Business Brain Food

We’ve got a razor-sharp guest on the show this week. Listen up if you want to know how to give the knockout pitch you need to raise investment for your business. John Livesay is an eminent funding strategist who is so revered he even has a nickname, “The Pitch Whisperer”! He has authored a book called “The Successful Pitch” and he also hosts the Successful Pitch Podcast, so he is well worth listening to.

Below are some of the highlights of the conversation with Ben:

** A pitch whisperer answers the three unspoken questions everyone has, no matter what you’re pitching. 1. Do I trust you? 2. Do I like you? 3. Will this work for me/will I get a ROI?

** You only have 90 seconds to captivate your audience.

** Focus your story by mapping out in your head who you’re helping, what problem you’re solving, how big the market is and why you’re the right person to execute this.

** Forget selling for a moment. Tell stories instead.

** Telling stories helps you show off your best skills but without it being too blatant.

** When you raise money from angel investors, make sure it lasts 12-18 months.

  In this episode of Business Brain Food you will learn:

** How to distinguish between and investor and a customer

** The power of now

** The structure of a good story

** The characteristics of an investable person

** Where startups should go to find funding

** Equity crowdfunding

** The workings of the seed round

  Resources mentioned in this episode:

** Register for Ben’s workshops across Australia, “The 5-stage business growth blueprint”. The first event is March 1st : http://www.businessfasttrack.com.au

** John’s website: http://www.johnlivesay.com

** Buy John’s book here

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

“People remember your stories, not your numbers.” If you take that advice from John, you won’t got far wrong! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF123_How_to_Craft_an_Elevator_Pitch_with_John_Livesay.mp3
Category:general -- posted at: 12:00pm AEDT

We’ve changed it up a bit this week. Instead of just a standard interview about a business topic, we’ve responded to your feedback and given you a couple of case studies of businesses who’ve worked with us at MaxMyProfit. Hiring a business coach was pretty much their last resort, but as you will hear, once they got the right guidance and started to change their ways, their businesses turned the corner. Case Study 1 – Darren Clarke (CPC Plumbing): Although Darren had been in business for 18 years before he saw one of our coaches, by his own admission he never felt he’d succeeded in business. His company was losing money (“it was a sink or swim situation”), he had a high staff turnover and he was working ridiculously long hours. Then he started coaching, and the rest is history. In his words: “It wasn’t about my business, it was about me.” “At first it was really hard being told you were the problem but now I understand it to a point where if I feel comfortable, I know I’m in the wrong spot. I’ve got to get out of my comfort zone to make it happen.” Two years later and Darren has seen an increase of 50-60% in his sales, and now he only spends half of his time doing day-to-day business, freeing him up to concentrate ON the business. Case Study 2 – Ben Choy (Otilas): Ben Choy was working himself into the ground as well as his business. When he called for the help of one of our coaches he was working up to 100 hours per week! He was the hamster stuck in the wheel, and things started to spiral. He takes up the story: “There were things we were not billing for where we realised 60-90 days later we hadn’t invoiced the client! You’re so focused on doing the work, a lot of the admin side of the business falls behind and before you know it, you’re out of control.” “Before working with MaxMyProfit my mindset was always negative - I got too emotional working with clients - but since working with Maxmyprofit, that’s changed. I would not have gotten better with that had I not started working with someone like Maxmyprofit.” Now things are looking a lot brighter for Ben. He’s down to 60 hours a week and he’s seen an increase in revenue of 15%. In this episode of Business Brain Food you will learn:

** Two inspiring stories of how coaching has completely turned around two failing businesses

** The benefits of the coaching community, i.e. quarterly growth club

** How a coach concentrating on you rather than just the business can make all the difference

** The importance of professional help (there’s no shame in it – it works!)

  Resources mentioned in this episode:

** Register for Ben’s workshops across Australia, “The 5-stage business growth blueprint”. The first event is March 1st : http://www.businessfasttrack.com.au

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

Today’s two guests are shining examples of what might be possible with your business if you took a step back and made the effort to find somebody who can help. Listening to this podcast is a good start for sharpening up your business toolbox, but if you go that one step further, you might just start your very own revolution! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000


Our guest this week has hit the highest heights of the corporate world, having just been hired as the CEO of the family business this month. Angus Kennard is now presiding over Australia’s leading equipment hire business, Kennards, which has 165 branches across Australia and New Zealand. Kennards’ record of sustained growth is incredible: over the last 20 years they have doubled in size every 5 years. Angus shared with us some great insight about what has made Kennards so successful:

** If you have a family business, don’t just hire members of your family from the beginning. Have them work elsewhere to experience a different environment.

