Thu, 15 March 2018
We all want our business to be featured in the media, right? But there inlies the problem. Because everybody wants the same thing, a journalist’s inbox is absolutely inundated every day, so how do you stand out from the crowd and get that coverage for your business?
We get the answers from Jason Feifer – a man who has spent most of his career being courted by people wanting him to write about them. Jason has previously been the editor of Men’s Health, Maxim and Boston, and is the current editor-in-chief of Entrepreneur magazine, so he knows better than anyone what it takes for an entrepreneur to be featured in the publications that matter to them.
See below for some of Jason’s top tips:
** A lot of people think they should get press “just because”. This really isn’t the attitude. You must try and get press with a focus.
** You are never doing a journalist a favour. Don’t adopt that attitude!
** Understand the audience of each publication and tailor your pitch accordingly. You shouldn’t just copy and paste your pitch and click 'send'.
** What makes your story unique? Starting a business is not unique and being successful at business is not unique; but maybe a stunt that you pulled is unique.
** Don’t assume a PR person will be able to make your story fit for a publication. You still need to have that focus yourself.
** Approach the people in an organisation who are empowered enough to make decisions, but not so powerful as to be too busy.
** Think about following a journalist on twitter and reading their previous work. That way you can engage them from the beginning of your correspondence with your views on what they’ve done in the past.
In this episode of Business Brain Food you will learn:
** How to get into the media for free
** The value (or not) of PR
** Does Linkedin work for getting coverage?
** Who you should contact in a media organisation
** Do we need press releases any more?
** How to send the right emails
** Elevator pitches for journalists
** How much you should follow up
Resources mentioned in this episode:
** Maxmyprofit is looking for Business Excelerators. Could you step up to the plate to help business owners build the business they imagine? Find out more here.
** Find Jason’s excellent podcasts, “Problem Solvers” and “Pessimists Archive” here.
** Check out Jason’s own website: http://www.jasonfeifer.com
** Jason’s article: Pitching your business to a journalist
** Jason’s article: 5 ways to stand out from the crowd
** The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood
** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au
** Twitter: https://twitter.com/bfewtrell
Call to action:
Don’t forget Jason’s immortal words, “press releases suck”. If you want to get coverage, you must think laterally and do something different!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Direct download: BBF168_Why_press_releases_dont_work_with_Jason_Feifer.mp3
Category:general -- posted at: 8:42am AEST