Business Brain Food

How To Promote Your Business In The Media, With Bec Derrington

Every business needs good PR, but in order to get it, you have to understand how to build bridges with your preferred media. One great way of attracting the media is to be quoted as an expert, so we spoke to Bec Derrington, founder of http://www.sourcebottle.com - a service that connects experts with the media. Source Bottle is a free global service used by bloggers, journalists and reporters that gives them easy access to experts in any given field so they can be quoted as part of their story. This could of course be your business… you are an expert after all, aren’t you?!? Bec’s personal story is a great example of how challenging it can be to get the media onside if you don’t have many personal media contacts. How do you prevent the story of your business being lost in the mire of press releases and mailshots? And how do you come across as an expert that is simply indispensible to the media?

Having worked in PR, Bec was inspired to invent Source Bottle because she knew first-hand how difficult it was to connect with the media without a large base of personal-media contacts. The same is true for many businesses and many inspirational leaders of these businesses: they might have a great story to tell, but they don’t know who they should tell, and they don’t know who might want to know and when they might want to know it. Source Bottle is one way of making the process easier, but there are some other very important tips about how to make the ‘story’ of your business/expertise stand out enough to gain maximum publicity:

** First understand what it is you want to be known for, i.e. a particular product/industry/stance on a particular matter

** Identify the issue that your ‘solution’ solves

** Seek out the publications/media outlets that most effectively connect with your target audience

** Try and specifically target a journalist rather than doing some kind of mass mailout

** Understand the journalist’s tone of voice and tailor the content you send them (remember, it’s all about them thinking that your ‘story’ is unique to them)

** Make sure you have plenty of ‘assets’ to go with the story, i.e. photos and video

Following the above is a great way for your business to be promoted in the media without the need for an expensive PR campaign.  And remember, being recommended as an expert by a third party (in this case a journalist) can be a lot more powerful to your audience than simply advertising yourself.  If your expertise is qualified by somebody else, people are more likely to think “well it must be true”. In this episode of Business Brain Food you will learn:

** The inner workings of http://www.sourcebottle.com

** How to easily build a long-lasting relationship with a journalist from the comfort of your own home

** Why media relations is so powerful

** How to pitch to journalists correctly

** How to find contact details of journalists

** The difference between advertising and PR

** How to state your position as an expert

** Are press releases important in this day and age?

** How businesses/experts can control the message

Resources mentioned in this episode:

** Source Bottle: (http://www.sourcebottle.com.au)

** Free Sydney Two-hour workshop: (http://www.businessfasttrack.com.au)

** Facebook (www.facebook.com/businessbrainfood)

** Business Brain Food Facebook Group (www.facebook.com/groups/businessbrainfood)

** Twitter (https://twitter.com/bfewtrell)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

Subscribe on iTunes

Are you ready take your business to the next level and let the public know that you’re an expert?

Then use the information provided in this episode to make it happen! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF064_How_to_Get_Free_Media_for_your_Business_with_Bec_Derrington.mp3
Category:general -- posted at: 12:00pm AEDT

Have the Biggest Pay Day of Your Life with Kerry Boulton

Whether you need to voluntary leave a business or if something goes wrong and you have to leave, it is very important to have an exit strategy. Always begin with the end in mind. Over the years, Kerry Boulton has sold several businesses for millions of dollars. Also, she has mentored many business owners through successful business growth in order to position them for their ultimate sale. Leaving a business is about:

** You

** Your family

** Other stakeholders

Boulton is the founder and CEO of the Exit Strategy Group, which helps business owners maximize business value so they can get out of the business – whether by liquidating assets, management buyouts, passing it down, or other ways.

When you intend to leave a business, consider the following:

** Who is going to be impacted?

** What do you plan to do after you leave?

** Who would buy the business? Who could be a potential buyer?

** Do due diligence to get your business ready to be sold.

** Make sure your business is attractable to potential buyers.

** Make sure your business stands out from the rest.

** Give yourself as much preparation time as possible to maximize the value of your business.

** Build a team to support your exit strategy (accountant, business coach, those who will be impacted, etc.)

Also, take a look at your business plan. Does it include an exit strategy? If not, then use Boulton’s tips and advice to implement one to get the most money you can when leaving a business. Plus, make sure you have contingency options because no business owners like a fire sale!

