Business Brain Food

Predicting the Future of Business with Mark McCrindle

Mark McCrindle is a social researcher, author, futurist, and the go-to-guy for predicting the future of business. However, he doesn't even use a crystal ball! Mark researches trends and spends time trying to understand what is happening in society – social trends to be aware of in business. His research methods include online panels, online surveys, pen-and-paper studies, focus groups, and interviews. Research offers an opportunity to gain insight and respond to changing needs.

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We are in the midst of the most transformative decade. It is important for businesses to observe, understand, and respond to changes in technology. Don’t get stuck in the 80s! People of all ages use technology and social media. It doesn't matter whether you are a Baby Boomer or a Generation Xer. Have you heard the phrase, “Retired and wired”? It is about the attitude, not the age or generation. Businesses need to have a non-stop quest for survival and transformation when it comes to changes in trends. Don’t be resistant to change – it may mean the difference between failure and success! In this episode of Business Brain Food you will learn:

** How research is conducted

** How to make research findings available

** About current and future trends in business

** About the impact of social media and technology on business

** How businesses adapt to changes in technology

** How to handle different generations of employees and customers

** Whether businesses should utilize online selling/services

** How to maximize value and increase loyalty for your business

Resources mentioned in this episode:

** Mark McCrindle's Website

** View the various McCrindle Research Reports

** Business Brain Food Podcast #41 with Genevieve George

** Gerry Harvey

** WhatsApp

** John Wesley

** The Tipping Point

** Ben Fewtrell – Twitter

** Ben Fewtrell – LinkedIn

** Ben Fewtrell – Facebook

** Ben Fewtrell – ActionCOACH

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Are you a business owner?

Use the information provided in this podcast to address the needs of all generations when it comes to the ever-changing world of technology and future trends. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them with family and friends and anyone else that you feel will get a lot from them. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF044_Predicting_the_future_of_business_with_Mark_McCrindle.mp3
Category:general -- posted at: 12:00pm AEDT

Go Bananas Marketing Your Business with Franziska Iseli-Hall

These days, everything is online, right? Well, that makes for a lot of online clutter, and it’s not all about being online and social media. When it comes to marketing your business, make sure to use both online and "offline/old school" marketing strategies. Think about it... don’t you miss junk mail?

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Franziska Iseli-Hall is a winner of the “Young Entrepreneur of the Year” award and is a leading marketing strategist. She works for Basic Bananas, which offers marketing education courses. She helps businesses learn how to use both offline and online marketing strategies. How do you attract new customers and retain existing ones? Offline marketing includes strategic partnerships and direct mail; and online marketing includes social media advertising, functional Web sites, and webinars. Business owners need to understand the power of using both. It is important that your marketing is authentic, original, enticing, and relates to customers. The best marketing doesn’t look like marketing! In this episode of Business Brain Food you will learn:

** Offline and online marketing strategies

** The importance of using both online and offline marketing

** Tips for successful direct mail campaigns

** How to build strategic partnerships

** About building targeted databases

** How to follow up with new and existing customers/clients

** How to use social media sites for advertising

** Which are the best low-cost items or giveaways to offer for generating leads

Resources mentioned in this episode:

** Basic Bananas

** Basic Bananas Blast Off Workshop

** Franziska Iseli-Hall Facebook

** Franziska Iseli-Hall Twitter

** John Lee Dumas Podcast

** Pat Flynn/Smart Passive Income Podcast

** Influence by Robert Cialdini

Subscribe on iTunes

What methods do you use to market your business?

Use the methods used in this podcast to take your business to the next level! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. And make sure to follow Franziska Iseli-Hall on social media, say hello and let her know that you heard about her on this podcast. You never know... She might be able to help you out. Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000   I could not find her Instagram link.

Direct download: BBF043_Go_Bananas_Marketing_your_Business_with_Franziska_Iseli_Hall.mp3
Category:general -- posted at: 12:00pm AEDT

From Idea to Author-ity with Maria Carlton

Have you ever thought about writing a book? Many feel overwhelmed when it comes to such a dream. It feels like a much bigger project than it actually is. But if you are an authority or expert in your field of work – that is a great reason to write a book!

