Business Brain Food

Like many of us, our guest this week started out as a reluctant marketeer. Allan Dib is living proof that you can start from a very low base and make yourself a marketing guru if you follow the right  advice. From being a self-confessed IT geek obsessed with his product, Allan used his newly acquired marketing knowledge to grow his business exponentially to the point that it was named by BRW as one of Australia’s fastest-growing companies.


See some of Michael’s top tips below:

**  Before someone buys from you they only know how good your marketing is, not how good your product is. Never forget this!

**  Always capture your clients’ details. Make sure you build that critical mass of an audience to spread your message to.

**  The best way to get new business is to speak to old business.

**  Lay your foundations properly. Get your marketing plan right and get the help of an expert.

**  Trust your managers to hire the right people. If your managers have made the hiring decisions then they’re going to be more invested in making the team work.


In this episode of Business Brain Food you will learn:

**  Direct-response marketing

**  How to convert your leads

**  The benefits of mentoring

**  How to find the right marketing advice

**  The importance of skills versus attitude in an employee

**  How too much experience can be a bad thing in a manager


Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator® at Max My Profit? Visit:

**  Go to Allan’s website for a free marketing plan:

**  Allan’s book, “The 1-Page Marketing Plan” can be bought here

**  All previous BBF episodes & show notes can be found at

**  Join the Business Brain Food Facebook Group:

**  Twitter:


Call to action:


If Allan can learn the ropes to become a marketing guru, so can you!


Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!


Until next time, have a profitable day!


Ben Fewtrell
02 8808 5500


Direct download: bbf220_how_a_marketing_mindset_will_help_you_business_growth_01.mp3
Category:general -- posted at: 12:00pm AEST