all ages use technology and social media. It doesn't matter whether you are a Baby Boomer or a Generation Xer. Have you heard the phrase, “Retired and wired”? It is about the attitude, not the age or generation. Businesses need to have a non-stop quest for survival and transformation when it comes to changes in trends. Don’t be resistant to change – it may mean the difference between failure and success! In this episode of Business Brain Food you will learn:

** How research is conducted

** How to make research findings available

** About current and future trends in business

** About the impact of social media and technology on business

** How businesses adapt to changes in technology

** How to handle different generations of employees and customers

** Whether businesses should utilize online selling/services

** How to maximize value and increase loyalty for your business

Resources mentioned in this episode:

** Mark McCrindle's Website

** View the various McCrindle Research Reports

** Business Brain Food Podcast #41 with Genevieve George

** Gerry Harvey

** WhatsApp

** John Wesley

** The Tipping Point

** Ben Fewtrell – Twitter

** Ben Fewtrell – LinkedIn

** Ben Fewtrell – Facebook

** Ben Fewtrell – ActionCOACH

Subscribe on iTunes

Are you a business owner?

Use the information provided in this podcast to address the needs of all generations when it comes to the ever-changing world of technology and future trends. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them with family and friends and anyone else that you feel will get a lot from them. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF044_Predicting_the_future_of_business_with_Mark_McCrindle.mp3
Category:general -- posted at: 12:00pm AEDT

Go Bananas Marketing Your Business with Franziska Iseli-Hall

These days, everything is online, right? Well, that makes for a lot of online clutter, and it’s not all about being online and social media. When it comes to marketing your business, make sure to use both online and "offline/old school" marketing strategies. Think about it... don’t you miss junk mail?

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Franziska Iseli-Hall is a winner of the “Young Entrepreneur of the Year” award and is a leading marketing strategist. She works for Basic Bananas, which offers marketing education courses. She helps businesses learn how to use both offline and online marketing strategies. How do you attract new customers and retain existing ones? Offline marketing includes strategic partnerships and direct mail; and online marketing includes social media advertising, functional Web sites, and webinars. Business owners need to understand the power of using both. It is important that your marketing is authentic, original, enticing, and relates to customers. The best marketing doesn’t look like marketing! In this episode of Business Brain Food you will learn:

** Offline and online marketing strategies

** The importance of using both online and offline marketing

** Tips for successful direct mail campaigns

** How to build strategic partnerships

** About building targeted databases

** How to follow up with new and existing customers/clients

** How to use social media sites for advertising

** Which are the best low-cost items or giveaways to offer for generating leads

Resources mentioned in this episode:

** Basic Bananas

** Basic Bananas Blast Off Workshop

** Franziska Iseli-Hall Facebook

** Franziska Iseli-Hall Twitter

** John Lee Dumas Podcast

** Pat Flynn/Smart Passive Income Podcast

** Influence by Robert Cialdini

Subscribe on iTunes

What methods do you use to market your business?

Use the methods used in this podcast to take your business to the next level! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. And make sure to follow Franziska Iseli-Hall on social media, say hello and let her know that you heard about her on this podcast. You never know... She might be able to help you out. Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000   I could not find her Instagram link.

Direct download: BBF043_Go_Bananas_Marketing_your_Business_with_Franziska_Iseli_Hall.mp3
Category:general -- posted at: 12:00pm AEDT

From Idea to Author-ity with Maria Carlton

Have you ever thought about writing a book? Many feel overwhelmed when it comes to such a dream. It feels like a much bigger project than it actually is. But if you are an authority or expert in your field of work – that is a great reason to write a book!

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These days, everyone believes they can write a book. But a good book is well written, well promoted, and has credibility. Writing a book is an opportunity to show people that you are an authority or expert. It is a great way to market yourself, and it is a credibility builder. Maria Carlton is a transformation specialist and marketing communication coach. Also, she is an author and has written several books, including “From Idea to Author-ity.” This book enables people to know all about publishing their own books. It provides answers to several questions: How do I plan my book? How do I market it? How do I get started? How do I publish my own book? And many more questions… How can you utilise your talents, knowledge, and expertise to write a book that will put you into a position of authority? Maria Carlton is here to help you! In this episode of Business Brain Food you will learn:

** Why you should publish your own book

** The formula used to write and publish a book

** How much time it takes to write and publish a book

** About a writer’s expectations and the reality of publishing

** How to market and promote you and your book

** How to work with editors and mentors

** The differences between quality and rubbish books

** About the costs involved in writing and publishing a book

Resources mentioned in this episode:

** mariacarlton.com

** From Idea to Author-ity

** Six Golden Rules for Writing a Book

** Dixie Carlton – Beyond the Shadows

** Andrew Griffiths - BBF Episode #21

** Michelle Bowden - BBF Episode #12

** Dale Beaumont

** Dan Poynter

** National Speakers Association of Australia

** Mindy Gibbins-Klein

** Malcolm Gladwell

** Diana Gabaldon

** ActionCOACH Referral Program

Subscribe on iTunes

Are you an expert in your field of work?

