Business Brain Food

Web Marketing that Works

Learn how to market your business online! Adam Franklin, co-author of book Web Marketing That Works, discusses how to use the Internet to grow your audience, reputation, credibility, and business.

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Online marketing focuses on efforts that do not take much money, you just need to invest time. For very little cost, you can use blogs, email marketing, and social media to promote your business. However, make sure to offer quality over quantity when it comes to content. You can create a piece of content and then repurpose it by sharing it across multiple platforms.

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Adam Franklin provides tips on how to come up with fresh content:

** Get ideas from other blogs, articles, etc.

** Always know what your customers need and want.

** Keep a list of your customers’ frequently asked questions (FAQ).

In this episode of Business Brain Food you will learn:

** How to build relationships with new and existing customers

** Why to provide different pathways for customers to get to know you and trust you

** Why it is important to create one initial flagship piece of content that can help potential customers (ie checklist, report, eBook)

** The importance of producing exciting and enticing content

** How to use blogs (how often to post items, types of content to post, etc.)

** Why use Email marketing to provide customers with value-added content and offers

** The importance of sharing your content on Facebook, Twitter, and other social media sites

** How to create content and re-purpose it across other platforms

Resources mentioned in this episode:

** ActionCOACH Referral Partner Program

** Bluewire Media

** Bluewire Media Podcast

** Adam.Franklin@bluewiremedia.com.au

** https://twitter.com/itsadamfranklin

** Bluewire Media Book

** SkyGo

** Business 2 Community

** Lead Pages

** Spotify

** Amazon - Love at First Site eBook

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Share us with friends and family

If you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF031_Web_Marketing_That_works.mp3
Category:general -- posted at: 12:00pm AEDT

How To Do Facebook Marketing with Ben Simkin

There are about 13.2 million Facebook users in Australia. Yet many businesses do not know how to use Facebook marketing to attract new clients, generate sales, and increase return on investment. How can businesses utilize the Facebook platform to get the best possible result? This podcast will tell you exactly what you need to do to effectively use Facebook to build your business.

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Ben Simkin, who spends $3 million on Facebook marketing in Australia, discusses how to market your business on Facebook to earn profits. As a Facebook marketing pioneer, he started using Facebook marketing in 2007 and discovered that he had to spend money on trying different techniques to determine what works best. Most importantly, he realized that knowing your target audience is the difference between making a profit and losing your money. Ben Simkin explains why businesses need a Facebook page, and what businesses need to do to make their Facebook page a success! Subscribe on iTunes In this episode of Business Brain Food you will learn:

** Why businesses should have a Facebook page

** Why businesses should use Facebook marketing

** How many and how often posts should be made

** What kind of content and images should be included in posts

** What techniques are most effective

** How to use feedback and statistical tools

Resources mentioned in this episode:

** Listen to the Marketing Hot Seat Podcast with Ben Simkin

** Visit the Business Net website

** Follow Benjamin Simkin on Facebook

** Follow Jab Jab Jab Right Hook on Twitter

** Start Advertising on Facebook now

** The Asana CRM

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Share our Business Podcast with your Friends

If you are enjoying these Business Brain Food podcasts, then make sure to share them on Facebook, Twitter, and other social media outlets. Use the power and influence of social media. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Kind regards, Ben Fewtrell (02) 9111 5000

Direct download: BBF030_How_To_Do_Facebook_Marketing_Ben_Simkin.mp3
Category:general -- posted at: 12:00pm AEDT

Anthony Turner from Business Success Radio interview Ben Fewtrell on Business Coaching

In this episode of business brain food for a change I am on the other side of the microphone and getting interviewed by Anthony Turner from the business success radio show. Anthony asked to interview me about Business coaching and why somebody would want to work with business coach.

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It was great to have the discussion about some of the preconceived ideas you may have about business coaching, In this interview I'd explain how business coaching can apply to anybody in any business and into many of the frequently asked questions business owners ask about engaging a business coach in their business.

