Business Brain Food

We’ve got a bit of a celebrity on the show today. If you don’t know the name Jim Penman then you might know his face from billboards and trailers all over Australia. Having started as a part-time gardener, Jim eventually built up Jim’s Mowing to become the largest franchise chain in the whole of Australia and the largest lawn-mowing business in the world. With 3,800 franchisees across the globe, this guy really knows his stuff about how to keep franchisees happy and how to keep an international business fresh.


See some of Jim’s top tips below:

**  Don’t assume there is a magic bullet that will suddenly make your business successful. It’s the thousand small things that will give you the edge.

**  Never put your short-term interests ahead of the needs of your franchisees.

**  Pay attention to your complaints. They are free advice to help you get better.

**  Do what you can to be sympathetic towards franchisees.

**  Even though Jim is a smart businessman, he couldn’t be without his business tutor.

**  Don’t get too hung up on revenue targets. Just look after your customers properly and you won’t go far wrong.



In this episode of Business Brain Food you will learn:

**  How Jim built the largest global company in his field

**  How to look after franchisees

**  How being an entrepreneur can be a lifestyle choice

**  Jim’s crusade to change humanity

**  Why McDonalds is a great example of a franchise

**  The value of audiobooks



Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit:


**  Go to to see what Jim has to offer


**  Buy The Reckoning by David Halberstam as recommended by Jim here


**  All previous BBF episodes & show notes can be found at


**  Join the Business Brain Food Facebook Group:

**  Twitter:




Call to action:

You won’t go far wrong if you take this away from what Jim said today: “Look at everything you do every day and work out how you can do it better”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!


Until next time, have a profitable day!


Ben Fewtrell
02 8808 5500

Direct download: BBF232_Jim_Penman_shares_why_success_is_about_character_01.mp3
Category:general -- posted at: 12:00pm AEDT