This week we get some great marketing takeaways from someone who’s really been there and done it. Cham Tang is the head of marketing and co-founder of Authentic Education; a BRW Fast100-company no less. He is also a great friend of MaxMyProfit - we’ve done a lot of work with him in the past and we know just how good he is. Can you believe that Cham has spent over two million AUD of his own money on marketing? This is the kind of guy you want to be giving you marketing advice!

See some of Trent’s top tips below:
** Most marketing skills can be taught. Don’t assume you can’t do it.
** It’s okay for people not to like you sometimes. One negative shouldn’t skew your instinctive way of doing things.
** Beware of developing negative belief systems. Often the most negative beliefs become subconscious and very difficult to shift.
** People are generally more happy with the progress during the journey than they are with the outcome of the journey. This means that getting out of your comfort zone to learn something new can be more enjoyable than you think.
** Think of your perfect customer/client avatar. Zone in on that instead of watering down your offering to please too many people.
** Just because ‘no one else is doing it’ doesn’t make it a good business idea.
In this episode of Business Brain Food you will learn:
** The work of Authentic Education
** How to transition from back office to becoming a front man
** How to develop winning beliefs
** The myth of the passive-income goal
** The cost of acquiring a new client V appealing to existing ones
** The three Ps explained
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Cham will be hosting a series of events across Australia in the new year. Go to http://www.authentic.com.au for more info

** Go here an exclusive offer for BBF listeners: Cham’s webinar of the 7 Best Marketing Strategies for Small Business

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
We’ll end with a great quote from Henry Ford that Cham shared with us during the show. “Nothing is terribly difficult if you break it into small pieces.”
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Trent Dyrsmid is a serial entrepreneur who knows all there is to know about process. He hasn’t got this far by being a dreamer - he’s got to where he is today by understanding every last detail. His Flowster app is designed to help other businesses get to the same level, so we talked to him about how he has used the development of his own ventures as a template to help other businesses. Trent is a thoughtful and fascinating man: listen up folks!

See some of Trent’s top tips below:
** If you’re young and in business, make sure you have a mentor figure that can be your sounding board.
** Everything takes longer than you think and you’re always going to spend more money than you think getting there. Be patient!
** Document your processes! Make sure you are not a point of failure for your entire business.
** If you want cheap labour from overseas, you must put in the legwork beforehand to make sure you delegate properly.
** Be strong on the numbers from the beginning. You can define everything you do in numbers and set yourself attainable targets as you go.
** If you do marketing correctly, you’re building an asset.
In this episode of Business Brain Food you will learn:
** How Trent got out of the trap of the corporate treadmill
** The importance of mentorship
** How to make offshore workers deliver genuine value
** The difference between an employee mindset and a business owner’s mindset
** Is ‘failure’ really a thing?
** ‘Cost of acquisition’ explained
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Trent’s business growth site: http://www.brightideas.co

** Go to www.flowster.co and take advantage of an exclusive offer to BBF listeners. Trent has kindly made his SOP packs available for anyone who wants to transform their business process.

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
Wise words from Trent to end with: “The best way to succeed in business is to be in business”.
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

This week we have our very own Ben from start to finish. Ben is on a mission to reduce the fatality rate of small businesses, so it’s time for some free business advice from someone who has been inspiring business owners for decades. The main focus of Ben’s advice today is goal setting: one of the most important aspects of business and life. By the end of the show you will understand how high you need to aim and what you need to do to get there.

See some of Ben’s top tips below:
** Think about calendar-year planning rather than financial-year planning. If you line up your financial goals with your life goals then you might find them more useful.
** When you review your goals, ask yourself 'what did I achieve?' and 'what didn’t I achieve?’. But then make sure you ask why.
** When your ‘why’ becomes clear the ‘how’ becomes easy.
** Don’t set goals to impress other people. Do them for yourself!
** Think about how your business can give to your community. It doesn’t have to be money, it can be time.
In this episode of Business Brain Food you will learn:
** The business Excellerator explained
** How to set the right goals
** Keith Abraham’s goal-setting technique
** The importance of community/charity work
** How to fulfil your purpose
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Find Keith Abraham’s goal-setting technique here: https://keithabraham.com/tag/100-lifetime-goals/

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
Take your time out do a plan for 2020, because Ben said so!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

We loved John Livesay the last time he came on the show so it’s great to have him back talking about one of the most important things in business: the elevator pitch. Known as “the pitch whisperer”, John has travelled the world as a keynote speaker wowing Fortune 500 companies with tips and tricks on how they can use their story to get ahead of the competition. His TedX talk has over a million views, so this guy really knows what he’s talking about.

See some of John’s top tips below:
** Be a storyteller. If you have a good product you will only beat your competition if you tell better stories. Stories make us memorable and magnetic.
** Don’t worry what the future’s going to look like. Live in the now.
** Think about writing a book to separate yourself from your competitors. Remember: “Author” means “authority”.
** Do not underestimate the importance of the end of the story. What are the takeaways for your audience?
** Focus on your own business and making your story better. Don’t agonise too much on how good the stories are of your competition.
In this episode of Business Brain Food you will learn:
** How to become a storyteller
** The power of TED talks
** Larry King’s amazing Frank Sinatra story
** How to handle rejection
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Get more from the ever-engaging John on his website here: http://www.johnlivesay.com

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
If you can’t tell a good story about your business then you’re doing something wrong. Always remember this!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Andrew Roso gives us an insight into how to run a business with tight KPIs. Presiding over one of the fastest-growing digital media companies in Australia, he won the B&T Under 30 Entrepreneur award in April. He certainly knows what he’s talking about! Listen up for how you can use a marketing mindset to drive your business.

See some of Andrew’s top tips below:
** Don’t try too hard to change the world. Just do something well.
** Don’t be afraid to give some of your services for free. If you can add value to your client from the beginning, they’re more likely to trust you enough to buy from you.
** Hire the right people for the right role. It sounds obvious but if you don’t spend the time and the money to get this right, it will bring down your business.
** You can’t afford not to do marketing. Find the money!!
** Don’t get too excited by the next shiny object. If you’re going to get excited, get excited about a venture that relates to what you’ve already started.
In this episode of Business Brain Food you will learn:
** The true value of transparency
** How a retainer model can give your business security
** Who in a business should be measured with KPIs
** How to grow internationally
** The power of mentorship
** How to price up your services properly
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Get a free audit and a load of info to get you started on Andrew’s website: http://www.onlinemarketinggurus.com.au

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
Andrew has a quite simple message for us to end on: “Marketing is the bread & butter of any business!”
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Julie Ockerby tells us a great story of how she saw a problem in everyday life and created a successful business that solved it. When her father got ill she was disgusted at the standard of elderly accommodation she saw. Having worked with luxury hotel groups and having been a nurse herself, she built up Meli Studio and became an award-winning designer for residential and commercial homes for aged care.

See some of Julie’s top tips below:
** Understand if your an extrovert or an introvert. Build your business to suit your strengths, i.e. if you're an extrovert make sure you surround yourself with many different voices.
** Delegate! Your business will never excel if you don’t take the time to build a team and delegate.
** Have a pier group of like-minded business people who you can lean on for support. It certainly worked for Julie. One monthly meeting can make all the difference.
** Don’t let things slide. If something doesn’t look right to your clients/customers take action on their timetable, not yours.
** Get out there and meet as many people as you can. Think about going to conferences outside of your own industry and learning a different angle.
In this episode of Business Brain Food you will learn:
** How to acquire and existing business and take it forwards
** How Julie grew her business exponentially
** How to delegate properly
** Is international travel worth it?
** How Julie went from aged care to pioneering her own fabrics?
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Check out Julie’s interiors company: http://www.melistudio.com.au

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
We’ll end with a great piece of advice from Julie: “I don’t think anyone can appreciate success unless they have failed a few times.”
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

What an interesting character we have on this week’s episode. Brent Grundy has actually been branded “The Man Who Tried Everything” and as you will hear from the interview, it’s a title he richly deserves! Brent’s most successful venture is Flip Out International: a global children’s play business that spread from Sydney to 87 locations worldwide in just 6 years. Brent keeps going back to the point that failure is something to be cherished and used to empower your next move - he has a very interesting take on things.

