Business Brain Food

How to Create Copy That Sells with Bernadette Schwerdt

Copywriting is not as easy as you may think. And it is vitally important to your business – from email messages to your website. Bernadette Schwerdt is a copywriting coach and expert. She is the managing director of the Australian School of Copywriting and teaches people the art of writing. Schwerdt defines copywriting as the art of selling through words - both written and spoken. Copywriting is the process of coming up with a message and making it as compelling as possible.

Copywriting is important in all formats: pitches, phone calls, newsletters, brochures, website content, press releases, sales letters, email messages, etc. If the copywriting is not done well, then deals fall through and you lose clients/customers. When writing copy, ask the following questions: What do you sell? At what price point? How can people buy it? Also, there are many steps to take when copywriting. For example, make sure your headline drags people into your story and grabs their attention. Write copy that speaks to people and solves their problems. It is important to understand your target audience and their vernacular/conversational tone - write in the way they speak. Use all the tips offered by Bernadette Schwerdt to write the best copy possible to take your business to the next level and position yourself as a leader! In this episode of Business Brain Food you will learn:

** Definition of copywriting

** Benefits of learning how to write copy

** Cost to hire copywriters

** What constitutes as copywriting items

** Copywriting process and rules

** Importance of headlines, offers, call to action, testimonials, etc.

** Copywriting mistakes

Resources mentioned in this episode:

** Bernadette Schwerdt: bernadetteschwerdt.com.au

** Secrets of Online Entrepreneurs: bernadetteschwerdt.com.au/buy-the-book

** Australian School of Copywriting: copyschool.com

** ActionCOACH Session: businessassessment.com.au

** DiSC: discprofile.com

** Voice Memos: itunes.apple.com/us/app/voice-memos-for-ipad

** The Diamond Cutter: amazon.com/The-Diamond-Cutter-Managing-Business

Take a look at copy writting for your business

Does it grab your attention? If not, then use the advice provided in this podcast. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF058_How_to_create_copy_that_sells_with_Bernadette_Schwerdt.mp3
Category:general -- posted at: 12:00pm AEDT

From Uni Dropout to a Multi-Million Dollar Business with Dwayne Martens

After dropping out of university and adventures in traveling, Dwayne Martens was down and out. He was mingling with crowds that treated him like a dog. To bring awareness to that disrespect was the first step. Now, he surrounds himself with people who respect him. Your environment reflects where you are at in your life! Also, he read some books to help change his mindset. As a result, he developed confidence that he could do and be anything.

Now, Martens is a 30-year-old who goes to work without wearing any shoes and has a teepee as his sanctuary. He owns a multi-million dollar business that he started in 2008. His business, Amazonia, focuses on Acai and distributes health food through the nation. Martens has learned along the way and remains open minded. He continues to step outside of his comfort zone and plans to expand his business.

* Press play above to listen to this weeks Podcast *

Amazonia started out as a small business. Martens explains that to start a business:

** Get in the game

** Be in the game

** Have a purpose and business model

** Do good by people

** Have a strong vision

Martens has experienced growing pains when it comes to his business. He suggests the following to handle such challenges:

** Treat others well

** Chose to work with the right people

** Pay attention to and have processes in place regarding finances/cash flow

The keys to being a successful entrepreneur:

** Look into yourself; what is holding you and your business back?

** What are you doing your business for – money or purpose?

** Philosophy and culture of a business is everything!

And most importantly, have fun!!!

In this episode of Business Brain Food you will learn:

** How to change your mindset

** Why surround yourself with the right people

** How to develop different businesses

** To identify purpose of business for it to grow

** What challenges are related to growth

** Keys to being a successful entrepreneur

** How to create a positive work culture

** Why set growth goals

Resources mentioned in this episode:

** Amazonia (http://www.amazonia.com.au)

** Amazonia Instagram (https://instagram.com/amazoniaco)

** Amazonia Facebook (https://www.facebook.com/premiumacai)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

** Angel Flight (http://www.angelflight.org.au)

** Ben Fewtrell Facebook (https://www.facebook.com/benfewtrell)

** ActionCOACH Session (www.businessassessment.com.au)

** The One Minute Millionaire (http://www.amazon.com/The-One-Minute-Millionaire-Enlightened/dp/0307451569)

** Richard Branson (https://www.virgin.com/richard-branson)

** Elon Musk (http://www.forbes.com/profile/elon-musk/)

  Subscribe on iTunes

How can you grow your company?

