Business Brain Food

There’s a good chance you’ve already had some advice from our guest this week… it’s just you didn’t know it. Karen Jacobsen is the famous voice of Apple’s SIRI app as well as the voice of 400 million Sat Nav devices around the world, but here she is today, live and fully dangerous!

As well as her massive success as a voiceover artist, Karen has written a self-help book called “It’s Never Too Late To Recalculate” which uses the instructions on a Sat Nav as a metaphor for how people can change direction in their own life. We had a very interesting chat with Karen – she’s certainly had one heck of a life. Karen was kind enough to share with us some top tips from her book as well as some other advice on how to stay well and live a happy life:

** Notice when you’re “off route”. If you’re not honest enough with yourself to acknowledge that there is something fundamentally wrong, it is impossible to change direction.

** Get clear about what you love to spend your time doing. Have that conversation with yourself and focus your everyday life towards doing it.

** At the end of the year, do a “stock take” of your life, i.e. what you accomplished, what you wished you accomplished and what the disappointments were. Then create a list of what you want to do in the subsequent year. Then display this list in a prominent position at home so it can serve as a reminder and keep you focused on the right stuff.

** Try and be around likeminded people who are getting somewhere in life. Being part of some kind of mastermind group can be a great help.

** Don’t wait until you hit rock bottom before making changes. It’s easier to make small changes as you go than to take extreme action in a crisis.

  In this episode of Business Brain Food you will learn:

** The 5 steps to recalculate formula

** How to listen to your inner GPS

** How to hear yourself think

** The benefits of meditation

  Resources mentioned in this episode:

** The SMEA has teamed up with Action Coach to deliver over 50 free business coaching workshops across Australia. Go to http:smallbizsept.com.au and find your nearest workshop. And as an extra bonus, any attendee of the workshop will get free membership to the SMEA for a year worth 400 AUD.

** Karen’s website: http://www.thegpsgirl.com

** Karen’s twitter: https://twitter.com/thegpsgirl

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

“It’s never too late to recalculate” says Karen, so if you feel like you’re just going through the motions in your business, follow Karen’s lead and change direction. The unknown is normally less scary than you think. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF103_Listening_to_your_inner_GPS_with_Karen_Jacobsen.mp3
Category:general -- posted at: 12:00pm AEDT

Many people see customer service as something separate from marketing, but just think about it for a second: what better way is there to market your business than to give your customers such good customer service they spread the word about your company?

After many decades as a public speaker and customer service guru, Martin Grunstein has seen all-too-often how much companies neglect customer service. Time and again they will pay big money for advertising, but when it comes to follow-up calls to customers, they will say they don’t have the time or the money. Luckily, Martin has shared some very simple methods that we can all follow in order to nail our customer service. See below for a quick snapshot:

** When advertising, don’t be too obsessed with price. Talk about your point of difference, especially if that is your service.

** Don’t get into arguments with customers on social media. You need to show you’re responsive to customer complaints but it’s wise to take any debate offline. How about offering to take them for coffee?

** A recent survey found that 14% of people would stop dealing with a business on grounds of price, but 68% would on grounds of customer service.

** Ongoing communication with clients is absolutely key to understanding the quality of your customer service. Follow-up calls are absolutely paramount.

** Understand that you might have to apologise to customers even when they are in the wrong. Sometimes you are dealing with perceptions rather than reality.

  In this episode of Business Brain Food you will learn:

** The laws of customer service and behaviour

** How customer service can drive ROI

** Customer service trends over the last 30 years

** How easy it is to shine compared to your competitors

** The relative merits of qualitative V quantitative research

  Resources mentioned in this episode:

** Exclusive offer from this week’s show sponsors BarterCard. Click this link for free advertising and 5,000 line of credit for free: http://bartercard.com.au/actioncoach

** Martin’s website: http://www.martingrunstein.com.au

** The SMEA has teamed up with Action Coach to deliver over 50 free business coaching workshops across Australia. Go to http:smallbizsept.com.au and find your nearest workshop. And as an extra bonus, any attendee of the workshop will get free membership to the SMEA for a year worth 400 AUD.

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

  As Martin says “inertia and stupidity are the greatest enemies to business”, so don’t be complacent about your customer service. Listen to the experts and do you best for your customers today! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000


This week we had the pleasure of speaking to James MacGregor, a man who’s been there, seen it and done it in the world of tech startups who is behind the brilliant online video-marketing tool biteable.com.

