Business Brain Food

Tara Shelton has made it her business to empower people to tell the right story with their branding. Her company, Dream & Do has the motto “if you can dream it, you can become it” and down the years has helped hundreds of businesses sell themselves to their marketplace. Even if your business and your brand is well-established, you can still benefit greatly from the no-nonsense advice from Tara.


Read on for Tara’s top tips:

**  A logo isn’t a brand - there is so much more to it than that.

**  You don’t get a second chance at a first impression!

**  Don’t worry about offending people. Be different and go for it!

**  All successful brands define the USP.

**  Think deeply about every interaction you have with your customers and inject this into your branding.

**  Google yourself and manage your own personal brand. Make sure your headshot is always the same across all different social mediums.

**  Look at what everyone else in your market is doing… what if you did the opposite?

In this episode of Business Brain Food you will learn:

**  How branding is more than simply design

**  How branding can create an experience

**  Branding on a budget

**  When to rebrand

**  Branding success stories

**  Can you get away with cheap logo services?

Resources mentioned in this episode:

**  Book yourself in for a complimentary business assessment at

**  Special offer for BBF listeners: Tara’s eBook “42 branding tips for startups”, normally 12 AUD, free giveaway if you email and put BBF in the subject header.

**  Tara’s website:

**  Tara’s instagram: _dreamanddo_

**  The Business Brain Food Facebook group:

**  All previous BBF episodes & show notes can be found at

**  Twitter:


Call to action:

Let’s go back to Tara’s advice from before. If you want one thing that sums up her approach to branding, read this and take note: “Look at what everyone else is doing… what if you did the opposite?”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot/ of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Ben Fewtrell
(02) 9111 5000

Direct download: bbf173_branding_your_business_for_success.mp3
Category:general -- posted at: 12:00pm AEST