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These days, everyone believes they can write a book. But a good book is well written, well promoted, and has credibility. Writing a book is an opportunity to show people that you are an authority or expert. It is a great way to market yourself, and it is a credibility builder. Maria Carlton is a transformation specialist and marketing communication coach. Also, she is an author and has written several books, including “From Idea to Author-ity.” This book enables people to know all about publishing their own books. It provides answers to several questions: How do I plan my book? How do I market it? How do I get started? How do I publish my own book? And many more questions… How can you utilise your talents, knowledge, and expertise to write a book that will put you into a position of authority? Maria Carlton is here to help you! In this episode of Business Brain Food you will learn:

** Why you should publish your own book

** The formula used to write and publish a book

** How much time it takes to write and publish a book

** About a writer’s expectations and the reality of publishing

** How to market and promote you and your book

** How to work with editors and mentors

** The differences between quality and rubbish books

** About the costs involved in writing and publishing a book

Resources mentioned in this episode:

** mariacarlton.com

** From Idea to Author-ity

** Six Golden Rules for Writing a Book

** Dixie Carlton – Beyond the Shadows

** Andrew Griffiths - BBF Episode #21

** Michelle Bowden - BBF Episode #12

** Dale Beaumont

** Dan Poynter

** National Speakers Association of Australia

** Mindy Gibbins-Klein

** Malcolm Gladwell

** Diana Gabaldon

** ActionCOACH Referral Program

Subscribe on iTunes

Are you an expert in your field of work?

Have you ever thought about writing a book? Use the advice provided in this podcast to get started with writing your very first book. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF042_From_Idea_to_Authority_with_Maria_Carlton.mp3
Category:general -- posted at: 12:00pm AEDT

How a Young Entrepreneur Handles Rapid Growth with Genevieve George

We all have heard about young entrepreneurs who hit the big time due to their fast-growing businesses. To name just a few … Mark Zuckerberg/Facebook, Andrew Mason/Groupon, and Matthew Mullenweg/WordPress. Such instances have changed the dynamics of the workforce. It is no longer about finding a career, but thinking about what you want to get out of your life, not just your career.

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Is there something you need, but there are no resources? That is a great opportunity to start a business. It’s not easy, but get out there and give it a go! Try new things. You only live once… That’s exactly what 23-year-old Genevieve George did! In 2012, she started OneShift, an online jobs network company that matches employees with employers. Now, she has more than 40 employees, and her company has won several awards. What does someone go through when growing a business? What are the “ins and outs”? What are the risks? There are four main aspects regarding business growth:

** Employees: As you grow your business, you will need more people. You will need to have training, job descriptions, advertisements, and other items in place. A lot goes into hiring people!

** Money: New business owners will burn through money to pay for equipment, offices, employees, and other items.

** Plan: Make sure to have a business plan in place. Identify your company’s goals, predict what may happen in the future, pay attention to trends, determine a budget, etc. Then, make sure to regularly review your business plan.

** Profits: As you grow your company, keep an eye on your profits. You can use your profits to pay for expenses (which will increase). Of course, make sure your company is making profits!

In this episode of Business Brain Food you will learn:

** Challenges arise during fast business growth

** The importance of hiring and retaining employees

** Costs and expenses are necessary to grow a business

** How to plan for your company’s future

** Why to keep track of profits

** About surrounding yourself with mentors

** How to review performance and feedback

** How to use public relations and social media

Resources mentioned in this episode:

** OneShift

** OneShift Blog

** E-Commerce Leaders Playbook

Subscribe on iTunes

Are you thinking about starting a business?

Use the tips and advice provided in this podcast to get going! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell


Partner Up Marketing with Simone Novello

Marketing is difficult to do. It is unpredictable and risky. It takes some work to get it right. And if you are going to succeed, you can’t do it alone! It is time to partner up. Learn to schmooze and have great experiences together.

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Simone Novello shares her 6-step process for partnering up with similar businesses or businesses with a similar target market to accelerate your business’ growth. Novello runs a company called PartnerUp, which helps develop and implement strategic partnership and alliance partnership marketing. She takes the guess work out of partnerships! Partnerships are built on trust. The three golden rules for successful partnerships are to have a(n):

  1. Win-win approach
  2. Aligned target market
  3. Value alignment

The biggest mistake made in partnering up is not having the right mindset. You can’t partner when you are desperate. Other mistakes include thinking your business is too small to have a partner; you are ill-prepared for the partnership; and you approach the wrong partner at the wrong time. Finding the right partnership can lead to a fabulous return on investment for your business! In this episode of Business Brain Food you will learn:

** The definition of strategic and alliance partnership marketing

** About mistakes made with partnerships

** Golden rules for partnerships

** Why business and growth plans and strategies are important

** About the different types of partnerships

** How to use selective generosity

** A 6-step process to partner up

Resources mentioned in this episode:

** partnerup.com.au

** partnerfast.com.au

** actioncoachanz.com/rp

** businessfasttrack.com.au

** dlea.com.au

** aussie.com.au/about-us/meet-john-symond.html

Subscribe on iTunes

Are you ready to partner up?

