BBF242: Sales and Marketing is your Bread and Butter with Andrew Raso

Andrew Roso gives us an insight into how to run a business with tight KPIs. Presiding over one of the fastest-growing digital media companies in Australia, he won the B&T Under 30 Entrepreneur award in April. He certainly knows what he’s talking about! Listen up for how you can use a marketing mindset to drive your business.

See some of Andrew’s top tips below:
** Don’t try too hard to change the world. Just do something well.
** Don’t be afraid to give some of your services for free. If you can add value to your client from the beginning, they’re more likely to trust you enough to buy from you.
** Hire the right people for the right role. It sounds obvious but if you don’t spend the time and the money to get this right, it will bring down your business.
** You can’t afford not to do marketing. Find the money!!
** Don’t get too excited by the next shiny object. If you’re going to get excited, get excited about a venture that relates to what you’ve already started.
In this episode of Business Brain Food you will learn:
** The true value of transparency
** How a retainer model can give your business security
** Who in a business should be measured with KPIs
** How to grow internationally
** The power of mentorship
** How to price up your services properly
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Get a free audit and a load of info to get you started on Andrew’s website: http://www.onlinemarketinggurus.com.au

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
Andrew has a quite simple message for us to end on: “Marketing is the bread & butter of any business!”
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500