How to Create 2 Million Dollars a Year in Passive Income with Nathan Birch

It seems like a crazy dream to be able to retire from full-time work at the age of 24 and still have $2 million land in your account every year when you hit 30, but Nathan Birch is living proof that it is possible. For him it was all about setting the right goals, week by week, year by year, and more generally, working hard now to earn the right to not have to work as hard later. This seems like such an obvious mantra, but that’s why listening to Nathan is so inspiring, because every single one of us is actually capable of doing the things he does. His methods have empowered him to build an empire of 170 properties, but even for people who are just starting out who only want to buy one or two properties, his advice is indispensable.

Below is a summary of what made Nathan successful in property, which makes for a mighty fine template of how to succeed in business and in life in general:

** Have a plan with clearly defined goals, and then map out every step you think is required to achieve them (this seems so obvious, but a dream can only become an achievable goal once every step is broken down into small, achievable chunks)

** Document the goals and keep reviewing them

** Don’t be put off by naysayers (but rather than ignore them, rationalise their point and disprove it with your own logic)

** Be persistent – if you have an idea, don’t just leave it as an idea… take action!

** Don’t make business decisions based on emotion, i.e. “this property looks really nice, I could totally live here”… you need to make sure the numbers add up

** Don’t underestimate the value of properties in areas that are thought to be undesirable

** Try and take your time to find a property under the market value, which gives you a profit margin from the beginning

** It’s never too late! (Colonel Sanders was in his 60s when he opened his first KFC)

More generally, the most important thing is to really understand exactly what you want a property to do for your life.  When Nathan picked up a magazine at the age of 13, he was certain that property could make him wealthy and give him security, so he did his damnedest to make that happen by getting two full-time jobs and saving enough money to buy his first unit when he was 18.

Everyone’s story and aspirations will be different, but Nathan has proven that property as a means to security is a good path to go down, especially considering the increasing volatility of the superannuation/pensions market.

In this episode of Business Brain Food you will learn:

** One man’s story of how to build a property empire

** How to set, review, and achieve goals

** The money that can be saved by having two jobs

** What makes a good property investment

Resources mentioned in this episode:

** Ask Pat with Pat Flynn (http://www.smartpassiveincome.com/ask-pat/)

** Online Marketing Made Easy with Amy Porterfield (http://www.amyporterfield.com/category/podcast/)

** Small Business Marketing with Timbo Reid (http://smallbusinessbigmarketing.com/podcast-2/)

** Beers, Blokes & Business (http://beersblokesbusiness.com/category/podcast/)

** Sales, Marketing Profit with James Schramko (http://www.salesmarketingprofit.com/category/podcast)

** Podcast Answer Man (http://podcastanswerman.com/)

** School Of Podcasting (http://schoolofpodcasting.com/)

** Internet Business Mastery (http://www.internetbusinessmastery.com/podcast/)

** Beinvested (https://binvested.com.au/nathan-birch/)

** Beinvested on Youtube (https://www.youtube.com/user/binvested)

** Facebook (www.facebook.com/businessbrainfood)

** Business Brain Food Facebook Group (www.facebook.com/groups/businessbrainfood)

** Twitter (https://twitter.com/bfewtrell)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

If you’re thinking of dipping your toe in to the world of property investment, or if you want to build your existing portfolio into something mega, then go ahead and do it! Nathan did. So can you!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell (02) 9111 5000

How To Promote Your Business In The Media, With Bec Derrington

Every business needs good PR, but in order to get it, you have to understand how to build bridges with your preferred media. One great way of attracting the media is to be quoted as an expert, so we spoke to Bec Derrington, founder of http://www.sourcebottle.com - a service that connects experts with the media. Source Bottle is a free global service used by bloggers, journalists and reporters that gives them easy access to experts in any given field so they can be quoted as part of their story. This could of course be your business… you are an expert after all, aren’t you?!? Bec’s personal story is a great example of how challenging it can be to get the media onside if you don’t have many personal media contacts. How do you prevent the story of your business being lost in the mire of press releases and mailshots? And how do you come across as an expert that is simply indispensible to the media?

Having worked in PR, Bec was inspired to invent Source Bottle because she knew first-hand how difficult it was to connect with the media without a large base of personal-media contacts. The same is true for many businesses and many inspirational leaders of these businesses: they might have a great story to tell, but they don’t know who they should tell, and they don’t know who might want to know and when they might want to know it. Source Bottle is one way of making the process easier, but there are some other very important tips about how to make the ‘story’ of your business/expertise stand out enough to gain maximum publicity:

** First understand what it is you want to be known for, i.e. a particular product/industry/stance on a particular matter

** Identify the issue that your ‘solution’ solves

** Seek out the publications/media outlets that most effectively connect with your target audience

** Try and specifically target a journalist rather than doing some kind of mass mailout

** Understand the journalist’s tone of voice and tailor the content you send them (remember, it’s all about them thinking that your ‘story’ is unique to them)

** Make sure you have plenty of ‘assets’ to go with the story, i.e. photos and video

Following the above is a great way for your business to be promoted in the media without the need for an expensive PR campaign.  And remember, being recommended as an expert by a third party (in this case a journalist) can be a lot more powerful to your audience than simply advertising yourself.  If your expertise is qualified by somebody else, people are more likely to think “well it must be true”. In this episode of Business Brain Food you will learn:

** The inner workings of http://www.sourcebottle.com

** How to easily build a long-lasting relationship with a journalist from the comfort of your own home

** Why media relations is so powerful

** How to pitch to journalists correctly

** How to find contact details of journalists

** The difference between advertising and PR

** How to state your position as an expert

** Are press releases important in this day and age?

** How businesses/experts can control the message

Resources mentioned in this episode:

** Source Bottle: (http://www.sourcebottle.com.au)

** Free Sydney Two-hour workshop: (http://www.businessfasttrack.com.au)

** Facebook (www.facebook.com/businessbrainfood)

** Business Brain Food Facebook Group (www.facebook.com/groups/businessbrainfood)

** Twitter (https://twitter.com/bfewtrell)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

Are you ready take your business to the next level and let the public know that you’re an expert?

Then use the information provided in this episode to make it happen! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Have the Biggest Pay Day of Your Life with Kerry Boulton

Whether you need to voluntary leave a business or if something goes wrong and you have to leave, it is very important to have an exit strategy. Always begin with the end in mind. Over the years, Kerry Boulton has sold several businesses for millions of dollars. Also, she has mentored many business owners through successful business growth in order to position them for their ultimate sale. Leaving a business is about:

** You

** Your family

** Other stakeholders

Boulton is the founder and CEO of the Exit Strategy Group, which helps business owners maximize business value so they can get out of the business – whether by liquidating assets, management buyouts, passing it down, or other ways.

When you intend to leave a business, consider the following:

** Who is going to be impacted?

** What do you plan to do after you leave?

** Who would buy the business? Who could be a potential buyer?

** Do due diligence to get your business ready to be sold.

** Make sure your business is attractable to potential buyers.

** Make sure your business stands out from the rest.

** Give yourself as much preparation time as possible to maximize the value of your business.

** Build a team to support your exit strategy (accountant, business coach, those who will be impacted, etc.)

Also, take a look at your business plan. Does it include an exit strategy? If not, then use Boulton’s tips and advice to implement one to get the most money you can when leaving a business. Plus, make sure you have contingency options because no business owners like a fire sale!

In this episode of Business Brain Food you will learn:

** Don’t jeopardize your business for $5

** Different ways to exit businesses

** Importance of including exit strategy in business plan

** Why business owners do not concern themselves with exit strategies

** Impact of baby boomers leaving businesses

** The importance of understanding the value of all assets

** Tips and traps of exit strategies

** Need for contingency plans

Resources mentioned in this episode:

** Traffic and Conversion Summit (http://trafficandconversionsummit.com/australia/)

** Trip Advisor (http://www.tripadvisor.com/)

** Facebook (www.facebook.com)

** Google (www.google.com)

** Business Brain Food Facebook Group (www.facebook.com/groups/businessbrainfood)

** Twitter (https://twitter.com/bfewtrell)

** Mayne Nickless (www.bmartin.cc)

** Exit Strategy Group (http://theexitstrategygroup.com.au/)

** Stephen Covey (https://www.stephencovey.com/)

** Amazon (www.amazon.com)

** Freight Management International

** Business Plans that Win $$$ (http://www.amazon.com/Business-Plans-That-Win-Enterprise/dp/0060913916)

** The Uncensored Truth About Exit Strategies (http://theexitstrategygroup.com.au/book-request/)

** LinkedIn (https://au.linkedin.com/in/kerryboulton)

** Facebook (https://www.facebook.com/KerryBoultonTheExitStrategyGroup)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

Are you ready to leave a business?

Then use the information provided in this episode to make it happen! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Holding On to Your Customers with Kym Illman

What do your customers hear when you put them on hold? Awful music or valuable branding and product messages? Kym Illman is the founder of Messages On Hold, which helps businesses customize their hold messages to achieve results. He is an entrepreneur who turned his home-based business into a multi-million dollar international success story. Technology and advances in phone systems have made hold content much easier to utilize. Businesses need to make hold experiences more pleasant. They need to make a good impression to minimize any damage hold calls can do. Your hold messages should be a part of your branding and provide worthwhile information. Hold messaging can be a powerful and valuable marketing tool.

There are various guidelines to follow in order to create effective hold messages:

** Making changes based on what customers want

** Don’t use just one voice

** Don’t give a list of features

** Don’t have awful music

** Content should be interesting and customer centric

** Change messages every three to four months; keep them fresh

** Educate people about what is available from your company

** Use the same messages for different mediums

Also, there are common mistakes to avoid when it comes to hold messages:

** Bad background music

** No background music or sound

** Chimes - don’t bang a bell in customers’ ears!

** Don’t loop same music and messages over and over

** Care: Some businesses don’t care about what customers hear because they don’t have to listen to the messages

There are several benefits to having hold messages in your phone system. They can generate sales, reach new and existing customers, and promote your brand. Plus, if a hold message is a benefit to callers, then it is a winner!

In this episode of Business Brain Food you will learn:

** How “holds” have become a global market

** Available phone systems

** Important aspects of hold messages

** How to achieve business results

** Mistakes to avoid

** Lessons learned to be successful

** How to use hold messages as a marketing tool

Resources mentioned in this episode:

** Guy Kawasaki – Episode 60 (http://actioncoachanz.com/bbf-060-business-success-with-guy-kawasaki)

** Messages On Hold (http://www.messagesonhold.com.au/)

** 1-800-Messages

** Canity (www.canity.com)

** Kym Illman (www.kymillman.com)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

** Ben Fewtrell – Twitter (https://twitter.com/bfewtrell)

** Ben Fewtrell – Facebook (https://www.facebook.com/benfewtrell)

** Business Brain Food Facebook Group (facebook.com/groups/businessbrainfood)

** Lancelin Western Australia (https://en.wikipedia.org/wiki/Lancelin,_Western_Australia)

** American Express (https://www.americanexpress.com/)

** TDK (https://en.wikipedia.org/wiki/TDK)

** Facebook (www.facebook.com)

** Twitter (www.twitter.com)

** National Geographic (http://www.nationalgeographic.de/0

** Canon Inc. (http://www.nationalgeographic.de/)

** The Photographer’s Ephermeris (http://photoephemeris.com/)

** Business Planning Template (www.actioncoachanz.com/062)

Are your customers tired of hearing awful elevator music while on hold?

Then use the information provided in this episode to improve your hold messages and make more sales. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Building a Successful Social Enterprise with Katie Wyatt

Want to use your business skills and the power of the market for social good? Then you may want to consider social enterprises a.k.a not-for-profit businesses. Katie Wyatt is a wellness and business coach for social enterprises, which are businesses that raise money for and support a social cause. These businesses may employee people who would not otherwise be able to find a job, including the homeless and those with disabilities. It is not easy to start a new business and be successful. It is a big undertaking and not for everyone. Achieving social purpose as well as profit is twice as hard! But the payoff can be well worth it.

So, how do you create an enterprise that has social benefit? Or how do you retrofit what you currently do in business to serve a social benefit? You have to have two main things: passion and business sense. What’s going to get you out of bed each day? A passion to help others. But you also need to address the business side – purpose, metrics, outcomes, business models, legalities, etc. Therefore, any business needs to be profitable – to put money back into the business and help its cause. Otherwise, the social purpose would not matter at all. So ask yourself these questions in order to be successful: Why are you starting the business? How much money you will need? If you can succeed with a social enterprise, you can succeed anywhere. Now, get out there and do some good!

In this episode of Business Brain Food you will learn:

** Definition of social enterprises/not-for-profit businesses

** Differences between social enterprises and regular businesses

** What is needed to have a successful social enterprise

** How to obtain money for startup capital

** Steps to start a social enterprise

** Types of employees at social enterprises

** Importance of identifying ideal customers

** Development of foundations and charities

Resources mentioned in this episode:

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

** ActionCOACH Session (www.businessassessment.com.au)

** Skype (www.skype.com)

** The Voice (https://en.wikipedia.org/wiki/The_Voice_(Australian_TV_series))

** Thank you Water (https://thankyou.co/)

** Daniel Flynn (http://actioncoachanz.com/bbf039-daniel-flynn-thankyou-group)

** Australian Charities and Not-For-Profits Commission (https://www.acnc.gov.au/)

** Social Traders (http://www.socialtraders.com.au/)

** Dwayne Martens (http://actioncoachanz.com/bbf059-from-uni-dropout-to-a-multi-million-dollar-business-with-dwayne-martens)

** Niulife (https://www.niulife.com/)

** The Wellness Entrepreneur (http://www.thewellnessentrepreneur.com.au/)

** Pinterest (www.pinterest.com)

** Life in Half a Second (http://www.lifeinhalfasecond.com/)

Do you want to make a difference with your business?

Then, use the advice provided in this episode to get started. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

The Keys to Business Success with Guy Kawasaki

Do you want to change the world? Then, what is the secret to success? Well, there is no secret to being successful in business. What it takes is being passionate about what you want to do, being clear on what you want to achieve, and to work hard.

Guy Kawasaki is known as a business growth guru. He just loves to work and has empowered people through his writing, speaking, investing, and advising. He is passing down a body of knowledge he has acquired in his career to the next generation. Guy’s Golden Touch: Not everything Guy touches turns to gold, but whatever gold Guy touches.

He was once the chief evangelist for Apple Inc. Now, he is the chief evangelist for Canva, an online graphic design software company. It is revolutionizing the way people do graphic design. Also, Kawasaki is a trustee with the Wiki Media Foundation, executive fellow at the Haas School of Business, and much more. So he knows all about business!

Now, Martens is a 30-year-old who goes to work without wearing any shoes and has a teepee as his sanctuary. He owns a multi-million dollar business that he started in 2008. His business, Amazonia, focuses on Acai and distributes health food through the nation. Martens has learned along the way and remains open minded. He continues to step outside of his comfort zone and plans to expand his business.