See some of Brent’s top tips below:
** To get ahead you’ve got to find a problem and create a solution.
** You don’t need to be the smartest guy in the room - you just have to hire that guy.
** If something doesn’t work, stop doing it! Don’t dwell - move onto the next thing.
** Every time you lose you still gain something. You may lose money in the short term but this loss may empower you to make big money in future.
** Cheap lawyers can cost you the most! Invest in your legal team to make sure you are properly protected.
** Work out what your skills are and play to them. If you’re and entrepreneurial risk-taker, don’t assume that you’ll be a good manager of the day to day.
** You don’t learn a lesson until it becomes really painful, i.e. losing money.
In this episode of Business Brain Food you will learn:
** How Brent overcame ADD to succeed
** The power of failure
** How Brent became the man who tried everything
** How a concept can snowball internationally if you get it right
** The different types of person in business
** What you need on the ground overseas to make an international business work
Resources mentioned in this episode:
** Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

** Check out Brent’s new venture: http://www.outbackescape.com.au

** Find Brent on Linkedin here

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
“If it doesn’t work when you turn right, just turn left,” says Brent. Just keep rolling that dice!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Bridget Carmady lost her dad and her sister to skin cancer and then went on a mission to empower others to look after their skin. She started by making a cream to help her Dad alleviate the pain from his cancer treatment and eventually built up a highly successful international business, Clemence Organics. Bridget’s story is both poignant and inspiring… what an amazing woman!

See some of Bridget’s top tips below:

**  There’s a lot to be said for the theory of “if you can’t find it, do it yourself.” This certainly worked for Bridget.

**  Don’t waste time doing something you don’t want to do. Life is too short!

**  Never forget that the purpose of a product is to serve a particular need. Testing to prove this need is just as important as the conceptual phase.

**  Be careful to not make all of your products for ‘everybody’. It’s better to fully serve the need of fewer people than it is to water down your concept in order to reach a wider audience.

In this episode of Business Brain Food you will learn:

**  How to find the balance between learning and doing

**  How the modern diet is ruining our skin

**  The best way to test products and bring them to market

**  How to grow a business internationally

**  Asian commerce for Aussie companies

**  Aus Trade explained

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

** Go to Bridget’s website: http://www.clemenceorganics.com

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Wise words from Bridget if you’re procrastinating about starting a business: “Start before you’re ready!”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Tim West tells us all we need to know about how to successfully franchise a business in double-quick time. In just three years his 12 Round Fitness concept has grown to over 80 clubs and is officially the fastest-growing boxing and fitness concept in the world. This amazing success story has come thanks to Tim’s understanding of company/brand culture, and also the backing of 4-times boxing champion Danny Green.

See some of Tim’s top tips below:

**  Sales is fundamental to everything in business. There is a negative stigma attached to it but if you think about it, you’re selling yourself everyday.

**  Find the right tech partners. If you’re not expert on technology, make sure you have trustworthy people who are.

**  If you have a business idea, tell EVERYONE. Not only does this give you multiple sounding boards, it helps sharpen up your pitch.

**  Understand whether you’re a strategist or if you’re an operator. If you’re better at strategy then make sure you surround yourself with people who can execute that strategy.

**  Make sure you know your regulatory environment. Although there can be circumstances out of your control, if you are already aware of what the worst-case scenarios might be you can ride them out.

In this episode of Business Brain Food you will learn:

**  How to get franchising right

**  Cultural fear explained

**  How your business can be broadsided by a regulatory environment

**  How to translate your vision to hundreds of franchisees

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Tim’s fitness website: http://www12rnd.com.au

**  Tim’s book recommendation, Eric Ries – The Lean Startup can be bought here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Tim is a shining example of what can be achieved if you understand your company culture well enough to explain it to others. Get this right and you can grow exponentially.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Andrew Henderson is a prolific globetrotter who has now made a highly successful business out of it. Using his experience of traveling and doing business in over 100 countries, he has some great advice for people who wish to change their lives and become global citizens. Andrew has a refreshingly different but pragmatic take on commerce and on life – he is well worth listening to.

See some of Andrew’s top tips below:

**  Are you a hustler or are you a builder? Understand where you sit in the market.

**  Follow your intuition and don’t let people get in your way. As Andrew says: “Steve Jobs didn’t create the iPhone by being reasonable”.

**  There is value in longevity. Although many people succeed by moving from venture to venture, if you stick at something then people will come to you.

**  Offshore living can be legal and legitimate - it isn’t all smoke and mirrors.

**  Invest in yourself if your business is working. Don’t waste time on semantic cost cutting.

In this episode of Business Brain Food you will learn:

**  The myth of the “wantrepreneur”

**  How to be more tax efficient by being a nomad

**  How Andrew used his knowledge of travel and successfully monetised it

**  How social media propelled Andrew’s business

**  The concept of financial porn

**  The difference between blogging and journaling

**  How to become a truly global citizen

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Buy Andrew’s book ‘Nomad Capitalist: How to reclaim your freedom’ here

**  Andrew’s website: http://www.nomadcapitalist.com

**  Andrew’s youtube channel: https://www.youtube.com/user/nomadcapitalist/featured

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Andrew has a great take on money and the wider meaning of it that we can all learn from: “Being too stingy normally causes more problems than being too abundant”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

We have a great friend of MaxMyProfit on the show today who is a shining example of what can be achieved in business with the right coaching.

Nicole Clarke-Baines has built up and sold multiple businesses and nowadays she fronts up a weight-loss programme that serves 8 countries and has a team of 2,500 people around the world.

In fact our very own Ben has lost a lot of weight on this programme, so we can say categorically that Nicole knows what she’s doing!

See some of Nicole’s top tips below:

**  Make your business build people rather than using people to build the business.

**  Be careful about staying too long in a failing business. It isn’t a child, it is a business! Sometimes the investment isn’t worth it.

**  Don’t set up a business without a plan. Even something that looks like the opportunity of a lifetime needs the planning to make it right. Is there really a business case for it?

**  Surround yourself with intelligent and caring people who are brave enough to have a difficult conversation with you when it needs to be had.

**  Get healthy!! If you’re in business and you’re not looking after yourself, your work will suffer.

In this episode of Business Brain Food you will learn:

**  What motivated Nicole

**  How to leverage income for your services

**  The power of mentorship

**  How Nicole manages such a large team across so many locations

**  The importance of a clear vision

**  How Nicole has managed to never sack anybody

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Find Nicole’s nbActive programme on Facebook here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

As Ben sagely said during the episode “nothing great was ever achieved alone.” Nicole is living proof of what you can achieve in business if you remember this simple statement.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

This week we speak to someone whose company is number one in BRW’s list of the 50 best places to work. Tristan White really knows how to build a winning culture in his business.

He is the founder and CEO of Physio Co and tells us the story of how he has managed to keep his 100+ employees happy for so long.

See some of Tristan’s top tips below:

**  Don’t be afraid to change direction. If you reach the summit of something and in the end it doesn’t feel right, do something else.

**  There’s nothing good about comfortable. If you play too safe your career will go stale.

**  Make sure your employees have core values in common. Not too many, but something between 3 and 5 core values is about right.

**  To find the right employee, meet them in different circumstances. What are they like in an interview compared to what they are like over dinner?

**  Always have a "north star” to follow. In Tristan’s case it was a 10-year target of consultations.

**  Don’t give people too many chances. It’s hard to get rid of people who aren’t performing but for the sake of the rest of your team, it has to be done.

