Business Brain Food

What a pleasure it is to welcome back Paul Dunn… one of the most inspirational and insightful people you could ever wish to meet.

Paul’s a full-time TEDx speaker, travelling over 800,000 miles every year to share his insight around the world. The main focus of the show this week will be on Paul’s B1G1 initiative, which has enabled 173 million giving impacts across the globe.

Paul is all about giving something back, and by the end of the show you will understand how you and your business can give more back too.


See some of Paul’s top tips below:

**  Every hour there are 84 new businesses starting in Australia, but there are 79 failing.

**  Governments do not change our world like they used to. The onus is now on business.

**  Differentiation comes from the clarity of ‘why’. This is what will set you apart.

**  If you’re late, it’s better to say “thank you for your patience” than “sorry I’m late”. Similarly, if you name a price as only “X amount of dollars” you have a better chance of selling it if you name the same price but add “this price includes a load of special features”. This will make the respondent more likely to ask questions about the special features and become engaged with your offering.


In this episode of Business Brain Food you will learn:

**  Paul’s first foray into business

**  The importance of ‘why’

**  Is free content really worth it?

**  How B1G1 came about

**  Shifting the spirit of business


Resources mentioned in this episode:

**  Go to Paul’s site:

**  All previous BBF episodes & show notes can be found at

**  Twitter:


Call to action:

Entrepreneurs have the power. There has never been an easier time to make an impact, so go ahead and make that impact!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Ben Fewtrell
02 8808 5500


Direct download: bbf209_building_an_on_purpose_business_with_paul_dunn_01.mp3
Category:general -- posted at: 12:00pm AEST