** Don’t get too hung up on growth. Growth is an outcome. Set company goals to look after the customers first and the growth will follow.

** Make sure your employees share core common values. That doesn’t mean they have to think the same, but there needs to be a common trust among each member of the workforce.

** Be willing to break company rules in order to achieve the goals you have set out to achieve for your customers.

** “You never hear of a company going broke because they don’t owe money”

** Every person has their time in a business. If someone is a good entrepreneur it doesn’t mean they’ll be good at running the business once it grows. The type of leader that a business needs changes over time.

  In this episode of Business Brain Food you will learn:

** The importance of values to a firm

** How Kennards funded their incredible growth

** The danger of not innovating

** How technology is enabling more Kennards outlets

** How to build a business plan

** The potential of printing out houses

  Resources mentioned in this episode:

** Register for Ben’s workshops across Australia, “The 5-stage business growth blueprint”. The first event is March 1st : http://www.businessfasttrack.com.au

** Kennards’ facebook page: https://www.facebook.com/KennardsHire/

** Kennards’ website: https://www.kennards.com.au/

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

You could do a lot worse than going into work tomorrow and setting your business the Kennard goal of: “Make every customer a raving fan”! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF121_Looking_After_Your_Customers_the_Kennards_Way_with_Angus_Kennard.mp3
Category:general -- posted at: 12:00pm AEDT

There are so many different marketing channels these days, so you have to work even harder to make sure your message stands out from the ever-growing crowd. That’s why we’re speaking to Gregory Diehl, a man who makes his living advising people on how to do just that.

All of Gregory’s experiences travelling the world and observing the different ways people express their values made him realise that business is exactly the same as humanity... it’s all about the narrative. Gregory has written an Amazon-bestselling book, Brand Identity Breakthrough, but today he has been kind enough to share with us his top tips about how to truly define your brand and your narrative:

** Try your best to do something where there is no competition. Be different in a very specific kind of way.

** Make sure your elevator pitch is always sharp.

** 80% of knowledge you use should be gathered from personal experience.

** Ask yourself three questions: Who am I? What do I do? Why should the person you’re telling this to care? Use the last one to adjust your instinctive answers to the first two.

** Find out what common interests your potential customers share. What kind of videos will your average customer be watching?

** You will be more fulfilled in your business if you’re doing something you personally believe in, and that in-turn will improve your narrative.

  In this episode of Business Brain Food you will learn:

** How to reposition yourself in a marketplace

** How to avoid being a business coward

** Financial planning to mitigate against failure

** How to achieve a unique selling position

** The traits of an armchair entrepreneur

  Resources mentioned in this episode:

** Gregory’s book on Amazon

** Gregory’s own site which includes the highly popular podcast “Uncomfortable Conversations With Greg” (as recommended by Ben): http://www.gregorydiehl.net

** Ben’s free business marketing plan: http://www.maxmyprofit.com.au or email ben@maxmyprofit.com.au

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

  As Gregory says, “A brand is like a projection of a personality”. So identify yours and go out there and project it! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF120_How_to_Position_Yourself_in_the_Marketplace_with_Gregory_Diehl.mp3
Category:general -- posted at: 12:00pm AEDT

Happy New Year folks! And from New Year must come some New Year’s resolutions so we’re going to change it up this week and give you half an hour of uninterrupted Ben as he shares 17 resolutions that can help you in your business.

We won’t list them all here – you’ll need to listen to the show if you want to hear the full wisdom – but here are five of the best:

** Work smarter

** Check your plan on a weekly basis

** Set time aside for you

** Stop blaming outside factors

** Learn how to understand your financial reports

  In this episode of Business Brain Food you will learn:

** The best methods to outsource

** Goal setting

** Tips & tricks to help you be more organised

** “Progress” apps

** How your business can automatically give to a good cause

  Resources mentioned in this episode:

** Ben’s free business marketing plan: http://www.maxmyprofit.com.au or email ben@maxmyprofit.com.au

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

New year, new start, new attitude. Listen to Ben’s advice, dig in and make sure 2017 is your year! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF119_17_New_Years_Resolutions_for_Business_Owners_with_Ben_Fewtrell.mp3
Category:general -- posted at: 12:00pm AEDT

Mike Michalowicz really tells it how it is when it comes to business, so listen up! He’s written four excellent books and has presided over three multi-million dollar companies.