Use the 6-step process discussed in this podcast to develop a successful partnership. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell

Direct download: BBF040_Partner_Up_Marketing_Simone_Novello.mp3
Category:general -- posted at: 12:00pm AEDT

Daniel Flynn – Thankyou Group

Are you thirsty? Go to your refrigerator to get a bottle of water or to your tap to fill a glass with water. Do you take that clean water for granted? Thousands of children die every day from water-borne disease and 900,000 million people don’t have access to clean water.

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Daniel Flynn is a co-founder and managing director of the Thankyou Group, which was created to provide clean water to people in third-world countries where clean water was not available. Thankyou utilises a social enterprise business model. The company distributes profits quarterly and 100 percent of its profits go to funding aid and development projects.

Thankyou is a business. It’s about making money, but for a greater purpose.

Cone Cause Evolution Study reported the following:

** 83% want more products, services, and retailers they use to support causes

** 88% find it acceptable for businesses to engage a cause or issue in their marketing

** 90% want companies to tell them how they are supporting causes

** 85% possess a more positive impression of a product or brand when it supports a cause they care about

If you are thinking about supporting a cause, do it! Everyone in a business can make a global impact—changing the world in a simple way—but it has to be a genuine effort and not just to boost sales. Thankyou’s success didn’t happen overnight. Flynn and his team members struggled and worked hard, and even experienced some failures. It was a roller coaster journey that helped Thankyou figure out what needed to happen to go enter the mainstream markets and be successful!

In this episode of Business Brain Food you will learn:

** Whether cause marketing is worthwhile

** Results from the Cone Cause Evolution Study

** How to get your product in major stores

** How to use social media to promote your product

** From failures and challenges and to never give up

** About expanding product lines and brand awareness

** How to execute ideas

** Why it is important to work as a team

Resources mentioned in this episode:

** www.thankyou.co

** www.thankyou.co/water

** facebook.com/thankyougroup

** twitter.com/thankyou_group

** instagram.com/thankyougroup

** www.dmn3.com/dmn3-blog/cause-marketing-supporting-a-cause-is-good-business

** www.facebook.com/7Eleven

** www.richdad.com

Subscribe on iTunes

What are you passionate about?

How do you want to change the world? Use the tips offered in this podcast to create a business that focuses on helping a specific cause that matters to you. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF039_Daniel_Flynn_ThankYou_Group.mp3
Category:general -- posted at: 12:00pm AEDT

Leverage Social Media Content Marketing with Trevor Young

Social media is a marketing strategy. But how do you utilize and leverage social media to become a subject matter expert and build your business?

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Trevor Young is a public relations (PR) warrior who uses social media to put money in the bank. He wrote a book titled, “microDOMINATION.” It describes how to leverage social media and content marketing to build a mini-business empire around your personal brand. Blogs, podcasts, and videos are some of the ways to participate in social media. If you are not sure where to start, then start a blog to share your knowledge and thoughts.

It is important to build an audience and community around your brand by providing social media content that is helpful, useful, and valuable. How is the information you provide going to help people? It is a matter of quality over quantity when it comes to content.

You need to attract people who are interested in your thoughts and beliefs. If they follow you, the people are the ones who determine leaders and experts. Your reputation is built over time. People will share your content and recommend you to others. Build your personal brand over a period of time, and that is when the opportunities start coming.

Today, marketing forces businesses to think about and listen to their audience: What’s in it for them when it comes to your products and business?

In this episode of Business Brain Food you will learn:

** Ten life hacks you can use to become more productive in your business

** How social media is used to earn money and profits

** About successful social media experts like Darren Rowse and Gary Vaynerchuk

** How to become an subject matter expert

** Why it is important to create useful and valuable content

** How public relations has changed due to the Internet and social media

** How to build an audience and community around your brand

** How to find time to be consistent on content creation

Resources mentioned in this episode:

** www.trevoryoung.me

** twitter.com/trevoryoung

** www.trevoryoung.me/rr-podcast-guests/

** www.rescuetime.com

** productivemag.com

** www.wunderlist.com

** meetedgar.com

** hootsuite.com

** getcoldturkey.com

** inboxpause.com

** www.barnesandnoble.com/w/tipping-point-malcolm-gladwell/1100221685?ean=9780316346627

** www.garyvaynerchuk.com

** www.problogger.net

** blog.firebrandtalent.com/about

** www.davidmeermanscott.com

** www.podlegal.com.au

** jaybaer.com/about-jay

Subscribe on iTunes

Use Social Media

Use the tips mentioned in this podcast to take your business to the next level by utilizing social media! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell

 

Direct download: BBF038_Leverage_Social_Media_Content_Marketing.mp3
Category:general -- posted at: 12:00pm AEDT

Bounce Forward with Sam Cawthorn

Everyone has problems – at work and in life. Sam Cawthorn discovered success from his adversity and overcoming tough times. He was a sales representative who fell asleep at the wheel and was hit by a semi-trailer truck. He was in the hospital for more than five months and was told he might not survive or walk again. He was in a wheelchair for a year, and his right arm was amputated.

