Business Brain Food

What a great conversation we had this week with Elyse Daniels… no topic too big or too small! Elyse made her fortune from her company Exodus Wear which makes bespoke uniforms and apparel for the education sector and clubs & societies. Elyse has great experience navigating the minefield of Asian manufacturers and she also has some heartwarming tales to tell about being on the brink.

 

See some of Elyse’s top tips below:

**  Nothing can prepare you more for starting a business than being a salesperson.

**  Don’t be too hung up on the grades of your employees. People can get good grades by just memorising words.

**  Samples can seal the deal. A good sample shows your commitment to the client.

**  If you’re successful in business be very careful about changing your fundamentals. It can be tempting to keep innovating, but if you’ve already nailed your formula, don’t ruin it!

**  When it comes to manufacturers, don’t put all your eggs in one basket. Always have backup suppliers.

 

 

In this episode of Business Brain Food you will learn:

**  How to work with family

**  The importance of sales skills

**  Elyse’s most effective marketing tool

**  Global manufacturing headaches

**  The power of mentorship

**  The dangers of growth

 

 

Resources mentioned in this episode:

**  Become a Business Excelerator with MaxMyProfit here

**  Elyse’s course “How to manufacture your products in China” can be found here

**  Elyse’s company website: https://www.exoduswear.com.au/

**  Elyse’s YouTube channel can be found here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

We’ll leave you with this corker of a quote that Elyse suggested we all listen to, courtesy of Linkedin founder Reid Hoffman: “An entrepreneur is someone who jumps off a cliff and builds a plane on the way down.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

 

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: bbf211_Find_what_works_and_stick_to_it_with_Elyse_Daniels_01.mp3
Category:general -- posted at: 12:00pm AEDT

Kochie is a household name in Australia, shooting the sh*t about business on Sunrise every morning. As well as being a great talker about business, he’s been there and done it in business himself.

Nowadays, when he’s not on TV he spends his time touring around the country delivering knockout advice at corporate events, but today we have him for free and unedited… what a privilege!

 

See some of Kochie’s top tips below:

**  It’s all very well having a good idea, but how are you going to execute it?

**  Don’t be scared of risk in business - it’s part of the deal!

**  Don’t be too hung up on an idea. If something isn’t meant to be, get the hint! Remember; execution is more important than the idea.

**  If you don’t understand the numbers of your business, make sure you have someone on board who does!

**  Look after yourself at the beginning of the day. Some people meditate, some people dedicate it to learning, some people do exercise. Whatever it is, make sure you start the day with a productive habit.

 

In this episode of Business Brain Food you will learn:

**  The definition of an entrepreneur

**  The skills you need to be an entrepreneur

**  How to fail properly

**  The importance of benchmarking

 

Resources mentioned in this episode:

**  Become a Business Excelerator with MaxMyProfit here

**  Buy Kochie’s new book here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

 

Call to action:

What an absolutely showstopping quote from Kochie this was:

“Have enough confidence in yourself to give it a go. If it doesn’t work out, have enough confidence in yourself to give something else a go.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: BBF210_Kochie_spills_the_beans_on_how_to_succeed_in_business_01.mp3
Category:general -- posted at: 12:00pm AEDT

What a pleasure it is to welcome back Paul Dunn… one of the most inspirational and insightful people you could ever wish to meet.

Paul’s a full-time TEDx speaker, travelling over 800,000 miles every year to share his insight around the world. The main focus of the show this week will be on Paul’s B1G1 initiative, which has enabled 173 million giving impacts across the globe.

Paul is all about giving something back, and by the end of the show you will understand how you and your business can give more back too.

 

See some of Paul’s top tips below:

**  Every hour there are 84 new businesses starting in Australia, but there are 79 failing.

**  Governments do not change our world like they used to. The onus is now on business.

**  Differentiation comes from the clarity of ‘why’. This is what will set you apart.

**  If you’re late, it’s better to say “thank you for your patience” than “sorry I’m late”. Similarly, if you name a price as only “X amount of dollars” you have a better chance of selling it if you name the same price but add “this price includes a load of special features”. This will make the respondent more likely to ask questions about the special features and become engaged with your offering.