In this episode of Business Brain Food you will learn:

** Don’t jeopardize your business for $5

** Different ways to exit businesses

** Importance of including exit strategy in business plan

** Why business owners do not concern themselves with exit strategies

** Impact of baby boomers leaving businesses

** The importance of understanding the value of all assets

** Tips and traps of exit strategies

** Need for contingency plans

Resources mentioned in this episode:

** Traffic and Conversion Summit (http://trafficandconversionsummit.com/australia/)

** Trip Advisor (http://www.tripadvisor.com/)

** Facebook (www.facebook.com)

** Google (www.google.com)

** Business Brain Food Facebook Group (www.facebook.com/groups/businessbrainfood)

** Twitter (https://twitter.com/bfewtrell)

** Mayne Nickless (www.bmartin.cc)

** Exit Strategy Group (http://theexitstrategygroup.com.au/)

** Stephen Covey (https://www.stephencovey.com/)

** Amazon (www.amazon.com)

** Freight Management International

** Business Plans that Win $$$ (http://www.amazon.com/Business-Plans-That-Win-Enterprise/dp/0060913916)

** The Uncensored Truth About Exit Strategies (http://theexitstrategygroup.com.au/book-request/)

** LinkedIn (https://au.linkedin.com/in/kerryboulton)

** Facebook (https://www.facebook.com/KerryBoultonTheExitStrategyGroup)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

Subscribe on iTunes

Are you ready to leave a business?

Then use the information provided in this episode to make it happen! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF063_Have_the_Biggest_Pay_Day_of_Your_Life_with_Kerry_Boultan.mp3
Category:general -- posted at: 12:00pm AEDT

Holding On to Your Customers with Kym Illman

What do your customers hear when you put them on hold? Awful music or valuable branding and product messages? Kym Illman is the founder of Messages On Hold, which helps businesses customize their hold messages to achieve results. He is an entrepreneur who turned his home-based business into a multi-million dollar international success story. Technology and advances in phone systems have made hold content much easier to utilize. Businesses need to make hold experiences more pleasant. They need to make a good impression to minimize any damage hold calls can do. Your hold messages should be a part of your branding and provide worthwhile information. Hold messaging can be a powerful and valuable marketing tool.

There are various guidelines to follow in order to create effective hold messages:

** Making changes based on what customers want

** Don’t use just one voice

** Don’t give a list of features

** Don’t have awful music

** Content should be interesting and customer centric

** Change messages every three to four months; keep them fresh

** Educate people about what is available from your company

** Use the same messages for different mediums

Also, there are common mistakes to avoid when it comes to hold messages:

** Bad background music

** No background music or sound

** Chimes - don’t bang a bell in customers’ ears!

** Don’t loop same music and messages over and over

** Care: Some businesses don’t care about what customers hear because they don’t have to listen to the messages

There are several benefits to having hold messages in your phone system. They can generate sales, reach new and existing customers, and promote your brand. Plus, if a hold message is a benefit to callers, then it is a winner!

In this episode of Business Brain Food you will learn:

** How “holds” have become a global market

** Available phone systems

** Important aspects of hold messages

** How to achieve business results

** Mistakes to avoid

** Lessons learned to be successful

** How to use hold messages as a marketing tool

Resources mentioned in this episode:

** Guy Kawasaki – Episode 60 (http://actioncoachanz.com/bbf-060-business-success-with-guy-kawasaki)

** Messages On Hold (http://www.messagesonhold.com.au/)

** 1-800-Messages

** Canity (www.canity.com)

** Kym Illman (www.kymillman.com)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

** Ben Fewtrell – Twitter (https://twitter.com/bfewtrell)

** Ben Fewtrell – Facebook (https://www.facebook.com/benfewtrell)

** Business Brain Food Facebook Group (facebook.com/groups/businessbrainfood)

** Lancelin Western Australia (https://en.wikipedia.org/wiki/Lancelin,_Western_Australia)

** American Express (https://www.americanexpress.com/)

** TDK (https://en.wikipedia.org/wiki/TDK)

** Facebook (www.facebook.com)

** Twitter (www.twitter.com)

** National Geographic (http://www.nationalgeographic.de/0

** Canon Inc. (http://www.nationalgeographic.de/)

** The Photographer’s Ephermeris (http://photoephemeris.com/)

** Business Planning Template (www.actioncoachanz.com/062)

  Subscribe on iTunes

Are your customers tired of hearing awful elevator music while on hold?