His journey is an interesting one. He admits to thinking he knew it all after his first successful business, and this caused him to waste his money on angel investment and egotistical purchases like fast cars. When bankruptcy loomed he started to write a diary, and it was this that formed the basis of his first book. The rest, as they say, is history! Read on for some of Mike’s top tips:

** We don’t need money to make a business. A lack of money helps spark ingenuity.

** Beware of conventional business plans driven by number forecasts. Mike recommends a tacking strategy akin to sailing, where you zig-zag in 90-day time periods in order to reach an end goal.

** Specialisation is the key. As tempting as it is to diversify, almost none of the most successful companies started that way. It was only when they had a big market presence that they broadened their range, i.e. Microsoft.

** Fewer variables in your business means fewer errors.

** Put your profit into a separate profit account so you can properly keep track of it.

** Identify the market you’re serving and watch their behaviour… what is the market missing that they really need?

  In this episode of Business Brain Food you will learn:

** The sales minus expenses myth

** How to major on profit from the beginning

** How to ‘pay yourself first’

** The basics of the ‘profit first’ system

** The danger of familiarity

** The benefits of outsourcing part-time work

  Resources mentioned in this episode:

** Mike’s books on Amazon

** Mike’s website: http://www.mikemotorbike.com

** Ben’s free business marketing plan: http://www.maxmyprofit.com.au or email ben@maxmyprofit.com.au

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

If you only take one piece of wisdom from Mike, it has to be this: “It’s not what you make, it’s what you take”. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000


Gary Douglas is a different kind of guy. In his words “the more weird I got, the more popular I became”. Gary invented the Access Consciousness program which you may have heard us discuss last week with Dain Heer.

Gary has become a bestselling author and actually runs 12 different businesses across the world, and it would appear he practices what he preaches in order to keep it all going. Gary was full of thought-provoking one-liners, so keep reading for some of the best:

** Change is caused by the choices people make

** The moment you decide something is not going to work then it’s not going to work

** The willingness to be different always, will always keep the door open for a greater possibility and success

** Ask yourself: what choice did I have today that I didn’t have yesterday?

** Ask yourself: what else is possible, what else is possible, what else is possible?

** Ask yourself: What can I be or do different today?

** Questions create, conclusions destroy

** Micro-management is the thing that kills your business

** Understand when things own you

  In this episode of Business Brain Food you will learn:

** The power of choice

** How to create the right mindset to manage 12 different businesses

** How to be ‘in the question’

  Resources mentioned in this episode:

** Go to Gary’s Access Consciousness website: http://www.accessconsciousness.com

** Ben’s free business template: http://www.maxmyprofit.com.au or email ben@maxmyprofit.com.au

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

  Ask yourself the ultimate Gary question… “what can I be or do today to make money right away?” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF117_Empowering_people_to_see_different_possibilities_with_Gary_Douglas.mp3
Category:general -- posted at: 12:00pm AEDT

We really get into the depths of your mind this week with Dr Dain Heer; a man who has made a living out of inspiring people to fulfill their potential. Originally a chiropractor, Dr Heer was inspired to change his career and practice “Access Consciousness” after it turned around his own life.

Since then he has released 9 books and has developed an Access Consciousness business that has a presence in 143 different countries. As well as explaining some of the key tools from Access Consciousness, Dr Heer gave a lot of memorable insight. Read some of the best quotes below:

** Judgment is one of the biggest killers there is - we have a world full of people who have been taught to judge everything and never ask questions”

** “If you get to a place in your own world where you like you as you are, then people’s judgments are far less relevant”

** “Ask yourself these life questions: How does it get any better than this? What else is possible? What’s it going to take to change this? What’s right about me that I’m not getting? What resources can I locate right now that will help me create this change?”