* Press play above to listen to this weeks Podcast *

Kawasaki’s lessons learned as an evangelist and from working with Steve Jobs at Apple:

** Customers don’t always know what they need

** Design counts

** Less is more

Challenges Kawasaki has faced in business:

** Resistance to change

** Asking others to risk their careers

Kawasaki’s tip on how to ensure you are more successful than the competition: It’s all about providing great products and provide after sales and support. It’s not rocket science! Also, the key is to predict what people need or make what you want and make people need it. Kawasaki has written 13 books about business, including Enchantment. Enchantment is used to change hearts, minds, and actions. Businesses need to know how to enchant their customers to exceed expectations. Enchantment has three pillars:

** Likeable

** Trustworthy

** Competent

Enchantment can be achieved through social media. It means hard work, but social media should be used as a platform to promote your business. Social media will someday become the equivalent of marketing. Stay tuned because Kawasaki may write another book or do something else to help lead you to success in business! There are so many ways to succeed and so many ways to fail. “I just worked hard. That’s the key to my success,” says Kawasaki.

In this episode of Business Brain Food you will learn:

** What is evangelism

** Lessons learned in the business world

** Examples of enchantment

** Using social media to promote business

** Tips for creating a successful business

** Business challenges

** Importance of attending school of business

Resources mentioned in this episode:

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

** Spotify (https://www.spotify.com)

** Apple Inc. (www.apple.com)

** iTunes (http://www.apple.com/itunes)

** Taylor Swift (http://taylorswift.com/)

** ActionCOACH Session (www.businessassessment.com.au)

** Canva (https://designschool.canva.com/)

** Haas School of Business (http://www.haas.berkeley.edu/)

** Wikimedia Foundation (https://wikimediafoundation.org/wiki/Home)

** Motorola (www.motorola.com)

** Google (www.google.com)

** Sydney Bears (http://www.sydneybears.com.au/)

** Steve Jobs (https://www.apple.com/stevejobs/)

** Enchantment (http://guykawasaki.com/books/enchantment/)

** Adobe PhotoShop (http://www.adobe.com/products/photoshopfamily.html)

** Amazon Books (http://www.amazon.com/books-used-books-textbooks/b/ref=sd_allcat_bo?ie=UTF8&node=283155)

** Guy Kawasaki (www.guykawasaki.com)

** Microsoft Outlook App (http://windows.microsoft.com/en-us/windows/outlook/send-receive-from-app)

** If You Want to Write (http://www.amazon.com/If-You-Want-Write-Independence/dp/9650060286)

How can you make your business successful?

How can you make your business successful? Use the advice and tips provided by Kawasaki to reach the top! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

How to Create Copy That Sells with Bernadette Schwerdt

Copywriting is not as easy as you may think. And it is vitally important to your business – from email messages to your website. Bernadette Schwerdt is a copywriting coach and expert. She is the managing director of the Australian School of Copywriting and teaches people the art of writing. Schwerdt defines copywriting as the art of selling through words - both written and spoken. Copywriting is the process of coming up with a message and making it as compelling as possible.

Copywriting is important in all formats: pitches, phone calls, newsletters, brochures, website content, press releases, sales letters, email messages, etc. If the copywriting is not done well, then deals fall through and you lose clients/customers. When writing copy, ask the following questions: What do you sell? At what price point? How can people buy it? Also, there are many steps to take when copywriting. For example, make sure your headline drags people into your story and grabs their attention. Write copy that speaks to people and solves their problems. It is important to understand your target audience and their vernacular/conversational tone - write in the way they speak. Use all the tips offered by Bernadette Schwerdt to write the best copy possible to take your business to the next level and position yourself as a leader! In this episode of Business Brain Food you will learn:

** Definition of copywriting

** Benefits of learning how to write copy

** Cost to hire copywriters

** What constitutes as copywriting items

** Copywriting process and rules

** Importance of headlines, offers, call to action, testimonials, etc.

** Copywriting mistakes

Resources mentioned in this episode:

** Bernadette Schwerdt: bernadetteschwerdt.com.au

** Secrets of Online Entrepreneurs: bernadetteschwerdt.com.au/buy-the-book

** Australian School of Copywriting: copyschool.com

** ActionCOACH Session: businessassessment.com.au

** DiSC: discprofile.com

** Voice Memos: itunes.apple.com/us/app/voice-memos-for-ipad

** The Diamond Cutter: amazon.com/The-Diamond-Cutter-Managing-Business

Take a look at copy writting for your business

Does it grab your attention? If not, then use the advice provided in this podcast. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

From Uni Dropout to a Multi-Million Dollar Business with Dwayne Martens

After dropping out of university and adventures in traveling, Dwayne Martens was down and out. He was mingling with crowds that treated him like a dog. To bring awareness to that disrespect was the first step. Now, he surrounds himself with people who respect him. Your environment reflects where you are at in your life! Also, he read some books to help change his mindset. As a result, he developed confidence that he could do and be anything.

Now, Martens is a 30-year-old who goes to work without wearing any shoes and has a teepee as his sanctuary. He owns a multi-million dollar business that he started in 2008. His business, Amazonia, focuses on Acai and distributes health food through the nation. Martens has learned along the way and remains open minded. He continues to step outside of his comfort zone and plans to expand his business.

* Press play above to listen to this weeks Podcast *

Amazonia started out as a small business. Martens explains that to start a business:

** Get in the game

** Be in the game

** Have a purpose and business model

** Do good by people

** Have a strong vision

Martens has experienced growing pains when it comes to his business. He suggests the following to handle such challenges:

** Treat others well

** Chose to work with the right people

** Pay attention to and have processes in place regarding finances/cash flow

The keys to being a successful entrepreneur:

** Look into yourself; what is holding you and your business back?

** What are you doing your business for – money or purpose?

** Philosophy and culture of a business is everything!

And most importantly, have fun!!!

In this episode of Business Brain Food you will learn:

** How to change your mindset

** Why surround yourself with the right people

** How to develop different businesses

** To identify purpose of business for it to grow

** What challenges are related to growth

** Keys to being a successful entrepreneur

** How to create a positive work culture

** Why set growth goals

Resources mentioned in this episode:

** Amazonia (http://www.amazonia.com.au)

** Amazonia Instagram (https://instagram.com/amazoniaco)

** Amazonia Facebook (https://www.facebook.com/premiumacai)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

** Angel Flight (http://www.angelflight.org.au)

** Ben Fewtrell Facebook (https://www.facebook.com/benfewtrell)

** ActionCOACH Session (www.businessassessment.com.au)

** The One Minute Millionaire (http://www.amazon.com/The-One-Minute-Millionaire-Enlightened/dp/0307451569)

** Richard Branson (https://www.virgin.com/richard-branson)

** Elon Musk (http://www.forbes.com/profile/elon-musk/)

How can you grow your company?

Use the tips provided in this podcast to take your business to the next level and have fun while doing it! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

How to Succeed at Cold Calling

Cold calling – a lot of people are terrified by it! It can put a shiver up and down most people’s spines. But it is time to reprogram your brain to think about cold calling in a positive way. Ben Fewtrell shares why cold calling is good for your business! The best way to grow your business is to pick up the phone. You’ve got to sell something to somebody. You can use cold calling to re-engage existing customers as well as reach potentially new customers.

* Press play above to listen to this weeks Podcast *

Preparation is important. For cold calling, prepare your:

** Thinking

** Environment

** Offer

** Handling of gatekeepers

Here are some more helpful tips about cold calling:

** Get someone’s attention

** Have Call Center reps located in the same country and speak the same language

** Focus on finding the right people (the right customers)

** Believe in what you are selling and that it benefits customers

** Be the listener, not the talker

** Prepare the right questions

** Build a relationship through trust and rapport

Resources are available for cold calling, including the Yellow Pages and LinkedIn. Also, Ben offers a great cold calling script to use as a guide. Overall, you need to have effective methods, understand the process, and develop a strategy. Cold calling is a great tool, so don’t be afraid to use it! In this episode of Business Brain Food you will learn:

** Why utilize cold calling

** Resources/databases available

** Techniques and preparation

** Call centre locations

** Providing benefits and adding value

** Available communication avenues (emails, cold calling, direct mail, etc.)

** Opt-outs, Do Not Call lists, and other restrictions

Resources mentioned in this episode:

** Downloadable: Cold Calling Script

** Gary the Goat: facebook.com/jimboandgary

** Pro Bono Coaching Session: businessassessment.com.au

** IMDb Boiler Room: Boiler Room

** Ari Galper: unlockthegame.com

** Jim Rohn: Quotes

** Follow Ben Fewtrell on: LinkedIn

** Follow Ben Fewtrell on: Twitter

** Follow Ben Fewtrell on: Facebook

Start Cold Calling

Take the fear out of cold calling by using the tips provided in this podcast. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

Why People Fail with Siimon Reynolds

How can you make sure to not fail, but succeed! The media always seems to focus on those who are successful. But failure should be addressed, as well. Most successful people have failed many times, and failures happen more than successes! “Failure, for any ambitious person, is their constant companion. Success is only occasional,” said Siimon Reynolds.

* Press play above to listen to this weeks Podcast *

Simmon Reynolds is an internationally renowned expert on the predictable science of success and achievement. Also, he is a marketing guru and the co-founder of the Photon Group, a marketing services group. Plus, he is an author who wrote Why People Fail. There are several primary causes for people to fail: poor self-image, lack of a daily ritual, lack of clarity, and shortage of energy. Siimon shares many tips on how to be more successful, including listing reasons why you can achieve something, meditating, creating a business plan, evaluating and refining marketing efforts, being positive and a kind person, and being persistent. Study failure and understand it. Then you can unlock the key to success! In this episode of Business Brain Food you will learn:

** Why failures, not only successes, should be discussed

** Reasons why people fail

** Tips to be more successful

** Strategy for turning failures into positive results

** How to learn from competitors

Resources mentioned in this episode:

** The Fortune Institute: www.thefortuneinstitute.com

** Why People Fail: www.amazon.com/Why-People-Fail-Obstacles-Overcome/dp/1118106172

** Ben Fewtrell LinkedIn: inkedin.com/in/benfewtrell

** Ben Fewtrell Twitter: twitter.com/bfewtrell

** Ben Fewtrell Facebook: facebook.com/ActioncoachANZ

** Break Through Your Glass Ceiling with the Power of Strategic Planning: actioncoachanz.com/strategicplanningwebinar

** Brad Sugars: bradsugars.com

** Martin Seligman: psychology.sas.upenn.edu/people/seligman

** Barbara Fredrickson: www.amazon.com/Positivity-Top-Notch-Research-Reveals-Upward/dp/0307393747

** Robert Cialdini: www.influenceatwork.com

** Tony Robbins: www.tonyrobbins.com

** Henry David Thoreau: www.biography.com/people/henry-david-thoreau-9506784

** Sam Walton: corporate.walmart.com/our-story/history/sam-walton

** Starbucks App: www.starbucks.com/coffeehouse/mobile-apps

** thefortuneinstitue.com

What does it take to be successful and avoid failure?

As an entrepreneur, use the tips provided by Reynolds in this podcast!  Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Franchising made Easy with James Corne

Is franchising the way to go with your business? Many business owners think they cannot afford to franchise or that the concept of franchising is too complex. However, franchising is a way for people to pay you to grow your business. Besides growing your business, a reason to franchise is because franchise owners are more passionate, dedicated, and effective.

* Press play above to listen to this weeks Podcast *

Most businesses can become a franchise, but not every business is set up to franchise. It depends on who is running the business, the type of business, and where the business is in its life cycle. And becoming a franchise does not happen overnight. You need to allocate time to take the business where you want it to go. It takes about six months from the beginning to the launch as a franchise. As a franchise, you become a consultant and serve as a mentor in your own business. You guide and facilitate success. You have to replicate what you did in your business, plus possess certain skills – you must like people and be able to lead. Podcast guest James Corne is the author of Franchising Made Easy and founder of The Franchise Institute, which has helped develop franchise systems in 200 different business sectors. It specialises in helping small to medium businesses determine if franchising is right for them or not. Almost all businesses can become a franchise. But understanding what works, doesn’t work, and avoiding mistakes in franchising allows your business to achieve success. If you’ve got a business where there is a demand, consider franchising! In this episode of Business Brain Food you will learn:

** Reasons to franchise

** How long it takes

** Determining who should franchise

** Rules whether a business can become a franchise

** Transition from owner to consultant

** Costs and pricing

** Legal aspects

** Mistakes and misconceptions

Resources mentioned in this episode:

** The Franchise Institute: www.thefranchiseinstitute.com.au

** James Corne Email: jamesc@thefranchiseinstitute.com.au

** James Corne Phone: 1300855435

** Franchising Made Easy Book: www.thefranchiseinstitute.com.au/franchising-made-easy-book

** My Podcast Reviews: mypodcastreviews.com

** Free Business Assessment: businessassessment.com.au

** Keeping the Faith: www.imdb.com/title/tt0171433

** Boat Sales App: www.boatsales.com.au/content/mobile

Do you think your business should become a franchise?

Use the advice offered in this podcast to make the right decision. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Why Every Business Owner Needs a Virtual Assistant

Every business owner needs a virtual assistant (VA) to help with tasks that weight them down. Focus on your genius juice and take everything else off your plate! VA services are a practical, ethical, and reliable way of doing things. Get things done in a different way!

Outsourcing work through VAs frees up your time to work on other areas of your business. VAs can do tasks that are imperative to your business that you can’t do, don’t need to do, or don’t want to do. Tasks include calendar management, email management, travel arrangements, data entry, transcribing audio/video, graphic design, and social media management. There are so many questions that come to mind when hiring a virtual assistant. How does it work? How much does it cost? How do you train them? To answer all of your questions, check out Chris Ducker’s book Virtual Freedom and contact Tom Secuya. Tom Secuya manages a team of virtual assistants in the Philippines through the Carve company. Carve is an outsourcing agency that supports clients remotely and provides virtual assistance and virtual assistants. In this podcast episode, Tom shares his knowledge and experience about utilizing VAs. It can be very beneficial to your business to have a VA – it is a great return on investment! In this episode of Business Brain Food you will learn:

** Benefits of outsourcing

** Tasks performed by VAs

** Help desk and project management tools

** Why to provide quality and quick feedback

** Importance of providing VAs with training and tools

** Outsourcing internationally vs. locally

** Hiring directly vs. through an agency

** Different durations (full-time, part-time and on-demand VAs)

Resources mentioned in this episode:

** Downloadable PDF: 105 Tasks to Outsource

** Ben Fewtrell: Twitter/#bbfood

** Carve: carve.ph

** Tom Secuya Email: tom@carve.ph

** Chris Ducker: www.chrisducker.com

** Virtual Freedom: www.virtualfreedombook.com

** 2048 App: itunes.apple.com/us/app/2048/id840919914?mt=8

** Zendesk: www.zendesk.com

** Fresh Desk: www.freshdesk.com

** Voxer: www.voxer.com

** Viber: www.viber.com

** Scrum by Jeff Sutherland: www.amazon.com/Scrum-Doing-Twice-Work-Half/

Do you have a virtual assistant?