In this episode of Business Brain Food you will learn:

**  How Tristan learnt from the culture of team-building in sports

**  How Tristan built a culture that made him listed in the top 50 organisations

**  Top grading recruitment explained

**  The importance of core values

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Go to Tristan’s website to download a free chapter of his book and check out his podcast: http://www.tristanwhite.com.au

**  As recommended by Tristan, Born To Lead by Brene Brown can be bought here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Tristan is absolutely right: we spend so much of our lives at work so it needs to be fun and fulfilling. In the long run it is better for your company to focus on creating a happy culture than it is to work your employees to the bone in pursuit of short-term gains.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Dean Evans tells us how he managed to turn a successful career as a soccer player for Perth Glory into a successful business career afterwards. Nowadays Dean runs Western Australia’s leading soccer coaching centre, which is inspiring youth and adult players of all standards. In only two years of operation, their elite youth coaching program has been good enough to attract the attention of EPL big boys Aston Villa who are taking on their hot young talent.

See some of Dean’s top tips below:

**  If you’re surrounded by entrepreneurs, make use of it and do it yourself.

**  Don’t fill your life with naysayers. Their negative energy will rub off on you.

**  It took Dean a year of planning before setting up his business. There is something to be said for being patient and making sure you’re geared-up for success.

**  Localise your social media targeting. Facebook ads is great for this.

In this episode of Business Brain Food you will learn:

**  How to succeed with self funding

**  What business can learn from sport

**  How to manage social media successfully

**  The power of a mentor

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 **  Go to Dean’s website: http://www.footballcentre.com.au

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

If you’re in doubt about whether to follow your dream to become an entrepreneur, have a listen to this from Dean: “Take the risk, but if you believe in what you do you’ll go a long way with it.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Todd Palmer wouldn’t be where he is today without the help of others, so he has made it his business to help people. He tells the inspirational story of how a business coach single-handedly saved his business and spurred him on to save other people’s. Todd is now a leading business coach, supporting individuals and organisations to achieve corporate growth and manage their talent. Any business owner can learn something from Todd.

See some of Todd’s top tips below:

**  Most successful entrepreneurs didn’t go to university. If you didn’t succeed academically, don’t worry!

**  Learn your numbers. If you’re running a business you need a base-level of understanding of business finance.

**  There is a difference between compiling your numbers and understanding your numbers. Don’t be intimidated with the difficulty of compiling.

**  Get a business coach! Just listen to how one coach turned around Todd’s business completely.

**  Employers sometimes find it as difficult to quit as bosses find it to fire. Do what you can to set up a working relationship with your employees that isn’t dragged down by co-dependency.

In this episode of Business Brain Food you will learn:

**  How Todd started out

**  How entrepreneurship can earn you freedom

**  How Todd got over his phobia of numbers

**  The power of KPIs for employer’s performance

**  The analogies between baseball and business

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Go to http://www.extraordinaryadvisors.com and book a free 40-minute conversation with Todd.

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

We’ll end with some great words from Todd which can help anyone in a crisis who has to make tough decisions: “Realise you’re not alone – there is always help there.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

We’ve got a bit of a celebrity on the show today. If you don’t know the name Jim Penman then you might know his face from billboards and trailers all over Australia. Having started as a part-time gardener, Jim eventually built up Jim’s Mowing to become the largest franchise chain in the whole of Australia and the largest lawn-mowing business in the world. With 3,800 franchisees across the globe, this guy really knows his stuff about how to keep franchisees happy and how to keep an international business fresh.

See some of Jim’s top tips below:

**  Don’t assume there is a magic bullet that will suddenly make your business successful. It’s the thousand small things that will give you the edge.

**  Never put your short-term interests ahead of the needs of your franchisees.

**  Pay attention to your complaints. They are free advice to help you get better.

**  Do what you can to be sympathetic towards franchisees.

**  Even though Jim is a smart businessman, he couldn’t be without his business tutor.

**  Don’t get too hung up on revenue targets. Just look after your customers properly and you won’t go far wrong.

In this episode of Business Brain Food you will learn:

**  How Jim built the largest global company in his field

**  How to look after franchisees

**  How being an entrepreneur can be a lifestyle choice

**  Jim’s crusade to change humanity

**  Why McDonalds is a great example of a franchise

**  The value of audiobooks

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Go to http://www.jims.net to see what Jim has to offer

**  Buy The Reckoning by David Halberstam as recommended by Jim here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

You won’t go far wrong if you take this away from what Jim said today: “Look at everything you do every day and work out how you can do it better”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

What hasn’t Julian Mather done? Army sniper, international cameraman, professional speaker and now he empowers small business to film professional-quality videos using only their smart phones. It was great to talk to such a well-travelled man who has followed his heart and never taken the obvious route.

See some of Julian’s top tips below:

**  There’s a big difference between being taught something and learning something. There is more information out there than ever before, so utilise it!

**  Don’t be afraid to leave an industry at the top of your game. If you have a burning desire to do something else, follow your heart.

**  Everybody needs a coach. Human beings cannot see their own blind spots, but other people can.

**  Always have an exit plan for your business. That doesn’t mean you should quit tomorrow - it just means that you should focus your planning.

**  Don’t underestimate what your phone can do to shoot video. The power of computation is beginning to overtake the power of optical photography.

In this episode of Business Brain Food you will learn:

**  How to keep yourself fresh through learning

**  The difference between individualism and team play

**  The importance of video to modern business

**  How to simplify video

**  How Linkedin is prioritising video

**  How to overcome imposter syndrome

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Go to http://www.julianmather.com, sign up and get a free book.

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

And a last piece of insight from Julian to finish with: “If an opportunity comes up that you’re not sure about, just take it!”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Isn’t it great when someone sees a problem and has the balls to set up a business to solve it?

Our man Julian Leach did just that, and he tells us all about how you could do it too. It all started back in 2011 when Julian wasn’t at home for the delivery of a book he’d ordered from the USA.

He was so angry that the book was sent back to the USA that he set about creating a company (now called Parcelpoint) which now does a fine job in making sure Australians don’t have to endure a parcel-delivery nightmare like that ever again.

See some of Julian’s top tips below:

**  Capture your inspiration! Julian carried a notebook so he could brainstorm ways to solve numerous problems and one day he built a business out of it.

**  Understand your competition. Can you really compete with them? If you can’t, how about a merger?

**  See your shareholders as more than just money raisers. If you make yourself properly accountable to them then that will focus your mind and your business.

**  If you’re a growing business but you don’t experience growing pains, you’re either just not looking hard enough or your business ain’t really growing at all! Expect a bumpy ride on the path to growth and success.

**  If you’re serious about raising capital, make sure you have a sound proof of concept and significant data to back it up.

In this episode of Business Brain Food you will learn:

**  The sharing economy

**  The benefits of merging with your competition

**  How shareholders can contribute more than just money

**  How Parcelpoint raised AUD 4.5m

**  How Parcelpoint landed a place on the websites of mega brands

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 **  Go to http://www.parcelpoint.com.au to find your nearest parcel point

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Wise words from Julian to keep you and your business on track: “It’s impossible to do too many things well”.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

This week we speak to a man who made that all-important step from being an expert in his field to being a successful businessman.

As Ben joked in the episode, Jeremy Streten is one of the few lawyers that he actually likes! As well as being likeable, Jeremy has written a book that pioneers the groundbreaking methodology, ‘The Business Legal Lifecycle’. Jeremy also hosts his own podcast, so he certainly knows how to get his message across. Listen up!

See some of Jeremy’s top tips below:

**  You might be an expert in your field like Jeremy, but do you really know how to run a business? Get that business coaching!!

**  Set your goals and don’t be afraid to be ambitious. Jeremy’s goal was to make legal advice accessible to SMEs around the WORLD!

**  Write down your goals and review them, ideally with members of a peer group or with a mentor.

**  Be honest and transparent with your senior members of staff. This is a surefire way to make sure you have people around you who share your vision.