I know for some of you I'm preaching to the converted as you already are working with one of my team and getting great results on your business coaching Journey, however, if you're a regular listener and you're not working with a business coach that maybe now is the time for you to take the opportunity to have a complimentary business assessment with one of my team.

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In this episode of Business Brain Food you will learn:

** What to look for when hiring a business coach

** What you should expect when working with a business coach

** Why you shouldn't hire an industry specific business coach

** The benefits of having more than one coach

** How having a business coach Will save you money and time

** What a business coaching program should include

Resources mentioned in this episode:

** businesssuccessradio.com.au

** Twitter @bfewtrell

** Learn more about Business Coaching

** How to pick the right Business Coach

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Tune into Business Success Radio

If you are listening to this podcast on a regular basis then you are also going to also want to listen into Anthony Turner on Business Success Radio. Anthony Turner interviews lots of fantastic business owners and people in the know about business and you are bound to pick up many great pieces of advice that you can apply to your own business.

Give Business Coaching a go

If after listening to episode 29 of our Business Brain Food Podcast and you are seriously considering getting a business coach - then get in touch with ActionCOACH Corporate Australia today. We offer the opportunity to partake in a complimentary 90 minute Business Coaching Session so that you can see if business coaching is right for you and we can see if you are ready to be coached.

Thanks for listening and until next time, have a profitable day!

Kind regards, Ben Fewtrell (02) 9111 5081

Direct download: BBF029_Anthony_Turner_interviews_Ben_Fewtrell.mp3
Category:general -- posted at: 12:00pm AEDT

The Great Fragmentation with Steve Sammartino

In this episode of the business of brain food podcast I chat with Steve Sammartino about his new book ‘The Great Fragmentation’ and what Steve calls the 200 year shift. As a business owner understanding the shift to the digital age is extremely important if you're going to succeed. We have seen many businesses dwindle and die because they have not adapted to the new way of doing business.

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During this interview you will learn how to cope with this radical shift and we'll discuss some of the 20 big ideas that Steve feels is changing the world we live in. You'll learn why bigger businesses are going to struggle more with the shift in the digital age and how the Internet will change how you do business forever.

No matter what business you're in this is one podcast episode you must listen to, to prepare yourself for the future.

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In this episode of Business Brain Food you will learn:

** What outsourcing is and who it's for

** Why business is moving from mass to niche

** Why 3-D printing is going to play such an important part in the future

** That learning should be a part of your day everyday not just something that's nice to do

** Why the future of business is small

** How the Internet will change the way you do business in the future

** What you can do to prepare and at that in the digital age

Resources mentioned in this episode:

** Twitter @sammartino

** stevesammartino.com

** startupblog.wordpress.com

** http://www.superawesomemicroproject.com

** http://beersblokesbusiness.com

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Tell a Friend

If you are enjoying each of these podcasts and know someone else that would also benefit from listening to weekly business advice, please copy and paste the link for this podcast in an email to them or let them know through social media. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell (02) 9811 5000

 

Direct download: BBF028_Steve_Sammartino.mp3
Category:general -- posted at: 12:00pm AEDT

Starting your Own Business with Rieva Lesonsky

In this episode of business brain food I talk with Rieva Lesonsky, author of the bestselling book Start Your Own Business and the former Editorial Director of Entrepreneur Magazine, Rieva has been meeting with, consulting to and speaking to America’s small business owners for more than 30 years. She’s got an inside perspective on what entrepreneurs want and how to help them grow successful businesses.

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Even if you’re in business already, there are several gems that Rieva shares during this interview that will help you take your business to the next level. If you haven't started your business yet, this is one episode you definitely do not want to miss!