Then use the information provided in this episode to improve your hold messages and make more sales. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF062_Holding_On_to_your_customers_with_Kim_Illman.mp3
Category:general -- posted at: 12:00pm AEDT

Building a Successful Social Enterprise with Katie Wyatt

Want to use your business skills and the power of the market for social good? Then you may want to consider social enterprises a.k.a not-for-profit businesses. Katie Wyatt is a wellness and business coach for social enterprises, which are businesses that raise money for and support a social cause. These businesses may employee people who would not otherwise be able to find a job, including the homeless and those with disabilities. It is not easy to start a new business and be successful. It is a big undertaking and not for everyone. Achieving social purpose as well as profit is twice as hard! But the payoff can be well worth it.

So, how do you create an enterprise that has social benefit? Or how do you retrofit what you currently do in business to serve a social benefit? You have to have two main things: passion and business sense. What’s going to get you out of bed each day? A passion to help others. But you also need to address the business side – purpose, metrics, outcomes, business models, legalities, etc. Therefore, any business needs to be profitable – to put money back into the business and help its cause. Otherwise, the social purpose would not matter at all. So ask yourself these questions in order to be successful: Why are you starting the business? How much money you will need? If you can succeed with a social enterprise, you can succeed anywhere. Now, get out there and do some good!

In this episode of Business Brain Food you will learn:

** Definition of social enterprises/not-for-profit businesses

** Differences between social enterprises and regular businesses

** What is needed to have a successful social enterprise

** How to obtain money for startup capital

** Steps to start a social enterprise

** Types of employees at social enterprises

** Importance of identifying ideal customers

** Development of foundations and charities

Resources mentioned in this episode:

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

** ActionCOACH Session (www.businessassessment.com.au)

** Skype (www.skype.com)

** The Voice (https://en.wikipedia.org/wiki/The_Voice_(Australian_TV_series))

** Thank you Water (https://thankyou.co/)

** Daniel Flynn (http://actioncoachanz.com/bbf039-daniel-flynn-thankyou-group)

** Australian Charities and Not-For-Profits Commission (https://www.acnc.gov.au/)

** Social Traders (http://www.socialtraders.com.au/)

** Dwayne Martens (http://actioncoachanz.com/bbf059-from-uni-dropout-to-a-multi-million-dollar-business-with-dwayne-martens)

** Niulife (https://www.niulife.com/)

** The Wellness Entrepreneur (http://www.thewellnessentrepreneur.com.au/)

** Pinterest (www.pinterest.com)

** Life in Half a Second (http://www.lifeinhalfasecond.com/)

  Subscribe on iTunes

Do you want to make a difference with your business?

Then, use the advice provided in this episode to get started. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF061_Building_a_Successful_Social_Enterprise_with_Katie_Wyatt.mp3
Category:general -- posted at: 12:00pm AEDT

The Keys to Business Success with Guy Kawasaki

Do you want to change the world? Then, what is the secret to success? Well, there is no secret to being successful in business. What it takes is being passionate about what you want to do, being clear on what you want to achieve, and to work hard.

Guy Kawasaki is known as a business growth guru. He just loves to work and has empowered people through his writing, speaking, investing, and advising. He is passing down a body of knowledge he has acquired in his career to the next generation. Guy’s Golden Touch: Not everything Guy touches turns to gold, but whatever gold Guy touches.

He was once the chief evangelist for Apple Inc. Now, he is the chief evangelist for Canva, an online graphic design software company. It is revolutionizing the way people do graphic design. Also, Kawasaki is a trustee with the Wiki Media Foundation, executive fellow at the Haas School of Business, and much more. So he knows all about business!

Now, Martens is a 30-year-old who goes to work without wearing any shoes and has a teepee as his sanctuary. He owns a multi-million dollar business that he started in 2008. His business, Amazonia, focuses on Acai and distributes health food through the nation. Martens has learned along the way and remains open minded. He continues to step outside of his comfort zone and plans to expand his business.

* Press play above to listen to this weeks Podcast *

Kawasaki’s lessons learned as an evangelist and from working with Steve Jobs at Apple:

** Customers don’t always know what they need

** Design counts

** Less is more

Challenges Kawasaki has faced in business:

** Resistance to change

** Asking others to risk their careers

Kawasaki’s tip on how to ensure you are more successful than the competition: It’s all about providing great products and provide after sales and support. It’s not rocket science! Also, the key is to predict what people need or make what you want and make people need it. Kawasaki has written 13 books about business, including Enchantment. Enchantment is used to change hearts, minds, and actions. Businesses need to know how to enchant their customers to exceed expectations. Enchantment has three pillars:

** Likeable

** Trustworthy

** Competent

Enchantment can be achieved through social media. It means hard work, but social media should be used as a platform to promote your business. Social media will someday become the equivalent of marketing. Stay tuned because Kawasaki may write another book or do something else to help lead you to success in business! There are so many ways to succeed and so many ways to fail. “I just worked hard. That’s the key to my success,” says Kawasaki.

