Business Brain Food

Go Bananas Marketing Your Business with Franziska Iseli-Hall

These days, everything is online, right? Well, that makes for a lot of online clutter, and it’s not all about being online and social media. When it comes to marketing your business, make sure to use both online and "offline/old school" marketing strategies. Think about it... don’t you miss junk mail?

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Franziska Iseli-Hall is a winner of the “Young Entrepreneur of the Year” award and is a leading marketing strategist. She works for Basic Bananas, which offers marketing education courses. She helps businesses learn how to use both offline and online marketing strategies. How do you attract new customers and retain existing ones? Offline marketing includes strategic partnerships and direct mail; and online marketing includes social media advertising, functional Web sites, and webinars. Business owners need to understand the power of using both. It is important that your marketing is authentic, original, enticing, and relates to customers. The best marketing doesn’t look like marketing! In this episode of Business Brain Food you will learn:

** Offline and online marketing strategies

** The importance of using both online and offline marketing

** Tips for successful direct mail campaigns

** How to build strategic partnerships

** About building targeted databases

** How to follow up with new and existing customers/clients

** How to use social media sites for advertising

** Which are the best low-cost items or giveaways to offer for generating leads

Resources mentioned in this episode:

** Basic Bananas

** Basic Bananas Blast Off Workshop

** Franziska Iseli-Hall Facebook

** Franziska Iseli-Hall Twitter

** John Lee Dumas Podcast

** Pat Flynn/Smart Passive Income Podcast

** Influence by Robert Cialdini

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What methods do you use to market your business?

Use the methods used in this podcast to take your business to the next level! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. And make sure to follow Franziska Iseli-Hall on social media, say hello and let her know that you heard about her on this podcast. You never know... She might be able to help you out. Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000   I could not find her Instagram link.

Direct download: BBF043_Go_Bananas_Marketing_your_Business_with_Franziska_Iseli_Hall.mp3
Category:general -- posted at: 12:00pm AEST