Wed, 28 January 2015
Leverage Social Media Content Marketing with Trevor Young
Social media is a marketing strategy. But how do you utilize and leverage social media to become a subject matter expert and build your business?
* Press play above to listen to this weeks Podcast *
Trevor Young is a public relations (PR) warrior who uses social media to put money in the bank. He wrote a book titled, “microDOMINATION.” It describes how to leverage social media and content marketing to build a mini-business empire around your personal brand. Blogs, podcasts, and videos are some of the ways to participate in social media. If you are not sure where to start, then start a blog to share your knowledge and thoughts.
It is important to build an audience and community around your brand by providing social media content that is helpful, useful, and valuable. How is the information you provide going to help people? It is a matter of quality over quantity when it comes to content.
You need to attract people who are interested in your thoughts and beliefs. If they follow you, the people are the ones who determine leaders and experts. Your reputation is built over time. People will share your content and recommend you to others. Build your personal brand over a period of time, and that is when the opportunities start coming.
Today, marketing forces businesses to think about and listen to their audience: What’s in it for them when it comes to your products and business?
In this episode of Business Brain Food you will learn:
** Ten life hacks you can use to become more productive in your business
** How social media is used to earn money and profits
** About successful social media experts like Darren Rowse and Gary Vaynerchuk
** How to become an subject matter expert
** Why it is important to create useful and valuable content
** How public relations has changed due to the Internet and social media
** How to build an audience and community around your brand
** How to find time to be consistent on content creation
Resources mentioned in this episode:
Use Social Media
Use the tips mentioned in this podcast to take your business to the next level by utilizing social media! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day.
Cheers, Ben Fewtrell
Direct download: BBF038_Leverage_Social_Media_Content_Marketing.mp3
Category:general -- posted at: 12:00pm AEST