In this episode of Business Brain Food you will learn:

** What is evangelism

** Lessons learned in the business world

** Examples of enchantment

** Using social media to promote business

** Tips for creating a successful business

** Business challenges

** Importance of attending school of business

Resources mentioned in this episode:

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

** Spotify (https://www.spotify.com)

** Apple Inc. (www.apple.com)

** iTunes (http://www.apple.com/itunes)

** Taylor Swift (http://taylorswift.com/)

** ActionCOACH Session (www.businessassessment.com.au)

** Canva (https://designschool.canva.com/)

** Haas School of Business (http://www.haas.berkeley.edu/)

** Wikimedia Foundation (https://wikimediafoundation.org/wiki/Home)

** Motorola (www.motorola.com)

** Google (www.google.com)

** Sydney Bears (http://www.sydneybears.com.au/)

** Steve Jobs (https://www.apple.com/stevejobs/)

** Enchantment (http://guykawasaki.com/books/enchantment/)

** Adobe PhotoShop (http://www.adobe.com/products/photoshopfamily.html)

** Amazon Books (http://www.amazon.com/books-used-books-textbooks/b/ref=sd_allcat_bo?ie=UTF8&node=283155)

** Guy Kawasaki (www.guykawasaki.com)

** Microsoft Outlook App (http://windows.microsoft.com/en-us/windows/outlook/send-receive-from-app)

** If You Want to Write (http://www.amazon.com/If-You-Want-Write-Independence/dp/9650060286)

  Subscribe on iTunes

How can you make your business successful?

How can you make your business successful? Use the advice and tips provided by Kawasaki to reach the top! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF060_The_Keys_to_Business_Success_with_Guy_Kawasaki.mp3
Category:general -- posted at: 12:00pm AEDT

From Uni Dropout to a Multi-Million Dollar Business with Dwayne Martens

After dropping out of university and adventures in traveling, Dwayne Martens was down and out. He was mingling with crowds that treated him like a dog. To bring awareness to that disrespect was the first step. Now, he surrounds himself with people who respect him. Your environment reflects where you are at in your life! Also, he read some books to help change his mindset. As a result, he developed confidence that he could do and be anything.

Now, Martens is a 30-year-old who goes to work without wearing any shoes and has a teepee as his sanctuary. He owns a multi-million dollar business that he started in 2008. His business, Amazonia, focuses on Acai and distributes health food through the nation. Martens has learned along the way and remains open minded. He continues to step outside of his comfort zone and plans to expand his business.

* Press play above to listen to this weeks Podcast *

Amazonia started out as a small business. Martens explains that to start a business:

** Get in the game

** Be in the game

** Have a purpose and business model

** Do good by people

** Have a strong vision

Martens has experienced growing pains when it comes to his business. He suggests the following to handle such challenges:

** Treat others well

** Chose to work with the right people

** Pay attention to and have processes in place regarding finances/cash flow

The keys to being a successful entrepreneur:

** Look into yourself; what is holding you and your business back?

** What are you doing your business for – money or purpose?

** Philosophy and culture of a business is everything!

And most importantly, have fun!!!

In this episode of Business Brain Food you will learn:

** How to change your mindset

** Why surround yourself with the right people

** How to develop different businesses

** To identify purpose of business for it to grow

** What challenges are related to growth

** Keys to being a successful entrepreneur

** How to create a positive work culture

** Why set growth goals

Resources mentioned in this episode:

** Amazonia (http://www.amazonia.com.au)

** Amazonia Instagram (https://instagram.com/amazoniaco)

** Amazonia Facebook (https://www.facebook.com/premiumacai)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

** Angel Flight (http://www.angelflight.org.au)

** Ben Fewtrell Facebook (https://www.facebook.com/benfewtrell)

** ActionCOACH Session (www.businessassessment.com.au)

** The One Minute Millionaire (http://www.amazon.com/The-One-Minute-Millionaire-Enlightened/dp/0307451569)

** Richard Branson (https://www.virgin.com/richard-branson)

** Elon Musk (http://www.forbes.com/profile/elon-musk/)

  Subscribe on iTunes

How can you grow your company?