As a business owner, discover the benefits of outsourcing! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9811 5000

How to Create a Strategic Plan for Your Business

Whether you love it or hate it – you need to think about strategic business planning! Don't think of a business plan as a big, fat document that sits on a shelf collecting dust. Instead, think of it as the strategy behind what you are doing. Without strategy, you are not going to thrive. You need a strategy that drives you!

Don't get caught up in the day-to-day aspects of your business. There is always something to do and fires to put out. But you need to STOP! Put some time aside to put together your strategic business plan. Stop being reactive - become more proactive. Develop a fluid document that helps build your business. Once you have it, make sure to review it and keep it up to date. Business Coaching Manager George Zenon has coached dozens of businesses in different industries. He knows the ins and outs of what it takes to succeed in business. He discusses how to create a strategic business plan and what you need to think about. Your strategic business plan has to align your business with your goals! A strategic business plan focuses on the big picture: Where is the business heading, what direction is it going, and what does it need to achieve? Have a plan and follow it! In this episode of Business Brain Food you will learn:

** Why it is important to create a strategic business plan

** The difference between business planning and strategic business planning

** What elements to consider and include

** How to get started and the Planning Club

** To think of investors, employees, and customers

** Items to measure (key performance indicators)

** Review regularly to keep up with competition and changes in technology

** Mistakes made in strategic planning

Resources mentioned in this episode:

** Planning Club with George Zenon: actioncoachanz.com/strategyplanningsession

** Percentage Calculator App: https://play.google.com/store/apps/details?id=info.percentagecalculator&hl=en

Do you have a strategic business plan in place?

If not, how are you going to be successful? Make sure to follow the guidance provided in this podcast to take your business to the next level. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

How to Grow Your Business Using Social Media

How can you grow your business using social media? You should be on social media because that’s where most of your customers are - so then you can connect with them. How do you generate leads for free on social media? You don’t. You have to make an investment: either time or money. Ben Fewtrell shares how you can use social media in your business. He developed an 8-step process to make sure you are generating sales and leads using social media.

* Press play above to listen to this weeks Podcast *

Step 1: Establish your business goals. Make sure your social media strategy aligns with your goals. Know your goals and how you are going to get there! Step 2: What are your marketing objectives? Do you want people to book an appointment, buy something, or view a Webinar? Make sure your objectives are very clear. What are you willing to invest to make your objectives happen? Step 3: Identify your ideal customers. Think about who you want to target as your audience. Create a look-alike audience in Facebook using your email database. Use LinkedIn to connect with potential customers. Step 4: Research your competition. Check out what they are doing and what is working. Then, do something in your own way that will deliver the same results. Discover their strengths and weaknesses, which will help you with your own strategy. Step 5: Choose what social media platforms to use. Start with just one, and do it well. Then you can move on to additional platforms. But don’t do more than five platforms. You don’t have the resources or time. Step 6: Decide on what type of content you will use – podcasts, blogs, videos, Webinars, etc. You can reuse and repurpose content. For example, use a podcast transcript to create a blog post. Develop a schedule because you need to be able to consistently generate worthwhile content. Content is King! Step 7: Decide on your budget and resources. You are going to have to spend some money. For example, you will have a team that handles various tasks – and you will need to pay them. Also, you will need to set aside time to regularly check your social media pages. Step 8: Decide on roles. Who will do what and when? Find the right person for the job and have the roles clearly defined. In this episode of Business Brain Food you will learn:

** How to generate leads and sales

** Why you need to invest time or money

** The importance of developing a strategy/platform

** 8-Step Process

** Social media platforms to use

Resources mentioned in this episode:

** Downloadable: 8-Step Downloadable Cheat Sheet

** Join Ben Fewtrell on: LinkedIn

** Join Ben Fewtrell on: Twitter

** Join Ben Fewtrell on: Facebook

** Statistics: Social Media Statistics Australia

** Other Podcasts: Amy Porterfield

Is your Business utilising Social Media?

Does your business have a Facebook page? Are you on Twitter? LinkedIn? If not, you need to use the 8-step process to grow your business! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

How to Build the Business of Your Dreams

If you won the lottery, what would you do? Would you continue to do what you are doing? Are you passionate about what you do? Keith Abraham Is the “Master of Passion.” He is a speaker, writer, best-selling author, and thought leader on passionate performance and building. He is passionate about what he is doing!

Keith has developed 12 questions to ask yourself to discover your passion and to build the business of your dreams. Questions include: How many customers do you need? How many employees and offices would you have? How many days off would you have each year? How many hours would you work each week? All of the questions help you determine where you are and give you clarity to get you where you want to go.

* Press play above to listen to this weeks Podcast *

Life is made up of four components: What you love to do, like to do, have to do, and hate to do. The majority of our lives are comprised of what we have to do and hate to do. Do you hate what you are doing? Or do you have a calling? Find your passion and this will give you the energy and enthusiasm to go through the have to and hate to items. You can either pursue your passion and earn an income by doing it; or go out and earn a living so you have the resources to pursue your passion. Get on the right path and pursue your passion! In this episode of Business Brain Food you will learn:

** Questions to ask

** Four components of passions

** How to find your passion

** Four components of life

** Two categories of passion

Resources mentioned in this episode:

** Keith Abraham: www.keithabraham.com

** Keith Abraham Blog: www.keithabraham.com/blog

** Keith Abraham Products: www.keithabraham.com/products

** International Speaker: www.keithabraham.com/keynote-speaker

** Cheat Sheet and Exercise Download: New Version Handout

** TradeUP Australia: tradeupaustralia.com.au

** The Plumbettes: www.linkedin.com/company/the-plumbettes

** Ben Fewtrell LinkedIn: au.linkedin.com/in/benfewtrell

** Ben Fewtrell Twitter: twitter.com/bfewtrell

** Ben Fewtrell Facebook: www.facebook.com/ActioncoachANZ

** The Magic of Thinking Big: www.amazon.com/The-Magic-Thinking-David-Schwartz/dp/0671646788

** Tripit: www.tripit.com

Do you have the business of your dreams?

If not, use the questions provided in this podcast to build such a business! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

Profiling for Business Success With Dr. Tony Alessandra

Have you ever had problems with co-workers because you just did not mesh with them? The company you work for probably didn’t use a DISC assessment when building your team! A DISC assessment measures someone’s behavioural style - how they behave with others. DISC stands for four different patterns of behavior: D=dominance, I=influence, S=Steadiness, and C=Conscientiousness. Everyone has a mixture of all four areas. A DISC assessment is accurate, simple, and practical.

* Press play above to listen to this weeks Podcast *

Dr. Tony Alessandra owns a company called Assessments 24x7, which offers assessments, training, and support. Many businesses use profiling and personality tools and assessments for sales training, leadership training, team building, and communication management. Then businesses can get more sales, have better leaders and managers, and put a great team together. An assessment is an incredible strategic tool that offers tremendous value to your company! In this episode of Business Brain Food you will learn:

** Different types of assessments

** Definition of a DISC assessment

** Difference between natural and adaptive styles

** How businesses use DISC assessments

** Background of Assessments 24x7

** Difference between Myers-Briggs and DISC assessments

** How to implement assessment results

** How personality types impact all areas of your life

Resources mentioned in this episode:

** Tony Alessandra: www.alessandra.com

** Assessments 24x7: www.assessments24x7.com

** Follow Ben Fewtrell on Twitter: https://twitter.com/bfewtrell

** Digital Disruptors to Challenge Bricks and Mortar Banks: www.abc.net.au/am/content/2015/s4217362.htm

** BBF:028 The Great Fragmentation with Steve Sammartino: http://actioncoachanz.com/bbf028-the-great-fragmentation-with-steve-sammartino

** ActionCOACH: actioncoachanz.com/stitcher

** The Magic of Thinking Big: http://www.amazon.com/The-Magic-Thinking-David-Schwartz/dp/0671646788

** Speakers Office: www.speakersoffice.com

** The One Minute Manager: http://www.amazon.com/Minute-Manager-Kenneth-Blanchard-Ph-D/dp/074350917X

** Words With Friends App: https://itunes.apple.com/us/app/new-words-with-friends/id804379658?mt=8

Do you use assessments when hiring and training?

Take the advice offered in this podcast on why it is important to use assessments to take your business to the next level. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

BBF:049 15 Tips for Business Success

Some of the tips are broad, while some are specific. But each of these 15 tips makes a business successful, and they will help you succeed. Some tips you will already have in place for your business, while others have not been implemented by you – yet!

* Press play above to listen to this weeks Podcast *

The tips are in no specific order – so you can order them in a way that best suits you!

** Be organised: Otherwise you will miss things, and they will go astray. Create “To Do” lists; manage yourself to be effective and efficient; and use a diary to document all things that happen. Listen to BBF 045 that focuses on productivity.

** Stay Focused: Follow One Course Until Successful! It is not what you say “Yes” to, but what you say “No” What are you not doing or no longer doing?

** Develop a yearn to learn: Learn on a constant basis. Listen to podcasts and audio books. Take time to learn more.

** Recurring Sales: Make sure your business has some way to generate recurring income/sales. Contact your customers on a regular basis to let them know more about your products.

** Give great service! What kind of customer experiences have you had lately? What do they score on a scale of 1-10?

** Be consistent: Your customers know what they are going to get from your business. Be consistent in what you deliver.

** Stop worrying about your competition: Keep an eye on them and what they are up to, but don’t compare your business with others.

** Stop waiting for perfection: Take action now! Perfect is unattainable! And nothing is ever finished.

** Join or start a Mastermind group: To start off, read the book, “Think & Grow Rich.” Leverage off of other people. No one knows everything. So as a group, you can accomplish more!

** Know your numbers: Don’t be one of those who do not know their break-even point, have a cash flow forecast, a budget, etc. – cardinal sins of business!

** Have a responsive Web site: It needs to work on any device – iPad, smartphone, tablet, computer, etc.

** Build a team: The team will do the work when you are not there. Also, you can outsource anything.

** Learn from your mistakes: Don’t get upset – that won’t fix anything. Instead, learn from them.

** Action plan: Have some sort of action plan in place that includes your goals and other pieces.

** Put time into Marketing: Do as much marketing as anything else in your business. At least 50 percent of your resources need to go into marketing if you want your business to grow.

For more details on each tip, listen to the entire podcast! It will be worth your time! In this episode of Business Brain Food you will learn:

** Tips, workshops, and groups on how to use social media

** Tips to utilise as an individual

** Tips to implement in a business

** External and internal tips

Resources mentioned in this episode:

** Smashing Social Media Workshop: smashingsocialmedia.com

** Social Media Mentoring Group: actioncoachanz.com/smgroup

** Jab, Jab, Jab, Right Hook: www.amazon.com/Jab-Right-Hook-Story-Social

** BBF:045 How to Double Your Productivity with Colin Boyd: actioncoachanz.com/bbf045-how-to-double-your-productivity-with-colin-boyd

** Apple Inc: apple.com

** Audible: www.audible.com

** McDonald's: mcdonalds.com

** Richard Branson: www.virgin.com/richard-branson

** Think & Grow Rich: www.amazon.com/Think-Grow-Rich-Napoleon-Hill

** BBF:048 People You Must Surround Yourself With for Business Success: http://actioncoachanz.com/bbf048-people-you-must-surround-yourself-with-for-business-success-with-jen-harwood

** Bizow Online: bizowonline.com.au

** Fiverr: fiverr.com

** Elance: elance.com

** Planning Club: http://actioncoachanz.com/contact-us

Is your business successful?

Make sure to use the tips provided in this podcast to take your business to the next level. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

People You Must Surround Yourself with for Business Success with Jen Harwood

Do the people who surround you help make you successful in business? If not, then you probably don’t have a “Great 8” team. Jen Harwood is the author of The Greatness Principle, which describes the eight relationships that people need in their business lives to cause greatness. The Great 8 is comprised of people who invest in you and have your best interest at heart. Harwood developed The Greatness Principle after working one-on-one with numerous businesses and learning about what made them successful - having a core group of people around them that they trust and confide in. But how do you get started? How do you find these people? Who do you choose?

* Press play above to listen to this weeks Podcast *

You are looking for certain types of individuals for your team. You want a motivator, bystander, catalyst, scholar, anchor, enthusiast, grounder, and sage that fill the mind, body, spiritual, and emotional areas of your life in business. By having a team, you are not giving up control. Instead, you are allowing them to give you points of view, feedback, and information that you may not see or understand. They give you different perspectives in order for you to make the best choices and decisions. In this episode of Business Brain Food you will learn:

** The purpose of the Greatness Principle

** Eight types of relationships involved with the Greatness Principle

** The importance of balance in perspectives

** How to build a Great 8 team

** How to communicate and connect with your team

Resources mentioned in this episode:

** The Greatness Principle: www.greatnessprinciple.com

** Jen Harwood: jenharwood.com

** Business Brain Food, Episode #2: Keys for Successful Networking with Jen Harwood

** Business Brain Food, Episode #3: John Dwyer Spills the beans on attracting more clients

** Napoleon Hill Foundation: www.naphill.org

Look around at the people who surround you

Do they help make you successful in business? If not, then follow the advice provided in this podcast. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

How to Succeed as a Solo Business Owner with Robert Gerrish

Whether you start your own business in a garden shed, lavatory or spare bedroom, how do you get it up and running when you are on your own? About 73 percent of Australians operate a business on their own. You are not alone! You can connect and support each other. Robert Gerrish is the founder of Flying Solo, an online microbusiness community that offers help, coaching, and support for those who operate a business from home on their own.

* Press play above to listen to this weeks Podcast *

Solo business owners experience freedom and flexibility, but they face many challenges, as well. They usually don’t have a team to bounce ideas off of, they have to find enough clients for steady revenue, and there is so much to do. It can be stressful and overwhelming. To be a successful solo business owner, you need to focus on clarifying, planning, strategizing, and organizing your business. The Flying Solo website is a fantastic resource for entrepreneurs and we highly recommend that you head over to the website and check it out for yourselves. Also, time management, discipline, and accountability are must-have skills. Have a very clear vision of where you want to go with your business and your life! Create a business that works for you. Take time for yourself and to spend with family and friends. Move away from your desk. That’s when you come up with your best ideas! “The time you enjoy wasting, is not wasted time.” – as said by Bertrand Russell, John Lennon, and others. In this episode of Business Brain Food you will learn:

** The biggest challenges of home-based businesses

** How to overcome those challenges

** The importance of having a vision and plan for your business

** How to use resources such as books

** About outsourcing work and tasks

** Why to document procedures and processes

** Tips on how start your own business

Resources mentioned in this episode:

** Robert Gerrish: www.robertgerrish.com

** Flying Solo: www.flyingsolo.com.au

** Flying Solo Facebook: facebook.com/FlyingSoloAU

** Qt Gold Coast Hotel: www.qtgoldcoast.com.au

** Jonathan MacDonald: jonathanmacdonald.com

** 28 Thoughts On Digital Revolution: jonathanmacdonald.com/books/

** TEDx: www.ted.com/about/programs-initiatives/tedx-program

** ABC Four Corners: http://iview.abc.net.au/programs/four-corners

** E-Myth: michaelegerbercompanies.com/web

** Goole Docs: www.docs.google.com

Do you have a home-based business?