Have you ever thought about writing a book? Use the advice provided in this podcast to get started with writing your very first book. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF042_From_Idea_to_Authority_with_Maria_Carlton.mp3
Category:general -- posted at: 12:00pm AEDT

How a Young Entrepreneur Handles Rapid Growth with Genevieve George

We all have heard about young entrepreneurs who hit the big time due to their fast-growing businesses. To name just a few … Mark Zuckerberg/Facebook, Andrew Mason/Groupon, and Matthew Mullenweg/WordPress. Such instances have changed the dynamics of the workforce. It is no longer about finding a career, but thinking about what you want to get out of your life, not just your career.

* Press play above to listen to this weeks Podcast *

Is there something you need, but there are no resources? That is a great opportunity to start a business. It’s not easy, but get out there and give it a go! Try new things. You only live once… That’s exactly what 23-year-old Genevieve George did! In 2012, she started OneShift, an online jobs network company that matches employees with employers. Now, she has more than 40 employees, and her company has won several awards. What does someone go through when growing a business? What are the “ins and outs”? What are the risks? There are four main aspects regarding business growth:

** Employees: As you grow your business, you will need more people. You will need to have training, job descriptions, advertisements, and other items in place. A lot goes into hiring people!

** Money: New business owners will burn through money to pay for equipment, offices, employees, and other items.

** Plan: Make sure to have a business plan in place. Identify your company’s goals, predict what may happen in the future, pay attention to trends, determine a budget, etc. Then, make sure to regularly review your business plan.

** Profits: As you grow your company, keep an eye on your profits. You can use your profits to pay for expenses (which will increase). Of course, make sure your company is making profits!

In this episode of Business Brain Food you will learn:

** Challenges arise during fast business growth

** The importance of hiring and retaining employees

** Costs and expenses are necessary to grow a business

** How to plan for your company’s future

** Why to keep track of profits

** About surrounding yourself with mentors

** How to review performance and feedback

** How to use public relations and social media

Resources mentioned in this episode:

** OneShift

** OneShift Blog

** E-Commerce Leaders Playbook

Subscribe on iTunes

Are you thinking about starting a business?

Use the tips and advice provided in this podcast to get going! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell


Partner Up Marketing with Simone Novello

Marketing is difficult to do. It is unpredictable and risky. It takes some work to get it right. And if you are going to succeed, you can’t do it alone! It is time to partner up. Learn to schmooze and have great experiences together.

* Press play above to listen to this weeks Podcast *

Simone Novello shares her 6-step process for partnering up with similar businesses or businesses with a similar target market to accelerate your business’ growth. Novello runs a company called PartnerUp, which helps develop and implement strategic partnership and alliance partnership marketing. She takes the guess work out of partnerships! Partnerships are built on trust. The three golden rules for successful partnerships are to have a(n):

  1. Win-win approach
  2. Aligned target market
  3. Value alignment

The biggest mistake made in partnering up is not having the right mindset. You can’t partner when you are desperate. Other mistakes include thinking your business is too small to have a partner; you are ill-prepared for the partnership; and you approach the wrong partner at the wrong time. Finding the right partnership can lead to a fabulous return on investment for your business! In this episode of Business Brain Food you will learn:

** The definition of strategic and alliance partnership marketing

** About mistakes made with partnerships

** Golden rules for partnerships

** Why business and growth plans and strategies are important

** About the different types of partnerships

** How to use selective generosity

** A 6-step process to partner up

Resources mentioned in this episode:

** partnerup.com.au

** partnerfast.com.au

** actioncoachanz.com/rp

** businessfasttrack.com.au

** dlea.com.au

** aussie.com.au/about-us/meet-john-symond.html

Subscribe on iTunes

Are you ready to partner up?

Use the 6-step process discussed in this podcast to develop a successful partnership. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell

Direct download: BBF040_Partner_Up_Marketing_Simone_Novello.mp3
Category:general -- posted at: 12:00pm AEDT

Daniel Flynn – Thankyou Group

Are you thirsty? Go to your refrigerator to get a bottle of water or to your tap to fill a glass with water. Do you take that clean water for granted? Thousands of children die every day from water-borne disease and 900,000 million people don’t have access to clean water.