**  Surround yourself with good people who are as ambitious as you are. The shared energy can really make things happen.

In this episode of Business Brain Food you will learn:

**  How to step away from the madness of day-to-day business

**  The power of business coaching

**  The benefits of being a published author

**  How Jeremy found the right people

**  The importance of failure

**  Why you need to get your onboarding right

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 **  Go to Jeremy’s website for a special offer for BBF listeners: a free copy of a chapter of his book + a 50% discount on Jeremy’s pioneering Placement Test: http:// businesslegallifecycle.com.au/brainfood

 ** Buy Jeremy’s book, The Business Legal Lifecycle here

**  As recommended by both Jeremy and Ben, Profit First by Mike Michalowicz can be bought here

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

A short and sweet ending from Jeremy, but so true: “You only fail if you give up.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

It’s always nice to speak to a young entrepreneur who backed themselves and made a roaring success of it. This week we speak to Conor Reynolds; a millennial who saw the bad eating habits engrained into the workplace and went and did something about it. In just three years his Snackwize business has swept across Australia and New Zealand, supplying healthy snacks directly to the workplaces of people who simply don’t have the time to leave the office and eat healthily.

See some of Conor’s top tips below:

**  If you really believe in your idea, don’t be afraid to quit your day job, but only do this when your new venture has revenue coming in. It sure as hell worked for Conor!

**  Millennials will make up three-quarters of the Australian workforce in six years. Make sure you’re moving with the times.

**  Be conscious of the food your workforce is eating. Snacking on junk food will reduce the productivity of your employees. Have you thought about encouraging healthy eating?

**  Control the growth of your business and don’t get greedy. Make sure your processes are in place so you are always ready for the next phase of growth.

**  An investor can also be a mentor. Don’t just take people’s money - there is often so much more you can get from them.

In this episode of Business Brain Food you will learn:

**  How Conor happened upon his business idea

**  How Conor found a point of difference in an established marketplace

**  The benefits of a subscription model

**  What motivates Conor

**  How to approach new business

**  The importance of good SEO

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 **  The Entrepreneur Rollercoaster by Darren Hardy can be found here

 **  Find Snackwize at http://www.snackwize.com

 **  Snackwize on Facebook & Linkedin

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

We’ll end with a word from Ben to help you solve the age-old dilemma of whether you should take the plunge with your business idea or not: “If you were a racehorse, would you back yourself in the race?”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

This week we are given a fine lesson in teamwork and business success from Ben Lucas. Starting out playing Rugby League for the Cronulla Sharks, Ben went on to build up and sell six seven-figure businesses in the fitness sector, and as if that wasn’t enough he decided to run 40 marathons just for good measure! This guy certainly isn’t messing about, but his secret to success is so brilliantly simple: just keep learning.

See some of Ben’s top tips below:

**  Franchising can help you learn but it can also form a cage that can stop you growing. Be aware of this.

**  Travel the world to make sure you keep learning. Don’t just get bogged down in your day-to-day.

**  Get your business and human values nailed down in your organisation. If you don’t do this properly, you’ll struggle with recruitment.

**  Don’t be afraid to copy other good businesses. What makes them good? Why are they successful?

**  Always have a personal development plan. If you can have a physical exercise plan then surely you should have a plan for your mind?

In this episode of Business Brain Food you will learn:

**  Why-power versus willpower

**  Why Ben jacked-in professional sport in favour of business

**  Successful franchising

**  How Ben keeps innovating

**  The importance of business values to building the right team

**  How a business can help its local community

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Email Ben: ben@flowathletic.com

**  Find Ben on instagram: ben_lucas1

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

A final word from Ben on learning: “All the information ever created is in the palm of your hands… you just need to put in the time and effort to learn it!”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

This week we speak to someone who saw a gap in the market and absolutely went for it. Adala Bolto created a fitness concept aimed squarely at young women that she felt were being marginalised by the big boys in the marketplace. She did so well that now the major market players are working with her to grow the ZADI brand. Adala also has some great insight about how franchising can help you learn the ropes as an entrepreneur.

See some of Adala’s top tips below:

**  Franchising can be a good first step into entrepreneurship. There is a lot you can learn.

**  Understand your why. If you only want to make money then franchising is probably not for you.

**  How long do you intend to franchise for? Make sure you establish this from the outset, because it can be a long-term commitment.

**  A good definition of success is when you’ve built your business to such a point that you don’t need to work on it day-to-day.

In this episode of Business Brain Food you will learn:

**  The logic of naming a business

**  Franchising V own business

**  How to gear-up a business to franchise it out

**  How to select the right franchisees

**  How to organise your time when you’re at the top of a business

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Check out ZADI Training on instagram here

**  ZADI’s website: http://www.zadi.com.au

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

We’ll end it with a quick tip from Adala on the art of doing a deal. “If a deal makes sense for both parties then get the deal done!”. Although this sounds like stating the obvious, there is a lot to be said for Adala’s attitude of thinking about the big picture and how best to move forwards, rather than wasting time debating trivial matters.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

This week we speak to a serial entrepreneur who’s really been there and done it. Amber Renae went from building bridges as a civil engineer to building up three six-figure businesses, including a fashion label supported by none other than Paris Hilton. But this certainly isn’t a story of serene progress and overnight success. Amber was refershnighly open about how she recovered from bankruptcy and bad money management to become the inspirational entrepreneur she is today, delivering e-courses and building sales funnels.

See some of Amber’s top tips below:

**  Don’t call yourself an entrepreneur unless you actually have a proper business!

**  You can still be successful in business if you’re bad at managing money, but make sure you delegate to someone who is a specialist in this area.

**  Don’t be afraid to say no to new clients and growth. If you can’t manage it properly then don’t do it.

**  Pay people for the knowledge you don’t have. The amount of time you save by doing this is nearly always worth it.

**  If you’re a good learner then you’re probably good at business. The day-to-day work of an entrepreneur is all about learning and problem solving.

In this episode of Business Brain Food you will learn:

**  What motivates an internationally successful entrepreneur

**  What it was like to be an entrepreneur before it was fashionable

**  How Amber came back from bankruptcy

**  The power of learning

**  The challenges of selling a product versus selling a service

Resources mentioned in this episode:

**  Enter our competition to win a 17,000 AUD coaching program. Winners will be entitled to free entry to events and workshops, quarterly Business Excellerator Conferences, access to the online resource centre, and over 20 experts on hand to answer your questions. Just click this link here to sign up: http://winbusinesscoaching.com.au/bbf/

**  Go to http://www.amberrenae.com/ for free marketing and funnel courses.

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

According to Amber, persistence is the key. “The only reason I am where I am is that I’ve failed more than everybody else.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Emma Lovell had a flash of inspiration on the plane one day that led her on the most incredible journey of entrepreneurship and TV fame, and she managed to do all this while being the mother of two small children. It was her children who inspired her to pioneer the Cozi Go: a canopy that protects babies from light and noise to enable them to sleep more easily in public places. Her idea was so good that she was invited onto the very first series of Shark Tank and walked away with the investment she needed to get the business off the ground and dominate the marketplace.

See some of Emma’s top tips below:

**  When you’re designing and developing something new, always assume it’s going to take a lot longer than you originally planned. Pick a figure and double it!

**  Be prepared for there to be a big difference between the quality of a prototype and the first mass-produced batch of products. Make sure you have external quality control to check this.

**  If you’re letting someone down, make damn sure you have a clear plan to resolve the situation.

**  If you’re getting a business off the ground, have a mentor in place that you can be accountable to. This could be a director, investor, or even someone from a pier group.

**  Do things at your own pace. Make sure you can actually handle the consequences of business growth.

In this episode of Business Brain Food you will learn:

**  How Emma brought an invention to market with no design experience

**  The pros and cons of manufacturing in China

**  What it was like to be there at the very beginning of Shark Tank

**  How to play it when you’re on Shark Tank

**  What Emma did to solve the problem of dead stock

**  Influencer marketing explained

Resources mentioned in this episode:

**  Enter our competition to win a 17,000 AUD coaching program. Winners will be entitled to free entry to events and workshops, quarterly Business Excellerator Conferences, access to the online resource centre, and over 20 experts on hand to answer your questions. Just click this link here to sign up: http://winbusinesscoaching.com.au/bbf/

 **  Check out the Cozi Go here: http://www.cozigo.com

 **  Email Emma: emma@cozigo.com

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

As Emma says, if you want to bring a new product to market, do your market research and get yourself a mentor. Simple but effective!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Ben Kooyman is a fine example of what you can achieve with good planning and hard work. His Endeavour Brewing Company turns over 7 million AUD per year and can count our very own Ben as a super fan of their Amber Ale!