Do you need help and guidance starting your business? Use the information provided in this podcast to reach out to others. We would also highly recommend checking out the Flying Solo website if you are an Entrepreneur. It contains so many great resources to help you in each and every aspect of your business and you certainly wont be disappointed with what you find. Also, if you do have a business and you would like a mentor of whom you can meet with in person and speak about tactics to help you grow your business, then speak with us at ActionCOACH today about Business Coaching. Our business coaches help business owners all over the world and are able to help direct and guide you as well. Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

AutoPilot Your Business with Heather Porter and Andrew McCauley

Are you living in a cave? Are you still scratching your head about Twitter and other social media sites? Then, as a business owner and/or entrepreneur, you need to learn how to use social media to drive marketing and sales. First, you need a web site for your business. AutoPilot and automate your site to convert visitors into customers and generate sales. Your Web site should sculpt your customer’s journey!

* Press play above to listen to this weeks Podcast *

How do you autopilot your business and Web site? Get help! Andrew McCauley and Heather Porter, founders of AutoPilot Your Business, help business owners utilize online and social media marketing. AutoPilot teaches and educates people on how to use these platforms for their business. Also, it helps businesses concentrate on getting online and developing a strong Web presence. Here are some key tips to follow:

** Your Web site needs to be viewable on both computers and mobile devices.

** Make sure to feature fresh, unique, and relevant content.

** Simplify your site - less clicks and scrolling the better!

In this episode of Business Brain Food you will learn:

** How to utilize the online world and social media

** About tools and plug-ins to use for your Web site

** What devices are used to view Web sites

** How to set-up a Web site (hosting, domain, themes, design, etc.)

** What to include on your site (forms, blogs, about)

** About opt-in giveaway items (checklists, downloads, etc.)

** About email autoresponders (Mail Chimp, Constant Contact, etc.)

** How to drive traffic to your Web site

Resources mentioned in this episode:

** AutoPilot Your Business: www.autopilotyourbusiness.com

** AutoPilot Your Business – Connect With Us Socially: aybsocial.com

** AutoPilot Your Business Podcasts: autopilotyourbusiness.com/podcasts/

** Snapchat: snapchat.com

** WordPress.com: wordpress.com

** WordPress.org: wordpress.org

** Envato Market: themeforest.net

** LeadPages: leadpages.net

** MailChimp: mailchimp.com/

** Constant Contact: www.constantcontact.com

** Campaign Monitor: www.campaignmonitor.com

** AWeber: www.aweber.com

** Outbrain: www.outbrain.com

** Kalin's PDF Creation Station: wordpress.org/plugins/kalins-pdf-creation-station

** Dropbox: dropbox.com

** 6 Steps to Fast Track Your Business: businessfasttrack.com.au

Is your Web site everything it can be?

Does it bring in customers and generate sales? If not, make sure to use the tips and advice provided in this podcast to improve your site! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

How to Double Your Productivity with Colin Boyd

Many of us struggle to get everything done for work. We log a ridiculous amount of work hours. There are so many distractions like cell phones and tablets that take away our focus. How can we be more productive and stay focused when there is so much to do and we are being pulled in so many directions? And how do we get rid of the Superman mentality?

* Press play above to listen to this weeks Podcast *

Colin Boyd will share hacks on how we can get more done in less time by being more efficient and productive. He is a high-performance, leadership, and productivity coach. He helps business professionals be more productive and become better leaders and influencers. Colin encourages business owners and employees to follow various tips, including learning to let go of a few things by outsourcing some tasks, making lists of what you want to achieve each day, and taking time to be inspired to think about planning and other strategic tasks. It’s not about how many hours you work. It’s about what time you spend working on! In this episode of Business Brain Food you will learn:

** How to handle and reduce distractions

** The six modes of work

** How to create five must-haves for each day

** About tools and apps that help you be productive

** The three forces of focus

** The Brazilian Barbecue concept

** About mistakes made that effect productivity

Resources mentioned in this episode:

** Colin Boyd

** Hewlett-Packard Co.

** Suncorp Insurance

** Flight Centre

** Gloria Jeans

** Aurora Energy

** LS Travel Retail

** The Perfect Wave

** Anytime Fitness

** fiverr.com

** oDesk

** Evernote

** Wunderlist

** OmniFocus

** Dropbox

** The Charisma Myth

** Voxer

** 6 Steps to Fast Track Your Business

Now it is up to you!

Are there just not enough hours in the day to get all of your work done? No worries. Just use the information provided in this podcast to get more done is less time. If there are things, that after listening to this podcast that you decide to implement, we would love to hear about it. You can let us know by simply putting your key take a ways in the comments section below. Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

Predicting the Future of Business with Mark McCrindle

Mark McCrindle is a social researcher, author, futurist, and the go-to-guy for predicting the future of business. However, he doesn't even use a crystal ball! Mark researches trends and spends time trying to understand what is happening in society – social trends to be aware of in business. His research methods include online panels, online surveys, pen-and-paper studies, focus groups, and interviews. Research offers an opportunity to gain insight and respond to changing needs.

* Press play above to listen to this weeks Podcast *

We are in the midst of the most transformative decade. It is important for businesses to observe, understand, and respond to changes in technology. Don’t get stuck in the 80s! People of all ages use technology and social media. It doesn't matter whether you are a Baby Boomer or a Generation Xer. Have you heard the phrase, “Retired and wired”? It is about the attitude, not the age or generation. Businesses need to have a non-stop quest for survival and transformation when it comes to changes in trends. Don’t be resistant to change – it may mean the difference between failure and success! In this episode of Business Brain Food you will learn:

** How research is conducted

** How to make research findings available

** About current and future trends in business

** About the impact of social media and technology on business

** How businesses adapt to changes in technology

** How to handle different generations of employees and customers

** Whether businesses should utilize online selling/services

** How to maximize value and increase loyalty for your business

Resources mentioned in this episode:

** Mark McCrindle's Website

** View the various McCrindle Research Reports

** Business Brain Food Podcast #41 with Genevieve George

** Gerry Harvey

** WhatsApp

** John Wesley

** The Tipping Point

** Ben Fewtrell – Twitter

** Ben Fewtrell – LinkedIn

** Ben Fewtrell – Facebook

** Ben Fewtrell – ActionCOACH

Are you a business owner?

Use the information provided in this podcast to address the needs of all generations when it comes to the ever-changing world of technology and future trends. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them with family and friends and anyone else that you feel will get a lot from them. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Go Bananas Marketing Your Business with Franziska Iseli-Hall

These days, everything is online, right? Well, that makes for a lot of online clutter, and it’s not all about being online and social media. When it comes to marketing your business, make sure to use both online and "offline/old school" marketing strategies. Think about it... don’t you miss junk mail?

* Press play above to listen to this weeks Podcast *

Franziska Iseli-Hall is a winner of the “Young Entrepreneur of the Year” award and is a leading marketing strategist. She works for Basic Bananas, which offers marketing education courses. She helps businesses learn how to use both offline and online marketing strategies. How do you attract new customers and retain existing ones? Offline marketing includes strategic partnerships and direct mail; and online marketing includes social media advertising, functional Web sites, and webinars. Business owners need to understand the power of using both. It is important that your marketing is authentic, original, enticing, and relates to customers. The best marketing doesn’t look like marketing! In this episode of Business Brain Food you will learn:

** Offline and online marketing strategies

** The importance of using both online and offline marketing

** Tips for successful direct mail campaigns

** How to build strategic partnerships

** About building targeted databases

** How to follow up with new and existing customers/clients

** How to use social media sites for advertising

** Which are the best low-cost items or giveaways to offer for generating leads

Resources mentioned in this episode:

** Basic Bananas

** Basic Bananas Blast Off Workshop

** Franziska Iseli-Hall Facebook

** Franziska Iseli-Hall Twitter

** John Lee Dumas Podcast

** Pat Flynn/Smart Passive Income Podcast

** Influence by Robert Cialdini

What methods do you use to market your business?

Use the methods used in this podcast to take your business to the next level! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. And make sure to follow Franziska Iseli-Hall on social media, say hello and let her know that you heard about her on this podcast. You never know... She might be able to help you out. Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000   I could not find her Instagram link.

From Idea to Author-ity with Maria Carlton

Have you ever thought about writing a book? Many feel overwhelmed when it comes to such a dream. It feels like a much bigger project than it actually is. But if you are an authority or expert in your field of work – that is a great reason to write a book!

* Press play above to listen to this weeks Podcast *

These days, everyone believes they can write a book. But a good book is well written, well promoted, and has credibility. Writing a book is an opportunity to show people that you are an authority or expert. It is a great way to market yourself, and it is a credibility builder. Maria Carlton is a transformation specialist and marketing communication coach. Also, she is an author and has written several books, including “From Idea to Author-ity.” This book enables people to know all about publishing their own books. It provides answers to several questions: How do I plan my book? How do I market it? How do I get started? How do I publish my own book? And many more questions… How can you utilise your talents, knowledge, and expertise to write a book that will put you into a position of authority? Maria Carlton is here to help you! In this episode of Business Brain Food you will learn:

** Why you should publish your own book

** The formula used to write and publish a book

** How much time it takes to write and publish a book

** About a writer’s expectations and the reality of publishing

** How to market and promote you and your book

** How to work with editors and mentors

** The differences between quality and rubbish books

** About the costs involved in writing and publishing a book

Resources mentioned in this episode:

** mariacarlton.com

** From Idea to Author-ity

** Six Golden Rules for Writing a Book

** Dixie Carlton – Beyond the Shadows

** Andrew Griffiths - BBF Episode #21

** Michelle Bowden - BBF Episode #12

** Dale Beaumont

** Dan Poynter

** National Speakers Association of Australia

** Mindy Gibbins-Klein

** Malcolm Gladwell

** Diana Gabaldon

** ActionCOACH Referral Program

Are you an expert in your field of work?

Have you ever thought about writing a book? Use the advice provided in this podcast to get started with writing your very first book. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

How a Young Entrepreneur Handles Rapid Growth with Genevieve George

We all have heard about young entrepreneurs who hit the big time due to their fast-growing businesses. To name just a few … Mark Zuckerberg/Facebook, Andrew Mason/Groupon, and Matthew Mullenweg/WordPress. Such instances have changed the dynamics of the workforce. It is no longer about finding a career, but thinking about what you want to get out of your life, not just your career.

* Press play above to listen to this weeks Podcast *

Is there something you need, but there are no resources? That is a great opportunity to start a business. It’s not easy, but get out there and give it a go! Try new things. You only live once… That’s exactly what 23-year-old Genevieve George did! In 2012, she started OneShift, an online jobs network company that matches employees with employers. Now, she has more than 40 employees, and her company has won several awards. What does someone go through when growing a business? What are the “ins and outs”? What are the risks? There are four main aspects regarding business growth:

** Employees: As you grow your business, you will need more people. You will need to have training, job descriptions, advertisements, and other items in place. A lot goes into hiring people!

** Money: New business owners will burn through money to pay for equipment, offices, employees, and other items.

** Plan: Make sure to have a business plan in place. Identify your company’s goals, predict what may happen in the future, pay attention to trends, determine a budget, etc. Then, make sure to regularly review your business plan.

** Profits: As you grow your company, keep an eye on your profits. You can use your profits to pay for expenses (which will increase). Of course, make sure your company is making profits!

In this episode of Business Brain Food you will learn:

** Challenges arise during fast business growth

** The importance of hiring and retaining employees

** Costs and expenses are necessary to grow a business

** How to plan for your company’s future

** Why to keep track of profits

** About surrounding yourself with mentors

** How to review performance and feedback

** How to use public relations and social media

Resources mentioned in this episode:

** OneShift

** OneShift Blog

** E-Commerce Leaders Playbook

Are you thinking about starting a business?

Use the tips and advice provided in this podcast to get going! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell

Partner Up Marketing with Simone Novello

Marketing is difficult to do. It is unpredictable and risky. It takes some work to get it right. And if you are going to succeed, you can’t do it alone! It is time to partner up. Learn to schmooze and have great experiences together.

* Press play above to listen to this weeks Podcast *

Simone Novello shares her 6-step process for partnering up with similar businesses or businesses with a similar target market to accelerate your business’ growth. Novello runs a company called PartnerUp, which helps develop and implement strategic partnership and alliance partnership marketing. She takes the guess work out of partnerships! Partnerships are built on trust. The three golden rules for successful partnerships are to have a(n):

1. Win-win approach
2. Aligned target market
3. Value alignment

The biggest mistake made in partnering up is not having the right mindset. You can’t partner when you are desperate. Other mistakes include thinking your business is too small to have a partner; you are ill-prepared for the partnership; and you approach the wrong partner at the wrong time. Finding the right partnership can lead to a fabulous return on investment for your business! In this episode of Business Brain Food you will learn:

** The definition of strategic and alliance partnership marketing

** About mistakes made with partnerships

** Golden rules for partnerships

** Why business and growth plans and strategies are important

** About the different types of partnerships

** How to use selective generosity

** A 6-step process to partner up

Resources mentioned in this episode:

** partnerup.com.au

** partnerfast.com.au

** actioncoachanz.com/rp

** businessfasttrack.com.au

** dlea.com.au

** aussie.com.au/about-us/meet-john-symond.html

Are you ready to partner up?

Use the 6-step process discussed in this podcast to develop a successful partnership. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell

Daniel Flynn – Thankyou Group

Are you thirsty? Go to your refrigerator to get a bottle of water or to your tap to fill a glass with water. Do you take that clean water for granted? Thousands of children die every day from water-borne disease and 900,000 million people don’t have access to clean water.

* Press play above to listen to this weeks Podcast *

Daniel Flynn is a co-founder and managing director of the Thankyou Group, which was created to provide clean water to people in third-world countries where clean water was not available. Thankyou utilises a social enterprise business model. The company distributes profits quarterly and 100 percent of its profits go to funding aid and development projects.

Thankyou is a business. It’s about making money, but for a greater purpose.

Cone Cause Evolution Study reported the following:

** 83% want more products, services, and retailers they use to support causes

** 88% find it acceptable for businesses to engage a cause or issue in their marketing

** 90% want companies to tell them how they are supporting causes

** 85% possess a more positive impression of a product or brand when it supports a cause they care about

If you are thinking about supporting a cause, do it! Everyone in a business can make a global impact—changing the world in a simple way—but it has to be a genuine effort and not just to boost sales. Thankyou’s success didn’t happen overnight. Flynn and his team members struggled and worked hard, and even experienced some failures. It was a roller coaster journey that helped Thankyou figure out what needed to happen to go enter the mainstream markets and be successful!

