BBF016: Master Google Adwords with Iain Campbell

Master Google Adwords with Iain Campbell

Many of you asked me to create an episode on how to use Google Adwords in your business. Iain Campbell runs one of my companies, Bizow Online and is super passionate about Adwords.

* Press play above to listen to this weeks Podcast *

Iain currently manages dozens of Adwords accounts for business people just like you and in this episode I get to quiz him on the ins and outs of Google Adwords. If you’re looking to get a grasp on how to use Adwords to get more leads into your business then this episode is for you!

In this episode of Business Brain Food you will learn:

** What’s the biggest mistake people make when using Adwords and how you can avoid making it too!

** What PPC, CPM, SEO and SEM all mean

** How much you should expect to budget on Adwords

** What is ‘bidding’ and how does it works

** How to make sure your campaign is successful

** How to choose your keywords and refine them over time

** Do people really click on the ads? and much, much more.

Resources mentioned in this episode:

** bizowonline.com.au

** www.google.com.au/adwords

** www.lapseit.com

What is your experience with Google Adwords?

Have you used Google Adwords online to market your business..? How did you find the experience? Did you see a return on investment or did you spend your entire budget for little to no return? Is there a Google Adwords related question that you would like to ask Iain as a result of listening to Episode #16 of the Business Brain Food Podcast? Leave your replies to any of these questions below in the comments section and we will be sure to respond to them.

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Until next time, have a profitable day.

Cheers, Ben Fewtrell