Having worked for web startups and software companies for over ten years he decided it was time to create something himself, and with a bit of help from his brother who had been working on films with Peter Jackson, biteable.com was born. From a thousand users in year one, biteable now has over half a million users worldwide. We don’t need James to tell us that video marketing is on the up – we’ve had plenty of guests confirm this in recent times – but we can all benefit from James’ tips on video marketing:

** Most people access the web on their mobile now, so consider the small screen and potentially small attention span when producing your videos.

** Try and avoid making videos that are more than two minutes in length.

** Make the video look professional. Although we are in an era when it is easier to get away with making video that doesn’t have a high production cost, make sure you get the basics right. There should never be a shaky camera, for example.

** Don’t be scared of being blunt and controversial. There is no one else censoring it so you should use your creative license as best you can.

** Video marketing is a numbers game. Your content is more likely to go viral if you do more of it. It’s better to make five short videos then agonizing over one long one.

  In this episode of Business Brain Food you will learn:

** How much you should plan content

** The power of templates

** What can be done in 10 minutes

** How important video is to the overall marketing mix

  Resources mentioned in this episode:

** James’ video website: http://www.biteable.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

  It’s quite simple: if you don’t do video marketing then you will lose business, but the good news is it’s easier than ever to create quality video content. Understanding the inner workings of James’ website is a great starting point. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF101_Producing_Animated_Videos_Online_In_Minutes_with_James_McGregor.mp3
Category:general -- posted at: 12:00pm AEDT

Whoo hoo, we’ve reached 100 not out! Thanks to every single one of you for supporting the show. Bring on the next hundred! For our centenary episode we really wanted to do something special, so we’ve pulled out all the stops to get Brad Sugars on the show, the man behind our whole operation, ActionCOACH. Brad is a multi-millionaire with businesses all over the globe in a variety of different sectors, but he is best known for his business coaching. Seen as that is what we’re all about, we thought we’d pick his brains and get inside his head. Despite his success, does he still practice what he preaches? You bet he does. He told us that ever day of his business life he is constantly speaking to his mentors and coaches. Yes, a multi-millionaire business owner still needs business coaching, even one who has made his fortune as a business coach! The over-riding theme with Brad is one of inclusiveness – that business is something that you can’t crack alone. That’s why we’re here today folks, so keep reading for some more Business Brainfood tips courtesy of Brad:

** If there is one key to Brad’s success it is finding the right people to help run his businesses.

** How do you find the right people? In short, make sure you’re very clear on the type of person you’re looking to hire, what their job actually is, and how their success can be measured.

** Marketing should not just be reserved for potential customers. You should market strongly towards your potential employees. Making videos that are sharable on social media is a good start.

** Do multiple interviews with candidates, i.e. group, formal one-on-one, informal over lunch.

** Plan the next day! As obvious as that sounds, just consider for a moment how much more productive man people are the day before they go on holiday, because they focus intently on what needs to be done.

  In this episode of Business Brain Food you will learn:

** The definition of an entrepreneur

** How to learn on the job in business

** The importance of rituals

** The importance of brand building

** The benefits of ‘lumpy mail’

  Resources mentioned in this episode:

** Brad’s website: http://www.bradsugars.com

** Brad’s facebook: https://www.facebook.com/BradleySugars/

** Brad’s twitter: https://twitter.com/bradsugars

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

  One great quote from Brad for the road: “Everyone has a level of entrepreneurial flare; the question is, do you act on it?” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF100_Secrets_of_Building_Serious_Wealth_with_Brad_Sugars.mp3
Category:general -- posted at: 12:00pm AEDT

We spend a lot of time and money on perfecting our brand and message, but do we really understand the minds of our audience? Bri Williams told us a few home truths this week about just how much businesses are missing out on because of a lack of understanding of behavioural economics.

Bri has broken it down into a simple three-part process that anyone can apply across pretty much any area of their business. She has written a critically acclaimed book on the matter, but she was kind enough to share the simple outline of her system with us, as well as some of the following tips:

** Understand how environment can shape somebody’s behaviour. The decisions they make are often swayed by superficial things in the environment, irrespective of the ‘logic’ you may have outlined with your product/service.

** To make behavioural economics work for you, you need to think beyond the end goal of what you want your audience to do. The key is understanding how they can get from the point of not taking action to the end point of taking action.