In this episode of Business Brain Food you will learn:

** Whether cause marketing is worthwhile

** Results from the Cone Cause Evolution Study

** How to get your product in major stores

** How to use social media to promote your product

** From failures and challenges and to never give up

** About expanding product lines and brand awareness

** How to execute ideas

** Why it is important to work as a team

Resources mentioned in this episode:

** www.thankyou.co

** www.thankyou.co/water

** facebook.com/thankyougroup

** twitter.com/thankyou_group

** instagram.com/thankyougroup

** www.dmn3.com/dmn3-blog/cause-marketing-supporting-a-cause-is-good-business

** www.facebook.com/7Eleven

** www.richdad.com

What are you passionate about?

How do you want to change the world? Use the tips offered in this podcast to create a business that focuses on helping a specific cause that matters to you. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

Leverage Social Media Content Marketing with Trevor Young

Social media is a marketing strategy. But how do you utilize and leverage social media to become a subject matter expert and build your business?

* Press play above to listen to this weeks Podcast *

Trevor Young is a public relations (PR) warrior who uses social media to put money in the bank. He wrote a book titled, “microDOMINATION.” It describes how to leverage social media and content marketing to build a mini-business empire around your personal brand. Blogs, podcasts, and videos are some of the ways to participate in social media. If you are not sure where to start, then start a blog to share your knowledge and thoughts.

It is important to build an audience and community around your brand by providing social media content that is helpful, useful, and valuable. How is the information you provide going to help people? It is a matter of quality over quantity when it comes to content.

You need to attract people who are interested in your thoughts and beliefs. If they follow you, the people are the ones who determine leaders and experts. Your reputation is built over time. People will share your content and recommend you to others. Build your personal brand over a period of time, and that is when the opportunities start coming.

Today, marketing forces businesses to think about and listen to their audience: What’s in it for them when it comes to your products and business?

In this episode of Business Brain Food you will learn:

** Ten life hacks you can use to become more productive in your business

** How social media is used to earn money and profits

** About successful social media experts like Darren Rowse and Gary Vaynerchuk

** How to become an subject matter expert

** Why it is important to create useful and valuable content

** How public relations has changed due to the Internet and social media

** How to build an audience and community around your brand

** How to find time to be consistent on content creation

Resources mentioned in this episode:

** www.trevoryoung.me

** twitter.com/trevoryoung

** www.trevoryoung.me/rr-podcast-guests/

** www.rescuetime.com

** productivemag.com

** www.wunderlist.com

** meetedgar.com

** hootsuite.com

** getcoldturkey.com

** inboxpause.com

** www.barnesandnoble.com/w/tipping-point-malcolm-gladwell/1100221685?ean=9780316346627

** www.garyvaynerchuk.com

** www.problogger.net

** blog.firebrandtalent.com/about

** www.davidmeermanscott.com

** www.podlegal.com.au

** jaybaer.com/about-jay

Use Social Media

Use the tips mentioned in this podcast to take your business to the next level by utilizing social media! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell

Bounce Forward with Sam Cawthorn

Everyone has problems – at work and in life. Sam Cawthorn discovered success from his adversity and overcoming tough times. He was a sales representative who fell asleep at the wheel and was hit by a semi-trailer truck. He was in the hospital for more than five months and was told he might not survive or walk again. He was in a wheelchair for a year, and his right arm was amputated.

* Press play above to listen to this weeks Podcast *

There are three main ingredients to focus on during difficult times:

1. Proximity: Surround yourself with positive and supportive people (wife, parents, children, etc.).
2. Leverage Happiness: Learn and decide to be grateful and happy rather than bitter and depressed.
3. Bounce Forward and Not Back: Don’t go back to where you have been. Instead, the toughest times generate growth.

Sam Cawthorn realised he was alive for a reason and purpose. He has a valuable message to share and wants to help people with their own personal transformation. To describe his journey of self-discovery, he is now a motivational speaker and has written several books, including Bounce Forward. Also, he has partnered with Google to create the Institute for Professional Speakers, which teaches people all aspects involved with public speaking.

In this episode of Business Brain Food you will learn:

** How to bounce forward, not back

** Tips to stand out as a person of influence

** Why it is important to have mentors

** The need for your message to have value

** How to deliver your message through social media, books, and other outlets

** How to connect with and engage target audiences

Resources mentioned in this episode:

** www.samcawthorn.com

** www.samcawthorn.com/shop

** www.instituteforprofessionalspeakers.com

** www.samcawthorn.com/professional-speakers/2014-q3-c/

** caringforpeople.org

** www.hiahomeshow.com.au

** www.blackdoginstitute.org.au

Are you okay?

Having a bad day at work? Did you get sad news about a family member? Everyone experiences tough times. You can use this podcast to bounce forward. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell

From Unknown to Expert with Catriona Pollard

CP Communications founder Catriona Pollard shares information on how to go from being an unknown to an expert in any field. She knows just how to do that because she went from being an unknown in the public relations (PR) field to becoming an expert and is now known as one of the Top 100 PR people to follow on Twitter and a PR leader, mover, and shaker in Sydney.

* Press play above to listen to this weeks Podcast *

Pollard started with nothing when figuring out how to grow her business. She realized that she needed to step into the spotlight and own her expert knowledge. She built trust and recognition by sharing her stories and experience. Through personal development and growth, she developed a system and wrote a book on how to become a recognized expert.

Her 5-star system for becoming an expert focuses on:

1. Identify Purpose and Motivation: Why do you want to share your experience?
2. Set the Scene/Stage: What do you do? Develop your personal brand by creating an elevator statement, key messages, biographies, and other foundation items. The words you use should be heard, remembered, and repeated.
3. Turn on the Spotlight: Develop a personal Web site and blogs to share your stories and experience.
4. Utilize the Media/Journalists: Learn how the media and journalists work and what sparks their interest. Use tactics to get journalists to write about you.
5. Own Your Expertise: Grow your role as an expert through various social media outlets.

In this episode of Business Brain Food you will learn:

** How to go from an unknown to an expert in a specific field

** To use a 5-Star system to become an expert

** To identify your purpose and motivation for becoming an expert

** How to use blogs, Web sites, networking events, and other resources to promote your personal brand

** What to do to get the media and journalists to write about you

** How to become a thought leader and influencer

Resources mentioned in this episode:

** http://www.catrionapollard.com/

** https://twitter.com/CPCPR/

** http://www.cpcommunications.com.au

** https://www.facebook.com/cpcommunications

** https://www.youtube.com/user/PublicRelationsTips

** http://actioncoachanz.com/bbf012-how-to-present-with-michelle-bowden

** https://publicrelationssydney.com.au/

** https://unknowntoexpert.com/

** https://www.pinterest.com/cpcpr/

** https://plus.google.com/+CpcommunicationsAu/posts

** http://www.ted.com/about/programs-initiatives/tedx-program

** https://en.todoist.com/

** http://www.amazon.com/Cave-Snow-Tenzin-Palmos-Enlightenment/dp/1582340455

Use Social Media

Use the power of social media to become an expert in your field! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers, Ben Fewtrell

Ten New Year’s Business Resolutions with Ben Fewtrell

Ben Fewtrell shares 10 New Year’s resolutions for business success! His resolutions will help you take your business to the next level in 2015. He discusses what you need to have in place for your business, including a business plan, social media presence, and marketing plan. And, of course, being successful means knowing when to take a break and just chill out!

* Press play above to listen to this weeks Podcast *

Also, Ben mentions several resources you can use to make these resolutions a reality, such as links to worthwhile podcasts and Web sites. Please let Ben know if you have a topic or guest to suggest for upcoming podcasts. Have a Happy New Year! Make it a safe one.

In this episode of Business Brain Food you will learn:

** Ten resolutions to improve your business

** The importance of a social media presence

** Why you should outsource work

** If you want to earn more, you have to learn more

** Why have a responsive Web site

** To offer regular team training

** How to plan to make more profit

** How to stop processes, strategies, and other systems that are not working

Resources mentioned in this episode:

** http://www.elance.com

** www.fiverr.com

** http://podcastanswerman.com/

** http://www.smartpassiveincome.com/how-to-start-a-podcast-podcasting-tutorial/

** http://www.entrepreneuronfire.com/

** http://actioncoachanz.com/category/business-podcast

** http://actioncoachanz.com/bbf022-how-to-write-your-marketing-plan-with-ben-fewtrell

** http://actioncoachanz.com/how-to-systemise-your-business-with-john-tonkin

** http://bizowonline.com.au

What is your Business New Year's Resolution

Most people make New Year’s resolutions to improve their health and well-being, but what about their business? Use the resolutions mentioned in this podcast to take your business to the next level! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day! Cheers, Ben Fewtrell

How to Systemise Your Business with John Tonkin

SYSTEM = Saving Your Self Time, Energy, and Money. Businesses need systems in place in order to be successful. The benefits of systems include improved efficiency, extra profits, and higher sale values. Your business is not all about you. You need to have systems in place for your business to work without you. Get people involved. One person cannot do everything!

* Press play above to listen to this weeks Podcast *

How can you systemise your business to take it to the next level? John Tonkin shares his thoughts about the ins and outs regarding business systems. The most important aspects of business systems are: agreement on how things should be done, training, and support.

Also, Tonkin uses the Four P's Framework for business systems:

** Policy (Why?)

** Process (What steps are involved?)

** Procedure (What are the necessary details?)

** Props (How to deliver systems – check-lists, signs, videos, etc.)

You don’t have to systemise everything – just core functions that cannot experience failure. Initially, you will have to dedicate costs to create the business systems. However, you are benefiting from day one. The initial costs save you time and money in the long run.

In this episode of Business Brain Food you will learn:

** Why businesses need systems

** How to use a Mind Map to start and create business systems

** How to involve team members in the development of systems

** How to implement business systems

** How to deliver and provide access to system props

** How to get team members to use the systems

** What common mistakes are made with systems

** When to review business systems

Resources mentioned in this episode:

** http://braininabox.com.au

** http://freemind.sourceforge.net/wiki/index.php/Main_Page

** https://www.lucidchart.com

** https://sites.google.com

** http://pocketinformant.com/

** https://www.vitalsmarts.com/influencer/

** http://actioncoachanz.com/how-to-systemise-your-business - video

Do you use systems in your business?

You can use what you learned in this podcast to improve your business! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers, Ben Fewtrell

Are good manners in business important or old fashioned? with Patsy Rowe

Statistics show that people are no longer saying: please, thank you, and other terms that express good manners and signs of respect. There is a lack of wanting to be more polite. People don’t have the manners they once had. With the hustle and bustle of daily life and use of social media, emails, and other electronic methods of communication, are good manners in business important or old fashioned?

Patsy Rowe, an author, keynote speaker and expert on business etiquette, believes good manners will never be old fashioned – especially in business! She discusses how to behave in public, how to introduce yourself, how to address people, and other valuable information. We are judged on how we look, how we speak, and how we behave. Therefore, it is important that our manners are good. Knowing basic skills can lead to success. Rowe’s tips will help lift up your standards in business etiquette and help you gain more business!

In this episode of Business Brain Food you will learn:

** Business etiquette tips

** The importance of interpersonal and communication skills in business

** How to make a good first impression

** The impact of the electronic world in business communication

** How employees are judged based on their manners

** How business etiquette differs across cultures

Resources mentioned in this episode:

** Visit Etiquette.com.au

** Etiquette's boot camp for blokes

** Time poor Australians abandoning good manners

Make sure to use good manners in the business world!

For example, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell

How to Create Leads with Content Marketing

Learn how to consistently create good content that drives leads into your Web site with Liza Choa. Productive content makes you money!

* Press play above to listen to this weeks Podcast *

Tim Washer, Senior Marketing Manager of Social Media at Cisco, shares his view on content marketing and the importance of using humour to engage people who interact with your brand. When you entertain people, your business amplifies its message and products. Connect with people through stories, and then they will share your stories with others – that’s a win for your business!

Content Maximiser founder Liza Choa discusses how to implement content marketing in business to generate leads and build authority relationships. You need to differentiate your business from others. Choa uses a 90-day planning, which involves developing content for 90 days in just one day to one week. Then you do not become overwhelmed trying to generate content. Her planning process includes using themes and referencing existing content that links back to her Web site.

In this episode of Business Brain Food you will learn:

** The purpose of content marketing (sell products and generate leads)

** How to create a 90-day planning process

** To use content that engages people and builds relationships

** How to use multimedia content (audio, videos, emails, etc)

** To use outsourcing and existing content

** How to be aware of your customers’ needs and requests

** What equipment is needed to create content (lighting, cameras, microphones)

** Why to collect email addresses to build customer databases

Resources mentioned in this episode:

** Content Maximiser

** Get your free Bonus Gift!

** BBF:014 - Podcasting with John Lee Dumas

** BBF:017 - Marketing Automation with Crystelle Topatan

** Apple - iPad

** RODE Microphones - SmartLav

** RODE Microphones - PSA1

** www.google.com = search for swivl audio products

** www.elance.com

** www.fiverr.com

Start developing your Content

Take advantage of the resources mentioned in this podcast to develop your own content marketing!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell (02) 9111 5000

Web Marketing that Works

Learn how to market your business online! Adam Franklin, co-author of book Web Marketing That Works, discusses how to use the Internet to grow your audience, reputation, credibility, and business.

* Press play above to listen to this weeks Podcast *

Online marketing focuses on efforts that do not take much money, you just need to invest time. For very little cost, you can use blogs, email marketing, and social media to promote your business. However, make sure to offer quality over quantity when it comes to content. You can create a piece of content and then repurpose it by sharing it across multiple platforms.

Adam Franklin provides tips on how to come up with fresh content:

** Get ideas from other blogs, articles, etc.

** Always know what your customers need and want.

** Keep a list of your customers’ frequently asked questions (FAQ).

In this episode of Business Brain Food you will learn:

** How to build relationships with new and existing customers

** Why to provide different pathways for customers to get to know you and trust you

** Why it is important to create one initial flagship piece of content that can help potential customers (ie checklist, report, eBook)

** The importance of producing exciting and enticing content

** How to use blogs (how often to post items, types of content to post, etc.)

** Why use Email marketing to provide customers with value-added content and offers

** The importance of sharing your content on Facebook, Twitter, and other social media sites

** How to create content and re-purpose it across other platforms

Resources mentioned in this episode:

** ActionCOACH Referral Partner Program

** Bluewire Media

** Bluewire Media Podcast

** Adam.Franklin@bluewiremedia.com.au

** https://twitter.com/itsadamfranklin

** Bluewire Media Book

** SkyGo

** Business 2 Community

** Lead Pages

** Spotify

** Amazon - Love at First Site eBook

Share us with friends and family

If you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

How To Do Facebook Marketing with Ben Simkin

There are about 13.2 million Facebook users in Australia. Yet many businesses do not know how to use Facebook marketing to attract new clients, generate sales, and increase return on investment. How can businesses utilize the Facebook platform to get the best possible result? This podcast will tell you exactly what you need to do to effectively use Facebook to build your business.