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In this episode of Business Brain Food you will learn;

** What Facebook and Bunnings have in common

** How to come up with a business name, and change your name if you got it wrong the first time!

** Why you need to take time away from the day to day running of your business

** The keys to starting your own business

** What needs to be in your business plan

** Why identifying frustrations will help you build a successful business

** Why being passionate about something is not a good reason to start a business

** The Secret to finding the idea to start a business

** Why you don’t have to be number 1 in the market

Resources mentioned in this episode:

** www.flyingsolo.com.au

** www.business.gov.au

** www.smallbizdaily.com

** Rieva Lesonsky has several books on Amazon

** Connect with Rieva Lesonsky on linkedIn

** twitter Rieva Lesonsky @Rieva

** Email Rieva Lesonsky

Additional Resources:

** BBF:024 Seven Keys to Business Success with Ben Fewtrell

** 5 Tips for choosing a Business Name

** Our top 4 tips to starting a business

** 4 Steps on how to create an effective business plan

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Leave us a review on iTunes

If you are listening to the Business Brain Food Podcast on iTunes and are enjoying it, we would love for you to leave us a review and let others no what you think. Simply click on the purple button above and follow the link to the iTunes store. There you will be able to click on the review tab and enter in your feedback. Any and all reviews are welcome and help us reach more listeners on iTunes.

Remember to go and find out more about Rieva Lesonsky and until next time, have a profitable day!

Cheers, Ben Fewtrell (02) 9811 5000

 

Direct download: BBF027_Rieva_Lesonsky_Start_Your_Own_Business.mp3
Category:general -- posted at: 12:00pm AEDT

Direct download: BBF026_Steer_Clear_of_the_Bull.mp3
Category:general -- posted at: 12:00pm AEDT

Make more Money with Effective Time Management with Ben Fewtrell

Managing time is actually impossible, You cannot stop the clock and you cannot add more hours to your day, instead of trying to manage time you need to put the effort into self-management.

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A wise man once told me you can spend all your money then you could make more but if you spend all your time it is gone for ever. The key to being successful and increasing the amount of money you make in your business is to ensure you're investing your time in the areas that are going to give you the best return on your investment.

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But unfortunately, in this digital age there are so many distractions competing for your attention it is easy to get caught up in things that don't help you achieve your goals. In this podcast episode I am going to share with you some of the key things that have enabled me to build a multimillion dollar business whilst keeping my working hours at a minimum

In this episode of Business Brain Food you will learn:

** How to combat the common business owner disease; no-onecandoitasgoodasmeitis

** How much time you should spend working on your business

** How to manage Time sucking distractions like e-mails and social media

** The best way to work out what to delegate or outsource

** How to adjust your mindset to become a time saving entrepreneur

** Where you should invest your time for the best return

** Three Time saving tips to make you more efficient than you ever thought possible

Resources mentioned in this episode:

** Join Ben Fewtrell at his Business Fast Track Seminar

** Visit the Time Trade Website

** Visit the Wunderlist website

** Visit the Audible website

** Visit the Chris Ducker website

** Visit the Virtual Freedom website

** Visit the Fiverr website

** Visit the Elance website

** Visit the 99 Designs website

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Do you have a question for Ben?

Do you have a burning business, sales or marketing question that you would like to ask Ben Fewtrell? Well here is you chance. Simply click on the tab to the right that says, 'Record you Question' or enter you question into the comments section blow. Your question will then be answered by Ben on a future episode of the Business Brain Food Podcast and you will also receive a free copy of Brad Sugars latest book, Buying Customers. It's a win win!

Until next time, have a profitable day!

Cheers, Ben Fewtrell (02) 9111 5000

 

Direct download: BBF025_Time_Management.mp3
Category:general -- posted at: 12:00pm AEDT

Seven Keys to Business Success with Ben Fewtrell

Succeeding in business takes more than just hard work, In this episode I will talk about the Seven Keys to succeeding in your business. After working with hundreds of different businesses in all types of industries there are certain things that are common between every successful business.

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I will talk about everything from the basic fundamentals of knowing your numbers, building a solid foundation, the importance of sales and marketing, why having a vision is so important and much much more.