** When someone’s potential effort is greater than their potential reward, they won’t take action.

** Make your calls to action stand out from the rest of your design. Slick design should not be prioritised over the prominence of calls to action.

** Consider using testimonials higher up your website. To build trust from the beginning is fundamental to the decision your audience makes at the end.

** Understand the power of ‘tension’ in your marketing message. Positive tension, i.e. “only two tickets left” will encourage action.

In this episode of Business Brain Food you will learn:

** The three central elements of behavioural economics

** The Say V Do gap

** “Button anxiety”

** How to create social proof

** The “now me” and “future me”

Resources mentioned in this episode:

** Bri’s website: http://www.briwilliams.com.au

** Bri’s book “Behavioural Economics For Business”: http://www.briwilliams.com.au/be-for-business

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

Bri summed it up perfectly: “if you’ve ever had a day where you’re bashing your head against a brick wall saying ‘I don’t get it, I don’t know why people don’t do what they say they do and I don’t know why my customers aren’t buying,’ then you need behavioural economics” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000


Sharon Livingstone is a real psychological all-rounder. Her expertise stretches across hypnosis, life coaching, NLP and even as far as emotional marketing. There is a lot we can all learn from someone like Sharon. In every aspect of our lives, there is probably something we can improve with coaching.

Sharon has certainly been there and done it. She has been president of both the QRCA (the largest qualitative research group in the world) and the ICCA (an organisation dedicated to the training of coaches), has a PHD in psychology, and as if that wasn’t enough, she is also a bestselling author. Read on for some of the nuggets that came out of the conversation with Ben:

** “What else” is a more effective phrase for making an extra sale than “anything else?”

** It takes 30 repetitions for our brain to learn a new procedure.

** Your brain is most receptive to reprogramming when you are in a state of hypnosis, so it can be very beneficial to listen to educational audio before you go to bed.

** As a general life lesson, always think about your best possible outcomes in life, and constantly visualize the journey that will get you there.

** Life coaching can work for everyone! Don’t ever assume that you won’t need it.

  In this episode of Business Brain Food you will learn:

** The process of ‘laddering’

** How emotion features in marketing

** The basics of hypnosis

** The basics of life coaching

** The inner workings of the ‘Breakthrough To Success” workshop

  Resources mentioned in this episode:

** Jack Canfield’s inspirational book “Chicken Soup for the soul”: https://www.amazon.com/Chicken-Soup-Soul-20th-Anniversary/dp/161159913X/ref=sr_1_1?ie=UTF8&qid=1469010901&sr=8-1&keywords=chicken+soup+for+the+soul

** Jack Canfield’s book: “Success Principles: https://www.amazon.com/Success-Principles-TM-Anniversary-Where/dp/0062364286/ref=sr_1_1?ie=UTF8&qid=1469011114&sr=8-1&keywords=jack+canfield+success+principles

** Contact Sharon by phone: +1 603 505 3000

** Sharon’s online coaching site: http://www.takethecoachingtest.com

** Sharon’s book: http://www.getlostgirlfriend.com/Book

** Ben’s Daily Business Tips podcast… join the tribe and get exclusive offers at: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

  Remember that there are experts across all aspects of business and life that can help you. Sharon’s story proves just what can be made possible with the right coaching. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000


Ed Dale first used the internet in 1984, so he’s a great man to speak to about digital marketing strategy. Ed certainly isn’t your usual technology geek. He actually spent time as an AFL commentator and then used his technical knowledge to develop a stats collection system that is still used today by the top clubs and associations in the league. He then built up an internet marketing company that he sold for AUD3.5m, and for the last ten years he has developed and internet marketing programme called “The challenge” which has helped over 300,000 people across the world.

Here are some of Ed’s top tips:

** The biggest challenge in internet marketing today is generating traffic.

** Product creation has become easier.

** The biggest mistakes people make is to develop a product before they develop a market for it.

** All product makers should aspire to become a market influencer.

** Talk the language of your niche, and understand their pains.

** Think about testing your market by spending a small amount on Facebook advertising, before you jump in to a large-scale campaign.

** Most people are accessing the internet on mobiles, so don’t get stuck on producing campaigns for desktops.

** The way you speak to your friends now is a good trailing indicator of the most effective medium of advertising in the future.

