Wed, 26 September 2018
This week we speak to James Polidoros, founder of a novel marketing concept called ‘The Compilator’. They specialise in digital transformation for their clients. Rather than focusing on individual media channels, they see all parts of the marketing mix as an entire eco system. James 360-degree approach has delivered some great results for his clients.
See some of James’s top tips below:
** Don’t focus on a marketing channel until you’ve cracked your overall strategy. Strategy first, messaging second.
** Don’t underestimate Bing. Bing can be good for B2B marketing because a lot of businesses have Microsoft/Bing preinstalled on their systems.
** Video is more engaging than any other piece of content you can produce.
** Post content regularly. Anything less than twice a week on Facebook will get you nowhere.
** A common mistake clients make is to spread themselves too thinly across the different social media channels. Make sure you master one channel before you move onto others.
** Understand the nuances of each social channel. Your copy should be more formal on Linkedin than Facebook, for example.
** Beware of a marketing agency that pitches you on one single channel.
In this episode of Business Brain Food you will learn:
** Affordable social media ad options
** The pitfalls of Adwords
** Bid adjustments explained
** Bing V Adwords
** UTMs explained
** How to convert good content into sales
** Is Twitter still useful for business?
Resources mentioned in this episode:
** Do you have what it takes to be a Business Excelerator at Max My Profit? Find out more here: http://www.maxmyprofit.com.au
** James’ company site: http://www.thecompilator.com
** James’ email address: firstname.lastname@example.org
** The Business Brain Food Facebook group: https://www.facebook.com/groups/businessbrainfood
** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au
** Twitter: https://twitter.com/bfewtrell
Call to action:
Remember to see all of your possible marketing outlets as an ecosystem. Don’t lose sight of the big picture.
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Direct download: BBF195_Generating_leads_online_with_a_tight_budget_with_James_Polidoras.mp3
Category:general -- posted at: 12:00pm AEST