Business Brain Food

How to Grow Your Business Using Social Media

How can you grow your business using social media? You should be on social media because that’s where most of your customers are - so then you can connect with them. How do you generate leads for free on social media? You don’t. You have to make an investment: either time or money. Ben Fewtrell shares how you can use social media in your business. He developed an 8-step process to make sure you are generating sales and leads using social media.

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Step 1: Establish your business goals. Make sure your social media strategy aligns with your goals. Know your goals and how you are going to get there! Step 2: What are your marketing objectives? Do you want people to book an appointment, buy something, or view a Webinar? Make sure your objectives are very clear. What are you willing to invest to make your objectives happen? Step 3: Identify your ideal customers. Think about who you want to target as your audience. Create a look-alike audience in Facebook using your email database. Use LinkedIn to connect with potential customers. Step 4: Research your competition. Check out what they are doing and what is working. Then, do something in your own way that will deliver the same results. Discover their strengths and weaknesses, which will help you with your own strategy. Step 5: Choose what social media platforms to use. Start with just one, and do it well. Then you can move on to additional platforms. But don’t do more than five platforms. You don’t have the resources or time. Step 6: Decide on what type of content you will use – podcasts, blogs, videos, Webinars, etc. You can reuse and repurpose content. For example, use a podcast transcript to create a blog post. Develop a schedule because you need to be able to consistently generate worthwhile content. Content is King! Step 7: Decide on your budget and resources. You are going to have to spend some money. For example, you will have a team that handles various tasks – and you will need to pay them. Also, you will need to set aside time to regularly check your social media pages. Step 8: Decide on roles. Who will do what and when? Find the right person for the job and have the roles clearly defined. In this episode of Business Brain Food you will learn:

** How to generate leads and sales

** Why you need to invest time or money

** The importance of developing a strategy/platform

** 8-Step Process

** Social media platforms to use

Resources mentioned in this episode:

** Downloadable: 8-Step Downloadable Cheat Sheet

** Join Ben Fewtrell on: LinkedIn

** Join Ben Fewtrell on: Twitter

** Join Ben Fewtrell on: Facebook

** Statistics: Social Media Statistics Australia

** Other Podcasts: Amy Porterfield

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Is your Business utilising Social Media?

Does your business have a Facebook page? Are you on Twitter? LinkedIn? If not, you need to use the 8-step process to grow your business! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF052_How_to_Grow_your_Business_using_Social_Media_with_Ben_Fewtrell.mp3
Category:general -- posted at: 12:00pm AEST