  In this episode of Business Brain Food you will learn:

** How to understand the pains of your market

** The value of advertising on YouTube

** How to be specific with Facebook advertising

** The difference in buying intent between Facebook users and google users

** Where email fits in the marketing mix

** The inner workings of “the challenge”

** The merits of using social media V personal email messages

  Resources mentioned in this episode:

** This week’s show sponsor, Bartercard are offering free advertising for your business, and have a special offer of 5,000 AUD credit for BBF listeners. Visit: http://www.go.bartercard.com.au/actioncoach

** Free access to Ed’s marketing “Challenge”: http://www.challenge.co

** Ed’s personal site: http://www.eddale.co

** Ben’s Daily Business Tips podcast… join the tribe and get exclusive offers at: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

  As Ed says, “there has never been a better time to create a business than now”, so as long as you listen to the right marketing advice, you stand a good chance of making a success of it. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF097_Building_A_Successful_Digital_Business_with_Ed_Dale.mp3
Category:general -- posted at: 12:00pm AEDT

Although Sue has made a career out of her own PR agency, she was kind enough to give us a whole load of tips about how you can get yourself great publicity without having to pay anyone else to do it. Sue spent her early career as a journalist, so she has a great understanding of what a business needs to do in order to persuade the media to cover their stories. What’s more, she managed to get her own business featured on the Australian TV show ‘A Current Affair’ which gave her 40,000 AUD of business within a week. Sue pulled this off long before she was a PR professional, so it is well worth listening to her story of how a small business became national news after just half-an-hour of work.

Sue’s top tips:

** Don’t worry about not being ‘ready’. Publicise your company as much as you can, wherever you are in your evolution.

** Identify what’s interesting to the media and lead with that in your PR efforts. This is not the same thing as just telling the media about what you do.

** Forget about gimmicks and freebies. Remember that most journalists value their integrity, so the best way to butter them up is by fully understanding what their audience wants to read, see or hear.

** When writing a press release, think of the problems that you solve for your customers, and emphasise this in your output.

** Journalists and their audience tend to be interested in what you know about, not necessarily what you do.

** Don’t be offended if the media isn’t interested in what you send them. In as polite and constructive a way as possible, try and find out why they weren’t interested. From that you may well be able to find a better angle.

  In this episode of Business Brain Food you will learn:

** When to time the release

** How to get inside the heads of journalists

** How to set a release plan

** How to find the contacts

** The amount of contacts you need

** The merits of using social media V personal email messages

** How to write a press release

  Resources mentioned in this episode:

** Sue’s “How To” publicity seminars: http://www.publicityforprofit.com.au

** ActionCOACH Business Diplomas: email ben@maxmyprofit.com.au

** Sponsor the show: ben@maxmyprofit.com.au, put in subject line “interested in sponsoring BBF”

** Ben’s Daily Business Tips podcast: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

  The message from this is “get over your fear”. It’s highly likely that any business is doing something that is newsworthy, so don’t be shy about shouting about it. The key is to understand who to shout about it to. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF096_How_to_Generate_Publicity_for_Your_Business_with_Sue_Papadoulis.mp3
Category:general -- posted at: 12:00pm AEDT

We’ve gone pretty out there this week on BBF as we welcome Business Futurist, Craig Rispin onto the show. Craig is a world expert on how advances in technology can affect business – he is basically using technology as his corporate crystal ball! He’s worked as a future consultant for some of the biggest companies in the world, like Toyota, IBM, Symantec, Kimberly Clark etc. And he even likes to do drone racing in his spare time… a futuristic sport if ever there was one!

In a far-reaching discussion with Ben, he shared with us some of his tips on how to stay ahead of the game:

** The development of technology is actually predictable – it is possible to find out what is in progress.

** It’s a great time to be an SME. With technology growing at an ever-increasing rate, SMEs are better positioned than large corporates to embrace the change.

** Semi-autonomous vehicles are set to be our next “watershed moment” like the Iphone was.

** As a business owner you should identify these watershed moments and see how you can gain some business as a result of it. It is not just about working with the innovative product itself… how about the many links in the supply chain?