* Press play above to listen to this weeks Podcast *

There are three main ingredients to focus on during difficult times:

  1. Proximity: Surround yourself with positive and supportive people (wife, parents, children, etc.).
  2. Leverage Happiness: Learn and decide to be grateful and happy rather than bitter and depressed.
  3. Bounce Forward and Not Back: Don’t go back to where you have been. Instead, the toughest times generate growth.

Sam Cawthorn realised he was alive for a reason and purpose. He has a valuable message to share and wants to help people with their own personal transformation. To describe his journey of self-discovery, he is now a motivational speaker and has written several books, including Bounce Forward. Also, he has partnered with Google to create the Institute for Professional Speakers, which teaches people all aspects involved with public speaking.

In this episode of Business Brain Food you will learn:

** How to bounce forward, not back

** Tips to stand out as a person of influence

** Why it is important to have mentors

** The need for your message to have value

** How to deliver your message through social media, books, and other outlets

** How to connect with and engage target audiences

Resources mentioned in this episode:

** www.samcawthorn.com

** www.samcawthorn.com/shop

** www.instituteforprofessionalspeakers.com

** www.samcawthorn.com/professional-speakers/2014-q3-c/

** caringforpeople.org

** www.hiahomeshow.com.au

** www.blackdoginstitute.org.au

Subscribe on iTunes

Are you okay?

Having a bad day at work? Did you get sad news about a family member? Everyone experiences tough times. You can use this podcast to bounce forward. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell

Direct download: BBF037_Bounce_Forward_Sam_Cawthorn.mp3
Category:general -- posted at: 12:00pm AEDT

From Unknown to Expert with Catriona Pollard

CP Communications founder Catriona Pollard shares information on how to go from being an unknown to an expert in any field. She knows just how to do that because she went from being an unknown in the public relations (PR) field to becoming an expert and is now known as one of the Top 100 PR people to follow on Twitter and a PR leader, mover, and shaker in Sydney.

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Pollard started with nothing when figuring out how to grow her business. She realized that she needed to step into the spotlight and own her expert knowledge. She built trust and recognition by sharing her stories and experience. Through personal development and growth, she developed a system and wrote a book on how to become a recognized expert.

Subscribe on iTunes

Her 5-star system for becoming an expert focuses on:

  1. Identify Purpose and Motivation: Why do you want to share your experience?
  2. Set the Scene/Stage: What do you do? Develop your personal brand by creating an elevator statement, key messages, biographies, and other foundation items. The words you use should be heard, remembered, and repeated.
  3. Turn on the Spotlight: Develop a personal Web site and blogs to share your stories and experience.
  4. Utilize the Media/Journalists: Learn how the media and journalists work and what sparks their interest. Use tactics to get journalists to write about you.
  5. Own Your Expertise: Grow your role as an expert through various social media outlets.

In this episode of Business Brain Food you will learn:

** How to go from an unknown to an expert in a specific field

** To use a 5-Star system to become an expert

** To identify your purpose and motivation for becoming an expert

** How to use blogs, Web sites, networking events, and other resources to promote your personal brand

** What to do to get the media and journalists to write about you

** How to become a thought leader and influencer

Resources mentioned in this episode:

** http://www.catrionapollard.com/

** https://twitter.com/CPCPR/

** http://www.cpcommunications.com.au

** https://www.facebook.com/cpcommunications

** https://www.youtube.com/user/PublicRelationsTips

** http://actioncoachanz.com/bbf012-how-to-present-with-michelle-bowden

** https://publicrelationssydney.com.au/

** https://unknowntoexpert.com/

** https://www.pinterest.com/cpcpr/

** https://plus.google.com/+CpcommunicationsAu/posts

** http://www.ted.com/about/programs-initiatives/tedx-program

** https://en.todoist.com/

** http://www.amazon.com/Cave-Snow-Tenzin-Palmos-Enlightenment/dp/1582340455

Subscribe on iTunes

Use Social Media

Use the power of social media to become an expert in your field! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF036_Unknown_to_Expert_Catriona_Pollard.mp3
Category:general -- posted at: 12:00pm AEDT