It’s always nice to speak to someone who’s truly in it for the love. Anneke van den Broek’s journey as a petcare entrepreneur began when she was just six years old where she bred her own mice and sold them to her local petshop! Now she presides over Rufus & Coco; Australia’s most-awarded petcare brand that now has a presence in nine different countries.

See some of Anneke’s top tips below:

** Don’t always assume you know exactly what the customer wants from the beginning. Get out there and meet them.

** Understand your why. You’re more likely to achieve longevity if your motivation is from a purpose higher than money.

** Be present to seize the opportunity. Do not underestimate the importance of trade shows and corporate networking.

** Think about “the airport test”. If you got stuck in an airport with a member of your team, would you enjoy their company? Anneke has nobody work for her that couldn’t pass the airport test!

In this episode of Business Brain Food you will learn:

** The story of Rufus & Coco spelling??

** How to truly understand your customer base

** The power of business coaching

** The advantages of being a small business

** How Anneke raised capital in order to grow

** How to utilise a team full of entrepreneurs

Resources mentioned in this episode:

** Do you think you have what it takes to become a Business Excellerator at Max My Profit? Visit: http://www.maxmyprofit.com.au/about

** Visit Rufus & Coco’s website here

** Find Anneke on Linkedin here

** Visit the website of Entrepreneur’s Organization here

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Twitter: https://twitter.com/bfewtrell

Call to action:

Anneke came out with one of the greatest quotes we’ve ever had on the show, so we will finish on this inspirational note: “Real success is not living forever but creating something that will.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Before Daniel Hayes found online fame as the Million Dollar Bogan, he was a record-breaking sales consultant. In his first 12 months of selling Real Estate in Victoria he did something that had never been done before, which was to sell 82 of his own listings. He then went on to break more records when he opened his own office. His 506 property sales netted more than a quarter of a billion dollars and made him the number one office in the area. He now has 5 boutique offices, his Million Dollar Bogan Youtube channel and he proudly says that his businesses could run perfectly well without him.

See some of Daniel’s top tips below:

**  Being a leader is not all about “being about me”. It’s about being about the business!

**  Recruitment is your number one priority - it’s all about the people.

**  A leader must inspire with positive energy.

**  Don’t get into the habit of thinking your colleagues aren’t ready. Give them a chance to buy in and make their own mistakes, and then support them.

**  You don’t have a to be a big business to be successful, you’ve just got to be smart.

In this episode of Business Brain Food you will learn:

**  How Dan sees himself

**  “Animal mode” explained

**  How to build a good team

**  How Dan managed times of crisis

**  How Dan built up his YouTube following

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excellerator at Max My Profit? Visit:  http://www.maxmyprofit.com.au/about

**  Subscribe to Million Dollar Bogan Youtube here

**  Buy Dan’s book here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

What Dan said towards the end of the interview is definitely worth thinking about, i.e. “a big business isn’t always a profitable business”. Be careful not to get hung up on growth and make sure you have the right people in place to understand what kind of business is needed to realise your vision.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Steve Brossman is a truly inspirational guy. He turned his hand at many different things and absolutely smashed it, but what is even more admirable is the way he did it. Steve goes against the grain of common thinking but does so in a pragmatic way.

The entrepreneurial streak was in him from a young age. At 15 he set up a surfboard-making business in his Dad’s garage which was to plant the seed for decades of success in business, but first he had to learn the hard way. While training for the LA Olympics as a sprinter he slipped three discs in his back and ended his career, but fortunately he didn’t wallow in excuses for failure and saw his rehab as a great opportunity. This inspired him to build up a successful gym/health club business, and then just for good measure he went on to sell 4 million “Butts out” personal ashtrays that reduced cigarette litter by 70%! There is so much we can all learn from Steve’s approach.

See some of Steve’s top tips below:
** Mentors are vital. Not having one was a big reason why Steve injured himself when training for the Olympics. This has served as an important lesson thoughout his life in business.
** Take full responsibility for your mistakes! We all make them but by fronting up and not blaming people you can move on and learn from them.
** Once you’ve done something well, package up your knowledge and your skills so you can make money by teaching other people them.
** Never assume market leaders are right. Sometimes they can be set in their ways.
** “Don’t sell the pieces, sell the solution”. Steve’s sale of personal ashtrays + marketing campaigns to go with them is proof of the value of selling the 100% solution rather than just one product within that solution.
** Steve has a rule that if by the second meeting he doesn’t feel like he can take somebody home and introduce them to his family, he won’t work with them.
In this episode of Business Brain Food you will learn:
** What defined Steve as an entrepreneur
** How Steve went against conventional market thinking
** The power of reinvention
** What motivates Steve
** The dangers of listening to convention
** How to sell a solution rather than a product
Resources mentioned in this episode:
** Take your business to the next level and head to http://www.maxmyprofit.com.au

** Steve’s website: http://www.stevebrossman.com

** Email Steve: steve@stevebrossman.com

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au
** Twitter: https://twitter.com/bfewtrell

Call to action:
“What got you here is not going to get you the future,” says Steve. Don’t get complacent with your business!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Jon Yeo deconstructed every aspect of business to become a winner. A self-confessed introvert, he worked tirelessly to improve the way he communicated, and now he actually advises professional speakers! Jon is behind TEDx Melbourne so he really knows what it’s like at the cutting edge of business. He is also past chapter president of Professional Speakers Australia.

See some of Jon’s top tips below:

**  You can’t grow a business without the right mindset.

**  Have the courage to be wrong. You won’t have all the answers.

**  Never forget the true meaning of value.

**  Understand how you can use numbers to make good business decisions. This is more than understanding how a spreadsheet works - it’s about understanding why each number is useful.

**  Surround yourself with extraordinary people and understand how they think.

**  Knowing yourself can be the difference between success and failure in business.

In this episode of Business Brain Food you will learn:

**  How mindset helped build Jon’s business

**  What value really means

**  Are you born an entrepreneur?

**  How to utilise ad-hoc support

**  How Jon sees mistakes as good thing

**  The changing face of the events industry

Resources mentioned in this episode:

**  Find Jon on Linkedin here

**  Keith Cunningham’s ‘Keys To The Vault’ course can be found here

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

As Jon says, “Anyone can be an entrepreneur, but some do it more efficiently than others”. Wise words!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 8808 5500