Use the tips provided in this podcast to take your business to the next level and have fun while doing it! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000


How to Create Copy That Sells with Bernadette Schwerdt

Copywriting is not as easy as you may think. And it is vitally important to your business – from email messages to your website. Bernadette Schwerdt is a copywriting coach and expert. She is the managing director of the Australian School of Copywriting and teaches people the art of writing. Schwerdt defines copywriting as the art of selling through words - both written and spoken. Copywriting is the process of coming up with a message and making it as compelling as possible.

Copywriting is important in all formats: pitches, phone calls, newsletters, brochures, website content, press releases, sales letters, email messages, etc. If the copywriting is not done well, then deals fall through and you lose clients/customers. When writing copy, ask the following questions: What do you sell? At what price point? How can people buy it? Also, there are many steps to take when copywriting. For example, make sure your headline drags people into your story and grabs their attention. Write copy that speaks to people and solves their problems. It is important to understand your target audience and their vernacular/conversational tone - write in the way they speak. Use all the tips offered by Bernadette Schwerdt to write the best copy possible to take your business to the next level and position yourself as a leader! In this episode of Business Brain Food you will learn:

** Definition of copywriting

** Benefits of learning how to write copy

** Cost to hire copywriters

** What constitutes as copywriting items

** Copywriting process and rules

** Importance of headlines, offers, call to action, testimonials, etc.

** Copywriting mistakes

Resources mentioned in this episode:

** Bernadette Schwerdt: bernadetteschwerdt.com.au

** Secrets of Online Entrepreneurs: bernadetteschwerdt.com.au/buy-the-book

** Australian School of Copywriting: copyschool.com

** ActionCOACH Session: businessassessment.com.au

** DiSC: discprofile.com

** Voice Memos: itunes.apple.com/us/app/voice-memos-for-ipad

** The Diamond Cutter: amazon.com/The-Diamond-Cutter-Managing-Business

Take a look at copy writting for your business

Does it grab your attention? If not, then use the advice provided in this podcast. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF058_How_to_create_copy_that_sells_with_Bernadette_Schwerdt.mp3
Category:general -- posted at: 12:00pm AEDT

How to Succeed at Cold Calling

Cold calling – a lot of people are terrified by it! It can put a shiver up and down most people’s spines. But it is time to reprogram your brain to think about cold calling in a positive way. Ben Fewtrell shares why cold calling is good for your business! The best way to grow your business is to pick up the phone. You’ve got to sell something to somebody. You can use cold calling to re-engage existing customers as well as reach potentially new customers.

* Press play above to listen to this weeks Podcast *

Preparation is important. For cold calling, prepare your:

** Thinking

** Environment

** Offer

** Handling of gatekeepers

Here are some more helpful tips about cold calling:

** Get someone’s attention

** Have Call Center reps located in the same country and speak the same language

** Focus on finding the right people (the right customers)

** Believe in what you are selling and that it benefits customers

** Be the listener, not the talker

** Prepare the right questions

** Build a relationship through trust and rapport

Resources are available for cold calling, including the Yellow Pages and LinkedIn. Also, Ben offers a great cold calling script to use as a guide. Overall, you need to have effective methods, understand the process, and develop a strategy. Cold calling is a great tool, so don’t be afraid to use it! In this episode of Business Brain Food you will learn:

** Why utilize cold calling

** Resources/databases available

** Techniques and preparation

** Call centre locations

** Providing benefits and adding value

** Available communication avenues (emails, cold calling, direct mail, etc.)

** Opt-outs, Do Not Call lists, and other restrictions

Resources mentioned in this episode:

** Downloadable: Cold Calling Script

** Gary the Goat: facebook.com/jimboandgary

** Pro Bono Coaching Session: businessassessment.com.au

** IMDb Boiler Room: Boiler Room

** Ari Galper: unlockthegame.com

** Jim Rohn: Quotes

** Follow Ben Fewtrell on: LinkedIn

** Follow Ben Fewtrell on: Twitter

** Follow Ben Fewtrell on: Facebook

Subscribe on iTunes

Start Cold Calling

Take the fear out of cold calling by using the tips provided in this podcast. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF057_How_to_Succeed_Cold_Calling_with_Ben_Fewtrell.mp3
Category:general -- posted at: 12:00pm AEDT

Why People Fail with Siimon Reynolds

How can you make sure to not fail, but succeed! The media always seems to focus on those who are successful. But failure should be addressed, as well. Most successful people have failed many times, and failures happen more than successes! “Failure, for any ambitious person, is their constant companion. Success is only occasional,” said Siimon Reynolds.

