Business Brain Food

This week we have a frank and inspiring discussion with Michael Laps: co-founder and strategy director at Yoghurt Digital. An expert in user-behaviour research and customer-data analysis, Michael also knows a thing or two about building a business from the bottom up.


See some of Michael’s top tips below:

**  Surround yourself with good people. If you want to be an entrepreneur, make sure you’re around them.

**  It’s easy to set up an agency - you just need your skills and a laptop!

**  Don’t underestimate the power of brand recall. Calling a digital agency ‘Yoghurt’ has certainly worked for Michael.

**  Understand the customers of your customers. That will give you an edge as an agency.

**  If you don’t love the challenge of business then you quite simply shouldn’t be in business.

**  Don’t glorify the concept of entrepreneurship - there is no such thing as an overnight success!


In this episode of Business Brain Food you will learn:

**  How to make your way in the digital marketplace

**  What makes the perfect partnership

**  How to develop the winning mindset

**  The benefits of putting it out there

**  How to make bootstrapping work


Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator® at Max My Profit?

**  Check out Michael’s agency here:

**  The Entrepreneur Roller Coaster by Darren Hardy can be bought here

**  The Lean Startup by Eric Ries can be bought here

**  All previous BBF episodes & show notes can be found at

**  Join the Business Brain Food Facebook Group:

**  Twitter:


Call to action:

Remember what Michael said about perfection? “Perfection doesn’t exist in entrepreneurship. Speed of execution and the ability to learn from mistakes is more important.” If you’re thinking about doing something, just do it!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Ben Fewtrell
02 8808 5500