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In this episode of Business Brain Food you will learn:

  • What are the basics you need to have in place to build your business
  • What Systems do you need in your business for efficiency
  • What key performance indicators you should use to monitor the performance of your business
  • Why you need to know how to recruit lead and manage a team
  • How to manage your time better

Resources mentioned in this episode:

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What do you think of the Podcast?

We would love to hear your feedback about the Business Brain Food Podcast so that we can continue to grow it into a valuable resource for business owners all over the world. So if you do have some thoughts, good or bad, please leave them below in the comments section and we will take them into consideration.

Cheers, Ben Fewtrell (02) 9811 5000

 

Direct download: BB024_Seven_Keys_to_success.mp3
Category:general -- posted at: 12:00pm AEDT

Exporting with Confidence with David Mumford

In this episode of the Business Brain Food podcast I speak to David Mumford from RBK Nutraceuticals about how he has built his successful exporting company. 85% of David's revenue comes from exporting his products outside of Australia. During this interview David will share some of his greatest lessons from exporting his products across the globe.

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David will also give you tips and tricks on where to go for help if you are considering exporting your products. If exporting is on your horizon this is one episode you do not want to miss.

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In this episode of Business Brain Food you will learn:

** What government support is available

** Why you need to adapt to each market around the world

** Why visiting trade shows can be fruitful or a waste of time

** How and why to do your homework on your importers before entering into an agreement

** Who to go to for help if you're just starting your exporting journey

Resources mentioned in this episode:

** RBK Nutraceuticals

** CamCard

** NSW Business Chamber

** TradeStart - Austrade

** Austrade, Export Market Development Grants

** Business Fast Track

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Join Business Brain Food on Stitcher

The new iPhone 6 has just been released and as the purple buttons above advertise, we are on iTunes. But for those people out there that don't use Apple products and use an Android device, you can find and listen to each episode of the Business Brain Food Podcast on Stitcher This is a great app and you will find our podcast and many other great ones there.

Until next time, have a profitable day!

Cheers, Ben Fewtrell (02) 9811 5000

Direct download: BBF023_Exporting_David_Mumford.mp3
Category:general -- posted at: 12:00pm AEDT

How to write your marketing plan with Ben Fewtrell

You have probably heard the saying that, 'if you fail to plan you plan to fail', having an effective marketing plan is key to any successful business and if you want to build your business and take it to the next level then this episode will be for you.

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In this episode I share with you a 7 step process that will show you how to write your marketing plan, after many many years in my own business and helping thousands of other business owners write an effective marketing plan I will share with you and easy step-by-step process that will make it possible for you to have your marketing plan completed today.

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In this episode of Business Brain Food you will learn:

** How to identify your target markets

** What are the most effective ways to reach your ideal client

** How to know whether or not you're marketing is giving you a return on investment

** How to utilise online marketing to attract more customers

** Why you need to be on social media

** How to create a compelling offer

** How to stop competing on price

** What strategies you should use to get your message out there

Resources mentioned in this episode:

** Sign Ben Fewtrell at BusinessRICH

** Join Ben Fewtrell at Business Fast Track

** Listen to the Andrew Griffiths Podcast

** Listen to the first Ben Fewtrell solo Podcast about Sales

** Listen to Brad Sugars discuss entrepreneurship

** Ben Fewtrell gives 5 Killer tips for creating a Marketing Plan - Video

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Share the Business Brain Food with a friend

Do you know a business owner, entrepreneur or someone that is passionate about business that would benefit by listening to the Business Brain Food Podcast? If so, we would greatly appreciate it if you could let them know. That way we can help educate more people about business and help everyone grow their business and live the life style that they want to lead.

Leave us a comment

Do you have any thoughts, opinions or questions about anything that Ben Fewtrell mentioned about helping you create a marketing plan, then leave it below in the comments section. We will read and reply to each one and would love to hear from you.

Thanks so much for listening and until next time, have a profitable day!

Cheers, Ben Fewtrell (02) 9811 5000

 

Direct download: BBF022_How_to_write_marketing_plan.mp3
Category:general -- posted at: 12:00pm AEDT