Any new company can learn from the Endeavour story, especially how they have managed to gather over 600 investors and keep them happy.

See some of Ben’s top tips below:

**  Don’t blame challenges in a changing industry. If there are challenges then there will also be opportunities.

**  Do a proper business plan! It sounds obvious, but so many businesses fail because they don’t do this properly.

**  Don’t be scared to give away a share of your business to raise money. If the value of your shares is rising then there are more slices of the pie to go around.

**  Be up-front with your shareholders. Is it a yield investment or is it more about capital growth? What are the challenges you face and what are you doing about them?

**  Remember that shareholders can offer skills and insight. There is no shame in asking their advice. Engaged shareholders are happy shareholders.

In this episode of Business Brain Food you will learn:

**  What inspired Ben to start a brewery

**  The power of local produce

**  How Ben raised 250,000 AUD from nothing

**  How to emerge from ‘the tunnel of death’

**  How Ben developed a winning mindset

Resources mentioned in this episode:

**  Enter our competition to win a 17,000 AUD coaching program. Winners will be entitled to free entry to events and workshops, quarterly Business Exceleration® Conferences, access to the online resource centre, and over 20 experts on hand to answer your questions. Just click this link here to sign up: http://winbusinesscoaching.com.au/bbf/

 **  Endeavour’s website: https://endeavourbeer.com/

 **  Check out Endeavour’s own bar in Sydney: 39/43 Argyle St, The Rocks NSW 2000

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Ben’s favourite inspirational quote is “get shit done!”, and we certainly can’t argue with that as a motto!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

This week we speak to a woman who took her business global from the most humble of beginnings. Fabienne Costa had an idea when sitting at her high school desk that she was going to make and sell her own jewelry, so eventually she went out and did it. Now she presides over YCL Jewels and distributes to 85 countries around the world. The story of how she overcame adversity along the way to build up a global business with zero outside investment is a great lesson to any entrepreneur.

See some of Fabienne’s top tips below:

**  Cultivate a positive relationship with yourself. Once you manage this, it will be a lot easier to succeed in business.

**  Being young and inexperienced can be a blessing in business. You’ll make mistakes but you’ll be malleable enough to learn from them.

**  See your business as something that exists in the context of a wider lifestyle. If you don’t you run the risk of being consumed by stress and negativity.

**  Define your ideal customer. You can’t focus your marketing properly without this.

In this episode of Business Brain Food you will learn:

**  How to overcome self doubt in marketing

**  How to run a company without working long hours

**  Influencer marketing explained

**  Recruiting on Instagram

**  How to get a company off the ground with no investors

**  How Fabienne went from selling on Etsy to a worldwide operation

Resources mentioned in this episode:

**  Enter our competition to win a $17,000 (AUD) Business Coaching program. Just click this link here to sign up: http://winbusinesscoaching.com.au/bbf/

**  Fabienne’s company website: http://www.ycljewels.com

**  YCL Jewels Instagram: https://www.instagram.com/ycljewels/?hl=en

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Fabienne’s motto rings true for all of us: “Take one small step every single day”.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

This week we talk to someone who truly understands the humanity of entrepreneurship.

Although Stella Petrou Concha has been named as one of Australia’s Top 10 Female Entrepreneurs, she insists that failure was one of the main things that helped her get there.

Today she presides over the REO Group: a dynamic management consultancy and recruitment agency, but the most interesting part of her story is how she coped with her turbulent life in business before it.

See some of Stella’s top tips below:

**  If you have too much energy for the corporate world then you should probably be an entrepreneur!

**  Remember that an entrepreneurial mindset might not always be the best for setting up structure. If you’re more of a visionary, don’t be afraid to delegate.

**  Don’t be scared to change direction. Every decision Stella took was to take an opportunity to be her own best self.

**  Be willing to put yourself out there and give it a go. The best way to learn is to fail first!

**  If you’re a small business you have a great opportunity to sell an experience beyond just your product and give something back while you’re doing it, i.e. a B1G1 initiative.

In this episode of Business Brain Food you will learn:

**  How CBT and NLP relate to business

**  How to name your business

**  How to scale

**  The questions you should ask of yourself as an entrepreneur

**  How you can give back

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator® at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Stella’s personal website: http://www.stellapetrouconcha.com.au

**  REO Group website: http://www.reogroup.com.au

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

A final nugget of advice from Stella: “Fall in love with the success in business just as much as you fall in love with the failure.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Like many of us, our guest this week started out as a reluctant marketeer. Allan Dib is living proof that you can start from a very low base and make yourself a marketing guru if you follow the right  advice. From being a self-confessed IT geek obsessed with his product, Allan used his newly acquired marketing knowledge to grow his business exponentially to the point that it was named by BRW as one of Australia’s fastest-growing companies.

See some of Michael’s top tips below:

**  Before someone buys from you they only know how good your marketing is, not how good your product is. Never forget this!

**  Always capture your clients’ details. Make sure you build that critical mass of an audience to spread your message to.

**  The best way to get new business is to speak to old business.

**  Lay your foundations properly. Get your marketing plan right and get the help of an expert.

**  Trust your managers to hire the right people. If your managers have made the hiring decisions then they’re going to be more invested in making the team work.

In this episode of Business Brain Food you will learn:

**  Direct-response marketing

**  How to convert your leads

**  The benefits of mentoring

**  How to find the right marketing advice

**  The importance of skills versus attitude in an employee

**  How too much experience can be a bad thing in a manager

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator® at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Go to Allan’s website for a free marketing plan: https://successwise.com/

**  Allan’s book, “The 1-Page Marketing Plan” can be bought here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

If Allan can learn the ropes to become a marketing guru, so can you!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

This week we have a frank and inspiring discussion with Michael Laps: co-founder and strategy director at Yoghurt Digital. An expert in user-behaviour research and customer-data analysis, Michael also knows a thing or two about building a business from the bottom up.

See some of Michael’s top tips below:

**  Surround yourself with good people. If you want to be an entrepreneur, make sure you’re around them.

**  It’s easy to set up an agency - you just need your skills and a laptop!

**  Don’t underestimate the power of brand recall. Calling a digital agency ‘Yoghurt’ has certainly worked for Michael.

**  Understand the customers of your customers. That will give you an edge as an agency.

**  If you don’t love the challenge of business then you quite simply shouldn’t be in business.

**  Don’t glorify the concept of entrepreneurship - there is no such thing as an overnight success!

In this episode of Business Brain Food you will learn:

**  How to make your way in the digital marketplace

**  What makes the perfect partnership

**  How to develop the winning mindset

**  The benefits of putting it out there

**  How to make bootstrapping work

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator® at Max My Profit?
Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Check out Michael’s agency here: www.yoghurtdigital.com.au

**  The Entrepreneur Roller Coaster by Darren Hardy can be bought here

**  The Lean Startup by Eric Ries can be bought here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Remember what Michael said about perfection? “Perfection doesn’t exist in entrepreneurship. Speed of execution and the ability to learn from mistakes is more important.” If you’re thinking about doing something, just do it!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

There is a massive gap between how businesses think they are serving their customers and how customers actually feel about the service they receive.

This week we learn from someone who has made it his business to close that gap. Damian Kernahan is the main man at Proto Partners: a company that helps organisations actually deliver what they promise. He talks a lot of sense about the customer journey that we could all learn from, so listen up!

See some of Damian’s top tips below:

**  70% of Australia’s GDP is service based… service is where the money is!

**  67% of people don’t buy from business because of perceived indifference about their service.

**  Everyone says they’re busy, but that is not the same thing as being in tune with your customers. Make sure you are busy in the right areas.