 

In this episode of Business Brain Food you will learn:

**  Paul’s first foray into business

**  The importance of ‘why’

**  Is free content really worth it?

**  How B1G1 came about

**  Shifting the spirit of business

 

Resources mentioned in this episode:

**  Go to Paul’s site: http://www.b1g1.com

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Entrepreneurs have the power. There has never been an easier time to make an impact, so go ahead and make that impact!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: bbf209_building_an_on_purpose_business_with_paul_dunn_01.mp3
Category:general -- posted at: 12:00pm AEDT

Sam Wood’s story is a great reminder of what is possible if you seize the moment. He fought off stiff competition to be a contestant on the Aussie TV show, Bachelor, where not only did he meet the woman who is now his wife, he also built a business off the back of it that attracted 140,000 members in just three years!

 

See some of Sam’s top tips below:

**  Grasp those opportunities. Be aware when an opportunity of a lifetime is staring you in the face.

 

**  Consider doing live videos to promote yourself - they were immensely effective for Sam.

 

**  Be flexible and listen to your customers.

 

**  Ask people’s advice on your new ventures but don’t ask too many. Make sure you trust these people implicitly.

 

**  If you’re running a business, be active in creating content. Even if this doesn’t feel like a strength, your personal touch can go a long way.

 

**  Don’t be too busy working in rather than working on your business.

 

 

In this episode of Business Brain Food you will learn:

**  Sam’s amazing story

 

**  The benefits of working for yourself

 

**  How Sam generates his ideas

 

**  How Sam tests his ideas

 

**  How Sam juggles his many commitments

 

**  How Sam got 5,000 members within 2 months of launching

 

 

Resources mentioned in this episode:

**  Go to Sam’s site and find yourself a new health program: http://www.28bysamwood.com

 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 

**  Twitter: https://twitter.com/bfewtrell

 

 

Call to action:

If you can’t be inspired by Sam then you can’t be inspired by anyone. If you’re stuck in a rut, get off your ass and make something happen!

 

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

 

Until next time, have a profitable day!

 

Cheers,
Ben Fewtrell
02 8808 5500

 


We’ve changed it up a bit this week to give you a big dose of uninterrupted Ben! Ben will be talking to you about how you can make competitions your ultimate marketing tool. He also explains how you can try your luck with our great competition and give yourself the chance to win a $6,000 coaching program with MaxMyProfit.

 

See some of Ben's top tips below:

**  Competitions are “interruption” marketing. You need an offer that is exciting enough to stop people in their tracks.

**  The conventional lead magnet is not as effective as it used to be. If you’re going to give something away for free, why not make it into a competition?

**  Competitions create a buzz. They provide ready-made social media material.

**  Think of how many people play the lottery. Even with very long odds, people enjoy the thrill of a game of luck.

**  When people enter your competition, get them to write why they might want the prize. This helps qualify people so you can approach them afterwards.

**  Think of people you already have strategic partnerships with. You could make your prize more attractive if you join forces.

 

In this episode of Business Brain Food you will learn:

**  Why competitions work

**  How to comply with legislation

**  How to choose a prize

**  How to promote your competition

**  The difference between quality and quantity of entries

 

Resources mentioned in this episode:

**  Enter our very own competition here and you might win our top prize worth $6,000: http://winbusinesscoaching.com.au/bbf

 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Remember, if you don’t set up a competition so you can communicate effectively with the entrants afterwards, you will have missed a great marketing opportunity. Turning those entrants into leads is the name of the game!

 

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: BBF207_Win_a_6000_Business_Coaching_Program_01.mp3
Category:general -- posted at: 12:00pm AEDT

It’s always nice to get a guest back that everyone loved the first time around, so it’s a great pleasure to introduce Robert Gerrish to the show once again. We first spoke to Robert about his Flying Solo group (and accompanying book); a collective that supports people in business who are starting, growing and exiting. Now he’s written another book called the One-Minute Commute, but most importantly he talks absolute sense about business and life. Listen up!

 

See some of Robert’s top tips below:

 

**  Over 70% of Aussie small businesses don’t even have a premises. There is nothing wrong with this…. embrace it!

**  Don’t just picture your material dreams in life. Picture what you’re doing in life.

**  Be agile in business - sometimes you just need to adjust. This doesn’t mean you’re a failure!

**  Don’t be so hung up on being busy with the day to day. Take the time out to understand what you might need to do to future-proof your business.