* Press play above to listen to this weeks Podcast *

Ben Simkin, who spends $3 million on Facebook marketing in Australia, discusses how to market your business on Facebook to earn profits. As a Facebook marketing pioneer, he started using Facebook marketing in 2007 and discovered that he had to spend money on trying different techniques to determine what works best. Most importantly, he realized that knowing your target audience is the difference between making a profit and losing your money. Ben Simkin explains why businesses need a Facebook page, and what businesses need to do to make their Facebook page a success! In this episode of Business Brain Food you will learn:

** Why businesses should have a Facebook page

** Why businesses should use Facebook marketing

** How many and how often posts should be made

** What kind of content and images should be included in posts

** What techniques are most effective

** How to use feedback and statistical tools

Resources mentioned in this episode:

** Listen to the Marketing Hot Seat Podcast with Ben Simkin

** Visit the Business Net website

** Follow Benjamin Simkin on Facebook

** Follow Jab Jab Jab Right Hook on Twitter

** Start Advertising on Facebook now

** The Asana CRM

Share our Business Podcast with your Friends

If you are enjoying these Business Brain Food podcasts, then make sure to share them on Facebook, Twitter, and other social media outlets. Use the power and influence of social media. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Kind regards, Ben Fewtrell (02) 9111 5000

Anthony Turner from Business Success Radio interview Ben Fewtrell on Business Coaching

In this episode of business brain food for a change I am on the other side of the microphone and getting interviewed by Anthony Turner from the business success radio show. Anthony asked to interview me about Business coaching and why somebody would want to work with business coach.

* Press play above to listen to this weeks Podcast *

It was great to have the discussion about some of the preconceived ideas you may have about business coaching, In this interview I'd explain how business coaching can apply to anybody in any business and into many of the frequently asked questions business owners ask about engaging a business coach in their business.

I know for some of you I'm preaching to the converted as you already are working with one of my team and getting great results on your business coaching Journey, however, if you're a regular listener and you're not working with a business coach that maybe now is the time for you to take the opportunity to have a complimentary business assessment with one of my team.

In this episode of Business Brain Food you will learn:

** What to look for when hiring a business coach

** What you should expect when working with a business coach

** Why you shouldn't hire an industry specific business coach

** The benefits of having more than one coach

** How having a business coach Will save you money and time

** What a business coaching program should include

Resources mentioned in this episode:

** businesssuccessradio.com.au

** Twitter @bfewtrell

** Learn more about Business Coaching

** How to pick the right Business Coach

Tune into Business Success Radio

If you are listening to this podcast on a regular basis then you are also going to also want to listen into Anthony Turner on Business Success Radio. Anthony Turner interviews lots of fantastic business owners and people in the know about business and you are bound to pick up many great pieces of advice that you can apply to your own business.

Give Business Coaching a go

If after listening to episode 29 of our Business Brain Food Podcast and you are seriously considering getting a business coach - then get in touch with ActionCOACH Corporate Australia today. We offer the opportunity to partake in a complimentary 90 minute Business Coaching Session so that you can see if business coaching is right for you and we can see if you are ready to be coached.

Thanks for listening and until next time, have a profitable day!

Kind regards, Ben Fewtrell (02) 9111 5081

The Great Fragmentation with Steve Sammartino

In this episode of the business of brain food podcast I chat with Steve Sammartino about his new book ‘The Great Fragmentation’ and what Steve calls the 200 year shift. As a business owner understanding the shift to the digital age is extremely important if you're going to succeed. We have seen many businesses dwindle and die because they have not adapted to the new way of doing business.

* Press play above to listen to this weeks Podcast *

During this interview you will learn how to cope with this radical shift and we'll discuss some of the 20 big ideas that Steve feels is changing the world we live in. You'll learn why bigger businesses are going to struggle more with the shift in the digital age and how the Internet will change how you do business forever.

No matter what business you're in this is one podcast episode you must listen to, to prepare yourself for the future.

In this episode of Business Brain Food you will learn:

** What outsourcing is and who it's for

** Why business is moving from mass to niche

** Why 3-D printing is going to play such an important part in the future

** That learning should be a part of your day everyday not just something that's nice to do

** Why the future of business is small

** How the Internet will change the way you do business in the future

** What you can do to prepare and at that in the digital age

Resources mentioned in this episode:

** Twitter @sammartino

** stevesammartino.com

** startupblog.wordpress.com

** http://www.superawesomemicroproject.com

** http://beersblokesbusiness.com

Tell a Friend

If you are enjoying each of these podcasts and know someone else that would also benefit from listening to weekly business advice, please copy and paste the link for this podcast in an email to them or let them know through social media. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell (02) 9811 5000

Starting your Own Business with Rieva Lesonsky

In this episode of business brain food I talk with Rieva Lesonsky, author of the bestselling book Start Your Own Business and the former Editorial Director of Entrepreneur Magazine, Rieva has been meeting with, consulting to and speaking to America’s small business owners for more than 30 years. She’s got an inside perspective on what entrepreneurs want and how to help them grow successful businesses.

* Press play above to listen to this weeks Podcast *

Even if you’re in business already, there are several gems that Rieva shares during this interview that will help you take your business to the next level. If you haven't started your business yet, this is one episode you definitely do not want to miss!

In this episode of Business Brain Food you will learn;

** What Facebook and Bunnings have in common

** How to come up with a business name, and change your name if you got it wrong the first time!

** Why you need to take time away from the day to day running of your business

** The keys to starting your own business

** What needs to be in your business plan

** Why identifying frustrations will help you build a successful business

** Why being passionate about something is not a good reason to start a business

** The Secret to finding the idea to start a business

** Why you don’t have to be number 1 in the market

Resources mentioned in this episode:

** www.flyingsolo.com.au

** www.business.gov.au

** www.smallbizdaily.com

** Rieva Lesonsky has several books on Amazon

** Connect with Rieva Lesonsky on linkedIn

** twitter Rieva Lesonsky @Rieva

** Email Rieva Lesonsky

Additional Resources:

** BBF:024 Seven Keys to Business Success with Ben Fewtrell

** 5 Tips for choosing a Business Name

** Our top 4 tips to starting a business

** 4 Steps on how to create an effective business plan

Leave us a review on iTunes

If you are listening to the Business Brain Food Podcast on iTunes and are enjoying it, we would love for you to leave us a review and let others no what you think. Simply click on the purple button above and follow the link to the iTunes store. There you will be able to click on the review tab and enter in your feedback. Any and all reviews are welcome and help us reach more listeners on iTunes.

Remember to go and find out more about Rieva Lesonsky and until next time, have a profitable day!

Cheers, Ben Fewtrell (02) 9811 5000

Make more Money with Effective Time Management with Ben Fewtrell

Managing time is actually impossible, You cannot stop the clock and you cannot add more hours to your day, instead of trying to manage time you need to put the effort into self-management.

* Press play above to listen to this weeks Podcast *

A wise man once told me you can spend all your money then you could make more but if you spend all your time it is gone for ever. The key to being successful and increasing the amount of money you make in your business is to ensure you're investing your time in the areas that are going to give you the best return on your investment.

But unfortunately, in this digital age there are so many distractions competing for your attention it is easy to get caught up in things that don't help you achieve your goals. In this podcast episode I am going to share with you some of the key things that have enabled me to build a multimillion dollar business whilst keeping my working hours at a minimum

In this episode of Business Brain Food you will learn:

** How to combat the common business owner disease; no-onecandoitasgoodasmeitis

** How much time you should spend working on your business

** How to manage Time sucking distractions like e-mails and social media

** The best way to work out what to delegate or outsource

** How to adjust your mindset to become a time saving entrepreneur

** Where you should invest your time for the best return

** Three Time saving tips to make you more efficient than you ever thought possible

Resources mentioned in this episode:

** Join Ben Fewtrell at his Business Fast Track Seminar

** Visit the Time Trade Website

** Visit the Wunderlist website

** Visit the Audible website

** Visit the Chris Ducker website

** Visit the Virtual Freedom website

** Visit the Fiverr website

** Visit the Elance website

** Visit the 99 Designs website

Do you have a question for Ben?

Do you have a burning business, sales or marketing question that you would like to ask Ben Fewtrell? Well here is you chance. Simply click on the tab to the right that says, 'Record you Question' or enter you question into the comments section blow. Your question will then be answered by Ben on a future episode of the Business Brain Food Podcast and you will also receive a free copy of Brad Sugars latest book, Buying Customers. It's a win win!

Until next time, have a profitable day!

Cheers, Ben Fewtrell (02) 9111 5000

Seven Keys to Business Success with Ben Fewtrell

Succeeding in business takes more than just hard work, In this episode I will talk about the Seven Keys to succeeding in your business. After working with hundreds of different businesses in all types of industries there are certain things that are common between every successful business.

* Press play above to listen to this weeks Podcast *

I will talk about everything from the basic fundamentals of knowing your numbers, building a solid foundation, the importance of sales and marketing, why having a vision is so important and much much more.

In this episode of Business Brain Food you will learn:

• What are the basics you need to have in place to build your business
• What Systems do you need in your business for efficiency
• What key performance indicators you should use to monitor the performance of your business
• Why you need to know how to recruit lead and manage a team
• How to manage your time better

Resources mentioned in this episode:

• Business Fast Track Seminar
• How to write your Marketing Plan - Episode #22

What do you think of the Podcast?

We would love to hear your feedback about the Business Brain Food Podcast so that we can continue to grow it into a valuable resource for business owners all over the world. So if you do have some thoughts, good or bad, please leave them below in the comments section and we will take them into consideration.

Cheers, Ben Fewtrell (02) 9811 5000

Exporting with Confidence with David Mumford

In this episode of the Business Brain Food podcast I speak to David Mumford from RBK Nutraceuticals about how he has built his successful exporting company. 85% of David's revenue comes from exporting his products outside of Australia. During this interview David will share some of his greatest lessons from exporting his products across the globe.

* Press play above to listen to this weeks Podcast *

David will also give you tips and tricks on where to go for help if you are considering exporting your products. If exporting is on your horizon this is one episode you do not want to miss.

In this episode of Business Brain Food you will learn:

** What government support is available

** Why you need to adapt to each market around the world

** Why visiting trade shows can be fruitful or a waste of time

** How and why to do your homework on your importers before entering into an agreement

** Who to go to for help if you're just starting your exporting journey

Resources mentioned in this episode:

** RBK Nutraceuticals

** CamCard

** NSW Business Chamber

** TradeStart - Austrade

** Austrade, Export Market Development Grants

** Business Fast Track

Join Business Brain Food on Stitcher

The new iPhone 6 has just been released and as the purple buttons above advertise, we are on iTunes. But for those people out there that don't use Apple products and use an Android device, you can find and listen to each episode of the Business Brain Food Podcast on Stitcher This is a great app and you will find our podcast and many other great ones there.

Until next time, have a profitable day!

Cheers, Ben Fewtrell (02) 9811 5000

How to write your marketing plan with Ben Fewtrell

You have probably heard the saying that, 'if you fail to plan you plan to fail', having an effective marketing plan is key to any successful business and if you want to build your business and take it to the next level then this episode will be for you.

* Press play above to listen to this weeks Podcast *

In this episode I share with you a 7 step process that will show you how to write your marketing plan, after many many years in my own business and helping thousands of other business owners write an effective marketing plan I will share with you and easy step-by-step process that will make it possible for you to have your marketing plan completed today.

In this episode of Business Brain Food you will learn:

** How to identify your target markets

** What are the most effective ways to reach your ideal client

** How to know whether or not you're marketing is giving you a return on investment

** How to utilise online marketing to attract more customers

** Why you need to be on social media

** How to create a compelling offer

** How to stop competing on price

** What strategies you should use to get your message out there

Resources mentioned in this episode:

** Sign Ben Fewtrell at BusinessRICH

** Join Ben Fewtrell at Business Fast Track

** Listen to the Andrew Griffiths Podcast

** Listen to the first Ben Fewtrell solo Podcast about Sales

** Listen to Brad Sugars discuss entrepreneurship

** Ben Fewtrell gives 5 Killer tips for creating a Marketing Plan - Video

Share the Business Brain Food with a friend

Do you know a business owner, entrepreneur or someone that is passionate about business that would benefit by listening to the Business Brain Food Podcast? If so, we would greatly appreciate it if you could let them know. That way we can help educate more people about business and help everyone grow their business and live the life style that they want to lead.

Leave us a comment

Do you have any thoughts, opinions or questions about anything that Ben Fewtrell mentioned about helping you create a marketing plan, then leave it below in the comments section. We will read and reply to each one and would love to hear from you.

Thanks so much for listening and until next time, have a profitable day!

Cheers, Ben Fewtrell (02) 9811 5000

Your Book is your best Business Card with Andrew Griffiths

Andrew Griffiths is author of 12 best-selling business books and is an entrepreneur in his owns right. Andrew will be publishing his 13th book in early 2015 “The Power of Publishing” helping you to publish your knowledge and to become the key person of influence in your industry.

* Press play above to listen to this weeks Podcast *

During this interview, Andrew shares with you some of his greatest learnings over the last 14 years of publishing his own books, he’ll share why you should write your own book (even though it may seem an overwhelming amount of work). During this interview Andrew is super generous with his knowledge and you will walk away from this podcast with an enthusiasm to start writing your book with confidence.

He’s confident it will change your life, it sure has changed his!

In this episode of Business Brain Food you will learn:

** Why you should write your own book

** Why a book is the best business card you can have

** What is self-publishing and how to do it

** How many words your book should be

** The 3 most important aspects of writing a great book

** What areas of the publishing process you should outsource

** Where to go for help if you need it

Resources mentioned in this episode:

** www.andrewgriffiths.com.au

** www.fiverr.com

** www.elance.com

** www.audible.com

** Stabbed Ego, A thugs journey to enlightenment - By Luke Kennedy

** http://businessfasttrack.com.au

Did you love this episode of the Podcast?

If you loved this episode of the podcast and have any further questions for Ben Fewtrell or maybe even Andrew Griffiths, make sure to let us know. You can do this by submitting your question below in the comments section or by click on the tab to the right and recording your message. Not only will we answer your question in an upcoming episode of Business Brain Food but we we will also send you a copy of Brad Sugars latest book.