**  “Predictable” and “consistent” are under-rated words. Do not underestimate the importance of them in your business.

In this episode of Business Brain Food you will learn:

**  The theory of the customer journey

**  How Damian built up his business but stayed small

**  How large businesses are letting down their employees

**  The dangers of being too busy for your customers

**  The gap between customer perception and the reality of their customer-service experience

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator® at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 **  Damian’s company website: http://www.protopartners.com.au

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Remember the study that showed 80% of organisations thought they provided a good service, but only 8% of the public agreed with them? Don’t be one of those deluded organisations!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

This week we find out the secret to growing a business quickly and successfully with Julie Castle: the inspirational founder of Struber. Struber is an engagement consultancy business that specialises in the infrastructure sector, and as we will find out, they also specialise in growing a happy team and creating a great workplace culture.

See some of Julie’s top tips below:

**  There is never just one management style that can get the best out of every member of your team. Be flexible.

**  Outsourcing can work if you manage it properly. The process-driven nature of Julie’s team in the Philippines has been a godsend for her business.

**  A quick and dirty strategy can get you a quick and dirty result. Don’t be lazy when you’re implementing something fundamental i.e. an outsourcing strategy.

**  Don’t take it personally when your employees leave. It normally won’t be your fault.

In this episode of Business Brain Food you will learn:

**  How Julie achieved such phenomenal growth with Struber

**  The key to good leadership

**  How to grow a business with only self-funding

**  Outsourcing to the Philippines

**  The top skills you need to be a successful entrepreneur

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator® at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Struber’s website: http://www.struber.com.au

**  Find Julie on Linkedin here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

As Julie says, don’t be scared of failing in business. The key is to own it and learn from it when you do.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

It’s not often we get to speak to a neuro-branding specialist, so it was a privilege to speak to one of the best in the business, Lauren Clemett.

Lauren has 25 years of experience in the game, having worked for some leading agencies and nowadays with her own agency, The Business Propellor. She is also the author of the branding guidebook ‘Selling You’, so it was a great opportunity to discuss how being an author has helped her career.

See some of Lauren’s top tips below:

**  Networking is king. Get yourself out there and make sure people know who you are and what you do.

**  You can grow your business much more quickly with good collaboration. Don’t assume you should do it all yourself.

**  Make sure you have fun! If you enjoy your working days, you stand a much better chance of success.

**  If you’re thinking about starting a business just go ahead and do it! Don’t wait about and let the fear take over.

In this episode of Business Brain Food you will learn:

**  How to pick the right business partner

**  How to manage failure in business

**  The best way to manage a partnership agreement

**  The importance of being an author

**  How to develop a winning mindset

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 **  Check out Lauren’s agency: https://ultimatebusinesspropellor.com/

 **  Join Lauren’s Facebook Group: https://www.facebook.com/groups/RocketLaunchYourBusiness/

 **  Buy Lauren’s book here

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Remember what Lauren said about how to validate your business idea… “Where is the gap that you can fill?”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Summary

If your business can’t scale then there’s probably something wrong with it.

This week we speak to Ben Goodman about the dos and don’ts of scaling. Ben is the cofounder of Pod & Parcel: a business that delivers high-quality instant coffee in biodegradable pods. In just three years Ben has scaled up his business to generate 10K in revenue every day, and just for good measure he’s also appeared on Shark Tank.

See some of Ben’s top tips below:

**  Don’t underestimate people’s guilt about the environment. An eco-friendly product could absolutely fly if you get it right.

**  You don’t always need to pay for PR and advertising in the beginning. If you are a decent writer and you can convey the story of your product, you can gain traction.

**  Test your product as quickly and cheaply as possible.

**  If your product works, scale very quickly! You should throw your money into advertising and production the moment you feel traction, otherwise competitors will muscle in.

**  Don’t do everything yourself. Your time has a value, so make sure you use it in the right areas.

In this episode of Business Brain Food you will learn:

**  The pros and cons of self-financing

**  The power of Facebook marketing

**  How Ben scaled to 10K worth of business per day

**  The unreliability of prospective investors

**  In house V outsourcing

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Order some of Ben’s coffee here: http://www.podandparcel.com.au

**  Find Ben on Linkedin here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

The over-riding message from Ben is to act quickly and scale, but only after you’ve ironed out your mistakes.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

This week we bring you the global success story of Troy Douglas: Co-Founder and CEO of Nexba. Sold in 3,000 outlets across Australia, Nexba are the country’s leading natural sugar-free drinks brand, and now they are gaining a foothold in the UK and US. Troy’s story is proof that a strong moral purpose can bring unbelievable success.

See some of Troy’s top tips below:

**  Don’t be afraid to reach out to highly successful people. It worked for Troy.

**  Make sure you have a quality advisory network. You don’t necessarily have to give away a share of your business in order to have a fully functioning board of directors.

**  If you have a business that has a wider moral purpose than simply making money, you can attract very supportive investors.

**  Work harder on yourself than you do on your job. If you’re in charge of a business, you can only make it work if you work properly yourself.

In this episode of Business Brain Food you will learn:

**  How to scale a global business

**  The power of a moral purpose in a business

**  How to raise significant capital

**  How to avoid burnout

**  How to keep reinventing your strategy to stay ahead

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: http://www.maxmyprofit.com.au/about

**  Find out more about Nexba at http://www.nexba.com

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

We’ll end with a final quote from Troy: “Money is a bi-product of doing business right”. Listen to Troy, and make sure you don’t lose sight of the right stuff when you’re building your business.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500
Email: ben@maxmyprofit.com.au

What an inspirational man we have on the show this week. From being a corporate high flyer, Matt Burns now dedicates all of his efforts towards helping others. But this is no ordinary charity. The Global HR Collective is funded by all of Matt’s real-world work - he simply won’t accept donations. Before starting the collective, Matt was an award-winning HR porfessional, so we talk to him about how to innovate in the HR world as well as how to create and run a global not-for-profit enterprise.

See some of Matt’s top tips below:

**  There’s a difference between activity and productivity. Don’t assume that just being busy is going to make you successful.

**  Don’t spend all your time working in your business. Work on your business.

**  Be patient with your content marketing. Throw away your instant gratification!

**  HR is similar to marketing. In HR you are projecting a message and you need buy-in from your internal audience.

In this episode of Business Brain Food you will learn:

**  How Matt pioneered new technology to revolutionise HR

**  Finding work/life balance as an entrepreneur

**  How Linkedin worked for Matt

**  The art of collaboration

**  How to attract the right people to your business

**  The benefits of failed content

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at MaxMyProfit? Visit: http://www.maxmyprofit.com.au/about

**  Matt’s cause: http://www.globalhrcollective.org

**  Find Matt on LinkedIn here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Matt is living proof that if you want to do good with your entrepreneurship, you CAN.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

This week we tell the story of a prolific entrepreneur. Phillip Kouch had the vision to turn one doughnut stall into a Melbourne doughnut empire that may be soon expanding to a city near you. He also pioneered an online giftbox delivery service, giving him a serious edge on his competitors.

See some of Phillip’s top tips below:

**  Try and do something that your competitors are not doing. That’s what worked for Phillip.

**  Do everything you can to get onside with journalists and bloggers. One or two pieces of coverage can totally transform your business.

**  Create intrigue. A product in your range that people don’t fully understand might be a good thing.

**  Collect information! If a doughnut stall can build a massive database then so can you.

**  Manage your marketing databases properly. If you don’t do this, your marketing is doomed to fail.

In this episode of Business Brain Food you will learn:

**  Phillip’s incredible story

**  The importance of social media

**  How to franchise effectively

**  What drives Phillip

**  A dossant explained

**  How to court influencers

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excellerator at Max My Profit? Visit: http://www.maxmyprofit.com.au/about

**  Find Phillip on Instagram @goldelucksdougnuts  

**  Order a giftbox from http://www.goldelucksdoughnuts.com.au

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

We’ll end with some sage advice from Phillip: “If you spend too long thinking about an idea then someone else is going to go out and do it.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

What a great conversation we had this week with Elyse Daniels… no topic too big or too small! Elyse made her fortune from her company Exodus Wear which makes bespoke uniforms and apparel for the education sector and clubs & societies. Elyse has great experience navigating the minefield of Asian manufacturers and she also has some heartwarming tales to tell about being on the brink.