Use the tips provided in this podcast to take your business to the next level and have fun while doing it! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000


How to Succeed at Cold Calling

Cold calling – a lot of people are terrified by it! It can put a shiver up and down most people’s spines. But it is time to reprogram your brain to think about cold calling in a positive way. Ben Fewtrell shares why cold calling is good for your business! The best way to grow your business is to pick up the phone. You’ve got to sell something to somebody. You can use cold calling to re-engage existing customers as well as reach potentially new customers.

* Press play above to listen to this weeks Podcast *

Preparation is important. For cold calling, prepare your:

** Thinking

** Environment

** Offer

** Handling of gatekeepers

Here are some more helpful tips about cold calling:

** Get someone’s attention

** Have Call Center reps located in the same country and speak the same language

** Focus on finding the right people (the right customers)

** Believe in what you are selling and that it benefits customers

** Be the listener, not the talker

** Prepare the right questions

** Build a relationship through trust and rapport

Resources are available for cold calling, including the Yellow Pages and LinkedIn. Also, Ben offers a great cold calling script to use as a guide. Overall, you need to have effective methods, understand the process, and develop a strategy. Cold calling is a great tool, so don’t be afraid to use it! In this episode of Business Brain Food you will learn:

** Why utilize cold calling

** Resources/databases available

** Techniques and preparation

** Call centre locations

** Providing benefits and adding value

** Available communication avenues (emails, cold calling, direct mail, etc.)

** Opt-outs, Do Not Call lists, and other restrictions

Resources mentioned in this episode:

** Downloadable: Cold Calling Script

** Gary the Goat: facebook.com/jimboandgary

** Pro Bono Coaching Session: businessassessment.com.au

** IMDb Boiler Room: Boiler Room

** Ari Galper: unlockthegame.com

** Jim Rohn: Quotes

** Follow Ben Fewtrell on: LinkedIn

** Follow Ben Fewtrell on: Twitter

** Follow Ben Fewtrell on: Facebook

Subscribe on iTunes

Start Cold Calling

Take the fear out of cold calling by using the tips provided in this podcast. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF057_How_to_Succeed_Cold_Calling_with_Ben_Fewtrell.mp3
Category:general -- posted at: 12:00pm AEDT

Why People Fail with Siimon Reynolds

How can you make sure to not fail, but succeed! The media always seems to focus on those who are successful. But failure should be addressed, as well. Most successful people have failed many times, and failures happen more than successes! “Failure, for any ambitious person, is their constant companion. Success is only occasional,” said Siimon Reynolds.

* Press play above to listen to this weeks Podcast *

Simmon Reynolds is an internationally renowned expert on the predictable science of success and achievement. Also, he is a marketing guru and the co-founder of the Photon Group, a marketing services group. Plus, he is an author who wrote Why People Fail. There are several primary causes for people to fail: poor self-image, lack of a daily ritual, lack of clarity, and shortage of energy. Siimon shares many tips on how to be more successful, including listing reasons why you can achieve something, meditating, creating a business plan, evaluating and refining marketing efforts, being positive and a kind person, and being persistent. Study failure and understand it. Then you can unlock the key to success! In this episode of Business Brain Food you will learn:

** Why failures, not only successes, should be discussed

** Reasons why people fail

** Tips to be more successful

** Strategy for turning failures into positive results

** How to learn from competitors

Resources mentioned in this episode:

** The Fortune Institute: www.thefortuneinstitute.com

** Why People Fail: www.amazon.com/Why-People-Fail-Obstacles-Overcome/dp/1118106172

** Ben Fewtrell LinkedIn: inkedin.com/in/benfewtrell

** Ben Fewtrell Twitter: twitter.com/bfewtrell

** Ben Fewtrell Facebook: facebook.com/ActioncoachANZ

** Break Through Your Glass Ceiling with the Power of Strategic Planning: actioncoachanz.com/strategicplanningwebinar

** Brad Sugars: bradsugars.com

** Martin Seligman: psychology.sas.upenn.edu/people/seligman

** Barbara Fredrickson: www.amazon.com/Positivity-Top-Notch-Research-Reveals-Upward/dp/0307393747

** Robert Cialdini: www.influenceatwork.com

** Tony Robbins: www.tonyrobbins.com

** Henry David Thoreau: www.biography.com/people/henry-david-thoreau-9506784

** Sam Walton: corporate.walmart.com/our-story/history/sam-walton

** Starbucks App: www.starbucks.com/coffeehouse/mobile-apps

** thefortuneinstitue.com

Subscribe on iTunes

What does it take to be successful and avoid failure?

As an entrepreneur, use the tips provided by Reynolds in this podcast!  Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF056_Why_People_Fail_with_Siimon_Reynolds.mp3
Category:general -- posted at: 12:00pm AEDT

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