* Press play above to listen to this weeks Podcast *

Daniel Flynn is a co-founder and managing director of the Thankyou Group, which was created to provide clean water to people in third-world countries where clean water was not available. Thankyou utilises a social enterprise business model. The company distributes profits quarterly and 100 percent of its profits go to funding aid and development projects.

Thankyou is a business. It’s about making money, but for a greater purpose.

Cone Cause Evolution Study reported the following:

** 83% want more products, services, and retailers they use to support causes

** 88% find it acceptable for businesses to engage a cause or issue in their marketing

** 90% want companies to tell them how they are supporting causes

** 85% possess a more positive impression of a product or brand when it supports a cause they care about

If you are thinking about supporting a cause, do it! Everyone in a business can make a global impact—changing the world in a simple way—but it has to be a genuine effort and not just to boost sales. Thankyou’s success didn’t happen overnight. Flynn and his team members struggled and worked hard, and even experienced some failures. It was a roller coaster journey that helped Thankyou figure out what needed to happen to go enter the mainstream markets and be successful!

In this episode of Business Brain Food you will learn:

** Whether cause marketing is worthwhile

** Results from the Cone Cause Evolution Study

** How to get your product in major stores

** How to use social media to promote your product

** From failures and challenges and to never give up

** About expanding product lines and brand awareness

** How to execute ideas

** Why it is important to work as a team

Resources mentioned in this episode:

** www.thankyou.co

** www.thankyou.co/water

** facebook.com/thankyougroup

** twitter.com/thankyou_group

** instagram.com/thankyougroup

** www.dmn3.com/dmn3-blog/cause-marketing-supporting-a-cause-is-good-business

** www.facebook.com/7Eleven

** www.richdad.com

Subscribe on iTunes

What are you passionate about?

How do you want to change the world? Use the tips offered in this podcast to create a business that focuses on helping a specific cause that matters to you. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF039_Daniel_Flynn_ThankYou_Group.mp3
Category:general -- posted at: 12:00pm AEDT

Leverage Social Media Content Marketing with Trevor Young

Social media is a marketing strategy. But how do you utilize and leverage social media to become a subject matter expert and build your business?

* Press play above to listen to this weeks Podcast *

Trevor Young is a public relations (PR) warrior who uses social media to put money in the bank. He wrote a book titled, “microDOMINATION.” It describes how to leverage social media and content marketing to build a mini-business empire around your personal brand. Blogs, podcasts, and videos are some of the ways to participate in social media. If you are not sure where to start, then start a blog to share your knowledge and thoughts.

It is important to build an audience and community around your brand by providing social media content that is helpful, useful, and valuable. How is the information you provide going to help people? It is a matter of quality over quantity when it comes to content.

You need to attract people who are interested in your thoughts and beliefs. If they follow you, the people are the ones who determine leaders and experts. Your reputation is built over time. People will share your content and recommend you to others. Build your personal brand over a period of time, and that is when the opportunities start coming.

Today, marketing forces businesses to think about and listen to their audience: What’s in it for them when it comes to your products and business?

In this episode of Business Brain Food you will learn:

** Ten life hacks you can use to become more productive in your business

** How social media is used to earn money and profits

** About successful social media experts like Darren Rowse and Gary Vaynerchuk

** How to become an subject matter expert

** Why it is important to create useful and valuable content

** How public relations has changed due to the Internet and social media

** How to build an audience and community around your brand

** How to find time to be consistent on content creation

Resources mentioned in this episode:

** www.trevoryoung.me

** twitter.com/trevoryoung

** www.trevoryoung.me/rr-podcast-guests/

** www.rescuetime.com

** productivemag.com

** www.wunderlist.com

** meetedgar.com

** hootsuite.com

** getcoldturkey.com

** inboxpause.com

** www.barnesandnoble.com/w/tipping-point-malcolm-gladwell/1100221685?ean=9780316346627

** www.garyvaynerchuk.com

** www.problogger.net

** blog.firebrandtalent.com/about

** www.davidmeermanscott.com

** www.podlegal.com.au

** jaybaer.com/about-jay

Subscribe on iTunes

Use Social Media

Use the tips mentioned in this podcast to take your business to the next level by utilizing social media! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell

 

Direct download: BBF038_Leverage_Social_Media_Content_Marketing.mp3
Category:general -- posted at: 12:00pm AEDT