See some of Elyse’s top tips below:

**  Nothing can prepare you more for starting a business than being a salesperson.

**  Don’t be too hung up on the grades of your employees. People can get good grades by just memorising words.

**  Samples can seal the deal. A good sample shows your commitment to the client.

**  If you’re successful in business be very careful about changing your fundamentals. It can be tempting to keep innovating, but if you’ve already nailed your formula, don’t ruin it!

**  When it comes to manufacturers, don’t put all your eggs in one basket. Always have backup suppliers.

In this episode of Business Brain Food you will learn:

**  How to work with family

**  The importance of sales skills

**  Elyse’s most effective marketing tool

**  Global manufacturing headaches

**  The power of mentorship

**  The dangers of growth

Resources mentioned in this episode:

**  Become a Business Excelerator with MaxMyProfit here

**  Elyse’s course “How to manufacture your products in China” can be found here

**  Elyse’s company website: https://www.exoduswear.com.au/

**  Elyse’s YouTube channel can be found here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

We’ll leave you with this corker of a quote that Elyse suggested we all listen to, courtesy of Linkedin founder Reid Hoffman: “An entrepreneur is someone who jumps off a cliff and builds a plane on the way down.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Kochie is a household name in Australia, shooting the sh*t about business on Sunrise every morning. As well as being a great talker about business, he’s been there and done it in business himself.

Nowadays, when he’s not on TV he spends his time touring around the country delivering knockout advice at corporate events, but today we have him for free and unedited… what a privilege!

See some of Kochie’s top tips below:

**  It’s all very well having a good idea, but how are you going to execute it?

**  Don’t be scared of risk in business - it’s part of the deal!

**  Don’t be too hung up on an idea. If something isn’t meant to be, get the hint! Remember; execution is more important than the idea.

**  If you don’t understand the numbers of your business, make sure you have someone on board who does!

**  Look after yourself at the beginning of the day. Some people meditate, some people dedicate it to learning, some people do exercise. Whatever it is, make sure you start the day with a productive habit.

In this episode of Business Brain Food you will learn:

**  The definition of an entrepreneur

**  The skills you need to be an entrepreneur

**  How to fail properly

**  The importance of benchmarking

Resources mentioned in this episode:

**  Become a Business Excelerator with MaxMyProfit here

**  Buy Kochie’s new book here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

What an absolutely showstopping quote from Kochie this was:

“Have enough confidence in yourself to give it a go. If it doesn’t work out, have enough confidence in yourself to give something else a go.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

What a pleasure it is to welcome back Paul Dunn… one of the most inspirational and insightful people you could ever wish to meet.

Paul’s a full-time TEDx speaker, travelling over 800,000 miles every year to share his insight around the world. The main focus of the show this week will be on Paul’s B1G1 initiative, which has enabled 173 million giving impacts across the globe.

Paul is all about giving something back, and by the end of the show you will understand how you and your business can give more back too.

See some of Paul’s top tips below:

**  Every hour there are 84 new businesses starting in Australia, but there are 79 failing.

**  Governments do not change our world like they used to. The onus is now on business.

**  Differentiation comes from the clarity of ‘why’. This is what will set you apart.

**  If you’re late, it’s better to say “thank you for your patience” than “sorry I’m late”. Similarly, if you name a price as only “X amount of dollars” you have a better chance of selling it if you name the same price but add “this price includes a load of special features”. This will make the respondent more likely to ask questions about the special features and become engaged with your offering.

In this episode of Business Brain Food you will learn:

**  Paul’s first foray into business

**  The importance of ‘why’

**  Is free content really worth it?

**  How B1G1 came about

**  Shifting the spirit of business

Resources mentioned in this episode:

**  Go to Paul’s site: http://www.b1g1.com

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Entrepreneurs have the power. There has never been an easier time to make an impact, so go ahead and make that impact!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Sam Wood’s story is a great reminder of what is possible if you seize the moment. He fought off stiff competition to be a contestant on the Aussie TV show, Bachelor, where not only did he meet the woman who is now his wife, he also built a business off the back of it that attracted 140,000 members in just three years!

See some of Sam’s top tips below:

**  Grasp those opportunities. Be aware when an opportunity of a lifetime is staring you in the face.

**  Consider doing live videos to promote yourself - they were immensely effective for Sam.

**  Be flexible and listen to your customers.

**  Ask people’s advice on your new ventures but don’t ask too many. Make sure you trust these people implicitly.

**  If you’re running a business, be active in creating content. Even if this doesn’t feel like a strength, your personal touch can go a long way.

**  Don’t be too busy working in rather than working on your business.

In this episode of Business Brain Food you will learn:

**  Sam’s amazing story

**  The benefits of working for yourself

**  How Sam generates his ideas

**  How Sam tests his ideas

**  How Sam juggles his many commitments

**  How Sam got 5,000 members within 2 months of launching

Resources mentioned in this episode:

**  Go to Sam’s site and find yourself a new health program: http://www.28bysamwood.com

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

If you can’t be inspired by Sam then you can’t be inspired by anyone. If you’re stuck in a rut, get off your ass and make something happen!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

We’ve changed it up a bit this week to give you a big dose of uninterrupted Ben! Ben will be talking to you about how you can make competitions your ultimate marketing tool. He also explains how you can try your luck with our great competition and give yourself the chance to win a $6,000 coaching program with MaxMyProfit.

See some of Ben's top tips below:

**  Competitions are “interruption” marketing. You need an offer that is exciting enough to stop people in their tracks.

**  The conventional lead magnet is not as effective as it used to be. If you’re going to give something away for free, why not make it into a competition?

**  Competitions create a buzz. They provide ready-made social media material.

**  Think of how many people play the lottery. Even with very long odds, people enjoy the thrill of a game of luck.

**  When people enter your competition, get them to write why they might want the prize. This helps qualify people so you can approach them afterwards.

**  Think of people you already have strategic partnerships with. You could make your prize more attractive if you join forces.

In this episode of Business Brain Food you will learn:

**  Why competitions work

**  How to comply with legislation

**  How to choose a prize

**  How to promote your competition

**  The difference between quality and quantity of entries

Resources mentioned in this episode:

**  Enter our very own competition here and you might win our top prize worth $6,000: http://winbusinesscoaching.com.au/bbf

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Remember, if you don’t set up a competition so you can communicate effectively with the entrants afterwards, you will have missed a great marketing opportunity. Turning those entrants into leads is the name of the game!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

It’s always nice to get a guest back that everyone loved the first time around, so it’s a great pleasure to introduce Robert Gerrish to the show once again. We first spoke to Robert about his Flying Solo group (and accompanying book); a collective that supports people in business who are starting, growing and exiting. Now he’s written another book called the One-Minute Commute, but most importantly he talks absolute sense about business and life. Listen up!

See some of Robert’s top tips below:

**  Over 70% of Aussie small businesses don’t even have a premises. There is nothing wrong with this…. embrace it!

**  Don’t just picture your material dreams in life. Picture what you’re doing in life.

**  Be agile in business - sometimes you just need to adjust. This doesn’t mean you’re a failure!

**  Don’t be so hung up on being busy with the day to day. Take the time out to understand what you might need to do to future-proof your business.

**  Understand the value of your business, even if you aren’t planning on selling it. Be prepared for everything!

In this episode of Business Brain Food you will learn:

**  Busting the myths of a “lifestyle business”

**  How Robert ditched the rat race

**  Robert’s history with business coaching

**  How Robert attracted over 100,000 members to Flying Solo

**  The size of the small-business marketplace in Australia

**  How your business can be flexible and move with the times

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excellerator at Max My Profit? Visit: http://www.maxmyprofit.com.au/about

 **  Robert’s book can be purchased here

 **  Listen to Robert’s podcast here

 **  Robert’s webiste: www.robertgerrish.com

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Robert’s story is a great example of someone who has his priorities right. Always make sure your business fits into your wider objectives in life.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Listen up for a frank interview about business and about life with our guest Richard Triggs. Not only does Richard have a successful recruitment company - he has absolutely nailed the lifestyle to go with it. His company Arete Executive derives its meaning from the Greek word for fulfilling one’s full potential, “Arete”. Richard has certainly done that, but not in the sense of millions of dollars of revenue. He’s done it his way.

