Business Brain Food

We have a viral internet legend on the show today, and who knows, maybe he can help you become one too! Max Lanman shot to fame when a humourous advert he created to help sell his girlfriend’s second-hand car went viral (the original Youtube clip is at 6.7m viewers and counting!). Max also has a business that creates video content for clients around the world, so he’s a very good man to speak to about how to maximise the impact of your video campaigns.

 

See some of Max’s top tips below:

**  Find an emotional background for everything that you do. Understand what you want your audience to feel.

**  Be careful to not place too much of an emphasis of AB testing. If you’re too systematic, your output will lack humanity.

**  Think of your video output as a multi-pronged attack. These days, the best campaigns are normally spread over multiple short videos rather than one long one.

**  If you genuinely connect with the video you’re shooting, there’s a good chance the audience will too.

**  Don’t get too hung up on expensive equipment. How you use it is so much more important.

 

In this episode of Business Brain Food you will learn:

**  Max’s incredible story

**  What Max has learnt about video from his journey

**  The value of TV commercials in 2018

**  “The emotional north star"

**  Entertaining V educating in adverts

**  Explainer videos

**  Setting the right budget

 

Resources mentioned in this episode:

**  Learn more about our Business Excelerator program: http://www.maxmyprofit.com.au

**  Watch Max’s legendary viral advert here

**  Max’s personal website: http://www.maxlanman.com

**  Max’s creative agency: http://www.leao.tv

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

You can never guarantee that a video will “go viral”, but if you follow Max’s lead and concentrate on every last detail, you will give yourself every chance.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000


This week you will learn from a LinkedIn superstar about how to win on LinkedIn without needing to spend a cent on advertising. Adam Houlahan is a world-renowned social media guru, having authored two Amazon bestselling books on the matter. He is also in great demand as a keynote speaker. At the latest count, Adam has helped 13,500 people fulfil their potential on LinkedIn.

 

See some of Adam’s top tips below:

**  Don’t be afraid to reach out to gurus. You might be surprised at how generous people can be with their time.

**  The preparation for your campaign is everything. Get your content right!

**  Be prepared to invest an hour per day on LinkedIn.

**  85% of videos are watched without sound.

**  Mix up your content on LinkedIn, otherwise you will be marked down by the algorithm.

**  Be careful about over-selling yourself. Only two articles per month should be directly promotional content.

**  Don’t accept connection requests from anybody. Make sure your connections are genuinely useful to you.

 

In this episode of Business Brain Food you will learn:

**  How LinkedIn can work for you

**  Should you be on LinkedIn?

**  LinkedIn searching

**  The amount of content you need each month

**  LinkedIn videos

**  How to capitalise on leads on LinkedIn

**  Where Linkedin fits into the sales funnel

**  How to approach connecting with people

 

Resources mentioned in this episode:

**  Learn more about our Business Excelerator program: http://www.maxmyprofit.com.au

**  Adam’s free LinkedIn profile optimisation course: http://www.adamhoulahan.com

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

There is no magic bullet towards becoming a marketable prospect on LinkedIn, but if you follow some of Adam’s simple rules, you won’t go far wrong.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Direct download: bbf185_how_to_use_linked_in_to_grow_your_business_with_adam_houlahan_01.mp3
Category:general -- posted at: 12:00pm AEDT

This week we will gain an amazing insight into the new world of disruption, with the founder of an app that completely redefines the way people apply for jobs. Andrew Joyce is the co-founder of Found Careers: the only job platofrm where prospects can instantly apply for multiple jobs from one tap on their phone. Starting in 2015, Andrew is now presiding over a multi-million dollar business, and has raised AUD 4.5m in funding along the way.

 

See some of Andrew’s top tips below:

**  Take action when you can. Don’t agonise too much on your plan and stop yourself innovating.

**  Once you make a short-term plan (i.e. 6 months), don’t be afraid to review it and change your stance early on.

**  Over half of website traffic comes from mobiles. There is no sign of this upward curve stopping.

**  Do what you can to prove some early traction for your project before going to investors.

**  Always remember that anything you are developing needs to solve a problem.

**  Marketing is king. If you’re starting an app and you put it on the app store with no marketing, you’ll get no downloads whatsoever.

 

In this episode of Business Brain Food you will learn:

**  The story of Found Careers

**  The future of job advertising

**  How best to court investors

**  How to build a big business in the long term

 

Resources mentioned in this episode:

**  Download our free business-planning template: http://www.maxmyprofit.com.au

**  Andrew’s job site: http://www.found.careers

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Listen to Andrew: everything is going mobile. If you aren’t ready for this, you will lose!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 


Alex Baro really is not your average CEO. He’s only 28 and he’s never even had a full-time job! The trials and tribulations of his online fashion retailer Black Swallow serve as a great lesson for all of us. He built up his company from zero to 10m AUD annual turnover in year two, so how did he do it?

 

See some of Alex’s top tips below:

**  Price is the biggest differentiator in online retailing.

**  Suppliers need to genuinely like you. If there is no rapport you won’t get a good deal.

**  Do not underestimate the power of video. If you’re selling a product that you believe in, create a video that demonstrates how good it is.

**  Get your online advertising right. Alex spends 10% of his annual turnover on Facebook advertising (over a million dollars!).

**  Be persistent. One of Alex’s biggest-selling product came after multiple refusals from the supplier.

In this episode of Business Brain Food you will learn:

**  The fast-fashion marketplace explained

**  The pitfalls of an importation business

**  How Alex recovered from being hacked

**  The potential cost of outdoor advertising

**  How Alex risked everything and made his own luck

 

Resources mentioned in this episode:

**  Would you like to join MaxMyProfit as a Business Excellerator? Visit us here for more information: http://www.maxmyprofit.com.au/about

**  Alex’s company website: http://www.blackswallow.com.au

**  Black Swallow’s facebook page: https://www.facebook.com/blackswallowboutique/

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

Alex’s story is a lesson in persistence. To build that multi-million dollar business you always dreamed of, you need to take some big risks and be prepared to ride out some rough times.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 9111 5000

 


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