** “Someone trying to make you wrong for doing something different doesn’t get it”

  In this episode of Business Brain Food you will learn:

** The basic tools from Access Consciousness

** Where humanity is falling short

** The importance of upbringing

** The judgment paradigm

** How to handle doubters

** How to become more grateful

  Resources mentioned in this episode:

** Dr Heer’s website: http://www.drdainheer.com (see dates for Dr Dain’s next classes in Australia + free learning resources)

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: www.facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

  Take Dr Heer’s advice and make the effort to unlock your potential. Don’t listen to the doubters! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF116_Empowering_people_to_know_what_they_know_with_Dr_Dain_Heer.mp3
Category:general -- posted at: 12:00pm AEDT

We’re delighted to welcome Tom Breeze back on the show – a top YouTube advertising guru. Tom has his own agency over in the UK, and many years of experience in playing the system of video advertising.

Many people waste money on YouTube advertising because they haven’t thought properly about the different audiences that will be viewing their adverts. As Tom explains, it is possible to define the different sections of a YouTube audience, i.e. people who are on YouTube with the specific intent to buy V people who are on there to simply research. Read on for some of Tom’s top tips:

** Almost half of all YouTube users are on there because they either want to buy something or learn about something. YouTube is about so much more than cat videos!

** Because people are using search terms it is easy to know what they’re looking for. YouTube provides you with an audience of qualified leads.

** You can be as specific as identifying the exact video you want an advert to appear on.

** If you had a shop in ‘real life’, think about the different types of people who might be interested in your product, i.e. window shoppers, browsers, and buyers who only need to be given assurance about which product is best for them. Understand how to reach their equivalents on YouTube and tailor your advert accordingly.

** Find out what common interests your potential customers share. What kind of videos will your average customer be watching?

** Don’t forget re-marketing. It is possible to track customers who have already been on your site and target them when they visit YouTube.

** It’s very easy for people to skip ads on YouTube, but if you use the True View type of ad, you don’t have to pay when this happens.

  In this episode of Business Brain Food you will learn:

** What makes a ‘good’ YouTube ad

** How to tailor ads for different types of potential customer

** How to target people based on their search habits

** How to get in front of customers

** When to use opt-ins

** Re-marketing

** How to choose the right agency

  Resources mentioned in this episode:

** Go to Tom’s website http://www.viewability.co.uk and take the “is video advertising for you?” quiz. There is also a lot of video advertising training.

** Ben’s free business template: http://www.maxmyprofit.com.au or email ben@maxmyprofit.com.au

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

  As Tom says, “YouTube advertising is not rocket science” so you’d be well advised to take the time to learn how it works, or if you don’t have the time, get an agency to do it. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF115_How_to_Master_YouTube_Ad_Targeting_with_Tom_Breeze.mp3
Category:general -- posted at: 12:00pm AEDT

We had an interesting and profound discussion with Damion on this week’s BBF. Incredibly, he’s had over 30 different businesses, but the key message from this is not how he succeeded in business, but more how he succeeded in his life outside of it. The big moment for Damion came when he over extended himself as a real estate investor, and within one year went from a net worth of $5m to a debt of $2m. This set him on a path of self-discovery, and made him understand that the validation he was seeking with fast cars and wealth was a corrosive cycle.

Damion has already written five books on the matter, and kindly shared some of his top tips below:

** Disconnect your self worth with your net worth.

** Make sure you really know who you are. If you don’t know this then there is a chance you’ll be seeking validation via superficial things.

** To truly reinvent your life, start from the inside rather than the outside.

** Don’t believe in the current financial and state systems. Embrace the technology that empowers us to do our own thing.

** Work to live, don’t live to work. Avoid that owner’s trap!

** Never stop listening to people. Surround yourself with people you believe in and trust. They may not give you the right answers, but they may help lead you towards them.

** Do not under-estimate the importance of an exit strategy.

  In this episode of Business Brain Food you will learn:

** The process of reinventing life

** Internal validation

** The time V money equation

** How to fight insecurity

** The importance of purpose for any entrepreneur

** How playing safe can in fact be dangerous

  Resources mentioned in this episode:

** Damion’s website: http://www.totalcontrolfinancial.com

** Ben’s free business template: http://www.maxmyprofit.com.au or email ben@maxmyprofit.com.au

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

Remember: even though this is a business podcast, your life and wellbeing is always more important. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF114_Is_it_time_to_reinvent_your_life_with_Damion_Lupo.mp3
Category:general -- posted at: 12:00pm AEDT