See some of Richard’s top tips below:

**  Properly assess your life goals. Don’t assume that business goals are the same as life goals.

**  Beware the dangers of running a business with your nearest and dearest! The stakes were just too high for Richard.

**  Don’t underestimate the power of business coaching. Of course we would say that, but it really helped Richard through his tough times.

**  Get your funding in place before you start trading. Don’t start your business too early.

**  Remember there is a difference between being highly skilled in your field and running a business. Some of the skills are interchangeable, but not all of them will be.

In this episode of Business Brain Food you will learn:

**  How to build a lifestyle business

**  The definition of a lifestyle business

**  The power of personal development

**  The dangers of growth for growth’s sake

**  How business should fit into the wider sphere of life

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excellerator at Max My Profit? Visit: http://www.maxmyprofit.com.au/about

 **  Visit Richard’s website here

 **  Find Richard on Linkedin here

 **  Richard’s book, ‘Uncover The Hidden Job Market’ can be bought here

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Richard’s story is a great reminder that business growth doesn’t necessarily make for happiness outside of business. Make sure you properly understand how your business can help you achieve your OWN success.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

It’s always nice to speak to someone who’s truly in it for the love. Anneke van den Broek’s journey as a petcare entrepreneur began when she was just six years old where she bred her own mice and sold them to her local petshop! Now she presides over Rufus & Coco; Australia’s most-awarded petcare brand that now has a presence in nine different countries.

See some of Anneke’s top tips below:

** Don’t always assume you know exactly what the customer wants from the beginning. Get out there and meet them.

** Understand your why. You’re more likely to achieve longevity if your motivation is from a purpose higher than money.

** Be present to seize the opportunity. Do not underestimate the importance of trade shows and corporate networking.

** Think about “the airport test”. If you got stuck in an airport with a member of your team, would you enjoy their company? Anneke has nobody work for her that couldn’t pass the airport test!

In this episode of Business Brain Food you will learn:

** The story of Rufus & Coco spelling??

** How to truly understand your customer base

** The power of business coaching

** The advantages of being a small business

** How Anneke raised capital in order to grow

** How to utilise a team full of entrepreneurs

Resources mentioned in this episode:

** Do you think you have what it takes to become a Business Excellerator at Max My Profit? Visit: http://www.maxmyprofit.com.au/about

** Visit Rufus & Coco’s website here

** Find Anneke on Linkedin here

** Visit the website of Entrepreneur’s Organization here

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Twitter: https://twitter.com/bfewtrell

Call to action:

Anneke came out with one of the greatest quotes we’ve ever had on the show, so we will finish on this inspirational note: “Real success is not living forever but creating something that will.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Before Daniel Hayes found online fame as the Million Dollar Bogan, he was a record-breaking sales consultant. In his first 12 months of selling Real Estate in Victoria he did something that had never been done before, which was to sell 82 of his own listings. He then went on to break more records when he opened his own office. His 506 property sales netted more than a quarter of a billion dollars and made him the number one office in the area. He now has 5 boutique offices, his Million Dollar Bogan Youtube channel and he proudly says that his businesses could run perfectly well without him.

See some of Daniel’s top tips below:

**  Being a leader is not all about “being about me”. It’s about being about the business!

**  Recruitment is your number one priority - it’s all about the people.

**  A leader must inspire with positive energy.

**  Don’t get into the habit of thinking your colleagues aren’t ready. Give them a chance to buy in and make their own mistakes, and then support them.

**  You don’t have a to be a big business to be successful, you’ve just got to be smart.

In this episode of Business Brain Food you will learn:

**  How Dan sees himself

**  “Animal mode” explained

**  How to build a good team

**  How Dan managed times of crisis

**  How Dan built up his YouTube following

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excellerator at Max My Profit? Visit:  http://www.maxmyprofit.com.au/about

**  Subscribe to Million Dollar Bogan Youtube here

**  Buy Dan’s book here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

What Dan said towards the end of the interview is definitely worth thinking about, i.e. “a big business isn’t always a profitable business”. Be careful not to get hung up on growth and make sure you have the right people in place to understand what kind of business is needed to realise your vision.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Steve Brossman is a truly inspirational guy. He turned his hand at many different things and absolutely smashed it, but what is even more admirable is the way he did it. Steve goes against the grain of common thinking but does so in a pragmatic way.

The entrepreneurial streak was in him from a young age. At 15 he set up a surfboard-making business in his Dad’s garage which was to plant the seed for decades of success in business, but first he had to learn the hard way. While training for the LA Olympics as a sprinter he slipped three discs in his back and ended his career, but fortunately he didn’t wallow in excuses for failure and saw his rehab as a great opportunity. This inspired him to build up a successful gym/health club business, and then just for good measure he went on to sell 4 million “Butts out” personal ashtrays that reduced cigarette litter by 70%! There is so much we can all learn from Steve’s approach.

See some of Steve’s top tips below:
** Mentors are vital. Not having one was a big reason why Steve injured himself when training for the Olympics. This has served as an important lesson thoughout his life in business.
** Take full responsibility for your mistakes! We all make them but by fronting up and not blaming people you can move on and learn from them.
** Once you’ve done something well, package up your knowledge and your skills so you can make money by teaching other people them.
** Never assume market leaders are right. Sometimes they can be set in their ways.
** “Don’t sell the pieces, sell the solution”. Steve’s sale of personal ashtrays + marketing campaigns to go with them is proof of the value of selling the 100% solution rather than just one product within that solution.
** Steve has a rule that if by the second meeting he doesn’t feel like he can take somebody home and introduce them to his family, he won’t work with them.
In this episode of Business Brain Food you will learn:
** What defined Steve as an entrepreneur
** How Steve went against conventional market thinking
** The power of reinvention
** What motivates Steve
** The dangers of listening to convention
** How to sell a solution rather than a product
Resources mentioned in this episode:
** Take your business to the next level and head to http://www.maxmyprofit.com.au

** Steve’s website: http://www.stevebrossman.com

** Email Steve: steve@stevebrossman.com

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au
** Twitter: https://twitter.com/bfewtrell

Call to action:
“What got you here is not going to get you the future,” says Steve. Don’t get complacent with your business!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Jon Yeo deconstructed every aspect of business to become a winner. A self-confessed introvert, he worked tirelessly to improve the way he communicated, and now he actually advises professional speakers! Jon is behind TEDx Melbourne so he really knows what it’s like at the cutting edge of business. He is also past chapter president of Professional Speakers Australia.

See some of Jon’s top tips below:

**  You can’t grow a business without the right mindset.

**  Have the courage to be wrong. You won’t have all the answers.

**  Never forget the true meaning of value.

**  Understand how you can use numbers to make good business decisions. This is more than understanding how a spreadsheet works - it’s about understanding why each number is useful.

**  Surround yourself with extraordinary people and understand how they think.

**  Knowing yourself can be the difference between success and failure in business.

In this episode of Business Brain Food you will learn:

**  How mindset helped build Jon’s business

**  What value really means

**  Are you born an entrepreneur?

**  How to utilise ad-hoc support

**  How Jon sees mistakes as good thing

**  The changing face of the events industry

Resources mentioned in this episode:

**  Find Jon on Linkedin here

**  Keith Cunningham’s ‘Keys To The Vault’ course can be found here

**  The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Twitter: https://twitter.com/bfewtrell

Call to action:

As Jon says, “Anyone can be an entrepreneur, but some do it more efficiently than others”. Wise words!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
(02) 8808 5500