* Press play above to listen to this weeks Podcast *

Simmon Reynolds is an internationally renowned expert on the predictable science of success and achievement. Also, he is a marketing guru and the co-founder of the Photon Group, a marketing services group. Plus, he is an author who wrote Why People Fail. There are several primary causes for people to fail: poor self-image, lack of a daily ritual, lack of clarity, and shortage of energy. Siimon shares many tips on how to be more successful, including listing reasons why you can achieve something, meditating, creating a business plan, evaluating and refining marketing efforts, being positive and a kind person, and being persistent. Study failure and understand it. Then you can unlock the key to success! In this episode of Business Brain Food you will learn:

** Why failures, not only successes, should be discussed

** Reasons why people fail

** Tips to be more successful

** Strategy for turning failures into positive results

** How to learn from competitors

Resources mentioned in this episode:

** The Fortune Institute: www.thefortuneinstitute.com

** Why People Fail: www.amazon.com/Why-People-Fail-Obstacles-Overcome/dp/1118106172

** Ben Fewtrell LinkedIn: inkedin.com/in/benfewtrell

** Ben Fewtrell Twitter: twitter.com/bfewtrell

** Ben Fewtrell Facebook: facebook.com/ActioncoachANZ

** Break Through Your Glass Ceiling with the Power of Strategic Planning: actioncoachanz.com/strategicplanningwebinar

** Brad Sugars: bradsugars.com

** Martin Seligman: psychology.sas.upenn.edu/people/seligman

** Barbara Fredrickson: www.amazon.com/Positivity-Top-Notch-Research-Reveals-Upward/dp/0307393747

** Robert Cialdini: www.influenceatwork.com

** Tony Robbins: www.tonyrobbins.com

** Henry David Thoreau: www.biography.com/people/henry-david-thoreau-9506784

** Sam Walton: corporate.walmart.com/our-story/history/sam-walton

** Starbucks App: www.starbucks.com/coffeehouse/mobile-apps

** thefortuneinstitue.com

Subscribe on iTunes

What does it take to be successful and avoid failure?

As an entrepreneur, use the tips provided by Reynolds in this podcast!  Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF056_Why_People_Fail_with_Siimon_Reynolds.mp3
Category:general -- posted at: 12:00pm AEDT

Franchising made Easy with James Corne

Is franchising the way to go with your business? Many business owners think they cannot afford to franchise or that the concept of franchising is too complex. However, franchising is a way for people to pay you to grow your business. Besides growing your business, a reason to franchise is because franchise owners are more passionate, dedicated, and effective.

* Press play above to listen to this weeks Podcast *

Most businesses can become a franchise, but not every business is set up to franchise. It depends on who is running the business, the type of business, and where the business is in its life cycle. And becoming a franchise does not happen overnight. You need to allocate time to take the business where you want it to go. It takes about six months from the beginning to the launch as a franchise. As a franchise, you become a consultant and serve as a mentor in your own business. You guide and facilitate success. You have to replicate what you did in your business, plus possess certain skills – you must like people and be able to lead. Podcast guest James Corne is the author of Franchising Made Easy and founder of The Franchise Institute, which has helped develop franchise systems in 200 different business sectors. It specialises in helping small to medium businesses determine if franchising is right for them or not. Almost all businesses can become a franchise. But understanding what works, doesn’t work, and avoiding mistakes in franchising allows your business to achieve success. If you’ve got a business where there is a demand, consider franchising! In this episode of Business Brain Food you will learn:

** Reasons to franchise

** How long it takes

** Determining who should franchise

** Rules whether a business can become a franchise

** Transition from owner to consultant

** Costs and pricing

** Legal aspects

** Mistakes and misconceptions

Resources mentioned in this episode:

** The Franchise Institute: www.thefranchiseinstitute.com.au

** James Corne Email: jamesc@thefranchiseinstitute.com.au

** James Corne Phone: 1300855435

** Franchising Made Easy Book: www.thefranchiseinstitute.com.au/franchising-made-easy-book

** My Podcast Reviews: mypodcastreviews.com

** Free Business Assessment: businessassessment.com.au

** Keeping the Faith: www.imdb.com/title/tt0171433

** Boat Sales App: www.boatsales.com.au/content/mobile

Subscribe on iTunes

Do you think your business should become a franchise?

Use the advice offered in this podcast to make the right decision. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF055_Franchising_Made_Easy_with_James__Corne.mp3
Category:general -- posted at: 12:00pm AEDT