Leave us a review on iTunes

The other thing that you can do if you are enjoying this podcast is leave us a review on iTunes. This will allow us to hear your feedback and critique the show and help educate people who might be browsing for a great business podcast, that this is the one that they should choose.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

Get your Marketing Sorted with Tim Reid

Tim Reid, or more affectionately known as ‘Timbo’ is the host of Australia’s number one marketing show, ‘Small Business Big Marketing’. Tim spent 20 years in the corporate marketing world looking after global brands including Yellow Pages, Gillette and Dulux. He was marketing manager for Flight Centre and worked alongside Jim Stynes at Reach to bring to life their most profitable fundraising event ever raising over $1M.

* Press play above to listen to this weeks Podcast *

Tim has interviewed over 200 business owners on his show and is a successful business owner in his own right. During this interview you will hear about some of the successes that his guests have had and how you too can get your marketing sorted!

In this episode of Business Brain Food you will learn:

** What is ‘Branding’ v ‘Building a Brand’

** Some simple but very effective marketing strategies

** What Tim calls ‘Helpful Marketing’ and why you need to know about it!

** 5 marketing success stories

Resources mentioned in this episode:

** timreid.com.au

** smallbusinessbigmarketing.com

** Subscribe to Timbo's show in iTunes

Have Ben answer your question:

Like Rob did with his question in this weeks episode of Business Brain Food, you too can leave a message for Ben Fewtrell. If you have a particular business, sales or even marketing question that you can't seem to find the answer to; click on the 'Record your Question' tab to the right and tell us what it is. If your question is chosen, not only will it be answered by Ben but you will also get a copy of Brad Sugars latest book, Buying Customers.

Until next time, have a profitable day!

Cheers, Ben Fewtrell

Leverage Online Reviews with Fiona Adler

Fiona Adler is a co-founder and CEO of Word Of Mouth Online. She is all about promoting businesses based on merit and holding dodgy businesses accountable. Fiona is on a mission to help consumers find great businesses, and help great businesses maximise their reputation.

* Press play above to listen to this weeks Podcast *

After renovating her own house, and wanting a better way to hire contractors to get the work done Fiona realised the opportunity to create an Australian online word of mouth platform and as a result, womo.com.au was born.

During this interview Fiona shares with you several effective tips for leverage online reviews to grow your business.

In this episode of Business Brain Food you will learn:

** How to use online reviews as a marketing strategy

** How to handle negative reviews

** How to get more reviews from your current customers

** Why you need to find and claim your business on womo.com.au

Resources mentioned in this episode:

** www.womo.com.au

** www.yelp.com.au

** www.tripadvisor.com.au

** Get a free trial on the Happy Customers Program with WOMO, www.womo.com.au/signup

Leave us a review

If you enjoying the Business Brain Food Podcast, we would love it if you could leave us a review on iTunes. This will help us educate more business owners and entrepreneurs, just like you, which is what this business podcast is all about.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

Get More Sales with Ben Fewtrell

If you're looking to improve your sales skills, your conversion rate and the amount of new customers in your business then this podcast episode is for you. In this episode I am going to cover my unique seven step process that'll guarantee you more sales. Unlike every other episode, I won't be interviewing a guest, Instead I will take you through a process that I have developed over the last 20 odd years that guarantees to increase your conversion rate.

* Press play above to listen to this weeks Podcast *

During this episode I will help you discover that the secret to selling is never in the selling, the secret to selling is now about building a relationship with your prospect and getting them to a point where they want to buy from you. I'll explain how to build rapport with your prospect, get permission to ask for the sale, how to build the credibility so a prospect wants to buy from you, what questions to ask to get the answers you need and the best way to offer your solution and ask for the sale so you don't get a ‘No’.

In this episode of Business Brain Food you will learn:

** How to make sure you have qualified prospects

** What areas of your sales process you need to monitor and measure

** Old selling techniques versus New selling techniques

** The difference between open ended and closed questions and why understanding this is important

** How to make the transition from having a conversation to filling out an order form

Resources mentioned in this episode:

** launchbusinessautomation.com

** www.infusionsoft.com

Get your Free Brad Sugars Book

If you would like a free copy of Brad Sugars, the world's number 1 business coach and found of ActionCOACH, new book 'Buying Customers' the ask Ben a business related question on the podcast. You may even have a question about Ben's 7 step sales process... To do this simply click on the 'Record Your Question' button and record your question. If selected, we will play it on the Podcast, answer your question and we will send you your new book.

Thanks for tuning in and until next time, have a profitable day!

Cheers, Ben Fewtrell

Marketing Automation with Crystelle Topatan

Marketing automation is the newest technology when it comes to nurturing and managing your database. Crystelle Topatan has been working with Infusionsoft, a cloud based marketing automation program for several years and today is going to share with you how using these programs will at the ability for you to manage your data-base, nurture your database and sell to your database like you've never done before.

* Press play above to listen to this weeks Podcast *

If you're one of the few people that already use an automated marketing platform you'll love this podcast as it will help you uncover some of the amazing features within the program you currently use, if like most, you haven't started the journey down marketing automation and you're looking for a way to enhance your communication and contact with your database that is efficient and effective then get ready to take copious amounts of notes.

During this interview Crystelle will reveal her “ultimate life-cycle marketing” process that will help you generate more leads, convert those leads into paying customers, deliver your product or service systematically and consistently, automatically up-sell and most importantly… get lots of referrals!

In this episode of Business Brain Food you will learn:

** What automated marketing is

** How to utilise software plug-ins to save you heaps of time

** What a lead magnet is and how to use it to drastically increased the number of leads coming into your business

** How to customise your messages to your database based on their behaviour

** One of the most untapped resources for your business when it comes to marketing

Resources mentioned in this episode:

** launchbusinessautomation.com

** www.infusionsoft.com

** www.dynamicsync.com

** wistia.com

** voxer.com

What do you think about Automation?

Do you have any questions for Crystelle about automating your marketing and business? If so leave them below or better yet, leave us a voice message to the right and we will play it in an upcoming episode of the show. Remember we are also giving people whose question gets played on the podcast, a free business book!

A big thank you!

A very big thank you to everyone that has left the Business Brain Food Podcast a 5 star review on iTunes. It is greatly appreciated and very important to helping us get this podcast out to more listeners. If you enjoy listening to this business podcast each week and haven't yet left us a review, jump into iTunes now and do that.

You would be doing us a big favour!

Cheers, Ben Fewtrell

Master Google Adwords with Iain Campbell

Many of you asked me to create an episode on how to use Google Adwords in your business. Iain Campbell runs one of my companies, Bizow Online and is super passionate about Adwords.

* Press play above to listen to this weeks Podcast *

Iain currently manages dozens of Adwords accounts for business people just like you and in this episode I get to quiz him on the ins and outs of Google Adwords. If you’re looking to get a grasp on how to use Adwords to get more leads into your business then this episode is for you!

In this episode of Business Brain Food you will learn:

** What’s the biggest mistake people make when using Adwords and how you can avoid making it too!

** What PPC, CPM, SEO and SEM all mean

** How much you should expect to budget on Adwords

** What is ‘bidding’ and how does it works

** How to make sure your campaign is successful

** How to choose your keywords and refine them over time

** Do people really click on the ads? and much, much more.

Resources mentioned in this episode:

** bizowonline.com.au

** www.google.com.au/adwords

** www.lapseit.com

What is your experience with Google Adwords?

Have you used Google Adwords online to market your business..? How did you find the experience? Did you see a return on investment or did you spend your entire budget for little to no return? Is there a Google Adwords related question that you would like to ask Iain as a result of listening to Episode #16 of the Business Brain Food Podcast? Leave your replies to any of these questions below in the comments section and we will be sure to respond to them.

Leave Business Brain Food a rating

If you are enjoing this busienss posdcast and each episode that Ben Fewtrell is bringing to you we would really appreciate it if you could leave us a review. It doesn't matter what platform you are using, iTunes or Stitcher, you will be able to leave us a review and help share your experience with potential listners.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

Avoid Unfair Dismissal Claims with Natasha Hawker

Natasha Hawker has been in the HR industry for 18 years and in this time has worked in many countries and has personally had the task of terminating many employees.

* Press play above to listen to this weeks Podcast *

Unfair Dismissal is one of the areas of business that is misunderstood by many people, in this episode Natasha will help to make the complex simple and help you understand what your rights are, and the best way to make sure you’re protected in the event that you do need to let someone go! In this episode of Business Brain Food you will learn:

• What is deemed as ‘Unfair Dismissal’
• One thing you must do when meeting with an under performer to protect yourself
• How many warning you do, or don’t have to give an employee that is not performing
• How big your business needs to be before the ‘rules’ change for you
• How long an employee has to be with you before they are able to lodge an unfair dismissal claim
• How to calculate the costs of an unfair dismissal claim for you

Resources mentioned in this episode:

• employeematters.com.au
• employeematters.com.au/unfair-dismissal-calculator - USE CODE: ABN0614 to receive a special listener discount on checkout
• www.fairwork.gov.au
• Google apps for business

Do you have an Android phone?

If you have an android phone and don't utilise iTunes but still want to subscribe to the Business Brain Food Podcast, you can do so via an application called Stitcher. Visit the link and start listening today! Until next time, have a profitable day. Cheers, Ben Fewtrell

Podcasting in Business with John Lee Dumas

EntrepreneurOnFire is a top ranked, 7-day a week business podcast, hosted by John Lee Dumas, interviewing today’s most successful and inspiring Entrepreneurs. Since EntrepreneurOnFire’s launch in September of 2012, John has inter-viewed people like Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss, Chris Brogan and over 500 inspiring Entrepreneurs.

* Press play above to listen to this weeks Podcast *

Entrepreneur on Fire is a business that generates over $200,000 per month in revenue, during this interview John shares with you how he has built his podcast into one of the most successful podcasts on the planet.

In this episode of Business Brain Food you will learn:

** How podcasting can help you reach out to your audience.

** How to use podcasting even if you’re a small business.

** How John decided what other products and services to offer his customers.

** What his USP is and what he believes is the key to the success of his business.

** Why Podcasting can help you reach a new demographic.

** The search engines and directories that will help you reach thousands of potential customers.

Resources mentioned in this episode:

** www.entrepreneuronfire.com

** www.apple.com/itunes

** podcastersparadise.com

** podcastanswerman.com

** www.smartpassiveincome.com

** The Compound Effect, Darren Hardy: thecompoundeffect.com

** Schedule Once: www.scheduleonce.com

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Subscribe to the Business Brainfood Podcast

If you enjoyed this episode and would like to listen in each week to Ben Fewtrell interviewing an inspirational business figure, you can do so by subscribing to our iTunes or Stitcher feeds. This will mean that you will never miss an episode of this great business podcast.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

Succession Planning and Business Exit Strategies with Craig West

Craig West is a strategic accountant who has over 20 years’ experience advising business owners. As the author of 3 books on the topics of exit planning, employee share ownership plans and asset protection, Craig is a wealth of knowledge when it comes to setting your business up for the future!

In this episode of Business Brain Food you will learn:

** Why you need a plan in your business and why your plan should be mapped to your exit strategy

** How to use Employee Share programs to incentivise, motivate and get your employees involved in growing your business.

** Why you need to think about your exit strategy 5 to 7 years ahead of time.

** How to value your business.

** How to maximise the value of your business.

** What type of buyer you should look for when selling your business.

Resources mentioned in this episode:

** The 4 hour work week - Timothy Ferris

** successionplus.com.au

** referron.com

** fiverr.com

** elance.com

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Ask Ben a Question!

If you have a question relating to your business that you would love to get some advice on, then ask Ben. If selected, your question will be played during the show and answered by Ben on the show. To ask a question, simply click on the tab on the right hand side of the page that says 'Record your Question', state your question, hit submit and listen into see if Ben answers your question. It's that simple.

Until next time, have a profitable day!

Cheers, Ben Fewtrell

How to Present with Michelle Bowden

Refined over two decades with many thousands of delighted clients. Michelle Bowden’s presentation and persuasion skills training solutions are unique in their content, approach and results.

As the author of, ‘Don’t Picture me Naked!’, ‘STOP! Your PowerPoint is Killing me!’ and the best selling book, ‘How to Present’ – the ultimate guide to presenting your ideas and influenc-ing people using techniques that actually work. Michelle is a wealth of knowledge when it comes to being an effective presenter.

This episode is for anyone who has to present whether one on one or one to many. If you need to make a presentation with the outcome of persuading someone or a group change their think-ing, this is one episode you do not want to miss!

In this episode of Business Brain Food you will learn:

** How to overcome your nerves and become more comfortable presenting.

** Michelle smashes the ‘More people fear public speaking than death’ myth.

** The best way to intro yourself for an impactful start to your presentation.

** How to engage the audience

** The 4 elements to a persuasive presentation

** How to handle a heckler!

** Plus much, much more.

Resources mentioned in this episode:

** michellebowden.com.au

** www.myfitnesspal.com

** www.stephaniedowrick.com

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Did you like this Episode?

What did you think of Episode 12 of the Business Brain Food Podcast with our special guest, Michelle Bowden? Feel free to let us know what advice you found the most helpful or maybe this podcast has prompted a new question about presenting that you would like answered. Either way, put it below in the comments section where we can continue this discussion.

As always, you can subscribe to this business podcast on iTunes or Stitcher so that you never miss an episode.

Until we speak next, have a profitable day!

Cheers, Ben Fewtrell

Perfect your Online Presence with Iain Campbell

With Jargon like SEO, PPC, Blogs, Rankings, Adwords, Facebook, Linkedin etc and Google changing the rules more often than the weather changes, it can get confusing when it comes to deciding when and where you spend your time and money online.

10 years ago you would get away without putting too much thought into your online presence, now, if you’re not keeping up to speed with all things online, your competitors are, and this is costing you business!

Iain Campbell shares with you how to make sure everything from your email marketing to your website are effective and gives you his insights into where to start, jam packed with tactical tips on improving your online presence, this episode of Business Brain Food is a ‘Must Listen’ for EVERY business!

In this episode of Business Brain Food you will learn:

** What you’re doing that Google is penalising you for

** What areas to focus on if you have limited time available

** How to maximise the return form your website

** Why online marketing is an integral part of your marketing strategy

** How blogging, Youtube, Linkedin and other social media channels can help your SEO page ranking

Resources mentioned in this episode:

** bizowonline.com.au

** responsinator.com

** mailchimp.com

** cycloramic.com

** greatvaluewebsite.com.au - Get your Website from just $97 a month!

Ask us a Business question that is troubling you

If you have a question about an aspect of Business that might be troubling you, then ask Ben Fewtrell and he will answer it on the Podcast. To ask a question simply click on the 'Record your Question' tab to the right and speak your question. Then listen into the Business Brain Food Podcast to hear Ben answer it for you.

In addition if you are loving these episodes and are getting lots of great information from it, leave us a rating in iTunes. This helps us spread the message and is greatly appreciated.

Until the next episode, have a profitable week!

Cheers, Ben Fewtrell

Play a Bigger Game with Rowdy Mclean

Rowdy McLean likes to live life on the edge. He challenges the average and interrupts the status quo. Playing a Bigger Game is Rowdy McLean’s life story, overcoming adversity and challenges to achieve remarkable results.

