Business Brain Food

We’ve changed it up a bit this week to give you a big dose of uninterrupted Ben! Ben will be talking to you about how you can make competitions your ultimate marketing tool. He also explains how you can try your luck with our great competition and give yourself the chance to win a $6,000 coaching program with MaxMyProfit.


See some of Ben's top tips below:

**  Competitions are “interruption” marketing. You need an offer that is exciting enough to stop people in their tracks.

**  The conventional lead magnet is not as effective as it used to be. If you’re going to give something away for free, why not make it into a competition?

**  Competitions create a buzz. They provide ready-made social media material.

**  Think of how many people play the lottery. Even with very long odds, people enjoy the thrill of a game of luck.

**  When people enter your competition, get them to write why they might want the prize. This helps qualify people so you can approach them afterwards.

**  Think of people you already have strategic partnerships with. You could make your prize more attractive if you join forces.


In this episode of Business Brain Food you will learn:

**  Why competitions work

**  How to comply with legislation

**  How to choose a prize

**  How to promote your competition

**  The difference between quality and quantity of entries


Resources mentioned in this episode:

**  Enter our very own competition here and you might win our top prize worth $6,000:


**  All previous BBF episodes & show notes can be found at


**  Twitter:


Call to action:

Remember, if you don’t set up a competition so you can communicate effectively with the entrants afterwards, you will have missed a great marketing opportunity. Turning those entrants into leads is the name of the game!


Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Ben Fewtrell
02 8808 5500


Direct download: BBF207_Win_a_6000_Business_Coaching_Program_01.mp3
Category:general -- posted at: 12:00pm AEST