**  Understand the value of your business, even if you aren’t planning on selling it. Be prepared for everything!

In this episode of Business Brain Food you will learn:

 

**  Busting the myths of a “lifestyle business”

**  How Robert ditched the rat race

**  Robert’s history with business coaching

**  How Robert attracted over 100,000 members to Flying Solo

**  The size of the small-business marketplace in Australia

**  How your business can be flexible and move with the times

 

Resources mentioned in this episode:

 

**  Do you think you have what it takes to become a Business Excellerator at Max My Profit? Visit: http://www.maxmyprofit.com.au/about

 **  Robert’s book can be purchased here

 **  Listen to Robert’s podcast here

 **  Robert’s webiste: www.robertgerrish.com

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

 

Robert’s story is a great example of someone who has his priorities right. Always make sure your business fits into your wider objectives in life.

 

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

 

Until next time, have a profitable day!

 

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: BBF206_The_art_of_flying_solo_with_Robert_Gerrish_01.mp3
Category:general -- posted at: 12:00pm AEDT

Listen up for a frank interview about business and about life with our guest Richard Triggs. Not only does Richard have a successful recruitment company - he has absolutely nailed the lifestyle to go with it. His company Arete Executive derives its meaning from the Greek word for fulfilling one’s full potential, “Arete”. Richard has certainly done that, but not in the sense of millions of dollars of revenue. He’s done it his way.

 

 

See some of Richard’s top tips below:

**  Properly assess your life goals. Don’t assume that business goals are the same as life goals.

**  Beware the dangers of running a business with your nearest and dearest! The stakes were just too high for Richard.

**  Don’t underestimate the power of business coaching. Of course we would say that, but it really helped Richard through his tough times.

**  Get your funding in place before you start trading. Don’t start your business too early.

**  Remember there is a difference between being highly skilled in your field and running a business. Some of the skills are interchangeable, but not all of them will be.

 

 

In this episode of Business Brain Food you will learn:

**  How to build a lifestyle business

**  The definition of a lifestyle business

**  The power of personal development

**  The dangers of growth for growth’s sake

**  How business should fit into the wider sphere of life

 

 

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excellerator at Max My Profit? Visit: http://www.maxmyprofit.com.au/about

 **  Visit Richard’s website here

 **  Find Richard on Linkedin here

 **  Richard’s book, ‘Uncover The Hidden Job Market’ can be bought here

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

 

Call to action:

Richard’s story is a great reminder that business growth doesn’t necessarily make for happiness outside of business. Make sure you properly understand how your business can help you achieve your OWN success.

 

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

 

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: BBF205_Building_a_business_to_fit_your_life_with_richard_triggs_01.mp3
Category:general -- posted at: 12:00pm AEDT

It’s always nice to speak to someone who’s truly in it for the love. Anneke van den Broek’s journey as a petcare entrepreneur began when she was just six years old where she bred her own mice and sold them to her local petshop! Now she presides over Rufus & Coco; Australia’s most-awarded petcare brand that now has a presence in nine different countries.

 

See some of Anneke’s top tips below:


** Don’t always assume you know exactly what the customer wants from the beginning. Get out there and meet them.


** Understand your why. You’re more likely to achieve longevity if your motivation is from a purpose higher than money.


** Be present to seize the opportunity. Do not underestimate the importance of trade shows and corporate networking.


** Think about “the airport test”. If you got stuck in an airport with a member of your team, would you enjoy their company? Anneke has nobody work for her that couldn’t pass the airport test!


In this episode of Business Brain Food you will learn:


** The story of Rufus & Coco spelling??


** How to truly understand your customer base


** The power of business coaching


** The advantages of being a small business


** How Anneke raised capital in order to grow


** How to utilise a team full of entrepreneurs


Resources mentioned in this episode:


** Do you think you have what it takes to become a Business Excellerator at Max My Profit? Visit: http://www.maxmyprofit.com.au/about

** Visit Rufus & Coco’s website here

** Find Anneke on Linkedin here

** Visit the website of Entrepreneur’s Organization here

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au


** Twitter: https://twitter.com/bfewtrell

Call to action:


Anneke came out with one of the greatest quotes we’ve ever had on the show, so we will finish on this inspirational note: “Real success is not living forever but creating something that will.”


Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!


Cheers,
Ben Fewtrell
02 8808 5500

Direct download: BBF204_going_global_in_just_3_years_01.mp3
Category:general -- posted at: 12:00pm AEDT

Before Daniel Hayes found online fame as the Million Dollar Bogan, he was a record-breaking sales consultant. In his first 12 months of selling Real Estate in Victoria he did something that had never been done before, which was to sell 82 of his own listings. He then went on to break more records when he opened his own office. His 506 property sales netted more than a quarter of a billion dollars and made him the number one office in the area. He now has 5 boutique offices, his Million Dollar Bogan Youtube channel and he proudly says that his businesses could run perfectly well without him.

 

See some of Daniel’s top tips below:

**  Being a leader is not all about “being about me”. It’s about being about the business!

**  Recruitment is your number one priority - it’s all about the people.

**  A leader must inspire with positive energy.

**  Don’t get into the habit of thinking your colleagues aren’t ready. Give them a chance to buy in and make their own mistakes, and then support them.

**  You don’t have a to be a big business to be successful, you’ve just got to be smart.

 

 

In this episode of Business Brain Food you will learn:

**  How Dan sees himself

**  “Animal mode” explained

**  How to build a good team

**  How Dan managed times of crisis

**  How Dan built up his YouTube following

 

 

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excellerator at Max My Profit? Visit:  http://www.maxmyprofit.com.au/about

 

**  Subscribe to Million Dollar Bogan Youtube here

 

**  Buy Dan’s book here

 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

What Dan said towards the end of the interview is definitely worth thinking about, i.e. “a big business isn’t always a profitable business”. Be careful not to get hung up on growth and make sure you have the right people in place to understand what kind of business is needed to realise your vision.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: BBF203_-_riding_to_the_top_of_everest_with_the_million_dollar_bogan.mp3
Category:general -- posted at: 12:00pm AEDT

Steve Brossman is a truly inspirational guy. He turned his hand at many different things and absolutely smashed it, but what is even more admirable is the way he did it. Steve goes against the grain of common thinking but does so in a pragmatic way.

The entrepreneurial streak was in him from a young age. At 15 he set up a surfboard-making business in his Dad’s garage which was to plant the seed for decades of success in business, but first he had to learn the hard way. While training for the LA Olympics as a sprinter he slipped three discs in his back and ended his career, but fortunately he didn’t wallow in excuses for failure and saw his rehab as a great opportunity. This inspired him to build up a successful gym/health club business, and then just for good measure he went on to sell 4 million “Butts out” personal ashtrays that reduced cigarette litter by 70%! There is so much we can all learn from Steve’s approach.

See some of Steve’s top tips below:
** Mentors are vital. Not having one was a big reason why Steve injured himself when training for the Olympics. This has served as an important lesson thoughout his life in business.
** Take full responsibility for your mistakes! We all make them but by fronting up and not blaming people you can move on and learn from them.
** Once you’ve done something well, package up your knowledge and your skills so you can make money by teaching other people them.
** Never assume market leaders are right. Sometimes they can be set in their ways.
** “Don’t sell the pieces, sell the solution”. Steve’s sale of personal ashtrays + marketing campaigns to go with them is proof of the value of selling the 100% solution rather than just one product within that solution.
** Steve has a rule that if by the second meeting he doesn’t feel like he can take somebody home and introduce them to his family, he won’t work with them.
In this episode of Business Brain Food you will learn:
** What defined Steve as an entrepreneur
** How Steve went against conventional market thinking
** The power of reinvention
** What motivates Steve
** The dangers of listening to convention
** How to sell a solution rather than a product
Resources mentioned in this episode:
** Take your business to the next level and head to http://www.maxmyprofit.com.au

** Steve’s website: http://www.stevebrossman.com

** Email Steve: steve@stevebrossman.com

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au
** Twitter: https://twitter.com/bfewtrell

Call to action:
“What got you here is not going to get you the future,” says Steve. Don’t get complacent with your business!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500