He has played professional sport, run marathons, climbed mountains, broken world records and He retired at just 34. His book “Play a Bigger game” was featured at this years London book fair and has been published in 7 countries.

A down to earth, “Fair dinkum” type of guy, he is the sort of person anyone would want on their team.

During this interview, Rowdy will share his insights of why people fail and how you can make sure you succeed!

In this episode of Business Brain Food you will learn:

** Setting Goals v Kicking Goals

** Why you’re not achieving your goals

** Rowdy’s 4 step process to kicking your goals

** Why you need Non-Negotiables in your business

Resources mentioned in this episode:

** www.rowdy.com.au

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Subscribe to the Business Brain Food Podcast

If you are enjoying this Podcast and would like to be notified and listen to upcoming episodes, then make sure you 'Subscribe' in iTunes or Stitcher. While you are there, help us spread the word and help other businesses minded people learn more to earn more by leaving us a review. This helps our rankings inside of these great channels and promote the podcast.

Have a profitable day!

Cheers, Ben Fewtrell

Future Proofing Your Business with Troy Hazard

There are few situations in the business world that Troy Hazard has not experienced and survived. He has founded and nurtured eleven businesses over two decades, has turned around businesses that were making enormous losses and has consulted to countless successful companies including Goodyear, Baskin & Robbins, Subway, Fisher & Paykel and many more.

He is one of the few Australians to crack the competitive talk television market in the USA with his business talk show, ‘Gettin’ Down 2 Business’ broadcasting on the BizTV Network, Time Warner Cable and TiVo, broadcasting into 35+million homes each week.

Troy also has an Amazon best-selling business book, 'Future-Proofing Your Business: Real Life Strategies to Prepare Your Business for Tomorrow, Today!'

Troy is a down to earth Aussie with a great story, I know you will love this interview!

In this episode of Business Brain Food you will learn:

** The key to setting your company vision and enrolling those around you

** What to do to future proof your business

** Tips to reconnect with your vision and purpose

** How to create your personal vision

** How to get ready for the next ‘Financial Crisis’

Resources mentioned in this episode:

** www.troyhazard.com

** https://vimeo.com/87735636

** http://www.amazon.com/Future-Proofing-Your-Business-Strategies-Tomorrow

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

Subscribe to the Business Brain Food Podcast

If you are enjoying this Podcast and would like to be notified and listen to upcoming episodes, then make sure you 'Subscribe' in iTunes or Stitcher. While you are there, help us spread the word and help other businesses minded people learn more to earn more by leaving us a review. This helps our rankings inside of these great channels and promote the podcast.

Have a profitable day!

Cheers, Ben Fewtrell

From immigrant to $50 million a year Entrepreneur with Martin Martinez

A few years after arriving in Australia with less than $3,000, Martin Martinez completed High School before pursuing a career in corporate Australia. After quickly realising that working for someone else wasn't right for him, he left his job to help his parents manage a dwindling French Patisserie which he helped turn around within a few months.

Martin’s next challenge was to find the capital to start his own business. Returning to the corporate world at Star City Casino where Martin rapidly moved up the ladder. Within a couple of years he was asked to play a key role in the installation of poker on the casino floor. This experience gave Martin the impetus to launch the Australian Poker League in 2005 which became the world’s largest poker franchise with over 120 territories in two countries, generating over $50 million a year in revenue!

In this interview, Martin shares with you not just his story of success, but also his few years following the sale of his multi million dollar company where he suffered losses and struggled to make his businesses fly.

In this episode of Business Brain Food you will learn:

** Why you should trust your gut

** How being honest with yourself will make you money

** How luck can often be a factor of success

** How to manage creditors if you have cash flow issues

** Why tenacity is vital for you as an entrepreneur

Resources mentioned in this episode:

** www.entrepreneurcard.com.au

** http://au.linkedin.com/in/martinmatinezau

** martin@entrepreneurcard.com.au - mention the BBF Podcast for a special membership rate.

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner robturner@ozemail.com.au

• 

  Do you have a question for the Ben?

  If you are listening to this or any other of the Business Brain Food Episodes and have a burning business, sales or marketing question, then let Ben know. Simply record your question by clicking on the tab to the right of the screen or submitting the question via the form on our contact page and if selected, we will answer it in an upcoming podcast.

  Until next time, have a profitable day!

  Cheers, Ben Fewtrell

Mastering Linkedin with Alex Pirouz

In this episode of Business Brain Food we talk to Alex Pirouz from Linkfluencer on how to master Linkedin. With so many different social media channels looking to steal your time, Alex will show you why LinkedIn makes good marketing sense and how you can use LinkedIn to gain more customers.

As founder of Linkfluencer Alex now spends majority of his time focusing on the strategic direction and growth of the business to change the way entrepreneurs and business owners market their business through the effective use of LinkedIn as a marketing tool.

PLUS! I have my very first recorded listener question.

In this episode of Business Brain Food you will learn:

** 3 Reasons you should be using LinkedIn

** Alex Pirouz’s 3 step process for getting a result

** How to make sure your LinkedIn Profile is Compelling

** What to put in your heading and summary to attract the right connections

Resources mentioned in this episode:

** www.linkfluencer.com/linkedinmastery

** www.linkedin.com Eat That Frog - Brian Tracy

** Getting Things Done - David Allen

** 7 Habits of Highly Effective People - Stephen R Covey

** www.wunderlist.com

** Evernote

Let us know what you thought?

If you have any questions that came out of listening to this episode of Business Brain Food with Alex Pirouz, we would love to answer them for you. Simply leave them down below in the comments section, or better yet, click the 'Record your Question' tab on the right hand side and record your question in a voice memo. I will then play that on one of the upcoming episodes and answer it for you.

If you would also like to have future episodes downloaded straight to your iTunes account, so that you never miss an episode, then click on of the purple buttons and subscribe.

Until next time, have a profitable day!

Cheers, Ben Fewtrell

The Sky is Not the Limit with Matt Hall

With lessons learnt and tales told from a life in aviation that includes going to combat, evading missiles over Iraq, life in the Red Bull Air Race and countless near death experiences, Matt Hall will take you on a journey that is inspirational, motivational and educational, Matt shares his thoughts about risk management, preparing to succeed and teamwork and how he has applied this to several of his own businesses.

In this episode of Business Brain Food you will learn:

** Why it is important to diversify where your income comes from.

** A simple tool to remind you of ‘why’ you set off on your journey in the first place.

** The importance of having a great team and keeping your mid focused on the job at hand.

** Why you shouldn't try to erase your failures, but rather embrace them and make sure you don’t fall into the same trap again.

Resources mentioned in this episode:

** www.matthallracing.com

** www.wunderlist.com

** The Sky is Not the Limit - Matt Hall with David Lyall

Subscribe to our Podcast

Did you know that we are now on iTunes and Stitcher? If you found this podcast both informative and enjoyable then make sure to subscribe so that you can stay up to-date with each podcast as they come out. While you are there we would also appreciate any reviews and ratings that you feel like giving.

Have a profitable day!

Cheers, Ben Fewtrell

Billionaire in Training and the Mindset of an Entrepreneur with Brad Sugars

Widely recognized as the world's top Business Coach, Brad Sugars has personally coached thousands of companies and their owners to greater success and leveraged his proven system to grow ActionCOACH into an award winning franchise organization. ActionCOACH has been awarded the #1 Business Coaching Franchise in the World every year since 2004 (Entrepreneur Magazine), and is currently ranked the #76 Franchise in the World (Entrepreneur Magazine). The company was also named Best Overall Company in North America (Stevie Awards) and has received dozens of other awards.

While Brad no longer provides one-on-one Business Coaching services himself, his ActionCOACH franchise organization of over 1,000 Business Coaches in 53 countries provides weekly coaching to over 15,000 companies and is the most recognized name and the leading Business Coaching Company in the world. In this interview Brad shares his thoughts on his Entrepreneurial Ladder and the mind shift required to start, build and run your own successful company. In this episode of Business Brain Food you will learn:

** Contrary to common belief… Why Entrepreneurs aren't risk takers

** What steps you need to take to have a business that works without you (and how long it should realistically take)

** That there isn't just one thing that will make you a successful business owner

** The different thinking between ‘Self Employed’ and ‘Entrepreneur’

** PLUS you will hear from Shane Conlon, a long term client of ActionCOACH. He shares his business growth journey from a Tradie on the tools to becoming the leader of a team of 18 employees.

Resources mentioned in this episode:

** www.bradsugars.com

** www.ntsaustralia.com.au

** Billionaire in Training - Bradley J Sugars

** brainfood@actioncoachanz.com

Subscribe to the Business Brain Food Podcast on iTunes

If you have just stumbled across this Podcast, we would love you to jump over to iTunes and subscribe so that you never miss an episode. We share an episode of the podcast every Wednesday with heaps of great business advice and ideas. Like wise if you are finding the information to be informative and helpful, let everyone know by leaving a review in iTunes.

Send us a Question:

We would love to hear from you if you have any questions around any aspect of business that might be troubling you! To do this, simply click on the 'Record your Question' graphic on the side of the page and leave us a voice message. If selected we will play it during the show and then answer it your question for you. Until next time, have a profitable day! Have a profitable day! Cheers, Ben Fewtrell

Eliminate Personal Sales Rejection with Ari Galper

Ari Galper is the World's #1 Authority on Trust-Based Selling and the Creator of Unlock The Game®, a new sales mindset and approach that overturns the notion of selling as we know it today.

Ari’s mission is to help business owners, entrepreneurs and sales professionals, break through their fears of selling as well as create a better lives for themselves, their families and, of course, their clients. Unlock The Game is quickly becoming a the standard for how to create genuine trust for anyone who sells a product or service. During this Interview Ari shares real examples with you and roles plays some of the situations you may find yourself in during a sales call or meeting. I really enjoyed discussing this ‘new’ way of selling and I am sure you will enjoy hearing about how you can reduce any sales resistance, stop rejection all together and eliminate the ‘its a numbers game’ mindset!

BONUS - At the end of the interview Ari gives you access to $300 worth of lessons for FREE!

In this episode of Business Brain Food you will learn:

** Eliminate pressure and tension from the sales process

** Rip up your sales scripts and easily get your message across

** Stop chasing prospects and gain the respect you deserve

** Get rid of your "fear of phone" once and for all

** Stop "pitching" and start problem solving

** PLUS much, much more!

Resources mentioned in this episode:

** www.arigalper.com

** www.unlockthegame.com

** 80/20 Sales and Marketing - Perry Marshall

** www.simpleology.com

Business Brain Food is now on iTunes!

We are really excited to announce that the Business Brain Food Podcast is now on iTunes! If you use or even if you don't use iTunes to download and listen to podcasts, jump into the iTunes Store and search for 'Business Brain Food'. You will then find a list of our podcast episodes, up to four now, and you will be able to subscribe and have our podcast downloaded each week. We would also really appreciate any comments in iTunes. So if you do like this podcast, it would be fantastic if you could please let others searching in iTunes know by leaving a recommendation/comment. That way we can spread the message and help more business people run their business. Until next time, have a profitable day! Cheers, Ben Fewtrell

Paul Slezak, Recruitment Secrets Exposed

Paul Slezak is a co founder of RecruitLoop, an online recruitment platform changing the way recruitment works by providing employers with a totally flexible and stress free recruitment solution charged at an hourly rate.

With nearly 20 years in the recruitment industry and having worked for both an international publicly listed group as well as a global niche recruitment business, Paul has been a hands-on recruiter, manager, trainer, coach, mentor, and regular speaker for the industry across Australia, Asia, Europe and North America. Paul is also a regular freelance journalist and presenter at universities.

In this interview I chat to Paul about how to attract and recruit the right people in your business. You'll love the GOLD you get from this interview, it will make your life easier when it comes to recruiting your next team member.

In this episode of Business Brain Food you will learn:

** How to prepare way before you place a recruitment ad

** How Phone Screening will save you hours of your time!

** How to run your interview to help you make a better hiring decision

** PLUS.. much, much more.

Resources mentioned in this episode:

** www.recruitloop.com/resources - A collection of FREE guides of templates, guides and eBooks to make recruiting easier

** Everything’s Alright (Song et the end) - Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner, robturner@ozemail.com.au

Did you pick up any Recruitment Tips?

Were there any particular points during this Business Podcast that really resonated with you and might be something that you will implement in your recruitment process? If there was, we would love to hear about it... Simply pop your thoughts down below in the comments section and share with everyone your leanings.

Until next time... Have a profitable day!

Cheers, Ben Fewtrell

Jen Harwood shares her keys for successful networking

Jen Harwood (aka The Jenerator) is the Author of ‘The Art of Networking’, and has trained thousands of people on how to get the most out of networking events. If you’re looking to increase the results you get from going to networking events this episode is for you!

During the interview we learn something super quirky about Jen, and of course, a plethora of Networking Gold! Jen shares with you her tips and techniques to get the most out of hitting the business networking scene.

In this episode of Business Brain Food you will learn:

** How to prepare yourself before entering the room

** A neat trick with Business Cards that will help make your follow up super effective

** How to join an established group of people at an event and even change the subject!

Resources mentioned in this episode:

• ** www.jenharwood.com
  3801 (Song et the end): Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner robturner@ozemail.com.au
• ** Blog Post: Why I hate networking
• ** Video: How Not to Network

Help us spread the word!

The Business Brain Food Podcast is only new, so help us spread the word by sharing it with others that you think might be interested. This podcast is for anyone that is interested in Business and taking their Business to the next level. You can do this by either sending them a link to this episode or click on one of the social media icons below to share it with your friends their.

Each share is greatly appreciated.

Cheers, Ben Fewtrell

Mr WOW Factor Spills the beans on attracting more Clients!

[powerpress] John Dwyer (mostly known as "JD") is regarded as Australia's Leading Business Marketeer. His sales-stimulating ideas for businesses have blown the lid off conventional marketing thinking. Why? Because he has developed scores of "outside the square" marketing strategies that help you better position your product, build "wow" and make lots more money!

He is the guy that was responsible for bringing Jerry Seinfeld out of retirement for the Greater Building Society and is my VERY FIRST guest for Podcast episode number one of Business Brain Food. During our chat, John shared his Wheel of WOW Client attraction system with me and gave dozens of golden nuggets that will help you grow your business. It was a fun and relaxed interview that I am sure you will enjoy as much as I did! In this episode of Business Brain Food you will learn:

** Why you have to take the prospects ‘Eye off the Price’

** The importance of having a great home page on your website

** John’s 5 point Problems/Solution formula

Resources mentioned in this episode:

** www.theinstituteofwow.com

** www.fuelyoursales.com.au

What did you think?

What did you think about the first episode of Business Brain Food? Let us know by simply leaving your feedback in the below comments section and we will take it into consideration for future episodes. Until then, have a profitable day! Cheers, Ben Fewtrell