** Make yourself part of a network. When it comes to staying ahead in business, there is real safety in numbers.

The wider point is that managing AdWords is all about fine tuning. There is a big element of trial and error here, so it’s important you stay on top of what is working for you and what isn’t. Be ruthless with the campaigns that are struggling – don’t just wait around for them to come good. In this episode of Business Brain Food you will learn:

** Why ignoring innovation was the main reason for the demise of Kodak

** The rapid rise of Tesla Motors

** How the world of commerce is currently changing

** The trend of robotics

** The 8 technologies that will impact SMEs in the near future

** How colossal computing can help your business

** The potential of co-working

  Resources mentioned in this episode:

** Craig’s website: http://www.futuretrendsgroup.com

** Craig’s Linkedin: https://au.linkedin.com/in/craigrispin

** Elon Musk books on Amazon: https://www.amazon.com/s/ref=nb_sb_noss?url=search-alias=aps&field-keywords=elon+musk

** Elon Musk interview @ Code Conference: https://www.youtube.com/watch?v=wsixsRI-Sz4

** Other book recommendations:

** https://www.amazon.com.au/Abundance-Future-Better-Than-Think-ebook/dp/B005FLOGMM/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1465261052&sr=1-1&keywords=abundance+the+future+is+better+than+you+think

** https://www.amazon.com.au/Bold-Create-Wealth-Impact-World-ebook/dp/B00LD1RZGM/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1465261138&sr=1-1&keywords=bold

** https://www.amazon.com.au/Exponential-Organizations-organizations-better-cheaper-ebook/dp/B00OO8ZGC6/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1465261164&sr=1-1&keywords=exponential+organisations

** Abundance Is Our Future TED Talk: http://www.ted.com/talks/peter_diamandis_abundance_is_our_future

** Ben’s free business coaching consultation: http://www.businessassessment.com.au

** Sponsor the show: ben@maxmyprofit.com.au, put in subject line “interested in sponsoring BBF”

** Ben’s Daily Business Tips podcast: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

  As Craig says, “if we don’t remake ourselves every few years, we’re going backwards”. Listen to Craig today and find out how your business can keep pushing the boundaries. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF095_Know_First_Be_First_and_Profit_First_with_Craig_Rispin.mp3
Category:general -- posted at: 12:00pm AEDT

Greg Cassar is fast becoming a legend of the BBF podcast… we like him so much that we’ve invited him back for the third time! As one of Australia’s leading marketing coaches, there’s simply no one better at describing the technicalities of marketing in simple terms. This week we major on the world of Google AdWords, and how to use it best to get your business featured on google in order to generate leads.

Here are some of the best snippets:

** Remember the power of advertising on a search engine V advertising anywhere else. When someone types something in to google, they already want something.

** Google only charges you as the client when someone clicks the ad.

** Don’t forget Google Places For Business. You don’t need to pay for the right to appear on their map.

** Although the Google AdWords interface is user-friendly, you’re probably best using a professional for your campaigns in the first instance.

** Make sure any advert drives people to a focused page. A common mistake people make is to create a campaign ad for something specific that merely drives the traffic to a generic home page.

** Google prefers one page to be about one thing – always remember this.

** Track your activity! All of the tracking codes are there as part of the service – make sure you utilize them.

  The wider point is that managing AdWords is all about fine tuning. There is a big element of trial and error here, so it’s important you stay on top of what is working for you and what isn’t. Be ruthless with the campaigns that are struggling – don’t just wait around for them to come good. In this episode of Business Brain Food you will learn:

** How to get results from an agency

** How to appear on the google map

** The “relevance + direct response” equation

** “Buying intent key words”

** The potential consequences of using landing page templates

** The importance of call tracking

** The “authority” of a site

** Cost per acquisition versus cost per click

  Resources mentioned in this episode:

** This week’s sponsors, Bartercard are offering an interest-free line of credit of 10,000 AUD with a bonus 500 AUD. Visit: bartercard.com.au/actioncoach for an exclusive offer for Business Brain Food listeners

** Greg’s article on “How to do keyword research with google’s keyword planner” (http://com.au/google/keyword-planner/)

** Greg’s site (http://www.collective.com.au)

** Greg’s new podcast (http://www.salesforprofit.com)

** Sponsor the show: ben@maxmyprofit.com.au, put in subject line “interested in sponsoring BBF”

** Ben’s Daily Business Tips podcast (http://www.dbtpodcast.com)

** Facebook (facebook.com/businessbrainfood)

** Facebook group (https://www.facebook.com/groups/businessbrainfood)

** Twitter (https://twitter.com/bfewtrell)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

  As Greg reminded us, the cliché goes “google knows more about you than your partner”, so make sure you take heed of his marketing advice and get up to speed with it! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF094_How_to_Turn_Google_AdWords_Into_a_Cash_Spewing_Machine.mp3
Category:general -- posted at: 12:00pm AEDT